Mediasmart is a mobile advertising company that provides targeted campaigns across mobile web and apps. Their technical platform, bsmart, uses self-learning algorithms to optimize campaigns based on user profiles and engagement results. This allows advertisers to maximize reach across the fragmented mobile landscape. Mediasmart offers various ad formats and targeting options to improve performance. Campaigns can be priced on a CPM, CPC, or engagement-based model such as CPApp. Their goal is to deliver the most effective campaigns through continuous optimization.
The global mobile advertising market continued strong growth in Q2 2011, with impressions increasing 23% over Q1 2011. Smartphone impression growth significantly outpaced other phones, reaching 45% of all mobile ads. While Nokia and Symbian maintained the top positions, Android and iOS gained substantial share. The top devices were the Apple iPhone and iPod, with nearly 1 in 10 ads viewed on iPhones globally. Device fragmentation beyond the top few was significant. The report aims to track mobile advertising trends to help educate the market and improve industry collaboration.
Q3 2011 - Global+Regional Report with Country DetailInMobi
The global mobile advertising market continues to grow significantly, with impressions increasing by 32.6% from Q2 2011 to Q3 2011. Smartphone impressions grew even faster at 52.6%, showing the shift toward smartphones. Android OS gained the most share, increasing by 7.2 percentage points, while Nokia remained the top manufacturer. The Apple iPhone 4 was the most popular device. Africa mobile impressions on InMobi's network grew by 26% over the past quarter.
In the second quarter of 2011, InMobi served over 18.7 billion mobile ad impressions in North America, a 39.6% increase from the previous quarter. Smartphone impressions grew 63.5% and now make up 78% of impressions, driven by growing adoption. Half of all ads are now seen within mobile apps, triple the global average. Android remains the top mobile platform but lost 4 share points as Apple's iOS grew rapidly following the iPhone launch on Verizon, gaining 11 share points. Nokia and Symbian have low shares in North America relative to their global footprint.
The document provides a summary of mobile advertising trends in Europe in Q3 2011 based on data from InMobi's global mobile advertising network:
- Mobile ad impressions in Europe grew 46% from Q2 2011 to over 15.5 billion impressions in Q3 2011, driven entirely by growth in smartphones which increased impressions by 75.8%.
- Samsung surpassed Nokia and Apple to become the top device manufacturer by mobile ad impressions in Europe.
- The Android platform delivered 33% of mobile ad impressions in Europe, up from 25.2% in Q2, as Android growth outpaced the market.
- Android and iPhone OS combined accounted for nearly half of all ad impressions in Europe.
The document provides an overview of global mobile advertising trends in Q3 2011 based on data from the InMobi mobile advertising network. Some key points:
- Mobile ad impressions on the InMobi network grew 32.6% from Q2 2011 to Q3 2011, totaling over 138 billion impressions.
- Smartphone impressions grew 52.6% and now make up 43% of all mobile ad impressions, significantly outpacing growth on advanced phones.
- While in-app advertising is growing quickly, it still only accounts for 21% of impressions, with most ads still delivered via the mobile web.
- Android gained the most share, increasing by 7.2 points to become the leading
This document summarizes mobile advertising data from InMobi's global advertising network in Q3 2011. Key findings include:
- The network served 138 billion ad impressions, a 32.6% increase from Q2 2011, showing continued growth in mobile usage and advertising.
- Smartphones now account for 43% of impressions, up 52.6% from Q2, indicating smartphones are driving mobile growth.
- In-app advertising impressions increased 67% but still represent only 21% of total impressions globally.
Latest InMobi research finds smartphones impression growth outpacing advanced...InMobi
Latest InMobi research finds continued significant smartphone impression growth in the Asian mobile ad market, with smartphones impression growth outpacing advanced phones 3 to 1; Android and iPhone OS combined gain +9.3 pt. share in just 90 days.
Led by Apple iPhone +6.5 pt. share gain, iPhone OS and Android devices look to compete in this enormous market.
The document provides a summary of mobile advertising trends in the Middle East for Q3 2011 based on data from the InMobi mobile advertising network. Some key findings include:
- Mobile impressions in the Middle East grew 38.3% from Q3 to Q4 2011, driven largely by smartphone growth. Smartphone impressions outnumbered advanced phones 2 to 1.
- Symbian OS remained the top mobile platform, increasing share slightly, while iPhone OS share dropped almost 10 points and Android share grew 8.5 points.
- Over three quarters of ads were delivered via mobile web, though app impressions are growing.
- Nokia maintained the largest manufacturer share, while Apple share declined substantially and Samsung share
The global mobile advertising market continued strong growth in Q2 2011, with impressions increasing 23% over Q1 2011. Smartphone impression growth significantly outpaced other phones, reaching 45% of all mobile ads. While Nokia and Symbian maintained the top positions, Android and iOS gained substantial share. The top devices were the Apple iPhone and iPod, with nearly 1 in 10 ads viewed on iPhones globally. Device fragmentation beyond the top few was significant. The report aims to track mobile advertising trends to help educate the market and improve industry collaboration.
Q3 2011 - Global+Regional Report with Country DetailInMobi
The global mobile advertising market continues to grow significantly, with impressions increasing by 32.6% from Q2 2011 to Q3 2011. Smartphone impressions grew even faster at 52.6%, showing the shift toward smartphones. Android OS gained the most share, increasing by 7.2 percentage points, while Nokia remained the top manufacturer. The Apple iPhone 4 was the most popular device. Africa mobile impressions on InMobi's network grew by 26% over the past quarter.
In the second quarter of 2011, InMobi served over 18.7 billion mobile ad impressions in North America, a 39.6% increase from the previous quarter. Smartphone impressions grew 63.5% and now make up 78% of impressions, driven by growing adoption. Half of all ads are now seen within mobile apps, triple the global average. Android remains the top mobile platform but lost 4 share points as Apple's iOS grew rapidly following the iPhone launch on Verizon, gaining 11 share points. Nokia and Symbian have low shares in North America relative to their global footprint.
The document provides a summary of mobile advertising trends in Europe in Q3 2011 based on data from InMobi's global mobile advertising network:
- Mobile ad impressions in Europe grew 46% from Q2 2011 to over 15.5 billion impressions in Q3 2011, driven entirely by growth in smartphones which increased impressions by 75.8%.
- Samsung surpassed Nokia and Apple to become the top device manufacturer by mobile ad impressions in Europe.
- The Android platform delivered 33% of mobile ad impressions in Europe, up from 25.2% in Q2, as Android growth outpaced the market.
- Android and iPhone OS combined accounted for nearly half of all ad impressions in Europe.
The document provides an overview of global mobile advertising trends in Q3 2011 based on data from the InMobi mobile advertising network. Some key points:
- Mobile ad impressions on the InMobi network grew 32.6% from Q2 2011 to Q3 2011, totaling over 138 billion impressions.
- Smartphone impressions grew 52.6% and now make up 43% of all mobile ad impressions, significantly outpacing growth on advanced phones.
- While in-app advertising is growing quickly, it still only accounts for 21% of impressions, with most ads still delivered via the mobile web.
- Android gained the most share, increasing by 7.2 points to become the leading
This document summarizes mobile advertising data from InMobi's global advertising network in Q3 2011. Key findings include:
- The network served 138 billion ad impressions, a 32.6% increase from Q2 2011, showing continued growth in mobile usage and advertising.
- Smartphones now account for 43% of impressions, up 52.6% from Q2, indicating smartphones are driving mobile growth.
- In-app advertising impressions increased 67% but still represent only 21% of total impressions globally.
Latest InMobi research finds smartphones impression growth outpacing advanced...InMobi
Latest InMobi research finds continued significant smartphone impression growth in the Asian mobile ad market, with smartphones impression growth outpacing advanced phones 3 to 1; Android and iPhone OS combined gain +9.3 pt. share in just 90 days.
Led by Apple iPhone +6.5 pt. share gain, iPhone OS and Android devices look to compete in this enormous market.
The document provides a summary of mobile advertising trends in the Middle East for Q3 2011 based on data from the InMobi mobile advertising network. Some key findings include:
- Mobile impressions in the Middle East grew 38.3% from Q3 to Q4 2011, driven largely by smartphone growth. Smartphone impressions outnumbered advanced phones 2 to 1.
- Symbian OS remained the top mobile platform, increasing share slightly, while iPhone OS share dropped almost 10 points and Android share grew 8.5 points.
- Over three quarters of ads were delivered via mobile web, though app impressions are growing.
- Nokia maintained the largest manufacturer share, while Apple share declined substantially and Samsung share
Overcoming challenges of implementing mobile audience measurement studies in ...Merlien Institute
Presented by Beth Uyenco, Senior Vice President, International Research - ComScore
at Market Research in the Mobile World Asia-Pacific
30-31 January 2013, Kuala Lumpur, Malaysia
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
Com score how_multi-screen_consumers_are_changing_media_dynamics中文互联网数据研究资讯中心--199it
This study examined how consumers are using television, the internet, and mobile devices together. It found that:
1) Major media brands are making their content available across multiple platforms, and consumers are accessing it that way. On average, 26% of audiences for media brands used their online content, and 12% used online videos.
2) There are three groups of consumers: TV-only, digital-only, and multi-screen consumers who use two or more platforms. Multi-screen consumers make up 17% of audiences on average and are very engaged.
3) Consumers who use online videos and multi-screen consumers tend to be the most loyal to media brands, spending more total time with
This document discusses the results of a survey on European consumers' views of mobile advertising. It finds that 70% of Europeans are comfortable with mobile ads, higher than anticipated. However, women are less enthusiastic than men. Mobile ad relevance is more important to consumers than receiving free apps or phone bill reductions in exchange for ads. Major brands should consider burst mobile ad campaigns. The results vary significantly by country, gender, and age, showing mobile ads need multiple approaches. More testing of mobile ads is encouraged.
Central & South America mobile advertising impressions on InMobi's network grew 70.9% in Q3 2011 compared to Q2 2011. Impressions from smartphones and advanced phones increased significantly, while mobile web impressions also grew strongly. While Nokia remained the top manufacturer and platform, Android saw the largest growth in market share. Brazil, Costa Rica, and Venezuela were the top countries for impressions.
This document discusses Google's plans to expand its real-time bidding platform to include mobile in-app inventory from AdMob. It highlights data showing the growth of mobile advertising and effectiveness of various mobile ad formats. The expansion will allow buyers to reach mobile audiences at scale and test different mobile ad creatives. One buyer is excited to gain insights into what works best for mobile through this opportunity.
In this document, InMobi provides a summary of mobile advertising trends in Europe for Q2 2011 based on data from their global mobile advertising network:
- Mobile ad impressions in Europe grew 21% in Q2 2011, with smartphones growing 31% and accounting for over 60% of total impressions.
- Apple became the top device manufacturer in Europe, capturing 19.5% of ad impressions and growing faster than Android, which remained the top mobile platform but lost share.
- The top 3 platforms (Android, iPhone OS, RIM OS) accounted for nearly 60% of ad impressions in Europe, indicating fragmentation is decreasing in the region.
The document discusses the rise of native smartphone apps and the potential challenges they face from HTML5. It notes that while native apps have driven huge growth, consumers may find managing and updating many apps to be limiting. HTML5 offers an alternative for delivering content and apps directly through the web browser, avoiding issues like platform fragmentation and high development costs for native apps. The economics also favor HTML5 over native apps beyond a certain volume of users. Overall, HTML5 could fundamentally disrupt the current mobile app ecosystem.
The document provides an overview of mobile advertising in Africa in Q3 2011 based on data from InMobi's global mobile advertising network. Some key findings include:
- Mobile impressions in Africa grew 26% quarter-over-quarter to over 15 billion impressions.
- The majority of impressions were on advanced phones which saw 23.5% growth, while smartphones saw faster 38.8% growth.
- Impressions on apps more than doubled but still make up a small percentage of total impressions.
- Nokia and Symbian platforms dominated with over 61% of total impressions, though their share declined slightly. RIM was the third largest platform with 5% of impressions.
Research: online ads efficiency, influence of purchase intentMitya Voskresensky
Online video ads were once much more effective at increasing brand awareness than other formats, but this advantage has diminished over time. However, online video still drives purchase intent more than rich media or simple flash ads. While awareness for video has declined as its novelty wears off, purchase intent from video ads continues to rise. Custom video ads targeted towards specific audiences can be even more effective at influencing purchasing decisions compared to repurposed television ads.
The global mobile advertising market continued strong growth in the quarter ending July 2011, with impressions increasing 22% over the previous quarter. Smartphone impressions grew faster than advanced phones at 32% and 16% respectively. Globally, Android gained significantly more impressions than iPhone OS. Nokia remains the top manufacturer but is losing share, while Android surpassed Symbian and iPhone OS to become the second largest mobile platform. The report provides insights on platform, manufacturer, device and regional trends from InMobi's global mobile advertising network.
Global mobile advertising impressions on InMobi's network grew 11% from January to April 2011. Smartphone growth contributed significantly with impressions increasing by over 2 billion. Mobile apps also grew rapidly with a 32% increase. The top manufacturers were Nokia, Apple, and Samsung, though Android platforms grew the most. The Apple iPhone and iPod remained the top devices globally.
Mobile advertising impressions in Europe grew by almost 20% in the quarter ending July 2011. Smartphone growth drove much of the regional growth, gaining over 1.7 billion impressions. Android and iPhone OS remained the top two mobile operating systems in Europe, collectively holding 44% of the market. The United Kingdom saw the largest growth in mobile ad market share in the region.
This document summarizes a study of over 600 major advertisers, agencies, publishers and app developers on their strategies and plans for social and mobile applications. The key findings were:
1) More than half of advertisers/agencies had not developed mobile or social apps in 2009, but 65% plan to develop mobile apps in 2010, primarily for the iPhone (91%) and Android (39%).
2) For publishers who have developed apps, iPhone leads Facebook. Over 35% expect over 50% revenue growth from mobile apps in 2010.
3) Social-only developers focus on Facebook but 90% are developing mobile apps in 2010, especially for iPhone and BlackBerry.
4) The large
This document discusses recent developments and opportunities in the mobile advertising industry. It notes that Google acquired AdMob for $750 million and Apple acquired Quattro Wireless for $265 million, showing strong interest in in-application mobile advertising. It also discusses the growing size and fragmented forecasts of the mobile advertising market. The document outlines different types of mobile ad networks and opportunities around contextual targeting, new ad formats, and location-based advertising. It proposes services around mobile advertising strategy, sales management, and technology optimization.
Q2 2011 – Global + Regional Report with Country DetailInMobi
The global mobile advertising market continued strong growth in Q2 2011, with impressions increasing 23% over Q1 2011. Smartphones saw particularly strong growth, with impressions increasing 45% and now representing 38% of total mobile ads. In-app advertising is growing but still represents only 17% of ads globally, with most ads still delivered via mobile web. The top three operating systems were Nokia OS at 20% share, Symbian OS at 19% share, and Android at 25% share.
The document provides an overview of mobile advertising in North America in the quarter ending July 2011 based on data from the InMobi mobile advertising network. Some key findings include:
- North America saw 35% growth in mobile ad impressions, outpacing global growth of 22%. Smartphone impressions grew faster than other devices at 42.6%.
- Half of all ads in the region are now within mobile apps, which saw 40% impression growth. Android remains the top mobile platform but iPhone OS and RIM OS also gained share.
- The top five manufacturers - Apple, RIM, Nokia, HTC, and Samsung - accounted for over three fourths of all ad impressions. Apple remained the leader but lost some share
Millward Brown's Top 10 Digital Predictions for 2010guest931b64
The document provides Millward Brown's top 10 digital predictions for 2010. It summarizes trends in online display advertising, viral video, gaming, mobile marketing, location-based services, search, online video, social media, privacy concerns, and data integration. The predictions focus on how digital and traditional media will continue to converge, with an emphasis on privacy, social graphs, and using data to understand marketing across platforms.
Overcoming challenges of implementing mobile audience measurement studies in ...Merlien Institute
Presented by Beth Uyenco, Senior Vice President, International Research - ComScore
at Market Research in the Mobile World Asia-Pacific
30-31 January 2013, Kuala Lumpur, Malaysia
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
Com score how_multi-screen_consumers_are_changing_media_dynamics中文互联网数据研究资讯中心--199it
This study examined how consumers are using television, the internet, and mobile devices together. It found that:
1) Major media brands are making their content available across multiple platforms, and consumers are accessing it that way. On average, 26% of audiences for media brands used their online content, and 12% used online videos.
2) There are three groups of consumers: TV-only, digital-only, and multi-screen consumers who use two or more platforms. Multi-screen consumers make up 17% of audiences on average and are very engaged.
3) Consumers who use online videos and multi-screen consumers tend to be the most loyal to media brands, spending more total time with
This document discusses the results of a survey on European consumers' views of mobile advertising. It finds that 70% of Europeans are comfortable with mobile ads, higher than anticipated. However, women are less enthusiastic than men. Mobile ad relevance is more important to consumers than receiving free apps or phone bill reductions in exchange for ads. Major brands should consider burst mobile ad campaigns. The results vary significantly by country, gender, and age, showing mobile ads need multiple approaches. More testing of mobile ads is encouraged.
Central & South America mobile advertising impressions on InMobi's network grew 70.9% in Q3 2011 compared to Q2 2011. Impressions from smartphones and advanced phones increased significantly, while mobile web impressions also grew strongly. While Nokia remained the top manufacturer and platform, Android saw the largest growth in market share. Brazil, Costa Rica, and Venezuela were the top countries for impressions.
This document discusses Google's plans to expand its real-time bidding platform to include mobile in-app inventory from AdMob. It highlights data showing the growth of mobile advertising and effectiveness of various mobile ad formats. The expansion will allow buyers to reach mobile audiences at scale and test different mobile ad creatives. One buyer is excited to gain insights into what works best for mobile through this opportunity.
In this document, InMobi provides a summary of mobile advertising trends in Europe for Q2 2011 based on data from their global mobile advertising network:
- Mobile ad impressions in Europe grew 21% in Q2 2011, with smartphones growing 31% and accounting for over 60% of total impressions.
- Apple became the top device manufacturer in Europe, capturing 19.5% of ad impressions and growing faster than Android, which remained the top mobile platform but lost share.
- The top 3 platforms (Android, iPhone OS, RIM OS) accounted for nearly 60% of ad impressions in Europe, indicating fragmentation is decreasing in the region.
The document discusses the rise of native smartphone apps and the potential challenges they face from HTML5. It notes that while native apps have driven huge growth, consumers may find managing and updating many apps to be limiting. HTML5 offers an alternative for delivering content and apps directly through the web browser, avoiding issues like platform fragmentation and high development costs for native apps. The economics also favor HTML5 over native apps beyond a certain volume of users. Overall, HTML5 could fundamentally disrupt the current mobile app ecosystem.
The document provides an overview of mobile advertising in Africa in Q3 2011 based on data from InMobi's global mobile advertising network. Some key findings include:
- Mobile impressions in Africa grew 26% quarter-over-quarter to over 15 billion impressions.
- The majority of impressions were on advanced phones which saw 23.5% growth, while smartphones saw faster 38.8% growth.
- Impressions on apps more than doubled but still make up a small percentage of total impressions.
- Nokia and Symbian platforms dominated with over 61% of total impressions, though their share declined slightly. RIM was the third largest platform with 5% of impressions.
Research: online ads efficiency, influence of purchase intentMitya Voskresensky
Online video ads were once much more effective at increasing brand awareness than other formats, but this advantage has diminished over time. However, online video still drives purchase intent more than rich media or simple flash ads. While awareness for video has declined as its novelty wears off, purchase intent from video ads continues to rise. Custom video ads targeted towards specific audiences can be even more effective at influencing purchasing decisions compared to repurposed television ads.
The global mobile advertising market continued strong growth in the quarter ending July 2011, with impressions increasing 22% over the previous quarter. Smartphone impressions grew faster than advanced phones at 32% and 16% respectively. Globally, Android gained significantly more impressions than iPhone OS. Nokia remains the top manufacturer but is losing share, while Android surpassed Symbian and iPhone OS to become the second largest mobile platform. The report provides insights on platform, manufacturer, device and regional trends from InMobi's global mobile advertising network.
Global mobile advertising impressions on InMobi's network grew 11% from January to April 2011. Smartphone growth contributed significantly with impressions increasing by over 2 billion. Mobile apps also grew rapidly with a 32% increase. The top manufacturers were Nokia, Apple, and Samsung, though Android platforms grew the most. The Apple iPhone and iPod remained the top devices globally.
Mobile advertising impressions in Europe grew by almost 20% in the quarter ending July 2011. Smartphone growth drove much of the regional growth, gaining over 1.7 billion impressions. Android and iPhone OS remained the top two mobile operating systems in Europe, collectively holding 44% of the market. The United Kingdom saw the largest growth in mobile ad market share in the region.
This document summarizes a study of over 600 major advertisers, agencies, publishers and app developers on their strategies and plans for social and mobile applications. The key findings were:
1) More than half of advertisers/agencies had not developed mobile or social apps in 2009, but 65% plan to develop mobile apps in 2010, primarily for the iPhone (91%) and Android (39%).
2) For publishers who have developed apps, iPhone leads Facebook. Over 35% expect over 50% revenue growth from mobile apps in 2010.
3) Social-only developers focus on Facebook but 90% are developing mobile apps in 2010, especially for iPhone and BlackBerry.
4) The large
This document discusses recent developments and opportunities in the mobile advertising industry. It notes that Google acquired AdMob for $750 million and Apple acquired Quattro Wireless for $265 million, showing strong interest in in-application mobile advertising. It also discusses the growing size and fragmented forecasts of the mobile advertising market. The document outlines different types of mobile ad networks and opportunities around contextual targeting, new ad formats, and location-based advertising. It proposes services around mobile advertising strategy, sales management, and technology optimization.
Q2 2011 – Global + Regional Report with Country DetailInMobi
The global mobile advertising market continued strong growth in Q2 2011, with impressions increasing 23% over Q1 2011. Smartphones saw particularly strong growth, with impressions increasing 45% and now representing 38% of total mobile ads. In-app advertising is growing but still represents only 17% of ads globally, with most ads still delivered via mobile web. The top three operating systems were Nokia OS at 20% share, Symbian OS at 19% share, and Android at 25% share.
The document provides an overview of mobile advertising in North America in the quarter ending July 2011 based on data from the InMobi mobile advertising network. Some key findings include:
- North America saw 35% growth in mobile ad impressions, outpacing global growth of 22%. Smartphone impressions grew faster than other devices at 42.6%.
- Half of all ads in the region are now within mobile apps, which saw 40% impression growth. Android remains the top mobile platform but iPhone OS and RIM OS also gained share.
- The top five manufacturers - Apple, RIM, Nokia, HTC, and Samsung - accounted for over three fourths of all ad impressions. Apple remained the leader but lost some share
Millward Brown's Top 10 Digital Predictions for 2010guest931b64
The document provides Millward Brown's top 10 digital predictions for 2010. It summarizes trends in online display advertising, viral video, gaming, mobile marketing, location-based services, search, online video, social media, privacy concerns, and data integration. The predictions focus on how digital and traditional media will continue to converge, with an emphasis on privacy, social graphs, and using data to understand marketing across platforms.
Dokumen tersebut membahas tentang klasifikasi materi ke dalam unsur, senyawa, dan campuran. Unsur adalah zat tunggal yang tidak dapat diuraikan lagi menjadi zat lain, sedangkan senyawa terbentuk dari gabungan beberapa unsur dengan sifat yang berbeda dari unsur penyusunnya. Rumus kimia digunakan untuk menuliskan senyawa.
A presentation delivered on 29 Jan 2013 to The Likeminded Network women's networking group in St Neots, Cambridgeshire. You can find out more about my (free) Twitter For Business e-course at TwitterForBusiness.net
Romantic Radicals and Agrarian Futurists: John Hargrave, the Kibbo Kift and B...Alex Dunedin
Anne Fernie gave this talk for the Ragged University on 11th February 2016 in Manchester:
This talk is in effect a ‘companion piece’ to the ‘Countercultural Imperative’ talk presented in April 2015. The focus is now upon movements and individuals in England during the period 1880-1935. We noted before how German ‘life reformers’ spread their influence directly to the counterculturalists in the USA during the 40s and later 1960s and how many of their ideas (e.g. vegetarianism, spa baths, outdoor pursuits) became mainstream even during their lifetimes. The English experience forms an interesting contrast in that the English as a whole proved less tractable than their German cousins in adopting ‘ruralist’ ideas that were viewed overall as ‘crankish’ and ‘faddist’.
The close relationship that many of the English pioneers had with their German counterparts also inevitably led to suspicion in the years following WW1 and especially in the late 1920s and 30s casting a further pall of ‘Eco-Fascist’ ignominy over the cult of health, wellbeing and folk revival ‘Blood and Soil’ movements. We will review some early manifestations of the cult of the outdoor/alternative lifestylers such as the early carvanners, the fetishisation of Native North American culture, the Garden City movement then examine a selection of the more outstanding ‘cranks’ and ‘faddists’ such as John Hargrave, Rolf Gardiner, Ernest Westlake, Archie Belaney and Ernest Seton who are now largely and unfairly forgotten.
The Woodcraft and ensuing Kibbo Kift groups will be discussed in more detail, the latter being an wonderful example of a very English response to the cult of the outdoor and how it too was drawn into the spirit of the age, transforming itself by 1935 into The Green Shirt Movement for Social Credit, the largest unformed paramilitary street-army of 1930s Britain. They hated the Fascist Black Shirts and ‘fat cat’ financial institutions espoused a ‘Third Way’ beyond Capitalism and Marxism – ideas very prescient to the contemporary social and political discourse.
As with the German experience one concludes that whilst the hegemonies of the age are now ancient history, it is the outsiders and counter-culturist’s ideas that have endured and become mainstream. The fun is discovering where these apparently ‘age old’ ideas actually originated – often from the most surprising and unexpected sources.
The document discusses Alex Siordia's dream of becoming a Senator from Hawaii while studying political science at Boston University. It notes that the cost of living is very high in Hawaii, creating challenges for the state's youth to attend college. It proposes that high school students create college preparation workshops to better encourage their peers to apply to college through higher empathy and encouragement. The conclusion argues that more people attending college could lead to higher paying jobs, a better economy, and an improved quality of life.
This document discusses stress experienced by different age groups and levels of executives. School-going students experience stress due to heavy studies and high expectations from parents. College students face stress from career uncertainty and desire for prestigious institutions. Junior executives are always trying to establish their careers while senior executives aim to achieve organizational profitability goals. The document then lists some stress causes like lifestyle changes, financial problems, and family events. It provides tips to manage stress such as deep breathing, music, laughter, and healthy habits. The conclusion emphasizes thinking positively and doing things for others can lead to a happy life.
Israel has a developed economy and is a member of the OECD. It has signed several trade agreements with Turkey since 1996 to increase trade between the two countries. Israeli exports to Turkey rose 39% from 2010 to 2011 while imports from Turkey rose 16%, with trade between the two reaching $2 billion. Key Israeli exports include chemicals, oil distillates, and high-tech defense equipment, while imports from Turkey include military boots and uniforms.
The document discusses 5 major digital trends for 2013:
1. The convergence of the CMO and CTO roles as marketing increasingly relies on technology and data.
2. The rise of mobility as smartphones, tablets, and mobile devices surpass traditional platforms and consumers expect information on the go across various screens.
3. The emphasis on self-quantification, sensors, and data as consumers track information about themselves and businesses look to leverage this data.
4. The fragmentation of social media into niche communities and internal social platforms changing how organizations work.
5. The importance of location-based targeting and integration as location becomes a new context for understanding customers and delivering personalized, local experiences.
Mobile advertising spending through agencies reached £83 million in 2010, with 99% of agencies involved. Planning and buying mobile campaigns is time-consuming due to hurdles with user tracking and third-party ad serving. However, the IAB's Mobile Adserving Directory shows progress among publishers, ad servers, and the industry. Agencies expect mobile spending to increase by 14% in 2011 and 88% believe mobile will be the fastest growing media in the next 5 years.
Webchutney is an award-winning digital marketing agency in India. It works with major brands like Unilever, P&G, HP, Airtel, and Microsoft in areas like online advertising, website design, mobile marketing, and social media. The agency has offices in New Delhi, Mumbai, and Bangalore.
The document discusses Webchutney's research on the state of digital marketing in India. It finds that while 82% of top Indian advertisers allocate budgets to the internet, online spending only accounts for 5% of total ad spending. Most digital ad budgets are used for brand websites (26%) and display ads (23%). The study also examines marketers' perceptions of digital media
Webchutney is an award-winning digital marketing agency in India. It works with major brands like Unilever, P&G, HP, Airtel, and Microsoft in areas like online advertising, website design, mobile marketing, and social media. The agency has offices in New Delhi, Mumbai, and Bangalore.
The document discusses Webchutney's research on the state of digital marketing in India. It finds that while 82% of top Indian advertisers allocate budgets to the internet, online spending only accounts for 5% of total ad spending. Most digital ad budgets are used for brand websites (26%) and display ads (23%). The study also examines marketers' perceptions of digital media
Webchutney Digital Media Outlook Report 2009Sidharth Rao
To understand the status of the top 500 advertisers in India (who control most advertising spends) and to see how seriously and purposefully these prominent Indian marketers are looking at using the digital medium in their marketing plan, we decided to conduct a research study on the topic and share the findings as presented in the first ever Webchutney Digital Media Outlook 2009 report
GfK NIS and nurago: Measuring Digital Consumer Journeysnurago
GfK NIS and nurago are measuring Digital Consumer Journeys across all media types and customer touchpoints.
We combine Network-centered measuring (NIS) with User-centered metering (nurago).
GfK Network Intelligence Solution’s methodology transfers anonymised, real-time IP traffic into fine-grained metrics to understand cross media and long tail consumer behaviour in motion.
GfK nurago‘s LEOtrace® technology measures and tracks individual user behaviour and application usage
on-device within controlled consumer panels.
Measuring and interpreting traffic on mobile network operator’s backbones helps understanding the long tail of Mobile. Currently, data from 5+ million unique users are anonymously evaluated. NIS is new and tested in 7 countries with 8 operators. Data is enriched with demographics, geographics, device features, and content categorisation into a fully consumer privacy proof solution.
nurago‘s LEOtrace® technology provides Holistic Measurement in smaller samples:
Events and data points measured at the point of origin: Web and App Usage, Communication, Location — then enriched with purchase information, attitudinal user feedbacks – and other media usage.
The combination of both results in multidimensional analysis and robust insights.
The presentation was held at M-Days 2012, Feb 1.
Webchutney is India's top digital agency, working with major brands like Unilever, P&G, HP, Airtel and Microsoft on online advertising, website design, mobile marketing and social media. According to a study by Webchutney of the top 500 advertisers in India, 82% allocate some spending to digital media but on average it is still only 5% of total advertising budgets, far lower than traditional media like television, print and radio. The study aims to understand perceptions of digital media and help brands make wise spending choices to keep up with the evolving landscape.
Building a Meaningful Customer Experience on a Global ScaleRoman Nedielka
This document discusses how telecom companies can become globally recognized leaders in customer experience. It notes that while telecoms invest heavily in customer experience, no operator is seen as a clear leader. To become one, telecoms should look to attributes of successful customer-centric companies like Apple, Amazon, and Disney that are globally recognized and provide meaningful experiences. However, telecom industries operate more locally than these companies. The document argues that telecoms can establish a global reputation by excelling in customer experience in select countries and addressing challenges like frequent customer interactions and increasing expectations set by global digital services. It provides examples from Etisalat, a large Middle Eastern operator, of how telecoms can balance rational and emotional elements to
This document discusses the growing mobile marketing industry and opportunities for marketers. Key points include:
- Mobile marketing spending is projected to grow significantly with 4.1 billion mobile users globally and over 5 billion by 2013.
- Mobile enhances and extends traditional marketing channels by allowing personalized, timely messages and interactions controlled by consumers.
- Consumer behavior is driving the move to mobile as people want content and services on their schedule through convenient access points.
- Global brands are fully integrating mobile across the customer journey for acquisition, retention, and brand building. Understanding the role of mobile in the marketing mix and delivering contextual, relevant experiences is important for marketers.
1) Mobile app usage and the mobile apps market is surging worldwide, with 44 billion mobile app downloads expected by 2016.
2) Enterprise apps are the fastest growing category on app stores, yet many enterprises lack mobile app developers.
3) Only 10% of global web traffic originates from mobile devices, yet mobile is critical for mCommerce as 44% of shoppers lookup retailers online while shopping.
The document summarizes key findings from AAM's 2012 survey of its media company members regarding digital publishing initiatives. Some of the main points from the survey include:
- 90% of respondents now have mobile-optimized content, up from 51% in 2009. Publishers are expanding their app offerings, producing on average 3.4 iPad/iPhone apps and 3 Kindle apps.
- Paywalls are on the rise, with 48% of newspapers now implementing them. Metered paywalls, which allow a set number of free articles, are the most popular type.
- Publishers believe mobile revenue must come from both advertising and subscriptions. Currently mobile represents up to 9% of ad and circulation revenue for many. By
The document summarizes key findings from AAM's 2012 survey of its media company members regarding digital publishing initiatives. Some of the main points:
- 90% of respondents now have mobile-optimized content, up from 51% in 2009. Apps for tablets and smartphones are expanding rapidly, with an average of 3.4 iPad/iPhone apps and 3 Kindle apps per publisher.
- While Apple products still dominate, Kindle and Nook apps are growing significantly year-over-year. Native apps remain popular but publishers are split between native and web apps.
- Most content is still replicating print editions, but some publishers aim to create unique digital experiences. Monetization varies by platform, with the most
Out-of-home media can influence digital behaviors in several ways:
1) OOH can drive app downloads and usage, particularly for apps related to mobile banking, price comparison, and coupons that consumers may find useful when out of the home.
2) OOH is effective at driving mobile search and can target consumers when they are searching for certain types of information on the go.
3) The growth of mobile internet access via 3G, 4G, and public WiFi hotspots means that OOH can influence digital behaviors like web browsing and traffic from mobile devices.
Advertising - Presentation by Stefan Benndorf, Founder & CFO of Madvertise at the NOAH 2012 Conference in San Francisco, Four Seasons Hotel on the 26th of June. www.noah-conference.com
Case Study: Building a Long Term Strategy for Mobile
Presented by: Xavier Petit, Integrated Marketing - Multi-Channel Strategy Services, Shire
Xavier will share lessons learned and quick wins that demonstrate how pharmas may embrace mobile as part of their integrated marketing and communications platform. He will also discuss why it is very important to build a long term mobile strategy.
www.bdionline.com
RETAIL: The Power of Personalizing The Mobile ExerienceVideoBeet.TV
In questa ricerca i retailers identificano i 3 punti prioritari per una strategia di personalizzazione mobile: informazioni sui nuovi prodotti, disponibilità e prezzo.
Il sondaggio chiamato: The Power Of Personalizing The Mobile Experience, è una guida per i retailer che intendono sviluppare strategie di personalizzazione vincenti.
The document provides an executive summary and overview of the top digital trends for 2012 according to eMarketer. Some of the key trends highlighted include:
- Smartphone, tablet, and e-reader adoption continuing to grow rapidly in the US.
- Marketers and retailers focusing more on analyzing vast amounts of consumer data to drive outcomes rather than just collecting data.
- A shift from location-based check-ins to helping consumers complete purchases and transactions.
- Growing emphasis on measuring the real-world impact and ROI of digital marketing campaigns across various channels.
- Political campaigns expected to make even greater use of digital platforms and social media in the 2012 US presidential election.
The document provides an executive summary and key insights about the top digital trends for 2012. Some of the main points include:
- Smartphone, tablet, and e-reader adoption will continue to grow rapidly, fueling increased consumption of digital content.
- Marketers and retailers are focusing more on analyzing vast amounts of consumer data to better target customers and measure campaign effectiveness.
- Content owners are also using more sophisticated data analysis to understand how media is consumed and shared across different platforms.
- Magnetic content that blurs the lines between advertising and content, such as branded videos and apps, is gaining traction as a way for brands to engage audiences.
- The proliferation of devices people use to access
The document provides an executive summary and key insights about the top digital trends for 2012. Some of the main points include:
- Smartphone, tablet, and e-reader adoption will continue to grow rapidly, fueling increased consumption of digital content.
- Marketers and retailers are focusing more on analyzing vast amounts of consumer data to better target customers and measure campaign effectiveness.
- Content owners are also using more sophisticated data analysis to understand how media is consumed and shared across different platforms.
- Magnetic content that blurs the lines between advertising and content, such as branded videos and apps, is gaining traction as a way for brands to engage audiences.
- The proliferation of devices people use to access
2. WHO WE ARE 3
MARKET CONTEXT 4
WHY WORK WITH US 9
bsmart: TECHNICAL PLATFORM 14
ADVERTISING FORMATS 15
TARGETING VARIABLES 19
BUSINESS MODELS 22
3. BOARD
Michael Kleindl Aquilino Peña
OUR TEAM EXECUTIVE TEAM
A group of professionals with
many years of experience in
the telco and digital
advertising industries Noelia Amoedo Nuria Alonso Guillermo Fernández
CEO CSO CTO
Javier Almirante Marta Lopez de Haro
Ad Operations Director Business Development Director
WHO WE ARE 3
4. WORLDWIDE DATA
In 2013, mobile devices will suspass PCs as the most
common devices to access the Web
At the beginnning
of 2013:
6,7 B
in the world 1,6 B
5B
Source: Comscore Mmetrics / March 2012
MARKET CONTEXT 4
5. BUT THE INVESTMENT ON MOBILE ADVERTISING HAS NOT FOLLOWED
There is still a big gap
between the time users
spend on mobile devices,
and the advertising 43%
42%
investment on mobile
media
26%
25%
22%
Average time an average users in
the US spends in selected media 15%
versus the share of advertising 11%
10%
investment in such media
7%
Time Spent Share 1%
Advertising Investment Share
TV Internet Radio Mobile Print
Source: KPCB / December 2012
MARKET CONTEXT 5
6. Display PERFORMANCE: BIGGEST OPPORTUNITY FOR GROWTH
On the internet, perfor-
mance is the model of dis-
play advertising that has
grown the most in the past 62%
64%
59%
5 years. 57%
51%
A similar growth curve 48%
46%
should be expected for 42% 47%
45%
41% 41%
mobile. 39%
37%
33%
31%
17%
13%
5% 5% 5%
4% 4% 4%
CPM
Performance
Hybrid
2004 2005 2006 2007 2008 2009 2010 2011
Source: IAB / October 2011
MARKET CONTEXT 6
7. GROWTH OPPORTUNITY IN RTB
Within display perfor-
mance advertising, RTB
is an already established
market in Internet, and
with a huge growth po-
41% of the publishers will
integrate RTB with their
tential, both in Internet inventory
and Mobile.
Expected anual global
growth of 59% up to 2012,
27% of the global adverti- for RTB investment**
sing investmentl*
* Forecast up to 2016
* Source: IDC October 2012
** Source: eConsultancy Online Publishers Survey Report 2011
MARKET CONTEXT 7
8. MOBILE: INFLEXION POINT IN THE GROWTH CURVE
Inventory availability Fragmentation
Ad Exchanges No standard metrics
+700K available apps both
in Android and iOS
+ internet access from
mobile than PCs Apple Android
MARKET CONTEXT 8
9. WE SOLVE TWO MAIN PROBLEMS
OF MOBILE ADVERTISING
Complexity to manage campaigns if you
want to maximize reach, due to audience
fragmentation
Lack of metrics and optimización to
maximize engagement
WHY WORK WITH US? 9
10. OUR FOCUS: PLANNING BASED ON USER PROFILES, NOT ON PUBLISHERS
CPM ($) Premium
40 Secondary Premium
Performance
30
20
15
10
1
Ad impressions (Fill rate)
0 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
WHY WORK WITH US? 10
11. OPTIMIZATION BASED ON CONTEXT + BEHAVIOUR
In an ecosystem where audience is more and more fragmen- bsmart
ted, surfing through hundreds of thousands of apps and mo-
bile websites, we identify your audience:
Games Operator
A We create a user profile when we serve an ad for the
Connection Mode Interested in News
first time in our network
B We enrich the profile Interested in Soccer
Mobile OS
As the user browses through our network
As the user interacts with our ads
C We make decisions on which profiles to serve your Mobile OS Games
advertising campaign to based on their likelihood to generate Connection Mode
a response
Other Tools
WHY WORK WITH US? 11
12. OPTIMIZATION BASED ON RESULTS
Basic traffic optimization Traffic optimization with
bsmart
Impressions
QUALITY CLICKS: Counting only one click
Impressions per user per day, no duplicate clicks and
clicks that get to the destination URL
Clicks
Clicks
Interaction with App Sales Leads Calls Views
social networks Installs
What is a click worth? Tangible value for advertisers
(Up to five events per campaign)
WHY WORK WIT US? 12
13. MAXIMUM REACH WITH A SINGLE INTERFACE
We serve ads on both mobile web and apps, both on Smartphones and in Tablets.
BIG PARTNER PUBLISHERS WHO SEND
REMNANT INVENTORY
(SPAIN ONLY)
SMALL AND MEDIUM DIRECT
PUBLISHERS
(SPAIN ONLY)
AGENCIES
ADVERTISERS AD NETWORKS
CPC OPEN NETWORKS
(MOBALOO)
AD EXCHANGES- RTB
(NEXAGE, MoPUB, SMAATO, ADIQUITY,
AdX, MOBCLIX, PUBMATIC)
We can also measure clicks and post click events outside of our network, so that you can track the results of
all your campaign in a single inteface, amd you can compare mediasmart with other publishers in your plan
WHY WORK WITH US? 13
14. OUR TECHNOLOGY: bsmart
Admin Front-End
Web interface that provides access to bsmart configuration tools, statistics which
allow for manual traffic optimization, as well as report generation for clients.
Campaign Configuration/Ad Serving
Component that manages campaign configuration and ad serving, which accepts mul-
tiple segmentation variables.
Self Learning/Performance Engine Campaign
Component that annalyzes campaign results and optimizes traffic based on such configuration/Ad
Serving
results on different sources of inventory and different user profiles.
Reporting
Component which stores all the information, both campaign information (confi- Self Learning/
Admin Mediation
guration, creativity and results) and user profile information. bsmart allows trac- Performance
Front-End Layer
king of not only impressions and clicks, but also up to five “conversion” events Engine
per campaign. Such conversion events can be defined by advertisers via tracking
pixels which directly call bsmart´s reporting component.
Mediation Layer
Reporting
Component which aggregates all of our inventory and is responsible for identifying
all traffic and users. The mediation layer identifies unique users and extracts both
contextual information from the inventory and behavioural information from user
profiles.
technical platform 14
15. Advanced ad formats
SIMPLE BANNER DYNAMIC BANNER
Static images or animated with a max of 3 frames. html5, technology, with more visual
Geared toward Direct Response Actions: click to call, effects
click to be called… (http://vimeo.com/41551147)
Formatos Publicitarios 15
16. Advanced ad formats
VIDEO BANNER STICKY BANNER INTERSTITIALS
Integration of a short video Any of the banners descri- Overlayed formats
within the banner bed stays stuck in the screen (http://vimeo.com/41550714)
(http://vimeo.com/41551152) when teh user scrolls
(http://vimeo.com/41697863)
Formatos Publicitarios 16
17. AND, AFTER THE CLICK?
Click to expandible creative WITHIN THE EXPANDABLE CREATIVE:
Presentation:
Games, Lead genertation, Carousel, Swipey, Scroll, 360 View,
Click to landing page Video, Animation
Games:
Click to video Puzzle, Wipey, Painty, Gyro, Countdown, Draggy & Basket
Lead Generation:
Store Locator, Map, Form, Call, App
Click to app download download, Save the Date
Social Media:
Click to call / click to be called Share on Facebook, Twitter & G+ Feed
* Expandable banners can expand automatically after a certain time, without any user interaction
AD FormatS 17
18. Gif Format:
max 3 frames if animated gif
max weight 15KB for Smartphones
y 35KB para Tabletas
minimum sizes for Smartphones:
TECNICAL 728 x 90 px 300 x 250 px
320 x 50 px 320 x 480 px
SPECIFICATIONS, 300 x 50 px 480 x 320 px
Banners
Minimum sizes for Tablets:
728 x 90 px
320 x 50 px
300 x 250 px
160 x 600 px
Vídeo banner:
mp4 peso máx 1 mg
AD FORMATS 18
19. TARGETING VARIABLES
A CONTEXTUAL: B DEMOGRAPHIC:
Operating System Country
Version of Operating System Region
Operator Gender
Mobile Web vs Apps Age:
Connection Time: WiFi vs 3G · Between 13 and 17
Week day · Between 18 and 24
· Between 25 and 34
Range of times during the date:
· Between 35 and 44
· Between 23h and 7h
· Between 45 and 54
· Between 7h and 12h
· More than 55
· Between 12h and 16h
· Between 16h and 20h
· Between 20h and 23h
Frequency capping: The number of impressions that a user sees can be limited to a maximum
number of times, both per campaign and per day within a campaign.
TARGETING VARIABLES 19
20. TARGETINg VARIABLES: InteresTS
The interest of a user can be determined thans to both the information provided by the publisher
(both contextual and historical) and the interaction of the users with the campaigns. We recommend
opening the target of the campaign as much as possible, given that bsmart´s algorithm automati-
cally finds the profiles that best work for the campaign.
INTERESTS:
News Culture Woman
Sports Social Media Men
Finance Real State Entertainment
Society Lifestyle Travel
Polítics Luxury Games
Science Food and Drinks Shopping
Education Weather Animals
Tecnology Health
TARGETING VARIABLES 20
22. BUSINESS MODELS
The goal is to serve a fixed number of impressions as part of a branding campaign. Rich Media cam-
CPM: paigns are sold in this model.
CPC: The goal is to serve a fixed number of clicks, independetly of the measurement of any other type
of response or conversion.
MIXED MODELS IN CAMPAIGNS WHERE WE MEASURE ENGAGEMENT
The goal is the engagement with the mobile app. We can measure when the app is opened for
CPApp: the first time, as well as other events triggered within the app.
The goal is any event that takes place in the landing page or in the mobile web site: search, video
CPL/CPV: viewing, product catalogue viewing, calls, leads, purchases, etc...
In addition, we can measure clicks and post-click events in other publishers, so that advertisers can compare mediasmart
results with those of other publishers. This service has a cost per click, although it can be free if there´s a minimum investment
in mediasmart´s network.
BUSINESS MODELS 22