24-08-2011 Mediatest ontbijtsessie | Petra Schuttel | G+J

Mediatest Ontbijtsessie, Petra Schuttel | 24.08.11 What’s a p pening? Keuzes in multimediaal uitgeven

Inhoud ,[object Object],[object Object],[object Object],[object Object]

Externe relatiemedia, digitaal of print? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Custom print is still going strong!

Custom print is still going strong ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Doelstellingen opdrachtgevers Custom Media Print Custom Media Digital Relatie Loyalty PR Imagebuilding Naamsbekendheid vergroten Aanwezig zijn, voorop lopen Informatie Storytelling Nieuwsfunctie Functional benefit bieden Verkoop Driver richting online Response Meetbaarheid

Functies voor de lezer/gebruiker Custom Media Print Custom Media Digital Instrumentele functie Advies Achtergronden Human interest Bron met autoriteit Nieuws Agenda ’s 24/7 beschikbaar en vers Expressieve functie Lifestyle Coffeetable effect Privilege Community building Social media Entertainende functie Wegdromen ‘mijn-moment’, blad = vriendin Fun Games Additioneel bij TV gebruik

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Trends in digital/mobile publishing

Impact op de lezer ,[object Object],[object Object],[object Object],[object Object],[object Object]

Gebruik van Tablets (iPad) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Oud customer media model: ,[object Object],[object Object],[object Object],[object Object]

Nieuw model: Content marketing ,[object Object],[object Object],[object Object]

Nieuwe model: Content Marketing

Digitale magazines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Voor- en nadelen digitale magazines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case 01: BEVER 360º ,[object Object],[object Object]

Case 01: BEVER 360º ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Van ‘product-focus’naar beleving

Mix van outdoor en reisinspiratie

Case 01: BEVER | Uitdagingen ,[object Object],[object Object],[object Object],[object Object],[object Object]

Case 01: BEVER | Een 360º platform

Case 02: De wereld van Red Bull World of Red Bull is shaped by creativity and adventure, by courage and lust for life

Case 02: Verkrijgbaar in 10 landen

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case 02: Red Bulletin

Case 02: Red Bulletin ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ipad publishing ,[object Object],[object Object],[object Object],[object Object]

Red Bull = Content provider ,[object Object],[object Object],[object Object],[object Object]

Conclusies ,[object Object],[object Object],[object Object],[object Object],[object Object]

Vragen en feedback: graag! Petra Schuttel [email_address] www.corporate-media.nl

24-08-2011 Mediatest ontbijtsessie | Petra Schuttel | G+J

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24-08-2011 Mediatest ontbijtsessie | Petra Schuttel | G+J

Editor's Notes