DATA Inc. Networking Mixers - Marketing Case Study
•
1 like•571 views
In this case study, I came up with an idea, that really had no true support other than comparative events, and built a 'meetup' style event called the 'Networking Mixer' into a successful inexpensive series of events which led to new opportunities.
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Similar to DATA Inc. Networking Mixers - Marketing Case Study
Similar to DATA Inc. Networking Mixers - Marketing Case Study (20)
Recently uploaded
Recently uploaded (20)
DATA Inc. Networking Mixers - Marketing Case Study
- 1. DATA Inc. Networking Mixers Marketing Case Study
- 2. The Organization – DATA Inc. • IT Consulting Company – Staff Augmentation – Application Development • Targets Fortune Financial, Pharmaceutical, Public Sector
- 3. The Challenge Change the ‘body shop’ image • Develop tactics that would change the perception of the company with IT consultants – Build brand ambassadors – Gain competitive intelligence – Increase retention rates of top performers – Gain additional referrals for business and candidates
- 4. The Idea A ‘meetup’ style event • Develop the ‘Networking Mixer’ to – Enhance the organizational brand – Motivate the consultants – Gain business intelligence – Build additional opportunities
- 5. The Strategy • Networking Mixer – Targeted ‘field IT consultants’ – Main office attendance: • Management • Recruiters • Support Personnel …to put names to faces, talk directly to the consultants and build trust
- 6. The Strategy • Networking Mixer – Held in key areas based on consultant count including: • North / South Jersey • New York City / Jersey City • Baltimore, MD • Stamford, CT
- 7. Event Outreach for Attendance • Included – Email marketing to consultants – Direct outreach by • Recruiters • Marketing • Support personnel
- 8. Marketing and positioning • Marketing material developed to target ‘field IT consultants’ – Facilitated • Blog followers • Social media followers • Direct messaging
- 9. The atmosphere It was fun and spirited!
- 10. Lots of Social Media content! • Attendees were invited to Like us on Facebook after the event • Showcased the ‘people’ element
- 11. The Results • Motivated field consultants and a better company image – Facilitated better brand ambassadors – Built better teams at client sites (i.e. field consultants knew they were not alone) • Resulted in referrals for both new candidates and new business opportunities
- 12. The Results • Facilitated better relationships – Both recruiters / support and field IT consultants built better relationships • Resulted in increased business – Named one of two primary vendors at a financial services company. Reason: “there’s something about our consultants!” • …and of course – More “Likes” on Facebook
- 13. My Role • Head of Marketing – DATA Inc.
- 14. My Role • Charged with developing and executing ‘out-of-the-box ideas’ – It started with an ‘idea’ The idea was tested… …and it worked! There was no true ‘data’ to support this idea. It required a test and a risk! That is what I do!
- 15. About George Nikanorov • Over 15 years of B2B and B2C Marketing and Communications Experience • Successful track record spanning multiple industries and verticals • Recognized speaker and panelist • Educator and Volunteer
- 16. Contact Me gnikanorov@hotmail.com linkedin.com/in/georgen - @george_n – Twitter facebook.com/gvnikaorov