The document discusses plans for a print and audio-visual campaign to promote Ringwood School. It proposes focusing on the school's academic success, creative arts programs, and specialist subject areas. For a TV ad targeting year 12 students, it suggests highlighting the school's prestigious drama and music productions to emphasize its collaborative spirit. Scenes would feature a student singing from a school musical alongside evidence of technical production work. The ad would also demonstrate Ringwood's creative arts curriculum and ties to a local university through images of a senior student production. Print ads would provide more facts about academic results and programs.

1. 22/04/2019
Section A - Ben L
Section B - Toby R
Section C - Harvey G
Section D - Henry A & Darcy W
My addition to the group (Section D) - Synopsis:
Section D: Print and Audio - visual plan
If extending our campaign fully to the extent of TV and print advertisement we would
consider a variety of options which would emphasise the school’s academic criteria, its
success rates in results, as well as showing the schools platform for the creative arts. As the
typical target audience will be students aspiring to move onto A levels rather than that of
parents; we have decided to focus on the subjects that outline Ringwood specialist areas.
The print media planned contains more facts and statistics around results and offerings
assuming that any observer would have more time to consume. We have chosen to
concentrate on emotional impact for the TV advert.
Sixth from/year 12 open evening – TV advert
Our TV campaign for the year 12 opening evening is designed to impress the students by
highlighting the school’s prestigious reputation for its productions; which in turn
demonstrates the many fields that can be experienced and displays the collaborative spirit of
the school. We have decided that for visual impact and to emphasise the fact that Ringwood
is the only sixth form/school in the local area to offer the course of BTEC Production at A
Level to concentrate on that theme. We believe that this is a key differentiator for the school
and regardless of whether the students choose it as a field of study; demonstrates the
thorough and professional way that Ringwood approaches education. This will be translated
through our TV advertisement by combining images and sounds of the upcoming show of
Les Misérables as well as showing elements of Ringwood life. The first scene will consist of
a BTEC student singing either ‘Bring him home’ or ‘Do you hear the people sing’, placed
centre stage with visible evidence of the lighting effort and other teams to emphasise the
many roles and parts involved in delivering a performance. The audio of the singing will
continue throughout the advert at varying volumes as well as the creation of a soundscape of
Ringwood school where artistically appropriate. The other areas of expertise displayed for
visual impact throughout both sequences are age and interest appropriate according to the
stage of education the prospective student is in. For the year 7 we have included academic as
well as creative subjects in the visual; whereas in the year 12 open evening we have
concentrated on the key differentiator of the creative art syllabus. With the close ties with
AUB; Ringwood sixth form is the most desired place to go when looking towards a career in
the creative arts or drama. It is also worth considering that the creative exports for the UK
and therefore job prospects and rewarding careers are on an upward curve for any prospective
student to consider launching their career campaign. Towards the end of the sequence for
year 7; the scenes concentrate on the lifestyle element of the school. For the year 12; we
have chosen to demonstrate on screen the culmination of creative in showing an impactful
visual and audio of the school senior production which displays the level of expertise gained
in the field and the combined results of the finished product across all disciplines. The school
emblem plays a part throughout all sequences to enable viewers to subconsciously link the
emotion and thrill of the visual with the school as a physical entity.
Sketch ups of Print advertsiments & story boards (year 7 & year 12 open evening)