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Media-kit du magazine Where Paris Chinese edition coédité avec Unionpay 2016, Jean-Louis Roux-Fouillet
This document is a media kit for Where Paris, a biannual magazine targeting Chinese visitors to Paris. It details that the magazine has a circulation of 50,000 copies per year split between two editions. It is published in simplified Chinese. The magazine is distributed in 190 hotels popular with Chinese guests, as well as at tourist locations around Paris. Advertising rates and sizes are provided on pages 6-7.
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Media-kit du magazine Where Paris Chinese edition coédité avec Unionpay 2016, Jean-Louis Roux-Fouillet
- 1. 50.000 copies/year BIANNUAL EDITION 1st edition: Juneto November 2016 2nd edition: December 2016 to May 2017 the Official magazine of UnionPay MEDIA KIT 2016-2017 Chinese Edition where® Paris 巴黎官方指南巴黎官方指南 银联国际银联国际 精品店 餐厅 景点 古迹精品店 餐厅 景点 古迹 PARIS -CHINESE EDITION GROUPE Where Paris 35 rue des Mathurins, Paris 8th // Tel: +33 (0)1 43 12 56 56 www.whereparis.paris paris@wheremagazine.com
- 2. Language: Size: Nb of pages: Insidepaper: Cover: Simplified Chinese 190 (wide) x 260 (deep) mm, perfect binding 112 + 4 (covers) Glossy 135 gms 300 gms / matt laminate finish Frequency: Duration: Distribution dates: Quantity: Hotel distribution in Paris: Distribution before arrival in Paris: Additional distribution in Paris: Biannual guide 2 x 6 months June and November 2 x 25,000 copies/issue +190 hotels where the Chinese stay during their trip in Paris China Eastern Airline Strategic points of information: OTCP, Chinese banks, Embassy, Travel Agencies A practical guide to Paris for chinese visitors Artwork deadline: 1st edition : April 15th / 2nd edition : October 15th latin america Edition where® Paris2 2 where® Paris Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com chinese Edition
- 3. Distribution of the50,000 copies annually Capture the attention of your clients before they arrive in France China Eastern Airlines: Shanghai to Paris flights, magazine is hand-delivered to 1st & Business Class Travellers Be present in the hotels where they stay HOTEL SELECTION: +190 hotels welcoming Chinese guests in Paris and the Greater Paris region (China UnionPay list + Where list, p4) Inform tourists in places they frequent - Paris Tourist Office (OTCP) - Chinese Embassy - Chinese Culture Center - Travel Agencies - Chinese Banks first class distribution 20,000 copies (two editions) 25,000 copies (two editions) 5,000 copies (two editions) 10,000 copies (one edition) 12,500 copies (one edition) 2,500 copies (one edition) China Tourism Agency Agence Sino-Europeenne Aiguemarine Ansel (2 points) Au Tour du Monde Chinaco Eap International Eurasia Europa Holiday Travel France Chine Tour Agence Mandarin Voyages Orient Travel Center France Panda Voyage Via Chine Voyages incoming agencies latin america Edition where® Paris2 3 where® Paris Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com chinese Edition
- 4. ULTRA-TARGETED distribution A selectionof hotels where the Chinese stay Hotel Acadia Opéra (BW) Hotel Albion (d’) Hotel All Seasons Bercy Hotel All Seasons Paris Voltaire République Hotel Amarante Hotel Amarante Beau Manoir (BW) Hotel Amarante Champs-Elysées Hotel Ambassador (Marriott) Hotel Ampère Hotel Arcade (de l’) Hotel Ariane Montparnasse Hotel Astor St Honoré Hotel Astra Opéra (BW) Hotel Atala Hotel Baltimore - MGallery Collection Hotel Balzac Hotel Beauchamps Hotel Bedford Hotel Bel Ami Saint-Germain-des-Prés Hotel Belloy St-Germain (BW) Hotel Bradford Elysées Hotel Bristol (Le) Hotel Buddha-Bar Hotel California Hotel Campanile - Pont de Suresnes Hotel Campanile Paris 19 - La Villette Hotel Campanile Paris Sud - Clamart Hotel Castiglione (de) Hotel Castille Starhotels Hotel Chambiges Hotel Champs-Elysées Friedland Hotel Champs-Elysées Plaza Hotel Château Frontenac Hotel Chateaubriand Hotel Chinagora Huatian Hotel Citadines Opéra Vendôme Hotel Claridge Bellman Hotel Colisée (du) (BW) Hotel Collectionneur Arc de Triomphe (du) Hotel Concorde Montparnasse Hotel Concorde Opéra Paris St Lazare Hotel Costes Hotel Courtyard by Marriott Hotel Courtyard by Marriott Arcueil Hotel Courtyard By Marriott Colombes Hotel Courtyard by Marriott St Denis Hotel Crowne Plaza République Hotel Derby Alma (Le) Hotel Disneyland® Hotel Disney’s Hotel New York® Hotel Ducs de Bourgogne Best Western Hotel Empire Elysées (BW) Hotel Evergreen Laurel Hotel Fabric Hotel Flèche d’Or (BW) Hotel Forest Hill La Villette Hotel Fouquet’s Barrière Hotel Four Seasons George V Paris Hotel France Louvre Hotel François Ier Hotel Franklin Roosevelt Fraser Suites - Le Claridge Paris Fraser Suites Harmonie Hotel Gaillon Opéra (BW) Hotel Général (Le) Hotel Grand Hotel Inter-Continental Grand Hôtel du Palais Royal Hotel Hilton Paris La Defense Hotel Holiday Inn Hotel Holiday Inn Express Canal de la Villette Hotel Holiday Inn Paris Bastille Hotel Holiday Inn Paris Notre Dame Hotel Holiday Inn Paris St. Germain Hotel Holliday Inn Jean Jaures Hotel Holliday Inn Porte de Clichy Hotel Home Plazza Jardins du Marais Hotel Horset Opéra Hotel Horset Washington (L’) Hotel Hyatt Regency Paris Etoile Hotel Hyatt Regency Paris Madeleine Hotel Ibis Bercy Hotel InterContinental Marceau Hotel Keppler Hotel Kleber Hotel Kyriad Bercy Hotel Kyriad Montmartre Hotel Kyriad Paris Ouest - La Défense Hotel Kyriad Porte d’Orléans Hotel Lancaster Hotel Lavoisier (Le) Hotel le Patio St Antoine (BW) Hotel Left Bank St-Germain (BW) Hotel Londres et New York Hotel Lotti Hotel Louis II Hotel Louvre (du) Hotel Lutetia Hotel Mac Mahon Hotel Maison Champs-Elysées (La) Hotel Majestic & Villa Hotel Mandarin Oriental, Paris Hotel Manoir St-Germain (Au) (BW Premier) Hotel Manufacture (La) Hotel Marais Bastille (BW) Hotel Mareuil Hotel Marriott Champs-Elysées Hotel Mathis Elysées Matignon Hotel Median Porte de Versailles Hotel Melia Royal Alma Boutique Hotel Hotel Mercure Royal Madeleine Hotel Mercure Haussmann St.Augustin Hotel Mercure La Défense 5 Hotel Mercure Paris la Villette Hotel Meurice Hotel Millennium Opéra Paris Hotel Montalembert Hotel Mövenpick Hotel Streets Hotel Napoléon Hotel Newton Opéra Hotel Normandy Hotel Novotel Paris Est Hotel Novotel Paris Gare Montparnasse Hotel Novotel Paris Les Halles Hotel Novotel Paris Porte d’Italie Hotel Novotel Paris Tour Eiffel Hotel Oceania Paris Porte de Versailles Hotel Odéon (de l’) Hotel Opal Opéra (BW Premier) Hotel Opéra Liège (BW Premier) Hotel Opéra Richepanse Hotel Paris Marriott Rive Gauche Hotel Park Hyatt Vendôme Paris Hotel Park Lane Hotel Pavillon des Lettres Hotel Peninsula Hotel Pergolese Hotel Pershing Hall Hotel Plaza Athenée Paris Hotel Plaza Elysées (BW) Hotel Powers Hotel Prince de Galles Hotel Pullman Montparnasse Hotel Pullman Paris Bercy Hotel Pullman Paris La Defense Hotel Pullman Paris Tour Eiffel Hotel Radisson Blu Dokhan’s Hotel Radisson Blu Metropolitan Hotel Radisson SAS Disneyland Hotel Radisson SAS Boulogne Hotel Radisson SAS Champs-Elysees Hotel Raphaël Hotel Regent’s Garden (BW) Hotel Regina Paris Hotel Renaissance Paris Arc de Triomphe Hotel Renaissance Paris La Defense Hotel Renaissance Paris Le Parc Trocadero Hotel Renaissance Paris Vendôme Hotel Résidence Lord Byron Hotel Rochester Champs-Elysées Hotel Ronceray Paris Opéra (BW) Hotel Royal Regency Vincennes Hotel Royal St. Honoré Hotel San Regis Hotel Scribe Hotel Shangri-La Hotel Sofitel Paris Arc de Triomphe Hotel Sofitel La Defense Centre Hotel Sofitel Le Faubourg Paris Hotel Splendid Hotel Splendid Etoile Hotel St James & Albany Hotel St. James Paris Hotel Tim Hôtel Opéra Madeleine Hotel Tourville (Le) Hotel Trémoille (de la) Hotel Triangle d’Or (du) Hotel Tryp François Hotel Vendôme (de) Hotel Vernet Hotel Vignon (Le) Hotel Vigny (de) Hotel Villa Lutece Port Royal Hotel W Opéra Hotel Waldorf Arc de Triomphe Hotel Waldorf Madeleine Hotel Waldorf Trocadero Hotel Walt (Le) Hotel Warwick Hotel Westin Paris Hotel Westminster latin america Edition where® Paris2 4 where® Paris Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com chinese Edition In bold are approved 5* hotels
- 5. China UnionPay workswith more than 200 Chinese banks, which issue the CUP credit card. The partnership between UnionPay France and Where ensures content tailored to the needs of Chinese customers with high purchasing power. the Official magazine of UnionPay Editorial features: latin america Edition where® Paris2 5 where® Paris Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com chinese Edition - Where Now: A selection of «Chic» trends - 5 luxury shopping destinations presented by neighbourhood, featuring CUP listings, maps and articles: * Montaigne/Champs-Elysées (Golden triangle) * Vendôme/Opéra (Place Vendôme) * Faubourg Saint-Honoré * Faubourg Saint-Honoré/Palais-Royal * St-Germain-des-Prés - A selection of restaurants: Chinese cuisine, seafood, Michelin-starred restaurants… - Tourism & Leisure features - Pratical information about Paris
- 6. Paris, a favouritedestination for Chinese tourists in Europe - Growth rate of the Chinese market - Favourable exchange rate - Increase of tourists from China to France - Significant increase of flights from China - Increased purchasing power - All the Chinese dream of visiting Paris - Visiting Paris is a sign of wealth and social standing of the Chinese visitors travel budget is dedicated to shopping. (Source Patricia Barthélemy, responsible for the Asian & Middle Eastern market in the Paris Tourist Office) 60% The price of luxury products is 50% more expensive in China. (Source Reuters) In the last 4 years, spending by Chinese visitors on duty-free goods has multiplied by 6,5 50% x6,5 Average amount spent per visitor, per day, in one shop (Source Global Blue)1470 € latin america Edition where® Paris2 6 where® Paris Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com chinese Edition
- 7. Outside back cover: € 11 000 HT € 19 800 HT Inside back cover: € 8 000 HT € 14 400 HT DOUBLE PAGE: Inside Front Cover Spead (DO): € 15 000 HT € 27 000 HT DPS 1: € 13 000 HT € 23 400 HT DPS 2: € 12 000 HT € 21 600 HT Double Page: € 11 000 HT € 19 800 HT other formats: Right page facing editorial: € 7 000 HT € 12 600 HT Right page facing summary 1: € 7 000 HT € 12 600 HT Right page facing summary 2: € 6 500 HT € 11 700 HT Full right page: € 6 000 HT € 10 800 HT 1/2 right page: € 3 500 HT € 6 300 HT Rates for 6 months Rates for 12 months RATES AND FORMATS 2016-2017 COVERS: latin america Edition where® Paris2 7 where® Paris Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com chinese Edition
- 8. a selection ofour advertising partners in our unique luxury collection latin america Edition where® Paris2 8 where® Paris Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com chinese Edition
- 9. latin america Edition where® Paris2 9 where® Paris Groupewhere : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com chinese Edition ENGLISH CHINESE RUSSIAN latin american (Spanish + Portuguese) Launching: 1992 MONTHLY Circulation: 51 000 copies/ month The most widely read monthly magazine by affluent tourists in Paris! Launching: 2011 BIAnnual Circulation: 25 000 copies/year Launching: 2009 Annual Circulation: 20 000 copies/year Launching: 2013 Annual Circulation: 20 000 copies/year Paris - russian Edition Париж Открыть Distribution: 400 luxury hotels in Paris and in the Greater Paris region (circulation audited and confirmed by the French organization OJD), Paris Tourism Office, Media agencies, Embassies, trendy places, Limousine companies, Private Jets, Hair/Beauty salons… Language: English Format: A4 (L 210 x H 297 mm) Shaping: Perfect bound Pagination: 84 to 116 pages Sections: Lifestyle, fashion, beauty, 6 luxury shopping maps (with the finest boutiques by neighbourhood), fashion, gastronomy, wine, culture, art, attractions, Paris by night… Target: English-speaking clients in luxury hotels Reader Profile: 80% of Where’s readers are either managers or company executives. Their average income, their education and their profession place them in the world elite of consumers. Partenaire média de l’Association des Clefs d’Or France. Distribution: 190 hotels where Chinese stay during their journey in Paris + strategic points of information: OTCP, Chinese banks, Embassy, Travel Agencies + distribution before the arrival in Paris by China Eastern (magazine is hand-delivered to 1st & Business Class Travellers) Language: Simplified Chinese Format: 190 (wide) x 260 (deep) mm Shaping: Perfect binding, Glossy 135 gms Pagination: 112 + 4 (covers) Sections: The magazine is organized by neighbourhoods, with the finest boutiques, iconic brands, luxury shopping maps, gastronomy, art and culture… Target: The partnership between UnionPay France and Where ensures content tailored to the needs of Chinese customers with high purchasing power. Distribution: 170 hotels where Russians stay during their trip to Paris + distribution before the arrival in Paris by Transaero (The leading private Russian airline company): Flights Moscow to Paris, (magazine hand-delivered to 1st Class travellers) + Paris Tourist Office, Embassy of the Russian Federation in Paris, Limousins companies. Language: Russian Format: 19 x 26 cm Shaping: Perfect binding, Glossy 135 gms Pagination: 96 + 4 (covers Sections: Lifestyle, French expertise and the latest trends, 5 luxury shopping maps (the finest boutiques by neighbourhood), fashion, gastronomy, culture, art, attractions, Paris by night… Distribution: 190 hotels where the Latin American clientele stays in Paris + distribution before the arrival in Paris by TAP (Flights Brazil to Paris), Paris Tourist Office, Embassies of Brazil, Mexico, Argentina, Colombia in Paris, Travel Agencies… Language: Spanish + Portuguese Format: 19 x 26 cm Shaping: Perfect binding, Glossy 135 gms Pagination: 96 + 4 (covers) Sections: Lifestyle, French expertise and the latest trends, 5 luxury shopping maps (the finest boutiques by neighbourhood), fashion, gastronomy, culture, art, attractions, Paris by night… Target: New emerging clientele from Latin America with high purchasing power. Our 4 magazines in foreign languages 巴黎官方指南巴黎官方指南 银联国际银联国际 精品店 餐厅 景点 古迹精品店 餐厅 景点 古迹 PARIS -CHINESE EDITION
- 10. latin america Edition where® Paris2 10 where® Paris Groupewhere : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com chinese Edition ENGLISH CHINESE JAPANESE Advertising agency for the PRINTEMPS MAP OF PARIS Launching: 2008 Annual Circulation: 2.5 million copies/year Launching: 2012 Annual Circulation: 50 000 copies/year Launching: 2013 Annual Circulation: 100 000 copies/ year Launching: 2009 Annual Circulation: 1.5 million copies/year A targeted distribution, duration 1 year: + 1600 hotels in Paris (2,3 and 4*), Paris Tourist Office, tourist attractions, train stations (Gare de Lyon, Gare du Nord, Gare de l’Est, Gare Montparnasse), airports (Roissy CDG 1, Roissy CDG 2, Orly Ouest, Orly Sud), Air France bus, Bateaux-Mouches, Open Tour. Partner chains: Hilton group, Hôtels & Préférence, Citadines group, Les Hôtels de Paris group. Closed format: L 8.7 x H 21.2 cm (6 accordion pleats) Detail: Map of Paris + Subway Map With the purchase of your advertising component, we offer you the location of your space/brand on the map. Bilingual advertising: English/French Target: Intended for a French and international clientele, where® map is characterized by a very large distribution. A targeted distribution, duration 1 year: + 250 hotels in Paris (2,3,4 and 5*), Embassy of China in Paris, Travel Agencies, Cultural Center of China, Chinese banks, UnionPay Office + Tour Operator in Shanghai. Closed format: L 8.7 x H 21.2 cm (6 accordion pleats) Detail: Map of Paris + Subway Map With the purchase of your advertising component, we offer you the location of your space/brand on the map. Bilingual advertising: Simplified Chinese/ French Target: The Chinese issue of Where® Paris map is specially intended for Chinese tourists visiting Paris, their favourite destination in Europe. A targeted distribution, duration 1 year: + Travel Agencies, JCB Offices, International Space Printemps Haussmann, a selection of hotels where the Chinese clientele stays. Closed format: L 8.7 x H 21.2 cm (6 accordion pleats) Detail: Map of Paris + Subway Map With the purchase of your advertising component, we offer you the location of your space/brand on the map. Bilingual advertising: French/Japanese Target: The Japanese issue of Where® Paris map is specially intended for Japanese tourists visiting Paris. 94% of the Japanese purchases resulting in tax refunds in France are in Paris. where® has been the advertising sales agency for the Printemps Paris Haussmann department store’s luxury map since 2009. An exclusive distribution, duration: 1 year: Practical, elegant and easy to use, the map is given to clients in the 4&5 star hotels of Paris. Format « Notebook »: 10 x 14.5 cm Detail: Map of Paris + Subway Map Maps personalised with the logos of the hotels or hotel chains. Bilingual advertising: English/French Target: The map is conceived for French and international customers with high buying power. PRINTEMPS でJCBカードをお使いいただけます。* * La carte JCB est acceptée au PRINTEMPS. In association with where® MAPS 2015-2016 JAPANESEwhere® ENGLISH PARISCITY MAP TRANSPORT MAP PLAN DE PARIS PLAN DE MÉTRO-RER PARIS 2 0 1 5 - 2 0 1 6 wheretraveler.com where® chinese 2015-2016 巴黎市地图 SHOPPING MAPS 导购地图 *LegrandmagasindeLamodeetduLuxe ENGLISH/FRANçAIS Our 4 maps of Paris in foreign languages