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RSN Racing & Sport Station Profile
- 2. Background • Formerly known as 3UZ, RSN Racing & Sport 927am commenced broadcasting in March 1925 and is Melbourne's longest standing commercial radio station. • In 1986 the Victorian thoroughbred, harness and greyhound racing codes purchased the station and in the 1990s re-branded it as Radio Sport 927 and more recently Radio Sport National. • In January 2012, after the station had acquired re-transmitters to enable 92% coverage throughout regional Victoria, the station changed to its current name of RSN Racing & Sport.
- 3. Programming overview RSN Racing & Sport is all about racing and sport 24/7. Our content is as unique and niche as our listeners who tune in to the station for: • The latest overseas and domestic sports results as they happen. • Entertaining and controversial in-depth editorial and analysis of all current sporting and racing issues. • Interviews with leading Australian and overseas sports personalities including live feeds from our overseas affiliate networks, including ESPN and the BBC. • Listener competitions, all structured with a sporting flavour. • Listener interaction through telephone talkback, SMS, email, Facebook and Twitter. • Regular news, weather and traffic reports. Breakfast is a fast paced general sports program with hosts ex AFL stars Mick McGuane and Michael Christian. After breakfast we discuss the upcoming day’s racing across the three codes, interview industry heavyweights and look at the best form and selections for the day. During the day, and into the night, we provide listeners up-to-date and relevant data in advance of race time and broadcast the entire day’s hectic, and timed-to-the-minute schedule of races, plus sports updates and interviews throughout the day. Overnight we talk all sports from around the world.
- 4. Audience Profile The RSN average weekly audience is in excess of 327,000 adult listeners throughout Victoria which is enough to fill the MCG three times!* RSN regularly delivers advertisers quality audience consisting of these much sought after target demographics: *Since 1998, RSN has contracted Newspoll Market Research company to conduct audience research. (Average calculated over 110 surveys) 65% Males skewed 25-39 - 190,000 listeners ( 48.4 % increase in the last 12 months) Middle to high income earners Upper white and upper blue collar workers Outright home owners with no mortgage But what makes RSN listeners even more valuable to advertisers is that they are extremely highly engaged with high memory recall to both programming and advertising content alike.
- 5. Latest Newspoll Survey The latest 2015 RSN Newspoll audience survey was conducted on the weekends of 13-15 March & 20-22 March 2015. Overall audience 327,000 Male 210,000 (64%) Female 117,000 (36%) Digital listening:- Listened to RSN on app, web, digital radio – 172,000 Listened to Carnival on app, web, digital radio – 118,000 Metro 227,000 (73%) Country 100,000 (27%)
- 6. The RSN Racing & Sport brand Live sport on radio engages listeners: Whether it be in your car, on your phone or laptop - we call the champions, the photo finishes, the colour and excitement of racing. RSN has recently refined its brand, programming and delivery to better reflect the new sports punter and the ever evolving media landscape. To cater for the digital savvy and mobile consumers, RSN has recently: • Significantly refined its website. • Launched our iPhone and Android mobile APP. • Introduced Carnival, our digital feature events channel. • Become highly active in the social mediums Facebook, Twitter, You Tube and Instagram.