This document discusses different forms of media-based arts and design in the Philippines, including film, print media, and product/industrial design. It provides details on the history and evolution of filmmaking in the country, important Philippine filmmakers, and popular film genres. It also outlines print media forms like advertising, comic books, book design/illustration, and digital media. Finally, it discusses innovation in product and industrial design, highlighting notable Philippine designers in furniture, lighting, fashion, and textiles.

1. Media-based Arts and Design in
the Philippines

2. Film

3. • Another art form which has risen to tremendous
heights within the last century is film or
cinema. As its early name “motion pictures”
declared, film brought yet another dimension
into play — that of moving images. The
possibilities of this medium created a new art
form that was to become a powerful social and
economic force, and a legacy of the 20th century
to the world.

4. • Cinema – Another term for film
• Motion Pictures – Early name of film
• Live Theater – only form of acting before
• Film Actors – had to learn to express
themselves without the exaggerated facial
expressions and gestures used on stage
• Cinematography – the art of film camera
work

5. The Collaborative Art of Filmmaking
• Film Director – He or she conceptualizes the
scenes
– Directs the acting

6. Allied Arts
• Film Actors/Acting – had to learn to express
themselves without the exaggerated facial
expressions and gestures used on stage
• Cinematography – This captures the
director's vision of each scene through camera
placement and movement, lighting, and other
special techniques.

7. Allied Arts
• Editing – Selecting, Sequencing, and Joining shots
together to achieve the director's desired visual and
emotional effect
• Production Set/Design – This recreated in
physical terms
—through location, scenery,
sets, lighting, costumes, and props
—the mental image that the
director had of how each scene should look, what
period it should depict, and what atmosphere it should
convey.

8. Film Genres
• silent films
• “slapstick comedy” films
• gangster movie genre horror
• fantasy films
• animated feature films
• movie musical
• war
• disaster films
• Westerns or “cowboy movies,”
• Thrillers or suspense films
• historical or biographical films
• film epics
• film adaptations of literary classics
• Futuristic or science fiction films
• Special effects movies

9. Philippine Filmmakers
• Lino Brocka
• Tinimbang ka Ngunit Kulang (1974)
Maynila, sa mga kuko ng liwanag (1975)
• Mike de Leon
• Itim (1976)
Sister Stella L (1984)
Bayaning 3rd World (1999)
• Ishmael Bernal
• Himala (1982)

10. Philippine Filmmakers
• Peque Gallaga
• Oro, Plata, Mata (1983)
• Laurice Guillen
• Salome (1981)
Tanging Yaman (2001)
American Adobo, (2002)
Santa Santita (2004)
Sa'yo Lamang (2010)

11. Philippine Filmmakers
• Marilou Diaz Abaya
• Jose Rizal (1998)
• Muro-ami(1999)
• Maryo J. Delos Reyes
• Magnifico (2003) - Best Director distinction at
the 2003 FAMAS Awards and garnered other
local and international film awards as well
• Brillante Mendoza
• Kinatay (The Execution of P)

12. Animation

15. Animate
• To make something appear to move by creating
a series of drawings

16. Animation Council of the Philippines
Inc.
• An organization that aims to create an identity
for the Philippines within the animation
industry, making it one of the preferred sources
for animation services worldwide.
• Animahenasyon – an annual festival and
competition featuring the works of Filipino
animators.

17. Philippine Animation Studio Inc.
• Established in 1991 and has since collaborated
on numerous animation projects and series with
foreign partners.
• Captain Flamingo
• Groove High
• Producing Parker
• Space Heroes Universe

18. • Urduja (2008) – an animated film adaptation
of the legend of the warrior princess of
Pangasinan.
• - first fully animated Filipino
film, created by an all filipino group of
animators using the traditional hand-drawn
animation process with some 3D effects.

19. • Dayo: Sa Mundo ng Elementalia (2008)
• Country’s first all-digital full-length animated
feature film.
• First ever animated movie to be screened during
34th MMFF in 2008
• RPG Metanoia (2010)
• First filipino full 3D animated film

21. Print Media

22. Print Media
• Alongside the digital media forms discussed
above, there remains the more conventional
form known as print media

23. Print Media Samples
• Advertisement
• Comic Books
• Book Design and Illustration
• Digital Media

24. Advertising
• Despite the soaring popularity and seemingly
limitless possibilities of online advertising and
social media, Philippine artists are still called
upon to create advertisements that will be
physically printed.

25. Advertising

26. Comic Books
• Another field of print media that highlights the
artistic gifts of Filipinos is that of comic books
or komiks as they are referred to locally.
• Tony Velasquez – “Father of Filipino Comics”.
• Liwayway Magazine – where Velasquez's
comics were first featured

27. • Local comics were clearly influenced by popular
U. S comics with superheroes as the main
characters.

28. • Comics became a major form of reading material
around the country avidly read and shared by
young and old alike.

29. Book Design and Illustration
• Book designers and illustrators have been given
the professional stature they deserve and
creative freedom they need to truly showcase
their talents.

30. Philippine Book Publishers
• Bookmark
• Anvil Publishing
• Adarna Books
• Ilaw ng Tahanan Publishing

31. Digital Media
• Books printed are gradually converted into
digital format while new books are now
conceptualized, written, designed and illustrated
precisely for these online media.
• Examples: E-books, Wattpad, Flipreads, Kobo

32. Innovation in Product and Industrial
Design
• This encompasses product and industrial
design as applied to furniture, lighting, and
interior accessories, as well as fashion from
haute couture bridal ensembles to casual wear.

33. Product and Industrial Designers
BABAR
CABINET
• Kenneth Cobonpue – Designer of interior
accessories and lighting.
Peacock

34. • Monique Lhuillier – Designer of exquisite
wedding gowns
• Her collections: Bridal and bridesmaid dresses,
ready-to-wear evening gowns, linens, tableware,
stationery and home fragrances.

35. • Rajo Laurel – best known as a judge on the
television series Project Runway Philippines. He
is a much-admired Filipino designer with a
number of national and international awards to
his name.
• His creations maintain Filipino sensibility,
incorporating embroidery, beadwork and hand-
painted prints.

36. • Dita Sandico-Ong – known as “Wrap Artiste”
of the Phil. For her famous bold-colored wraps.
She advocates the use of local weaving
techniques and natural fibers