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Retail Market Study 2017 - Europe
1. thelocationgroup research
9th
Edition
EUROPE
AMERICAS
ASIA & PACIFIC
MIDDLE EAST & AFRICA
FULL EDITION/DIGITAL
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Retail Market Study
Europe 2017
DIGITAL RETAIL REAL ESTATE
From Bricks to Clicks
155 GLOBAL CITIES
550 SHOPPING MALLS
1,000 HIGH STREETS
1,800 RETAILERS
1,200 PAGES, 4,500 STORE OPENINGS
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Retail Market Study
Europe 2017
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7. improvements are also not likely in most of the other Eastern European
countries. However, Serbia and the Czech Republic are among the few
CEE countries with positive shopping climate development as of the latest
edition of the index. In contrast, consumer confidence has been thoroughly
positive in Western and Central Europe, compared to previous periods.
Particularly noteworthy developments have been registered in the former
“crisis states” Spain, Portugal, and Ireland. The shopping climate in these
three countries has improved dramatically in recent times. In the current
edition of the index, Ireland has even recorded the highest SCI increase
among all examined countries. The shopping climate is also positive in
Germany. In fact, Switzerland and Germany’s SCI indices are both above
100, followed closely by Austria with a value just below 100. Consumer
confidence is positive also in France, Iceland, and the Scandinavian
countries. The situation is not expected to change significantly in the
near future.
Purchasing power in Europe: The Swiss at the summit
Absolute purchasing power is truly booming in Switzerland. Thanks to
the exchange rate, the absolute purchasing power of the Swiss is nearly
40,000 Euros per capita per year, yielding first place in Europe. Due to
comparatively worse growth, Luxemburg has had to give up its traditional
role as frontrunner. Strikingly positive purchasing power development is
being observed in Iceland. In 2013, the country was not even among theTop
10, but now Iceland is in fifth place. The skilful politics and policy for dealing
with the financial crisis are clearly showing their effects with particularly
good purchasing power development. In the Scandinavian countries, the
economic situation is relatively stable, but exchange rates may obscure the
calculations – the current decreases are thus entirely a result of exchange
rate fluctuations. The two problem children, not only in terms of purchasing
power, are unsurprisingly Russia and Ukraine. Both countries have been
fighting uphill battles the past few years. Absolute purchasing power in
Ukraine is currently around 1,190 Euros per capita per year, one of the
lowest in the ranking. The difficult situation in Greece is also no secret.
Absolute purchasing power in Greece had already plummeted below
10,000 in 2014 and continues to decline. In contrast, Cyprus appears to
have gotten back on track after its own financial troubles – the situation is
stabilizing and Cyprus is currently the most prosperous southern European
country. RegioData has often shown that there is considerable inequality
not only between countries, but also in the development within individual
countries. Nonetheless, the trend is moving toward a narrowing of the gap
between rich and poor. For example in Italy, the well-known North-South
gap has been closing slowly but steadily over several years now. Whereas
in 2012 the difference in purchasing power between the wealthiest and
poorest municipalities was still nearly 17,000 Euros, by 2014 this difference
had decreased to around 15,500 Euros.
Weekday expands in Europe
Weekday opened nine stores in Europe during 2016. The fashion chain
has opened in new markets, such as Sweden, Belgium andAustria. Back
in April, the first branch was opened in Vienna, at the same time, another
store was opened in Sweden. There were three more store openings in
Norway, joining four existing stores in the country.
Dunkin' Donuts has big plans to expand in Europe
America may run on Dunkin’, but the retail chain is not stopping there.
Dunkin’ Donuts opened 55 stores across Europe in 2015, boosting its
continental footprint to more than 220 locations. The store openings are
part of expansion plan in Europe that began at the end of 2014. The 2015
store openings brought the American coffee-and-doughnut chain to four
European countries—Denmark, Georgia, Iceland and Poland—for the first
time. When Dunkin’launched the expansion, it planned to open more than
1,000 stores across the continent that catered to local tastes.
Blake Lively in Atelier Versace at Golden Globe Award 2017
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8. 02
Overview Switzerland
Despite the steady decline, the Swiss watch market foresees
potential growth
The Swiss watch market was on steroids, driven by the gifting policy in
China at the time. The industry, which accounts for a 10th of Switzerland’s
exports, has also been hurt by the surging Swiss franc, which forced
many brands to cut prices in export markets to stay competitive.
The emergence of smartwatches from Apple Inc. started to weigh on
demand for lower-end timepieces. In response, Omega put two James
Bond-theme lines on sale, aiming to attract younger clientele. Further
clouding the outlook, the Nov. 13 terrorist attacks in Paris threaten to
keep tourists away from Europe.Still, there is long-term growth potential
RetailsalesbyproductgroupsNominal,year-on-yearchangeinpercent
Source: GfK, Credit Suisse
City Population Purchasing
power
in Euros
(millions)
Euros
per
capita*
Zug 120,089 58,309 153.6
Schwyz 152,759 51,289 134.8
Nidwalden 42,080 46,008 121.9
Zürich 1,446,354 47,824 113.1
Geneva 477,385 47,465 112.8
Basel-Landschaft 278,656 44,341 104.0
Basel-Stadt 189,335 43,880 103.7
Vaud 749,373 42,070 99.5
Aargau 636,362 41,160 97.3
Solothurn 261,437 40,894 96.7
Switzerland: Top 10 cantons in 2016
Source: GFK Purchasing Power Switzerland 2016
“Index per inhabitants(100-national average)
Ranking
by size
1
2
3
4
5
6
7
8
9
10
in China and the United States as consumers become wealthier.
Analysts predict one percent sales growth for Movado Group Inc. in
2016. That compares with five percent for Swatch. For Richemont’s
coming fiscal year, which starts in April 2016, analysts forecast sales
increasing 10 percent.
Switzerland GDP increased
Switzerland's economy grew by 0.6 percent in the June quarter of 2016,
as compared to an upwardly revised 0.3 percent expansion reported
in the previous three months and beating market consensus of a 0.4
percent growth. It was the strongest growth since the fourth quarter
2014. Year-on-year, the economy expanded 2.0 percent, accelerating
from an upwardly revised 1.1 percent growth in the March quarter
while market estimated a 0.9 percent growth. GDP Growth Rate in
Switzerland averaged 0.43 percent from 1980 until 2016, reaching an
all time high of 2.10 percent in the fourth quarter of 1999 and a record
low of -1.90 percent in the second quarter of 1982.
The cost of living in Switzerland is among the highest in
the world
The cost of living in Switzerland is among the highest in the world, with
the cities of Zurich and Geneva recently named the most expensive
worldwide.The Swiss National Bank’s decision on January 15, 2015
to scrap an exchange rate ceiling with the euro made the Swiss franc
gain in value and Swiss goods and services even more expensive
compared with eurozone countries.A study by UBS bank published in
September 2015 found that Zurich and Geneva top the list of the world’s
most costly cities, ahead of New York. On average, total household
expenditure in Switzerland is around 50% higher than the European
Union average, according to 2014 Eurostat figures. The Economist uses
a “gratifyingly simple” way of calculating purchasing-power parity by
using the price of a Big Mac. According to the January 2016 Big Mac
Index, the Swiss must pay $6.44 for the same burger that would cost
$4.93 in the United States.
Swatch declares an end to the Swiss watch industry downturn
Top Prime Rents Switzerland
City Location Highest Rents/sqm/year in CHF Highest Rents/sqm/month in EUR
Year 2017 2016 2015 2017 2016 2015
Zurich Bahnhofstrasse 11,550 12,750 14,065 890 966 1,066
Geneva Rue du Rhône 8,050 8,950 9,670 620 678 733
Lucerne Schwanenplatz / Grendel 5,200 5,715 6,260 400 433 474
Bern Marktgasse / Spitalgasse 4,800 5,200 6,075 370 394 460
Basel Freie Strasse 4,100 4,800 5,220 316 295 395
St. Moritz Via Serlas 3,200 3,500 4,530 246 265 343
Winterthur Untertor/Marktgasse 2905 3,415 4,390 223 259 333
Lausanne Rue du Bourg 2900 3,405 3,940 223 258 298
St. Gallen Multergasse 2650 2,900 3,900 204 220 295
Lugano Via Nassa 2,500 2,875 3,690 192 218 280
Company expects healthy sales growth in 2017 after sharp fall in profits
in 2016. Swatch Group has spotted an end to the sharp downturn in the
Swiss watch industry after sales fell more than 10 percent in 2016 and
net profit almost halved. The company, whose brands include Omega
and Blancpain as well as mass market Swatch products, said that the
final two months of 2016 and the start of 2017 had seen very good
growth in watches and jewellery revenues, especially in mainland China.
Swatch expected “healthy growth” in sales in local currencies in 2017.
Swatch reported net profit had fallen 47 percent to CHF 593 million
in 2016, while sales dropped 11 per cent to CHF 7.55 billion. In 2016,
Swiss watchmakers had their worst year since the global financial crisis,
with exports falling 10 percent, largely as a result of weakness in Hong
Kong and the US, the industry’s two biggest markets. Sales to Chinese
buyers have been hit in recent years by a corruption clampdown in the
country, while consumer spending on luxury goods in Europe has been
damped by terrorist attacks. But Nick Hayek, Swatch chief executive,
has argued the downturn does not represent a crisis for the industry and
is largely the result of globetrotting consumers increasingly choosing
to buy where prices are cheapest. “The environment is improving but
it is still going to be a choppy year,” said Mr Cox. “If you look at some
of the company’s past outlook statements, its comments for ‘healthy
local currency growth’ look actually quite cautious.” In early European
trading, Swatch’s shares were down 3 per cent at CHF 339.9, reflecting
how its 2016 results fell short of analysts’ expectations. Swatch reported
“double-digit” sales in local currency in the UK, after June’s referendum
vote to leave the EU sent the pound sharply lower — as well as the cost
of luxury watches to overseas buyers in London boutiques. Swatch’s
optimistic outlook has meant it has held back from dramatic steps to
cut production. Swatch said sales in Hong Kong had normalised in
recent months, while demand in mainland China had picked up. Other
Asian markets had also recovered, while the Middle East had recorded
“double-digit growth”. Swatch’s expectation of “healthy growth” in local
currencies in 2017 applied to the US and Europe.
Switzerland is key piece in the puzzle for Jigsaw expansion
Jigsaw is eyeing Switzerland as the launch pad for a European expansion
to sidestep fears over Brexit. The fashion retailer has defied the gloom
felt by some of its high street rivals following a collections revamp under
the leadership of Peter Ruis. The Chief Executive, who has an ambition
to grow Jigsaw’s revenues from 100 million to 500 million Pounds, said:
“Switzerland has a good economy and no matter what’s happening in
Europe they will manage it.” Jigsaw’s planned European expansion
would largely focus on department store concessions, which are lower
risk than store leases. The retailer has 77 shops in the UK, four in the
US, five in Australia, two in South Africa and three in the Middle East.
Aldi plans 120 new stores in Switzerland
Aldi Switzerland has big expansion plans. The discounter aims to develop
an additional network for 120 stores, therefore increasing the total
branches to 300 throughout the country. Aldi will also invest 70 million
Swiss Francs in the modernisation of the existing store network. All
locations are to receive a new store design, the convenience sector and
the presentation of fresh fruit and vegetables are also to be enhanced.
KFC plans market entry in Switzerland
The US fast food chain KFC reportedly plans in the next two years to
enter the market in Switzerland. Currently KFC should be looking for
locations and franchise partners such as in Zurich, Basel, Geneva,
Lausanne, Bern, Lucerne and Winterthur. The company reveals nothing
about its expansion plans, so it is not yet known how many KFC outlets
will be opened in Switzerland. The company had already tried in 2004
to enter Switzerland by itself, but the stores closed.
Bata closes its 29 Swiss stores
The 29 Swiss stores of specialist footwear retailer Bata will close down.
The group made the announcement on 18th April 2016, justifying the
measure with competition from online sales and the Swiss franc's
strength, which encourages local consumers to buy in neighbouring
countries. As a result, the group explained that it will proceed to close
down its 29 Swiss stores.
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9. 03
Zurich
Skyline, Zurich
Average Prime Rents Zurich
Location Average Rents/sqm/
year in EUR
Average Rents/sqm/
month in EUR
Year 2017 2016 2015 2017 2016 2015
Bahnhofstrasse 9,950 10,250 10,576 766 777 801
Rennweg 2,250 2,575 2,781 173 195 211
Storchengasse 2,085 2,085 2,195 160 158 166
Rituals opened in the heart of Zurich
The cosmetics brand Rituals inaugurated up a new store in the centre of
Zurich on 27th May 2016. The brand has taken over former Yves Rocher
store, which closed its doors at Bahnhofstrasse 100 and will then move
to the opposite side of the street. Rituals is among the upcoming retailers
moving to the prestigious street in 2016.
Salt launched flagship store in Zurich
Salt’s 86th store has opened in the heart of Zurich’s Bahnhofstrasse at
number 94 on 28th February 2017. Salt is the first telecommunications
business that opens a 130-square-metre retail store at the most frequented
part of Bahnhofstrasse which is starting from the train station.They took over
the former L’Occitane store and reached an excellent sales performance
from day one.
Beldona to change address on Bahnhofstrasse
Beldona will move to the new location after a long time situated at
Bahnhofstrasse 71. The new address is at number 87, at the former
Goldhaus store, where the upcoming neighbour will be Yves Rocher.
The store holds 146 square metres of retail space.
Yves Rocher moved its house
After a long time situated at Bahnhofstrasse 100, Yves Rocher changed
its address to former Läckerli Huus store at number 87, just opposite
the old store. The store will neighbour Beldona, Fielmann and H&M.
ZURICH is one of the most beautiful cities, not only in Switzerland, but in
the world. The municipality has over 390,474 inhabitants, and the Zurich
metropolitan area has 1.83 million inhabitants. The city is known for its
high standards and quality of life, as well as the highest purchasing power
worldwide. The highest registered rent on Bahnhofstrasse is now nearly
10,000 Swiss Francs per square metre annually, including the key money
depreciated over 10 years. Well-known international fashion, jewellery and
watch designers are at work here. Numerous young and innovative artists
surprise the city with unusual and attractive ideas.
BAHNHOFSTRASSE
Zara Home takes over Orell Füssli’s premise
The Spanish textile giant group Inditex has leased the
current Swiss bookseller Orell Füssli’s retail space for its
new Zara Home store. Orell Füssli closed its branch at
Bahnhofstrasse 70 as of May 2016 with the arrival of Zara
Home in mid-year. Today, the store is the most attractive
location between Hauptbahnhof and Paradeplatz, which is
the best match for a Zara Home store. Industry experts said
that Zara could have paid Key Money of 2.5 million Swiss
Francs with an estimated annual rent of two million Swiss
Francs for the 500-square-metre space.
Prada opened a new shop in Zurich
Prada officially established a presence in Zurich with a
new boutique on the legendary Bahnhofstrasse; one of the
most exclusive shopping streets in Switzerland. Prada took
over the Burger-Haus building at Bahnhofstrasse 42 and is
estimated to pay a rent of three to four million Swiss Francs
annually (the key money of 23 million Swiss Francs included).
The new space covers a total area of approximately 1,100
square metres over three floors and offers collections for
both men and women. In design, Prada sought to combine
the strength of its own heritage with a dynamic evolution of
style and technology. Borsani chairs evoke classic Italian
design while a sleek black marble façade and rhythmic
composition of windows harmonize with the architectural
elements of the existing building.
Prada, Bahnhofstrasse, Zurich
Top Prime Rents Zurich
Location Highest Rents/sqm/year
in CHF
Highest Rents/sqm/
month in EUR
Year 2017 2016 2015 2017 2016 2015
Bahnhofstrasse 11,550 12,750 14,065 890 966 1,066
Rennweg 3,550 3,800 4,250 273 288 322
Storchengasse 2,900 3,095 3,430 224 234 260
Limmatquai 2,300 2,900 3,200 177 220 242
Löwenstrasse 2,505 2,875 3,160 193 218 239
Niederdorfstrasse 2,100 2,700 3,065 161 205 232
Strehlgasse 2,150 2,665 2,960 164 202 224
Bellevue/Stadelhofen 1,520 1,995 2,220 116 151 168
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10. Rituals, Bahnhofstrasse, Zurich
Zara Home, Bahnhofstrasse, Zurich Karlie Kloss in Louis Vuitton
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11. Vacheron Constantin installed a Zurich store
The Gaydoul Group announced the closure of the Fogal store and the
sale of lease at Bahnhostrasse 38, Zurich in April 2016. The brand
made room for the Swiss watch retailer Vacheron Constantin to open
its first own store in Zurich. The city’s most prestigious global brands
in the domains of fashion, watches and jewellery stand side by side
along the luxury shopping street, an ideal location for this more than
100 square-metre store.
Tiffany & Co. Zurich store reopened
On 6th October, Tiffany & Co. Zurich store at Bahnhofstrasse 14
reopened its doors after several months of reconstruction. The 187
square-metre store was completely redesigned with reset inner walls.
The remodelled store was implemented by Michelle Oka Doner and is
one of series of the brand’s existing stores worldwide to be redesigned.
New Dolce & Gabbana store opened
Italian luxury house of Dolce & Gabbana has opened a new store
in Zurich. The luxury brand inaugurated a mono-brand store at the
exclusive Bahnhofstrasse 10 in January 2016. The new store was
installed in the Haus Gryffenberg and occupies 830 square metres of
retail space on three of the seven floors. The new opening marks the
first directly operated store by the brand in Switzerland. The building
was built between 1883 and 1885 in late German Renaissance style.
RENNWEG
Casual Luxury setting up a new Zurich store
Casual Luxury by Landolf&Huber moved its Zurich space in Jelmoli to
Rennweg 24. The shop in Jelmoli department store closed its doors on
29th October and in mid November, the new bigger and more sparkling
store opened its doors with fine jewellery and accessories. The new
store on Rennweg is located nearby jewellery stores such as Landorf,
Devon, John R. and Mephisto.
STREHLGASSE
Ba&sh launched a new Zurich store
Ba&sh, the French fashion brand has opened a new store in Zurich
city centre. Located at the former Monadico store at Strehlgasse 10,
the store is surrounded by other international brands such as Wolford,
Peuterey, Furla, Patrizia Pepe and Max Mara. Ba&sh was launched
in 2003 by Barbara Boccara along with her long-time friend Sharon
Krief. They both decided to seal their friendship merging their names
to create the perfect outfits they would wear every day with a feminine,
colourful, bold and contemporary style.
TOOché set up Zurich store
Zurich has welcomed a new womenswear store TOOché. The store
officially opened its doors in the former Silk & Cashmere at Strehlgasse
3 in September 2016. Offering products from different luxury brands
such as Versace, Jil Sander and Christian Lacroix, the new store is
a reasonable destination for buying and renting clothing, bags, shoes
and accessories.
STORCHENGASSE
Curtain Cushion Comfort took over Tom & Lisa store
Curtain Cushion Comfort which offers furniture designed around fabrics
such as curtains, bed linen, table clothes and bath robes, opened a
new store in Zurich city centre. The chain took over the former Tom &
Lisa space at Storchengasse 2, which is a three-level, 102 square-
metre store.
Vacheron Constantin, Bahnhofstrasse, Zurich Casual Luxury, Rennweg, Zurich
Curtain Cushion Comfort, Storchengasse, Zurich
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12. Tserkov set up a new store
Tserkov, the clothing brand has set up a new location in Zurich, taking
over the former Trois Pommes space of 30 square metres on the ground
floor at Storchengasse 21, which is nearby La Perla, Moncler, Mulberry,
Jil Sander and Tom Ford. The high-frequency street also welcomed
Valentino and Céline in recently.
ZINNENGASSE
Hellberg arrived in Zurich’s Old Town
Hellberg has opened a new restaurant in Zurich. The new space is
located at Zinnengasse 7 and offers delicious dishes and a refreshed
menu.
LÖWENSTRASSE
Excelsior has a new location
Swiss menswear brand Excelsior Classics has opened a new store in
Zurich on 17th September. The new store is located at Löwenstrasse
28 and covers 347 square metres of space over the ground floor and
basement. The store formerly located by Fricker is nearby Bambus
Rueff, Gianni & Armando, Naturama and Zebra stores.Since 1909,
Excelsior Classics has been a first-class fashion destination for elegant
and sophisticated men.
Holy Cow added a new store
Holy Cow, the fast casual restaurant concept focusing on delicious fresh,
nutritious burgers served in a quick, friendly environment, opened a
second Zurich store at Löwenstrasse 51. The retail premise formerly
housed a PKZ store and is right next door to the recently opened
McDonald’s. The chain's first restaurant in Zurich opened 3 years ago
on Zahringstrasse and Holy Cow is currently in construction works for
the third restaurant which will open in Spring 2017 on Langstrasse 133.
USTERISTRASSE
Zuhause set up store in Zurich
Usteristrasse 14 in Zurich is now home to Zuhause since its opening in
November 2016. The new store offers five different Swiss labels’ interior
design world. Furniture, lighting, home accessories, art and kitchen facilities
invite customers to linger, explore and enjoy.
URANIASTRASSE
Bolia arived in Zurich
Scandinavian brand Bolia has made its debut in Zurich. The new store
opened its doors at Uraniastrasse 12 on 3rd November 2016. The store
offers unique Bolia atmosphere, universe of design and style combined
with Scandinavian elegance and quality.
Sushi Shop installing a new Zurich restaurant
Sushi Shop has secured a good location in Zurich city centre. Preparing
to launch at Uraniastrasse 40, which once housed Delicato, the new
restaurant is located nearby Mausefalle restaurant and Golden Point
boutique. Scheduled to open its doors soon, the store is part of the brand’s
expansion plan in the market.
TA-BOU launched its new flagship store
Swiss bikini brand TA-BOU celebrated its 38th anniversary with a new
flagship store opening in May 2016. The store at Uraniastrasse 31 was
formerly occupied by Y.Soleimani Orientteppiche. Located nearby Jelmoli
parking, the store offers latest collections of the brand.
My Outlet Market launched a new store
My Outlet market opened a new store in the heart of Zurich on 29th July.
The store is located at Uraniastrasse 31, which used to be home to
Myphone. The retail space, which is next to the new TA-BOU store, offers
a wide range of household goods.
Excelsior, Löwenstrasse, Zurich
MORE RETAIL NEWS
Foot Locker opened a new store
Foot Locker has opened a new store in Zurich’s prime location nearby
Clockhouse, Globus, Calida, PKZ, Nespresso and Migros. The brand took
over former Bernie’s space at Seidengasse 20, on the corner of Löwenplatz.
Clarins set up store in Zurich
The French cosmetics brand Clarins is not only selling its luxurious cosmetic
products to clients but also has a complete treatment spa in the new two-
storey, flagship store at Gerbergasse 6, Zurich. Located just opposite the
Coiffure Peter Fischer and Parfumex cosmetic stores the new beauty spot
has shown an unique attraction to clients with its additional spa. The 200
square-metre store officially opened its doors in June 2016.
Charles Vögele closing its flagship
Charles Vögele was about to close the 1,500-square-metre large branch
near Bahnhofstrasse in Zurich at the end of 2016.At the beginning of 2016,
Migros planned to use Charles Vögele’s location at Sihlstrasse 3 to open a
shop of SportXX from 2017. But then it came different as everybody thought
and Oviesse (OVS) made an offer to buy Charles Vögele Switzerland for
56 million Swiss francs. Overall, the Italian brand is now represented with
163 stores in Switzerland.
Claudie Pierlot announced Zurich’s new outpost
Claudie Pierlot, the SMCPgroup’s brand, has opened a new store in Zurich.
Taking over the former Onitsuka Tiger premises at Sihlstrasse 17, the new
store is just steps away from Parajumpers, Petit Bateau, Charles Vögele
and Marie Claire. The brand plans to pursue its international expansion,
particularly in China in the next few years.
Lush celebrated store reopening in Zurich
On 26th May 2016, the British fresh handmade cosmetics brand Lush held
the grand reopening of its store in Zurich, located at Lintheschergasse
8. The new revamped shop is oriented to the interior of the world's largest
Lush store on Oxford Street in London. The shop which was set up in
sustainable style presents itself with a completely new look and matches
the philosophy of Lush.
Claudie Pierlot, Silhstrasse, Zurich
REPEAT entered Zurich
Tabou moved out of Kuttelgasse 7, making room for Repeat to enter
Zurich. The brand is part of THE REPEAT GROUP, which was established
in 1978. In 2008, REPEAT opened its first flagship stores in Bern and
Amsterdam. Since then, the company has expanded internationally and
can now be found throughout the world.
Yves Rocher strengthened its presence
Following the relocation of its store on Bahnhofstrasse, Yves Rocher has
opened a new store at Zurich’s Kuttelgasse 17. The brand took over
the former Ladurée store which is located just around the corner from
Bahnhofstrasse where Bucherer, Swatch and Michael Kors are located.
Covering 35 square metres of retail space on the ground floor, the new
store offers latest products of the brand. eLocations.com successfully
finalized this project.
Repeat, Kuttelgasse, Zurich
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14. Breitling launched its second Swiss flagship store
Breitling has opened a new store in Zurich on 1st October which is run by
ZM Zett-Meyer AG. The new store is located at Augustinergasse 48, at
the former jewellery store Berkowitsch. Covering 80 square metres over
two floors, the new premises is the second Swiss flagship store following
the first one launched in Geneva in June 2016.
Tasoni opened Zurich shop
Tasoni, Zurich’s newest fashion boutique opened doors on 10th June
2016. International designers such as J.W Anderson, Fausto Puglisi,
Loewe, Berluti and Edie Parker, just to name a few, are elegantly brought
together in a cool setting. The store caters to both men and women and
brings together an original collection of some of the most coveted designers.
Located at St. Peterstrasse 1 in the former March De Luxe space, Tasoni
promises to become a trend-hub for Zurich’s fashion lovers.
Yves Delorme brought French luxury bedding experience
to Zurich
Yves Delorme has opened a new store in Zurich. Located at the former
Rhombus Immobilier store at Waaggasse 5, the new store offers the
world of Yves Delorme with luxury home linens from the brand that was
established in 1845. The store joins other international surrounding
neighbours such as Hermès, Anne Fontaine and Blancpain.
Santa Lucia launched a new restaurant in Zurich
The Italian gourmet restaurant Contrapunto, which is one of Bindella's
businesses, closed its location on the corner of Paradeplatz and Münsterhof.
Instead, a Santa Lucia branch, which also belongs to Bindella, opened
there from 11th September. The area around the Paradeplatz has plenty
of medium and high-priced restaurants, that is why the chain brought the
Italian specialty which is so popular with young and old to Zurich's most
expensive area.
Issey Miyake moved its Zurich store
Japanese fashion brand Issey Miyake moved its current Zurich store
located on Storchengasse 7/In Gassen to a more attractive location at
Munsterhof 12. Situated directly across the Fraumünster Church on an
intimate square, the store occupies a 230-square-metre ground floor unit
of a 13th-century building.
Tokujin Yoshioka, the Tokyo-based architect who has created interiors of
many Issey Miyake boutiques across the planet, has designed a setting
that hinges on an intricate balance between a futuristic aesthetic with
clean lines, captured by coloured aluminum panels, and the building’s
original architectural details. The relocated Issey Miyake boutique carries
an extensive range of brand lines, including Issey Miyake, Issey Miyake
Men, Pleats Please Issey Miyake, Bao Bao Issey Miyake, Homme Plissé
Issey Miyake, 132 5. Issey Miyake, Haat, in addition to watches, fragrances
and light fixtures
Gassmann changed address in Zurich
Gassmann has moved its Zurich house at Poststrasse to a new location.
The new store was installed at Weinplatz 3, at the former Pastorini store
which moved out at the end of February 2016. The store, which is nearby
Pomellato, Jil Sander, Hotel zun Storchen, Céline, Dolce & Gabbana and
Valentino, opened its doors inAugust 2016. The new store covers on four
floors with 640 square metres of retail space.
Boréal opened a new coffee shop
Boréal coffee shop, originally from Geneva, just opened their first shop
in Zurich on 3rd October. Located in the heart of the business district at
Talacker 41, Boréal offers a laid back, cosy and open space for customers
to indulge in the aroma of freshly roasted coffee and savour a scrumptious
chocolate brownie. Apart from espresso based coffee, they also serve
matcha latte, chai latte, hot chocolate and a range of Frappé.
Galerie Gmurzynska opened an art gallery
Galerie Gmurzynska, an international art gallery with locations in Zurich, Zug
and St. Moritz, Switzerland, that specialises in modern and contemporary
art as well as Russian avant-garde, has opened its second location in
Zurich. The new gallery is located at Talstrasse 37, which used to be a
Gassmann, Weinplatz, Zurich
Rost & Gold store. The gallery was founded in 1965 in Cologne, Germany
byAntonina Gmurzynska. From the beginning, the gallery was interested
in organising exhibitions that had a documentary character both through
the choice of themes and through its publications.
Natuzzi reopened its flagship store
On 21stApril 2016, Natuzzi celebrated the grand reopening of the flagship
store at Talstrasse 9 in Zurich. Over three levels of a total 700 square
metres, the new Natuzzi store appears in an elegant, modern and spacious
ambience, showcasing timeless furniture which is known for creative
combination between design and function. The reconstruction of Natuzzi
flagship store in Zurich is part of a special program developed for the
Swiss market and demonstrates the strong commitment of the largest
Italian furniture manufacturer in the country.
Lidl opening new location in downtown Zurich
Lidl Switzerland will open a new branch in downtown Zurich. The
discount chain supermarket has signed with Swiss Prime Site AG to
secure a location in the traditional Fraumünsterpost at Kappelergasse
1. The planned sales area of the store is expected to be around 1,000
square metres and includes the full range from the discounter. It is not
yet known when the business is open.
Blue Tomato opened its first store in Zurich
Blue Tomato have opened their first Swiss bricks and mortar premises.
The 530 square-metre space at Limmatquai 122 in Zurich opened its
doors on 27th October. On two floors, the store offers everything for
snowboarders, skaters and surfers, to trendy streetwear, shoes and
accessories. The Austrian brand currently has 28 stores in Vienna,
Salzburg, Innsbruck, Munich, Stuttgart, Hamburg and Berlin.
Soho opened its new store in Zurich
Soho, the Swiss gothic-inspired fashion and accessories label for women,
has opened a new store in downtown Zurich. The store is situated at
Limmatquai 98 which was previously home to Buffalo. The new shop
presents the trendiest and sexiest collections, including clothing, lingerie,
accessories and even swimwear.
Lucy installed a new Zurich store
On 25th February 2016, Lucy celebrated its new store opening in
Zurich. Located at Limmatquai 88, the store is an addition to bustle
shopping area. The store which is nearby Companys, Vero Moda,
Bianchi, Geox and other popular stores, offers the latest collections
from the fashion brand.
Essentiel Antwerp came to Zurich
On 3rd March 2016, the Belgian brand Essential Antwerp unveiled its
first branded store in Zurich in partnership with the Swiss fashion retailer
Modissa. The store which is located at Limmatquai 70 in the former
Modissa space is the first and only Essentiel location in Switzerland.
The new Essentiel store in Zurich will showcase full collections of ready-
to-wear, accessories, handbags and shoes for women.
Lululemon debuted standalone store in Switzerland
The Lululemon showroom in Zurich is now closed but the Canadian
athletic apparel retailer has instead opened its official standalone store
in the country. The store is located at Marktgasse 12 in the Niederdorf
area of Zurich which was previously housed by a local store The Gallery.
In the newly-renovated historic building, the Lululemon store covers
500 square metres on two floors and side surfaces. The grand opening
took place on 22nd July 2016.
The Nail Bar opened a new store in Zurich
The Nail Bar has opened a new store in the Niederdorf area in Zurich.
The new store is located at Münstergasse 23, at the former Visconti
store and allows customers to come with or without an appointment for
treatments for hands and feet, while having a drink.The Nail Company
Sàrl was founded in 2010 by two associates Florence and Daniel
Stumpe in Lausanne. The first Nail Bar of Switzerland opened in April
2010 in the heart of Lausanne. After six years in business they have
successfully opened 10 Nail bars.
Lululemon, Marktgasse, Zurich
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16. New American Vintage store in Zurich’s Niederdorf district
The famous French brand American Vintage has opened its first store
in Switzerland at a top location in Zurich’s trendy Niederdorf district.
It previously did not have any stores in Switzerland, but this has now
changed with an outstanding location at Münstergasse 21 in the heart
of Zurich. The retail space was previously occupied by Liebeskind with
the new flagship store opening in time for Christmas.American Vintage
is a young and successful fashion label from Paris. Established in
2005 by French designer Mickaël Azoulay, the company produces
men’s and ladies’ streetwear characterised by simplicity and inspired
by American trends.
The first Raclette-to-go restaurant opened in Zurich
The Starbucks coffee shop at the Rindermarkt 1 closed its doors, making
room for Raclette to set up its first Zurich Raclette-to-go restaurant at
the address. The lease has been running since 1st October, after a
two-month conversion, the Raclette Factory opened in early December.
The restaurant is not just a restaurant but it is also a shop which sells
cheese, with other Raclette items and souvenirs to be added.
Goldhaus opened a new store in Zurich
Goldhaus has strengthened its presence in Zurich with a new store
opening in the city centre. The jewellery brand launched a new store at
Rüdenplatz 2, near Limmatquai with surrounding neighbours including
H&M, Esprit, Claire’s and Superdry. The store, which formerly housed
Philippe Pfeiffer, offers latest collections of the brand.
VIU launched a new store in Zurich
The Swiss design, handmade in Italy and Japan eyewear brand VIU,
has opened a new store in Zurich on 13th October 2016. Located at
Limmatquai 16, the store is nearby Hotel Helmhaus, Caroll and Dune
London stores. The new store offers the latest collections and is part
of the brand’s expansion plan in the European market.
Joe & The Juice announced flagship store opening in Zurich
Joe & The Juice has conquered Switzerland in 2016 and is preparing to
launch its Swiss flagship store following the successful opening of the
two stores in Lucerne and the Sihlcity in Zurich. The store is located in
a top location at Schifflände 26, Zurich which used to be a Companys
store. The grand opening to the public is planned in early 2017.
Dune opened store in Zurich
Zurich has welcomed the arrival of Dune London, the British footwear
brand renowned for providing luxurious trend-led designs at accessible
price points. Dune has opened its first store in the city, located at
Schifflände 24, Limmatquai, replacing the former Stree One space.
Opening doors on 13th April 2016, the Zurich store joins two other
openings in Bern and St. Gallen that Dune London inaugurated on
the same day.
Martel celebrated Zurich store opening
Founded in 1876, St. Galler Weinhaus Martel opened its doors in the
heart of Zurich in mid-November 2016, offering the unique wine-tasting
experience Martel am Bellevue. Located at Rämistrasse 14 which was
once occupied by Jetset, the store covers 250 square metres of space
and is a meeting point for wine lovers. The store is situated at the most
central, best reachable location in the heart of Zurich.
VIU, Limmatquai, Zurich
Emmi to install its store in Zurich
Emmi, the milk chain opened a new store in Zurich by the end of
May. The new store is located at the former Swisscom store, at
Stadelhoferstrasse 28. The event is part of Swiss expansion plan,
with further opening of its Yobar concept store in Lucerne in April.
Day opened its first store in Zurich
Day, the Swiss shoes brand has opened its first own store in Zurich.
The new store is located at Stadelhoferstrasse 42, around the corner
from Rämistrasse. The store is nearby other shoes stores such as
Benci Brothers, Huwyler F. and Lele PyP and offers latest products of
the brand. Previously, the brand was only availble in Jelmoli, SanDeus
store and Erredue store.
Aldi opened downtown store in Zurich
Following Lidl’s announcement to open a shop in the former
Fraumünsterpost, Aldi has also announced the openong of a new
branch in downtown Zurich. The leading global discount supermarket
chain has installed a new store at Zollstrasse 58, between Central Station
and Langstrasse. The new location stared business in October 2016.
Lindt opened biggest chocolate shop in Switzerland
Following Lidl’s announcement to open a shop in the former
Fraumünsterpost, Aldi has also announced the opening of a new
branch in downtown Zurich. The leading global discount supermarket
chain has installed a new store at Zollstrasse 58, between the Main
Station and Langstrasse. The new location started in October 2016.
Day, Stadelhoferstrasse, Zurich
Dune, Schifflände, Zurich
Joe & The Juice, Schifflände, Zurich
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17. 04
Geneva
on a 65-square-metre shopping surface meet the needs of the local
clientele. The boutique in Geneva is run by the local franchise Maison
du Tricot.
Mouawad opened its Geneva boutique
Luxury jewellery and watch company, Mouawad, officially opened its
newest luxury boutique in Geneva with a ribbon cutting ceremony and
celebration in September 2016. Mouawad has taken over the former
space of jeweller Simeto at Rue du Rhône 8 near Place Bel-Air, one of
the most prestigious shopping streets in Geneva. The store represents
a modern look for the family owned business. It is the company’s first
boutique in Europe and the 15th globally for the 126-year-old family
owned business.
Benoit de Gorski opened a new store in Geneva
Benoit de Gorski proudly announced the opening of its new store in the heart
of Geneva. The new store is located at Rue du Rhône 8 and showcases
the latest jewellery collections of the retailer. The store officially opened
its doors on 14th April 2016.
Breguet unveiled new look of Geneva store
On 14th April 2016, the reopening of Breguet’s flagship store in Geneva
took place. On a surface of 175 square metres, the new store image
captures the attention of the enthusiast. Situated at the prestigious
location, Rue du Rhône 40, Breguet’s Geneva boutique presents a
new design concept that showcases elegance and sophistication. The
GENEVA is the smallest metropolis in the world. It is a wealthy city
and has the highest density of billionaires in the world. Today the city’s
population counts over 195,000 inhabitants. Moreover, of all the Swiss
cities, Geneva hosts the most foreigners: around 45 percent, with around
180 different nationalities. It also ranked second, after Zurich, in the
Quality of Living Survey conducted by American global human resource
and related financial services consulting firm, Mercer.
3494,196Rue du Rhône
2593,105Rue de la Croix d’Or
2482975Rue du Marché
1832,200Rue de Rive
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RUE DU RHÔNE
Zimmerli opened first store in Western Switzerland
Geneva, the “smallest metropolis of the world,” has been enriched by
the presence of a company with a long-standing tradition. In line with
its growth strategy, Zimmerli has opened a boutique in the Passage des
Lions at Rue du Rhône 6 in Geneva, a location that has international
reach far beyond the country’s borders. Collections for men and women
Skyline, Geneva
boutique is directly inspired by the atelier ofAbraham-Louis Breguet, the
Breguet founder and the horologist who made many innovations in the
course of a career in watchmaking.
MORE STORE OPENINGS
Le Dix, a new ready-to-wear boutique in the heart of Geneva
The boutique Le Dix, located in the prestigious area of the Rhone, was
opened in a unique and timeless place. Specialising in cocktail dresses
and evening gowns, Le Dix presents creations ready-to-wear elegant and
refined. With the desire to offer ever more to their clients, the shop offers
also day dresses models and collections of original accessories. Located
at Quai General Guisan 12, hence its name, Le Dix welcomes customers
in a light and friendly atmosphere where all the fashion needs can be met.
Prestigious brands are presented, some of which are referenced in any
another shop of Geneva or even Switzerland. Unique to Geneva, the
store stands out for its modern and refined architecture, original models
and personalised welcome.
Edellie is now available in Geneva
Edellie boutique was opened in mid July 2016 in one of Geneva’s great
locations - quai du General Guisan 12, just next to the prestigious Rue
de Rhone and facing the lake. A great selection of elegant designs and
a wonderful atmosphere makes the boutique a positive experience for
clients. Edellie, a young Swiss brand, realised there was a need for quality
jewellery, that could provide unique designs, superior materials and style
but at a reasonable, realistic price.
Breguet, Rue du Rhône, Geneva
Mouawad, Rue du Rhône, Geneva
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18. Benoit de Gorski, Rue du Rhône, Geneva
Edellie, Quai du General Guisan, Geneva
Breitling, Place des Bergues, Geneva
Le Dix, Quai du General Guisan, Geneva
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19. H&M opened first flagship store in Geneva
H&M officially inaugurated its new Swiss flagship store on 29th April
2016, in the city centre of Geneva. Located in one of the most beautiful
historical buildings in Geneva, at Rue de la Croix d'Or 4, H&M occupies
a part of selling space from Interdiscount, a subsidiary of Coop. The
H&M premises extend over 3,000 square metres and five floors, and
are a true dream for all fashion lovers. Relocating from Rue du Marché
to Croix d'Or, the new H&M store just across the Place du Molard
becomes its first flagship store in Switzerland. It will inspire customers
and welcome them into the fashion world of H&M by offering a wide
variety of the latest trends as well as timeless basics at the best price.
Tommy Hilfiger inaugurated a new store in Geneva
The US clothing brand Tommy Hilfiger has opened a new store in
Geneva. Taking over the former space of Bata on the corner of Rue
de la Croix-d'Or 15 and Rue Robert-Céard, the store covers a total
area of 606 square metres spread over ground floor, first floor and
basement. The chain designs and manufactures high end apparel for
men, women, children and other categories.
Fabriano Boutique opened in Geneva
Paper products manufacturer, Fabriano, has opened its 12th boutique
retail outlet, this time in Geneva, adding to its presence in the major
European cities. The new boutique is located in the former space of
stationary shop Ordning & Reda at Rue de Rive 20. The opening in
one of Geneva’s most exclusive shopping areas underlines the brand’s
dedication to spreading the Fabriano and Fabriano Boutique products,
which is made in Italy.
IKKS, Rue de la Tour-Maîtresse, Geneva
IKKS has strengthened its presence in Switzerland and is pleased to
annouce the opening of a unique new universe dedicated to women
and children in Geneva. The new store officially opened doors on 4th
June. The brand chose to locate its store at the former Yves Rocher’s
premise at 10/12 Rue de la Tour-Maîtresse.
Breitling made Swiss entry
In June 2016, Breitling proudly unveiled its 43rd global boutique and the
Tommy Hilfiger, Rue de la Croix d'Or, Geneva
FARGANCE, Rue Neuve-du-Molard, Geneva
first in Switzerland in Geneva. Located at Place des Bergues 1, along
the banks of the Rhone river, two steps away from the lake and the
emblematic Jet d’Eau fountain, the new Geneva Breitling boutique enjoys
high visibility, intensified by the illuminated signage on the top of the
building. The 130-square-metre space, which was previously occupied
by the jeweller Benoit De Gorski, was entirely designed in a modern
and original style combining the brand’s aeronautical heritage and the
pop art vibrant colours of the paintings of New York artist Kevin Kelly.
Ladurée opened at Quai des Bergues in Geneva
Ladurée has opened a new store in Geneva, at one of the prestigious
addresses in town: Quai des Bergues. The store is designed by India
Mahdavi. Geneva is the perfect place in Europe to enjoy a stylish and
a luxury life. Ladurée is already present in certain point of sales but
here it will be a central point for the brand. 145 years later after the
first store in Paris, it is in Geneva that Ladurée decided to extend its
amazing brand thanks to this beautiful new place. India Mahdavi was
asked to create an amazing, stylish and luxury environment, perfectly
matching the ambience of Quai des Bergues.
VIU opened first store in Western Switzerland
The Swiss eyewear brand VIU celebrated the opening of its first store
in Western Switzerland on 23rd June 2016. The shop is located at
Rue Etienne-Dumont 12-14 in Geneva, converted from a former art
gallery. The store offers the entire collection of sunglasses and optical
frames, designed in Zurich and completely handmade in the heart of
Ladurée, Quai des Bergues, Geneva
VIU, Rue Etienne-Dumont, Geneva
the Italian Dolomites.
Leica opened second Swiss store in Geneva
Following the first store that was opened in Zurich two and a half years
ago, Leica now offers a second store in Switzerland. The store is situated
at Place de Saint-Gervais 1 in Geneva, a prominent location on the
banks of the Rhone river between the Mandarin Oriental and the Four
Seasons Hotel and only a ten-minute walk from the train station. The
new store displays the full range of Leica products, which are known
for their high quality, iconic design and proven engineering skills.
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20. 05
Lucerne
Rituals took over Marc Cain store in Lucerne
Rituals has opened a new store in the centre of Lucerne, at the former
Marc Cain store. The new store is located at Weggisgasse 29, covering
a retail space of 54 square metres on the ground floor and 25 square
metres on the first floor square metres and surrounded by PKZ, Fossil,
Intimissimo, Promod, Zebra, WE and Navyboot, the new store opening
is part of Rituals’ expansion plan in Switzerland.
Victorinox launched new Lucerne store
The new Victorinox store at Hirschenplatz 12 opened its doors on 5th
May 2016. Situated in the middle of Lucerne’s historic old town, where
countless locals and visitors from all over the world saunter through
the tidy narrow streets, the store, which previously housed Pasito, is
Victorinox’s second store in central Switzerland. This is the perfect
opportunity to experience the brand’s long-standing craftsmanship,
traditions handed down from generation to generation.
First Tiger shop in Switzerland opened
A new player of home decoration has approached Switzerland. On 9th
March 2016, the Danish discounter Tiger opened its first Swiss store
in Lucerne. The store is centrally located at Krongasse 2-4 at the
corner with Reussbrücke which was once occupied by the shoes and
accessories retailer Colonys. The 400-square-metre store in Lucerne is
part of the strategic expansion project that Tiger has in place, which plans
to open up to 30 stores in the Swiss market within the next few years.
1832,200Weggisgasse
1762,113Grendelstrasse
1531,837Schwanenplatz
991,188Kapellgasse
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LUCERNE is arguably the prettiest Swiss city. It is the most visited
of the Swiss cities, with a thriving tourism industry, owing mainly to
its status as a gateway to Central Switzerland. The city has become
the centre of Swiss history and legend. The population of greater
Lucerne is around 250,000 and approximately 81,057 people live in
central Lucerne.
RETAIL STORE OPENINGS
Jaeger-LeCoultre relocated its store in Lucerne
Swiss watch brand Jaeger-LeCoultre has opened a new store at
Grendelstrasse 15, replacing its former at number 11 on the same
street. The new store, which is operated by Bucherer, opened its doors
in spring 2016. The store was formerly occupied by Paul-Kehl which
closed its doors in 2015.
Skyline, Lucerne
New YoBar by Emmi store in Lucerne
On 19th April 2016, Emmi, the Swiss finest milk processor and dairy
products company launched in Lucerne a new unique catering concept
store, YoBar. The YoBar in Lucerne is centrally located at Löwenstrasse
14 close to the Bourbaki panorama. The 76-square-metre shop which
was designed by the famous interior designer Roland Schaad, was
the first of its kind in Switzerland which aims to cater young and urban
customers.
ALNO celebrated the opening of its new store in Lucerne
On 29th April 2016, the German leading brand of innovative kitchen
design and manufacturing, ALNO celebrated the grand opening of its
new store in Lucerne. Located at Zentralstrasse 15, the 400-square-
metre showroom awakens a passion for beautiful kitchens, renowned
for their premium quality, harmonious design, innovative materials and
ergonomic configuration. The seventh ALNO shop in Switzerland marks
an important milestone for the company. By opening a new showroom
in Lucerne, ALNO is making a corporate statement in Switzerland:
closeness to the customer.
H&M presents in Lucerne station
Since the SBB Travel Agency moved to the upper floor of the Lucerne
station, there were vacant space for H&M to move in the location. The
Swedish fashion brand is present as the main tenant with a retail space
of around 800 square metres in spring 2016. The station offers as
many as 1,200 square metres of retail space and it can accommodate
five transactions.
The Body Shop launched in Lucerne
Lucerne has scored a new The Body Shop store when it opened its doors
in April 2016. The cosmetics brand has located its store at Lucerne
station where SBB vacated its huge space. The store now joins the
new H&M store, Mobile Zone, Rituals and Calida.
Rituals opened new store in Lucerne Station
Joining other brands in Lucerne Station, the Dutch cosmetics brand
Rituals has set up a new store here which officially opened its doors at
the end of April 2016.Rituals was founded by Raymond Cloosterman in
2000 and is dedicated to luxurious collections of high quality products
Victorinox, Hirschenplatz, Lucerne
to enrich body and soul we offer anything from body and facial care
to scented candles, clothing, perfumes, gemstone make-up, and tea.
Mobilezone arrives in Lucerne station
Swiss retailer Mobilezone has announced the opening of a new shop
at Lucerne Station in 29th April 2016. The leading independent Swiss
telecom specialist now shares 400 square metres of retail space with
Rituals, Calida and The Body Shop which will also open their doors in
April. In recent years, the brand has achieved high profits and record
sales.
Joe & The Juice expanded in Switzerland
Danish coffee and juice import Joe & the Juice aimed to attact big
fans in Switzerland when it opened the first national store in Lucerne.
Launching on 18th March 2016, the store is settled at the Lucerne
Station, inside the newly renovated area. As the company announced,
more store openings will be gradually opened in Swiss major cities such
as Zurich, Basel, Bern, Geneva and Lausanne. Since market entry in
2002, Joe & The Juice has received numerous honours and awards
for the retail and food concept. Today, the company can be found in
more than 70 cities with over 100 cafés, as in London, Copenhagen,
Stockholm, Hamburg, Oslo, New York, Nice, Reykjavik and Singapore.
Jaeger-LeCoultre, Grendelstrasse, Lucerne
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21. Flying Tiger, Krongasse, Lucerne
YoBar, Löwenstrasse, Lucerne Nicole Kidman in an Armani Privé dress and Stuart Weitzman shoe
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22. 06
Basel
Skyline, Basel
BASEL is a city in northwestern Switzerland on the river Rhine.
Situated at the Swiss-German-French tripoint, the Basel region
culturally extends into German Baden-Württemberg and French
Alsace. Basel was the seat of a Prince-Bishopric since the 11th
century, and joined the Swiss Confederacy in 1501. Basel had been
a commercial hub since the Renaissance, and it emerged as a centre
for the chemical and pharmaceutical industry in the 20th century.
Basel is Switzerland's third most populous city, just behind Z ürich
and Geneva with about 195,000 inhabitants. Located where the
Swiss, French and German borders meet, Basel also has suburbs
in France and Germany. In 2014, the Basel agglomeration was
the third largest in Switzerland with a population of 537,100 in 74
municipalities in Switzerland and an additional 53 in neighboring
countries. The tri-national Basel metropolitan area has around
830,000 inhabitants in 226 municipalities.
FREIE STRASSE
New my muesli shop in Basel
my muesli, the new German organic muesli brand, replaced Salt Store
at the address of Freie Strasse 10, Basel at the end of 2016. Along
with my muesli, various foreign brands opened their doors to the
street of Freienstrasse, such as Massimo Dutti, Pandora, Zara Home,
Mango. Traditional stores closed down but Basel welcomed numerous
qualitative openings.
Oil & Vinegar comes to Basel
Oil & Vinegar, the culinary gift shop, has opened its gates in Basel for
the first time on 4th November 2016. The shop can be found at Freie
Strasse 34. Oil & Vinegar promised to offer very special shopping
experience for customers coming to the shop.
Freie Strasse gets a Spanish popular fashion chain
The former Kost Sport space at Freie Strasse 51 is not empty for
long as it will soon welcome Massimo Dutti. Together with its sister
brand Zara which also occupies a prominent place on the famous
shopping street, Inditex-owned middle-price fashion chain Massimo
Dutti will open its new store in Basel. The store will be the brand’s first
establishment in Basel and the fourth in Switzerland, adding to those
in Bern, Wallisellen and Zurich.
Mango to sell Violetta in its new Basel store
The Spanish fashion group Mango is preparing to open a large store
in Basel. The new premise will be located at Freie Strasse 59, where
1882,250Freie Strasse
1361,642Gerbergasse
1361,630Marktplatz
1161,397Falknerstrasse
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Benetton formerly sold its textiles. Mango has been present on the
directly opposite side of the street in a smaller commercial building and
will occupy the location at Freie Strasse 59 to offer its youth line Violet
L’Occitane relocated its Basel store
L’Occitane has relocated its Freie Strasse 93 store in Basel. The former
Sphinx store at number 97 is the new address of the skincare brand.
The store of around 50 square metres is located nearby Beldona, Max
Mara, New Yorker, Hermès, Trois Pommes and Starbucks.
GERBERGASSE
Basel scores the first Yooji’s Sushi store
Yooji's Sushi has set up their first store in Basel, which was offcially
opened doors in April 2016. The new store is located at Gerbergasse
40, which formerly housed a Paul Kehl store. Located a few meters
from the Market Square, the Yooji's Basel is easy to reach in downtown
on foot. The spacious 69-cover restaurant is located on the ground
floor, making it wheelchair accessible. The first Swiss store opened in
Zurich in 2000. Up to now, the brand has stores in Zurich, Winterthur,
Bern, Lucerne and Zug. The chain specialises in Japanese dishes with
an exclusive menu.
MORE STORE OPENINGS
Titolo launched sneaker world in Basel
Titolo has opened a 140 square-metre sneaker store in the centre
of Basel. Following the store openings in Zurich and Bern, the brand
officially launched its third location at Steinenvorstadt 30 in March 2017.
The chain took over the former Spiga restaurant which closed recently.
New 500-square-metre Soho Bar in Steinvorstadt
Bar Soho is set to be in the heart of Steinvorstadt and offers a total of
approximately 550-square-metres of space on three levels. Inspired by
London's so-called Soho district, Gastronom Arton Krasniqi, the owner,
wants to stir up Basel's nightlife.The Bar can be found at Steinenvorstadt
54, Basel since August 2016.
Dunkin’ Donuts opened first shop in Switzerland
On 1st March 2016, the first branch of the international chain Dunkin’
Donuts in Switzerland officially opened its doors to the public in Basel.
The store is located at Greifengasse 17 and is operated by the exclusive
licensee in Switzerland, Sebastian Homann.Homann and the PRS
restaurants AG are planning to open more stores in the country in the
near future.
Yooji's Sushi, Gerbergasse, Basel
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23. Motel One opened first property in Switzerland
Motel One has opened the doors to its first Swiss property. Located
in Basel, the new 143-room hotel is located at Barfüssergasse 16 in
the city’s exclusive old town setting. The new hotel is adjacent to the
famous Barfüsserplatz with landmarks such as the Basel Cathedral, the
town hall and Saint Peter’s Square all within walking distance. To give
customers a unique travel experience, each Motel One takes its design
influences from its local area. Motel One Basel has taken its inspiration
from the local art scene and has worked with two well-known artists
when creating the high design and artistic interiors within the property.
Maison Oris opened its doors in Basel
Oris, one of Switzerland’s few remaining independent watch companies,
is delighted to announce ‘Maison Oris’ at Barfusserplatz 22 in the Swiss
city of Basel. The new boutique is operated in cooperation with renowned
jeweller Seiler, and offers Oris customers an unrivalled experience of
the company and its watches.
Calida opened store in Basel Station
The traditional Swiss bodywear brand established in 1941, Calida has
launched a new store in Basel. Prominently located in the Basel Station,
the store is Calida’s second unit in the city, following its existing one at
Gerbergasse. Opening doors on 31st March 2016, the new Basel store
offers customers the full range of Calida’s products, including daywear
and sleepwear, loungewear, tops, knits, accessories, swimwear and
beachwear.
Motel One, Barfüssergasse, Basel my muesli, Freie Strasse, Basel
Oris, Barfüsserplatz, Basel
Titolo, Steinenvorstadt , Basel
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24. 07
Swiss Department Stores
floor of Jelmoli, the Bucherer store is designed in noble materials, with
dark oak and burnished brass. By opening a boutique at Jelmoli – The
House of Brands on 5th August, Bucherer is creating more room for
fine jewellery and watches in the heart of Zurich.
Agent Provocateur opening in Globus Geneva
The British luxe lingerie brand Agent Provocateur opened a brand
new concession in Geneva late 2016. The new point of sale is located
in the Globus Department Store, at Rue du Rhône 48, in the heart of
the city. The new space in Geneva is a luxurious emporium featuring
boudoir inspired furnishings that complement the collections and
indulge the customer.
2019 will be the end of Manor at Bahnhofstrasse
The landlord Swiss Life and tenant Manor are discussing the rent for
the 2016 whilst in 2019 the contract ends and Manor will close their
doors on Bahnhofstrasse. In 1900 the department store Brann, which
is now Manor, opened his door. With a the plan of a renovation for 100
million Swiss Francs, the landlord Swiss Life wants to raise the rent
from six million Swiss Francs to 19 million Swiss Francs to finance the
renovation. But as Manor is currently occupying the building they can
only start after they move out. The city of Zurich has their hands tied
as they do not own the property.
Nike opened shop-in-shop in Manor Geneva
Manor Geneva has welcomed the largest Nike shop in the French-
speaking region of Switzerland. The shop opened its doors on 27th
April 2016 inside the prestigious department store at Rue de Cornavin
6. It showcases collections dedicated to Nike + Run Club and Nike +
Training Club.
Sephora, Manor Geneva, Geneva
Jelmoli launched a new shoes world
Jelmoli opened a new shoes world of 1,400 square metres at the end
of April 2016. The new retail space offers products from more than 120
brands with 40 brands for men on 400 square metres on the first floor
and 80 brands for women in 1,000 square metres on the second floor,
in the Jemoli’s existing shoes surface. The new store, which focuses
The new accessory world opened on Jelmoli’s ground floor
Jelmoli department store in Zurich has welcomed a new accessory
world on its ground floor. The new multibrand store Asseccoirewelt
offers accessories from favourite brands like Tory Burch, Alexander
Wang, Diane von Furstenberg, Mulberry, Steffen Schraut, Etro, Jérôme
Dreyfuss and many more fantastic brands. The store opened its doors
to welcome customers from 26th February 2016.
Asics reopened shop in Jelmoli
In early 2016, the Japanese sportswear brand Asics relaunched a new
shop-in-shop on the fourth floor of Jelmoli Department Store in Zurich.
The 120-square-metre unit is a true renovation which has implemented
the brand new concept and thus served as a model for the other Asics
stores. It is also the second of its kind in Europe to be built on the model
of Asics Performance. The new store equipment has been designed to
showcase the wide variety of performance products from different sports
to customers.
Bucherer launched store in Jelmoli
Specialising in watchmaking and jewellery, Bucherer has moved into
Jelmoli in Zurich and opened a new 200-square-metre boutique in
Switzerland’s most elegant department store. Located on the ground
Sephora launched its first store in Switzerland
Sephora has finally come to Switzerland. The cosmetic brand has
opened the first Swiss store in Geneva on 19th May 2016. The new
store is located in the Manor Geneva at Rue de Cornavin 6 and covers
an area of 100 square metres of retail space. This is the first time in
the world that Sephora launches its shop in shop concept completely
revisited and contemporary. In 2016, Sephora plans to open six more
stores in the French part of Switzerland. Over the coming years, the
expansion could extend to other parts of Switzerland.
Bucherer, Jelmoli Department Store, Zurich
Loeb to close branch in Shoppyland Schönbühl
The Bernese department store Loeb AG wants to withdraw from the
shopping centre business and is closing its branch in Shoppyland
Schönbühl on 28th February 2017. The company does not want to
extend the 2017 expiring lease. Loeb will concentrate on the sales
transactions in the inner cities in the future. Loeb has operated a branch
in Shoppyland since the opening of the shopping centre in the 1970s.
After several periods of reconstruction, Loeb opened in 2007 at a new
smaller location on the ground floor with a customised concept that put
the focus on the product ranges of fashion and accessories.
Manor, Bahnhofstrasse, Zurich
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25. 48
08
Mall City
Selling Space
2014
Total Turnover
2014
Turnover/
sqm 2014
Glattzentrum Wallisellen 43,387 619,000,000 14,267
Seedamm-Center Pfäffikon 20,103 236,000,000 11,740
Zugerland Steinhausen 22,107 217,700,000 9,848
La Praille Centre Commercial Carouge 20,051 197,000,000 9,825
Chavannes Centre Chavannes-de-Bogis 20,810 199,000,000 9,563
Centre Commercial de Crissier Crissier 23,042 216,300,000 9,387
Centre Balexert Genève 50,646 443,000,000 8,747
Sihlcity Zurich 42,466 360,000,000 8,477
Westside Bern 25,865 212,000,000 8,196
Emmen Center Emmenbruck 30,300 239,000,000 7,888
Einkaufszentrum Volki-land Volketswil 26,524 180,100,000 6,790
Shoppyland Schönbuhl 48,818 329,000,000 6,739
Letzipark Zurich 29,068 195,500,000 6,726
Pilatusmarkt Kriens 21,500 135,000,000 6,279
Shopping Arena St. Gallen 36,500 227,000,000 6,219
Avry Centre Avry-sur-Matran 34,059 209,000,000 6,136
Marin Centre Marin-Epagnier 36,000 217,000,000 6,028
Einkaufszentrum Hinwil Hinwil 22,836 136,000,000 5,956
St. Jakob-Park Shopping Center Basel 20,500 121,000,000 5,902
Rheinpark St. Marhrethen 20,406 117,000,000 5,734
Serfontana Morbio Inferiore 22,258 125,000,000 5,616
Shoppi Tivoli Spreitenbach 78,376 417,000,000 5,321
Gäupark Egerkingen 40,470 211,000,000 5,214
Centro San Antonio San Antonio 20,593 101,000,000 4,905
Stücki Shopping Basel 32,000 134,000,000 4,188
Wohncenter Emmen Emmenbruck 32,988 120,500,000 3,653
Shopping Malls Switzerland bigger than 20,000 square metres
Shopping Malls Switzerland bigger than 20,000 square metres
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
Turnover/sqm
Selling Space
Swiss shopping centre turnover
Swiss Shopping Malls
Mall City
Selling Space
2014
Total Turnover
2014
Turnover/
sqm 2014
Shoppi Tivoli Spreitenbach 78,376 417,000,000 5,321
Centre Balexert Genève 50,646 443,000,000 8,747
Shoppyland Schönbuhl 48,818 329,000,000 6,739
Glattzentrum Wallisellen 43,387 619,000,000 14,267
Sihlcity Zurich 42,466 360,000,000 8,477
Gäupark Egerkingen 40,470 211,000,000 5,214
Shopping Arena St. Gallen 36,500 227,000,000 6,219
Marin Centre Marin-Epagnier 36,000 217,000,000 6,028
Avry Centre Avry-sur-Matran 34,059 209,000,000 6,136
Wohncenter Emmen Emmenbruck 32,988 120,500,000 3,653
Stücki Shopping Basel 32,000 134,000,000 4,188
Emmen Center Emmenbruck 30,300 239,000,000 7,888
Letzipark Zurich 29,068 195,500,000 6,726
Einkaufszentrum Volki-land Volketswil 26,524 180,100,000 6,790
Westside Bern 25,865 212,000,000 8,196
Centre Commercial de Crissier Crissier 23,042 216,300,000 9,387
Einkaufszentrum Hinwil Hinwil 22,836 136,000,000 5,956
Serfontana Morbio Inferiore 22,258 125,000,000 5,616
Zugerland Steinhausen 22,107 217,700,000 9,848
Pilatusmarkt Kriens 21,500 135,000,000 6,279
Chavannes Centre Chavannes-de-Bogis 20,810 199,000,000 9,563
Centro San Antonio San Antonio 20,593 101,000,000 4,905
St. Jakob-Park Shopping Center Basel 20,500 121,000,000 5,902
Rheinpark St. Marhrethen 20,406 117,000,000 5,734
Seedamm-Center Pfäffikon 20,103 236,000,000 11,740
La Praille Centre Commercial Carouge 20,051 197,000,000 9,825
Largest Shopping Malls Switzerland by size
Largest Shopping Malls Switzerland by size
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
Turnover/sqm
Selling Space
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26. Fabric Frontline, Zurich Airport, Zurich ,Neuwiesen Shopping Centre, Winterthur
New Coop Mall in Ilanz, Switzerland
ZIMA Projektentwicklung AG is in charge of building a new shopping
centre in the industrial zone Grüneck of Ilanz, Graubünden Canton. A
new Coop supermarket will be located at the site where there is already
a Bau+Hobby Building. Coop has invested 25 million Swiss Francs in the
construction project. The supermarket with 2,000 square metres of retail
space, including news stands and flower department, will be connected
by a footbridge to the Bau+Hobby. The construction is expected to start
in spring 2017 and the opening is scheduled for early 2018.
Mall of Switzerland to open in 2017
Located just outside Lucerne and close to Zurich, Luxembourg-based
developer and private equity fund manager Freo Group is developing
the Mall of Switzerland, which will comprise of approximately 46,000
square metres of retail area and 5,000 square metres of restaurant
space, a 12-screen cinema featuring Switzerland’s largest IMAX screen,
an indoor standing wave surfing experience as well as health club
and a children’s play area. The Mall will feature two separate zones,
connected by La Strada, a promenade of selected premium brand Swiss
and international brands. In the heart of the Mall will be Ebisquare,
an open air events and festivals space. The mall is expected to be
completed in Autumn 2017.
Giroud Olma to invest 100 million Swiss Francs in Sälipark
The family business Giroud Olma wants to invest in the next four years
100 million Swiss Francs in the building of the shopping centre Sälipark
in the heart of Olten, Switzerland. The project Sälipark 2020 which was
being developed in close cooperation with the authorities of Olten city,
is a pilot project in the new urban mobility plan, which will coordinate
the private and public transport optimally together. Today Sälipark offers
13,000 square metres of GLA and 28 retail outlets. The investor plans
to add about 40 shops of local, national and international suppliers
with a total of 17,000 square metres of retail space. The construction
work for the Sälipark 2020 is expected to begin in the summer 2017
and take approximately three years to complete.
Migros opened new retail concept centre in Bern
On 8th August 2016, Migros Aare opened Welle 7, a retail centre with
new concept situated at the railway station Bern PostParc. Covering
an area of around 10,000 square metres and eight decks, it offers a
unique and diverse mix of 25 stores, catering, education, services and
business for commuters, pedestrians and enterprises. The new centre
was estimated to cost an investment of 55 million Swiss Francs.
Franz Carl Weber to open a new branch in Chur
Franz Carl Weber, one of the oldest toy shops of the world, has opened
its 20th store in the City West shopping centre of Chur. With 450 square
metres of retail space, the new toys paradise is situated in the largest
shopping centre in the Swiss canton of Graubünden with a broad and
carefully compiled quality range. The store took grand opening on 30th
September 2016.
Migros to anchor in the Mall of Switzerland
Migros will be the main tenant in the under-construction shopping Mall
of Switzerland. The Ebikon shopping mall will be the largest shopping
centre in central Switzerland when it opens the doors in late 2017.
Migros will lease a huge space for a Migros supermarket, the retail
formats Do it + Garden Migros, Melectronics, Micasa and SportXX,
a Migros restaurant and a fitness centre. In total, the retail space for
Migros will cover 7,000 square metres and 2,000 square metres for
fitness centre. Previously, Coop was mentioned as the main tenant in
the mall but Migros was then finalised to be in the space.
Siska Heuberger to renew Neuwiesen Shopping Centre
The 34-year-old shopping centre in Winterthur, Neuwiesen will be
extensively renovated from April 2017 to September 2019. This was
announced by the Siska Heuberger Holding AG. The renovation is
according to the current needs of a modern customer-oriented centre
for the food and non-food sector. In 1982 Neuwiesen Shopping Centre
opened in Winterthur and now has currently 25 shops, six restaurants and
520 parking spaces. Siska Heuberger and Migros Eastern Switzerland
have also extended the existing long-term lease. Thus, the Migros will
remain in the long-term main tenant in the mall Neuwiesen. They will
continue to be represented with a supermarket, a Migros restaurant, a
Migros takeaways and with their specialist markets Melectronics and
Do it + Garden in the centre.
Emmen Center under 50-million-Swiss Franc renovation
The Emmen Center in Emmenbrücke near Lucerne will be refurbished
for about 50 million Swiss Francs. In particular, the architecture of
the ‘70s will be modernised, and the facades will be renovated and
redesigned. The project will cost the owner Frères Group more than
35 million Swiss Francs, while the remaining 15 million Swiss Francs
will be received from the tenants. Work in the indoor and outdoor areas
are expected to completed by Easter 2017.
Zara arrived in Emmen Center
Zara, the international clothing and accessory manufacturers from Spain
has opened its first store in the greater Lucerne in Emmen Center, one
of the first and largest shopping centres in Switzerland. On more than
2,000 square metres of retail space, Zara offers its full range of fashion
products for women, men and children. The store officially opened
doors on 19th August 2016.
Dufry renewed and expanded critical Zürich Airport duty free contract
Dufry announced on 25th July 2016 that it has signed an agreement
with Zürich Airport to renew its contract there until 2028. The critical
ten-year-agreement at one of Dufry’s key global locations, also foresees
a full renovation of the retailer’s activities at the airport, which will be
implemented in the next two years. The new shops will feature the most
up-to-date shop layouts in a fresh new look, Dufry pledged, further
optimising passenger flows in Departures and Arrivals.
Swatch Group’s retail brand opened latest boutique in Zurich
Swatch Group’s retail brand Hour Passion has opened its latest boutique
at Zurich Airport in Switzerland. The 300-square-metre airside store
carries around 30 watch brands including Swatch Group owned brands
such as Blancpain, Omega and Longines and will be open seven days
a week. With a completely open-fronted design, the new boutique is
completely walk-through with the retailer’s latest luxury interior style.
Second Hour Passion boutique opened doors at Zurich Airport
Hour Passion, a Swatch Group concept store, opened a second boutique
in the passenger zone of Zurich Airport in early December 2016. Hour
Passion’s new boutique on Level 1 of the Airside Center features watch
brands known in particular for their high quality. These include Swiss
Made brands Omega, Longines, Breitling, Rado, Tag Heuer and Tissot
as well as jewellery brands such as Chopard.
Fabric Frontline celebrated new Zurich store
Fabric Frontline, the handmade luxury scarf brand, has opened a
new store in Zurich. Located in the Airside Center at Zurich airport,
the new store was celebrated in a festive atmosphere and offers the
latest collections from the scarf brand. The brand wass among many
local and international brands that arrived in the Airside Center in 2016.
Dufry opened extended new Basel Euroshop
On 16th June 2016, Dufry and EuroAirport Basel-Mulhouse-Freiburg
inaugurated the retailer’s main travel retail walk-through store in the
centre of its commercial space at EuroAirport – post security and just
prior to the boarding area. The new-look retail area has been enlarged
by 200 square metres to 1,032 square metres. The new store is said to
take the shopping experience for airport passengers ‘to the next level’
after a refurbishment which lasted five months, where the store continued
to trade throughout the improvements. Dufry says this has nevertheless
paid off, with positive feedback from EuroAirport passengers – many of
whom are regular repeat travellers. The retailer adds that the concept
of this new-look Dufry main shop is also better tailored for present
customer expectations, including the new unique services that are
designed to enhance the customer experience.
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