Mediakit du plan Where de Paris en chinois 206/2017

1. 50,000
copies
per year
MEDIA KIT 2016-2017
chinese-french
MAPSwhere®
1 year
June 2016 to May 2017
GROUPE Where Paris
35 rue des Mathurins, 75008 Paris // Tel: 01 43 12 56 56
paris@wheremagazine.com
www.wherepariseditions.com
where®
chinese
2015-2016
巴黎市地图
SHOPPING MAPS
导购地图

2. Print run:
Distribution dates:
Duration:
Material close:
Bilingual advertising:
Target market:
50 000 copies per year
June 2016
1 year (June 2016 to May 2017)
April 22nd
, 2016
Simplified Chinese and French
Chinese tourists
latin america Edition
2Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
MAPSwhere®
chinese-french
- Growth rate of the Chinese market
- Favourable exchange rate
- Increase of tourists from China to France
- Significant increase of flights from China
- Increased purchasing power
- All the Chinese dream of visiting Paris
- Visiting Paris is a sign of wealth and social standing
Paris, a favourite destination for Chinese
tourists in Europe

3. map distribution
latin america Edition
3Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
MAPSwhere®
chinese-french
● Chinese Tour Operators
● Chinese Travel Agencies
● Chinese Tourist Visa Centres
pre-travel
25,000 copies25,000 copies
in paris
Capture the
attention of your
clients before they
arrive in France:
Inform chinese
tourists in places
they frequent:
● Chinese Embassy in Paris
● Chinese banks
● China Telecom
● China UnionPay Paris Office
● Incoming agencies
hotels selection:
● 250 hotels welcoming Chinese
guests in Paris and the Greater
Paris region (p4-5)
++

4. a selection of hotels where chinese stay in paris
Hotel Acadia Opéra (BW)
Hotel Albion (d’)
Hotel All Seasons Bercy
Hotel All Seasons Paris Voltaire République
Hotel Amarante
Hotel Amarante Beau Manoir (BW)
Hotel Amarante Champs-Elysées
Hotel Ambassador (Radisson)
Hotel Ampère
Hotel Arcade (de l’)
Hotel Ariane Montparnasse
Hotel Astor St Honoré
Hotel Astra Opéra (BW)
Hotel Atala
Hotel Baltimore - MGallery Collection
Hotel Balzac
Hotel Beauchamps
Hotel Bedford
Hotel Bel Ami Saint-Germain-des-Prés
Hotel Belloy St-Germain (BW)
Hotel Bradford Elysées
Hotel Bristol (Le)
Hotel Buddha-Bar
Hotel California
Hotel Campanile - Pont de Suresnes
Hotel Campanile Paris 19 - La Villette
Hotel Campanile Paris Sud - Clamart
Hotel Castiglione (de)
Hotel Castille Starhotels
Hotel Chambiges
Hotel Champs-Elysées Friedland
Hotel Champs-Elysées Plaza
Hotel Château Frontenac
Hotel Chateaubriand
Hotel Chinagora Huatian
Hotel Citadines Opéra Vendôme
Hotel Claridge Bellman
Hotel Colisée (du) (BW)
Hotel Collectionneur Arc de Triomphe (du)
Hotel Concorde Montparnasse
Hilton Paris Opéra
Hotel Costes
Hotel Courtyard by Marriott
Hotel Courtyard by Marriott Arcueil
Hotel Courtyard By Marriott Colombes
Hotel Courtyard by Marriott St Denis
Hotel Crowne Plaza République
Hotel Derby Alma (Le)
Hotel Disneyland ®
Hotel Disney’s Hotel New York®
Hotel Ducs de Bourgogne Best Western
Hotel Empire Elysées (BW)
Hotel Evergreen Laurel
Hotel Flèche d’Or (BW)
Hotel Forest Hill La Villette
Hotel Fouquet’s Barrière
Hotel Four Seasons George V Paris
Hotel France Louvre
Hotel François Ier
Hotel Franklin Roosevelt
Fraser Suites - Le Claridge Paris
Fraser Suites Harmonie
Hotel Gaillon Opéra (BW)
Hotel Général (Le)
Hotel Grand Hotel Inter-Continental
Grand Hôtel du Palais Royal
Hotel Hilton Paris La Defense
Hotel Holiday Inn
Hotel Holiday Inn Express Canal de la Villette
Hotel Holiday Inn Paris Bastille
Hotel Holiday Inn Paris Notre Dame
Hotel Holiday Inn Paris St. Germain
Hotel Holliday Inn Jean Jaures
Hotel Holliday Inn Porte de Clichy
Hotel Home Plazza Jardins du Marais
Hotel Horset Opéra
Hotel Horset Washington (L’)
Hotel Hyatt Regency Paris Etoile
Hotel Hyatt Regency Paris Madeleine
Hotel Ibis Bercy
Hotel InterContinental Marceau
Hotel Keppler
Hotel Kleber
Hotel Kyriad Bercy
Hotel Kyriad Montmartre
Hotel Kyriad Paris Ouest - La Défense
Hotel Kyriad Porte d’Orléans
Hotel Lancaster
Hotel Lavoisier (Le)
Hotel le Patio St Antoine (BW)
Hotel Left Bank St-Germain (BW)
Hotel Londres et New York
Hotel Lotti
Hotel Louis II
Hotel Louvre (du)
Hotel Lutetia
Hotel Mac Mahon
Hotel Maison Champs-Elysées (La)
Hotel Majestic & Villa
Hotel Mandarin Oriental, Paris
Hotel Manoir St-Germain (Au) (BW Premier)
Hotel Manufacture (La)
Hotel Marais Bastille (BW)
Hotel Mareuil
Hotel Marriott Champs-Elysées
Hotel Mathis Elysées Matignon
Hotel Median Porte de Versailles
Hotel Melia Royal Alma Boutique Hotel
Hotel Mercure Royal Madeleine
Hotel Mercure Haussmann St.Augustin
Hotel Mercure La Défense 5
Hotel Mercure Paris la Villette
Hotel Meurice
Hotel Millennium Opéra Paris
Hotel Montalembert
Hotel Mövenpick
latin america Edition
4Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
MAPSwhere®
In bold are approved 5* hotels
chinese-french

5. Orient Travel Center France
France Chine Tour
Agence Chine Tourisme
Panda Voyage
Mandarin Voyages
Ansel
Eurasia
Agence Sino-Européenne
Chinaco
Alguemarine
Au Tour Du Monde
Europa Holiday Travel
Eap International
Le Bistrot de Pékin
Le Royal Restaurant Chinois
Restaurant L’Orient d’Or
Restaurant Delissichuan
UnionPay
Ambassade de Chine
(Service Presse)
Centre Culturel de Chine
Bureau de Change CFA
ICBC
Bank of China
other
distribution
points
Hotel Murano
Hotel Napoléon
Hotel Newton Opéra
Hotel Normandy
Hotel Novotel Paris Est
Hotel Novotel Paris Gare Montparnasse
Hotel Novotel Paris Les Halles
Hotel Novotel Paris Porte d’Italie
Hotel Novotel Paris Tour Eiffel
Hotel Oceania Paris Porte de Versailles
Hotel Odéon (de l’)
Hotel Opal Opéra (BW Premier)
Hotel Opéra Richepanse
Hotel Paris Marriott Rive Gauche
Hotel Park Hyatt Vendôme Paris
Hotel Park Lane
Hotel Pavillon des Lettres
Hotel Pergolese
Hotel Pershing Hall
Hotel Plaza Athenée Paris
Hotel Plaza Elysées (BW)
Hotel Powers
Hotel Prince de Galles
Hotel Pullman Montparnasse
Hotel Pullman Paris Bercy
Hotel Pullman Paris La Defense
Hotel Pullman Paris Tour Eiffel
Hotel Radisson Blu Dokhan’s
Hotel Radisson Blu Metropolitan
Hotel Radisson SAS Disneyland
Hotel Radisson SAS Boulogne
Hotel Radisson SAS Champs-Elysees
Hotel Raphaël
Hotel Regent’s Garden (BW)
Hotel Regina Paris
Hotel Renaissance Paris Arc de
Triomphe
Hotel Renaissance Paris La Defense
Hotel Renaissance Paris Le Parc
Trocadero
Hotel Renaissance Paris Vendôme
Hotel Résidence Lord Byron
Hotel Rochester Champs-Elysées
Hotel Ronceray Paris Opéra (BW)
Hotel Royal Regency Vincennes
Hotel Royal St. Honoré
Hotel San Regis
Hotel Scribe
Hotel Shangri-La
Hotel Sofitel Paris Arc de Triomphe
Hotel Sofitel La Defense Centre
Hotel Sofitel Le Faubourg Paris
Hotel Splendid
Hotel Splendid Etoile
Hotel St James & Albany
Hotel St. James Paris
Hotel Tim Hôtel Opéra Madeleine
Hotel Tourville (Le)
Hotel Trémoille (de la)
Hotel Tryp François
Hotel Vendôme (de)
Hotel Vernet
Hotel Vignon (Le)
Hotel Vigny (de)
Hotel Villa Lutece Port Royal
Hotel W Opéra
Hotel Waldorf Arc de Triomphe
Hotel Waldorf Madeleine
Hotel Waldorf Trocadero
Hotel Walt (Le)
Hotel Warwick
Hotel Westin Paris
Hotel Westminster
latin america Edition
5Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
MAPSwhere®
chinese-french
a selection of hotels where chinese stay in paris
In bold are approved 5* hotels

6. Luxury Shopping Maps
latin america Edition
6Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
MAPSwhere®
chinese-french

7. latin america Edition
7Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
MAPSwhere®
localise your place on the map
The only Map of Paris where it is posible to locate your store
chinese-french

8. Outside Back Cover 6 000 € HT
Double panel 7 000 € HT
Vertical full panel 3 800 € HT
Horizontal full panel 3 800 € HT
Vertical 1/2 panel 2 200 € HT
Vertical 1/3 panel 1 300 € HT
price
2016 - where map rates
formats
latin america Edition
8Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
MAPSwhere®
where®
CHINESE
地图
2 0 1 3 - 2 0 1 4
SHOPPING MAPS
导购地图
巴黎市
where®
chinese
地图2 0 1 4 - 2 0 1 5
SHOPPING MAPS
导购地图
巴黎市
where®
chinese
2015-2016
巴黎市地图
SHOPPING MAPS
导购地图
chinese-french

9. berlin boston
las vegas florida milwaukee nashville san francisco seattle st. Louis washington
charleston chicago london houston indianapolis kauai
where®
maps international
latin america Edition
9Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
MAPSwhere®
chinese-french

10. latin america Edition
10Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
MAPSwhere®
chinese-french
ENGLISH CHINESE JAPANESE Advertising
agency for the
PRINTEMPS
MAP OF PARIS
Launching:
2008
Annual
Circulation:
2.5 million copies/year
Launching:
2012
Annual
Circulation:
50 000 copies/year
Launching:
2013
Annual
Circulation:
100 000 copies/
year
Launching: 2009
Annual
Circulation:
1.5 million copies/year
A targeted distribution, duration 1 year:
+ 1600 hotels in Paris (2,3 and 4*), Paris Tourist
Office, tourist attractions, train stations (Gare
de Lyon, Gare du Nord, Gare de l’Est, Gare
Montparnasse), airports (Roissy CDG 1, Roissy
CDG 2, Orly Ouest, Orly Sud), Air France bus,
Bateaux-Mouches, Open Tour. Partner chains:
Hilton group, Hôtels & Préférence, Citadines
group, Les Hôtels de Paris group.
Closed format: L 8.7 x H 21.2 cm (6 accordion
pleats)
Detail: Map of Paris + Subway Map
With the purchase of your advertising
component, we offer you the location of your
space/brand on the map.
Bilingual advertising: English/French
Target: Intended for a French and international
clientele, where®
map is characterized by a very
large distribution.
A targeted distribution, duration 1 year:
+ 250 hotels in Paris (2,3,4 and 5*), Embassy of
China in Paris, Travel Agencies, Cultural Center
of China, Chinese banks, UnionPay Office +
Tour Operator in Shanghai.
Closed format: L 8.7 x H 21.2 cm (6 accordion
pleats)
Detail: Map of Paris + Subway Map
With the purchase of your advertising
component, we offer you the location of your
space/brand on the map.
Bilingual advertising: Simplified Chinese/
French
Target: The Chinese issue of Where®
Paris map
is specially intended for Chinese tourists visiting
Paris, their favourite destination in Europe.
A targeted distribution, duration 1 year:
+ Travel Agencies, JCB Offices, International
Space Printemps Haussmann, a selection of
hotels where the Chinese clientele stays.
Closed format: L 8.7 x H 21.2 cm (6 accordion
pleats)
Detail: Map of Paris + Subway Map
With the purchase of your advertising
component, we offer you the location of your
space/brand on the map.
Bilingual advertising: French/Japanese
Target: The Japanese issue of Where®
Paris
map is specially intended for Japanese tourists
visiting Paris. 94% of the Japanese purchases
resulting in tax refunds in France are in Paris.
where®
has been the advertising sales agency
for the Printemps Paris Haussmann department
store’s luxury map since 2009.
An exclusive distribution, duration: 1 year:
Practical, elegant and easy to use, the map is
given to clients in the 4&5 star hotels of Paris.
Format « Notebook »: 10 x 14.5 cm
Detail: Map of Paris + Subway Map
Maps personalised with the logos of the hotels
or hotel chains.
Bilingual advertising: English/French
Target: The map is conceived for French and
international customers with high buying
power.
PRINTEMPS でJCBカードをお使いいただけます。*
* La carte JCB est acceptée au PRINTEMPS.
In association with
where®
MAPS
2015-2016
JAPANESEwhere®
ENGLISH
PARISCITY MAP
TRANSPORT MAP
PLAN DE PARIS
PLAN DE MÉTRO-RER
PARIS
2 0 1 5 - 2 0 1 6
wheretraveler.com
where®
chinese
2015-2016
巴黎市地图
SHOPPING MAPS
导购地图
*LegrandmagasindeLamodeetduLuxe
ENGLISH/FRANçAIS
Our 4 maps of Paris in foreign languages

11. latin america Edition
11Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
MAPSwhere®
chinese-french
ENGLISH CHINESE RUSSIAN latin
american
(Spanish
+ Portuguese)
Launching: 1992
MONTHLY
Circulation:
51 000 copies/
month
The most widely
read monthly
magazine
by affluent
tourists in Paris!
Launching: 2011
BIAnnual
Circulation:
25 000 copies/year
Launching: 2009
Annual
Circulation:
20 000 copies/year
Launching: 2013
Annual
Circulation:
20 000 copies/year
Paris - russian Edition
Париж
Открыть
Descubra
París
ParIs - LaTINaMerIcaN eDITIoN
MoDa |GasTroNoMIa | cuLTura | MaPas
Distribution: 400 luxury hotels in Paris and in
the Greater Paris region (circulation audited
and confirmed by the French organization
OJD), Paris Tourism Office, Media agencies,
Embassies, trendy places, Limousine
companies, Private Jets, Hair/Beauty salons…
Language: English
Format: A4 (L 210 x H 297 mm)
Shaping: Perfect bound
Pagination: 84 to 116 pages
Sections: Lifestyle, fashion, beauty, 6 luxury
shopping maps (with the finest boutiques by
neighbourhood), fashion, gastronomy, wine,
culture, art, attractions, Paris by night…
Target: English-speaking clients in luxury
hotels
Reader Profile: 80% of Where’s readers are
either managers or company executives. Their
average income, their education and their
profession place them in the world elite of
consumers.
Partenaire média de l’Association des Clefs d’Or France.
Distribution: 190 hotels where Chinese stay
during their journey in Paris + strategic points
of information: OTCP, Chinese banks, Embassy,
Travel Agencies + distribution before the
arrival in Paris by China Eastern (magazine
is hand-delivered to 1st & Business Class
Travellers)
Language: Simplified Chinese
Format: 190 (wide) x 260 (deep) mm
Shaping: Perfect binding, Glossy 135 gms
Pagination: 112 + 4 (covers)
Sections: The magazine is organized by
neighbourhoods, with the finest boutiques,
iconic brands, luxury shopping maps,
gastronomy, art and culture…
Target: The partnership between UnionPay
France and Where ensures content tailored
to the needs of Chinese customers with high
purchasing power.
Distribution: 170 hotels where Russians stay
during their trip to Paris + distribution before
the arrival in Paris by Transaero (The leading
private Russian airline company): Flights
Moscow to Paris, (magazine hand-delivered
to 1st Class travellers) + Paris Tourist Office,
Embassy of the Russian Federation in Paris,
Limousins companies.
Language: Russian
Format: 19 x 26 cm
Shaping: Perfect binding, Glossy 135 gms
Pagination: 96 + 4 (covers
Sections: Lifestyle, French expertise and the
latest trends, 5 luxury shopping maps (the
finest boutiques by neighbourhood), fashion,
gastronomy, culture, art, attractions, Paris by
night…
Distribution: 190 hotels where the Latin
American clientele stays in Paris + distribution
before the arrival in Paris by TAP (Flights Brazil
to Paris), Paris Tourist Office, Embassies of
Brazil, Mexico, Argentina, Colombia in Paris,
Travel Agencies…
Language: Spanish + Portuguese
Format: 19 x 26 cm
Shaping: Perfect binding, Glossy 135 gms
Pagination: 96 + 4 (covers)
Sections: Lifestyle, French expertise and the
latest trends, 5 luxury shopping maps (the
finest boutiques by neighbourhood), fashion,
gastronomy, culture, art, attractions, Paris by
night…
Target: New emerging clientele from Latin
America with high purchasing power.
Our 4 magazines in foreign languages