This document discusses different types of media including printed, digital, photography, film and animation. It provides details on printed media such as comic books, newspapers and magazines. It also describes the history and role of photography, film and digital media in the Philippines. Key events discussed include the first comic strips and films created in the country as well as the first photographs taken during Spanish colonization. The document notes that different techniques such as cinematography, mise-en-scene and editing are used in film to influence how viewers perceive the images.

2. Printed and
Digital Media,
Photography,
Film, and
Animation

3. a means of mass
communication
composed of
printed
publications such
as newspapers,
magazines, books,
journals, and
newsletters.
Printed
Media

4. Comic Books (Komiks)
 One of the popular printed media
art forms in the Philippines.
 Jose Rizal created the first Filipino
comic strip – Ang Pagong at Ang
Matsing.
 It originally aimed to entertain
Filipinos. It also drew inspiration
from Philippine folklore and
mythology, featuring kapre,
tikbalang, aswang, manananggal,
duwende, at tiyanak.
 It became popularized in 1920s
and declined in 1970s when late
President Ferdinand Marcos
declared Martial law and censored
komiks.

5. Advertisers now maximize the
benefits of digital media such as
mobile advertising, banner ads, and
social media to reach consumers and
other clients’ demands.
This focuses on printed media
such as newspapers, magazines,
flyers, brochures, posters, and
billboards.
Advertising

6. Digital Media
Technology plays a vital
role in expounding the
influence of digital
media. Games develop,
and webs are designed
to improve marketing,
advertising, and such.

7. Photography
• “A picture is worth a thousand words.”
• It reached Philippines in the middle of
the 19th century.
• One of the earliest portraits featuring a
Spanish-Filipino woman made by
Francisco van Camp dates to 1875.
• Photographs during Spanish
colonization were…
• Used to give information about what
was happening in the colonial Philippines
• Boost tourism.
• Document anthropological findings and
research.

8. Film
• Also called as motion
picture is a series of still
photographs on a film that
are projected in rapid
succession onto a screen
using light.
• It is an extraordinarily
effective medium in
presenting drama,
particularly eliciting
emotion.

9. Film
• The first films to be shown in
the Philippines were…
• La Place de L’Opera (The
Pace L’Opera)
• Une scene de dAanse
Japonaise (Scene from a
Japanese dance)
• Un Homme Au Chapeau (Man
with a Hat)
• Les Boxers (The Boxers)

10. Film
• The first movies filmed in the
Philippines in 1898 by Spanish soldier
Antonio Ramos, who became the first film
producer in the country. were…
• Panorama de Manila (Manila
Landscape)
• Fista de Quiapo (Quiapo Fiesta)
• Puwente de Espana (Bridge of Spain)
• Escenas Callerejas (Street Scenes)

11. Film
• Jose Nepomuceno, often called Father of Philippine Cinema, was considered as
first Filipino filmmaker.
• 1950s is considered the First Golden Age of Philippine Cinema.
• Film is used as an instrument to relay news and to give information, to sell a
product or service, and to record history and important events.
• Cinematography deals with camera angles, camera distances, and camera
movement.
• Mise-en-scene (placing on stage) is the arrangement of everything that can
be seen before the camera. It includes actors, props, set design, lightning,
location, costume, and make-up.
• Editing is cutting and connecting different shots or pieces of film.
• Sound influences how viewers perceive and make sense of the image.

12. DISCLAIMER: All the topic content came form these references.
References:
Africa, A. & Dela Cruz, M. (2018). Practical MAPEH 10 Textbook. DIWA Learning Systems, Inc.: Makati City
Balbido, N. (2016). Media based arts and design in the Philippines. Retrieved on December 21, 2020 from
https://www2.slideshare.net/NoemiBalbido/media-based-arts-and-design-in-the-
Jimenez, R. et al. (2018). Upscale MAPEH 10. Brilliants Creation: Quezon City
https://www2.slideshare.net/christinegraza/grade-10-arts-q3q4?from_action=save
https://www.google.com/search?q=printed+media+pictures&sxsrf=ALeKk01tUXYI8q7VgEFEt9Yg2G5lc4-
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