This 30-second commercial will showcase Seven Warrior's ergonomic L-shaped gaming desk. It will show Zach opening a package containing the desk and assembling it with his roommate. Various shots will highlight the desk's features like its sturdy X-shaped legs, outlets, USB ports, monitor stand, cup holder, headphone hook, and RGB light strip. Voiceover will describe the desk's benefits for hardcore gamers. The video will conclude by stating the desk will maximize one's gaming experience. It will be shown across social media to convince viewers they are making the right purchase.

1. Seven Warrior
Media Treatment
By: Zach Moyes

2. CREATIVE BRIEF &
DESIGN GUIDELINES

3. Brand/Company
Name

4. Brand Description
Agamingdeskdesigncompanywouldn’tfullydescribeseven
warrior.Thesevenwarriorcompanyismadeupofhardcoregamers
andengineersthatstrivetomaketheabsolutebestgaming
furniture.Theteamatsevenwarriorinvestinresearchand
developmenttoimproveergonomicsintheirproductssogamerscan
havethemostcomfortableexperiencedoingwhattheylove.

5. Brand Values
Seven Warrior’s Values
•Westrive tobecost-consciousness.
•Westrive toencourage andshowcase thecreativity anduniqueness that’sinside everyone.
•Wewanttoinspire people toleadbyexample.
•Westrive topromote positivity, togetherness, andenthusiasm forallgamers.
•Westrive toaccept responsibility andtoholdourselves accountable.

6. Target
Market
• 18-25-year-oldCaucasianmaleswithlowto
middleclassincomelevels( 20,000-
40,000/year)
• Hobbies:Psychographics:introverted,
competitive,sedentarylifestyle,andcurious.
HobbiesIncludegaming,buildingcomputers,
consumingcontentontheinternet,andlearning
aboutnewtechnology
• Geographic:metropolitancitiesintheUnited
States(NewYorkCity,LosAngeles,Chicago,etc.)

7. 3 Words Describing The
Brand’s/Company’s Personality
• Affordable
• Comfortable
• Durable
3 Words Describing What The
Brand/Company Is Not
• Flimsy
• Excessive
• Difficult

8. Color Scheme
Background
• R:248G:248B:248
• #F8F8F8
Primary
• R:209G:49B:39
• #D13127
Secondary Accent
• R:8G:6B:7
• #080607

9. Type Plan / Font
Heading
• House3009
• Bold
• 45pt
Subheading
• Manjari
• Regular
• 30PT Body
• RuthSlabOne
• Regular
• 24pt

10. Wordmark/Logo

11. Mood
Board,
Concept, &
Treatment

12. Mood Board

13. Concept
This30-second commercial willshowourtargetaudiencetheease
and simplicityofbuildingaSevenWarriorgaming deskwhilealso
ensuringtheviewerthat theproduct isabletocoincideinany
personalspace.Thiscommercialwillbeshownacross allsocial
mediaplatforms, theSevenWarriorwebsite,andtheAmazon store
webpage. Afterviewingthecommercial,customers willbe
convinced theyaremakingthecorrect purchasebyshowing off
theergonomic and durabledesign ourdeskshavecompared toany
othercompetitorsinthemarket.

14. Treatment
Sound Design:
Style ofMusic:Upbeat,Dance/EDM, Instrumental
Location:
Zach’stownhome:Doorway,Staircase,Bedroom
SaltLakeCity,Utah
Wardrobe:
T-ShirtswithSweatpants/Shorts
Casting:
Person1:ZachMoyes
Person2:HyrumCrane
Both23-year-oldmaleswithaverageheightandweight.

15. Treatment
Thecommercialwillstartoffwithamediumshotofmyselfopeningmyfrontdoortothepackageofthedeskatthedoorstep.
Atthissametime,theupbeatdance/EDMbackgroundmusicwillslowlyfadeinasIbegintotakethedeskupstairstowhereit
willbebuilt.Thevideowilltransitiontoahigh-angleshotwhere Iwilllayoutallthetoolsneededtobuildthedeskas
wellasallthepartstoassemblethedeskontheground.Thevideowillthentransitionintoatime-lapseofmyroommateand
Iassemblingthedeskwithbothhigh-angleandmedium-angleshots.Oncethedeskisfullyassembled,therewillbeafade-to-
blacktransitiontowhere thedeskisatinitsfinallocationinmyroom.Themusicwillchangetoaslower-paceddance/EDM
backgroundsong.Additionally,therewillbemultipleclose-up,extremeclose-up,andwide-angleshotstoshowcasehowthe
desklooksasawhole andhowitfitsalongsideeverythinginmyroom.Thevideowillshowoffhowmypersonalbelongingsfit
onthedeskaswellasclose-upshotsoftheRGBlightsthatcomewiththedesk.Iwanttoincludehowmypersonalspace
willlookwiththedeskbecausethegoalistogivethevieweranideaofhowthedeskcouldlookinsidetheirownpersonal
space.Thecommercialwillconcludewiththevideoslowlyfadingtoblackalongsidethemusicslowlyfadingaway.

16. Treatment
Thevoice-over willstart oncewestart buildingthedeskwithsomething alongthelinesof
“Areyou ahardcore gamer? Well,you’ve cometotheright placebecause SevenWarrior will
have youcovered withallyourgaming furniture needs.” Duringthemiddleofthevideo,Iwill
divedeeper intoexplaining thedetails ofthedeskaswellassome ofthevalues ofSeven
Warrior. Thevideo willend withmy voice fadingoutsaying something alongthelines of
“Bringyourgamingexperience toitsmaximum potential withtheSevenWarrior gaming
desk.”.
Thiscommercial willhaveawarm,colorful, and vibrant feeltoit.This video willbe
showcased onthe SevenWarrior website, Amazon store webpage, Instagram page, Facebook
page, TikTokpage, andwillbeuploaded totheSeven Warrior YouTube channel.

17. A/V Script &
Storyboards

18. A/V SCRIPT
SHOT # AUDIO / TEXT VIDEO IMAGE
1 UpbeatEDM/DanceMusicstarts Zachopen’sfrontdoortopackage,mediumshot
2 Musiccontinues Zachbringsinthepackageandtakesitupstairs, mediumshot
3 “Areyouahardcoregamer?” Deskistakenoutofpackageprepareforassembly,mediumshot
4
“WeatSevenWarriorhaveyoucoveredwithallyour
gamingfurnitureessentials.Ourdesksaredesignedto
takeyourgamingtothenextlevelwiththeirergonomic
design.”
MusicswitchestoslowerEDM/Danceinstrumental
Time-lapseofZachandHyrumassemblingthedesk,high-angleshot
Title of Project: SevenWarriorErgonomicGamingDesk
Location: Zach’sTownhomeinSaltLakeCity,Utah
Date: Friday08/19/2022
A/V Script

19. A/V SCRIPT
SHOT # AUDIO / TEXT VIDEO IMAGE
6
“ThisgamingdeskisdesignedtobestableandsturdywithX-
shapedlegdesigns”
Close-upshotoftheX-shapedlegdesign
7
“Userfriendlinessisour middlename.Thisdeskhas4outlets,2
USBports,
Close-upshotoftheoutletsandUSBports
8 “Afullmonitorstand,” Close-upshotofmonitor standwithmonitorsonit
9 “acupholder,” Low,close-upshotofthecupholder
10 “headphonehook,” Low,close-upshotofheadphonehook
11
“AswellasanRGBsmartlightstripkitsoyoucanbefully
immersedinyourgamingexperience.”
Extremeclose-upshotoftheLEDlightstrip
13
Music fades.“Bring yourgamingexperiencetoit’smaximum
potentialwithaSevenWarriorgamingdesk”
Videofadesandslowlyzoomsoutina wide-angleshotshowingtheSevenWarrior
logo
Title of Project: SevenWarriorErgonomicGamingDesk
Location: Zach’sTownhomeinSaltLakeCity,Utah
Date: Friday08/19/2022
A/V Script

20. Storyboards
Location: Front Door
Props/Wardrobe: T-Shirt with
Sweatpants, Package with Desk
Notes: The door will be opened with
the package at the doorstep in the
commercial
Music/FX: Upbeat EDM/Dance
Music
Shot: #1
Production Name: Seven Warrior Ergonomic Gaming Desk
Action: I will open the door to find the package of the desk at the doorstep
Camera Movement: Handheld - Static
Dialogue: None
Shot Size: MS
Video

21. Storyboards
Location: Stairwell
Props/Wardrobe: T-Shirt with
Sweatpants, Package with Desk
Notes: N/A
Music/FX: Upbeat EDM/Dance
Music
Shot: #2
Production Name: Seven Warrior Ergonomic Gaming Desk
Action: I will be carrying the package of the desk up these stairs.
Camera Movement: Handheld - Static
Dialogue: None
Shot Size: MS
Video

22. Storyboards
Location: Living Room
Props/Wardrobe: T-Shirt with
Sweatpants, Package with Desk,
Desk
Notes: I will also show any tools
needed
Music/FX: Upbeat EDM/Dance Music
Shot: #3
Production Name: Seven Warrior Ergonomic Gaming Desk
Action: I will lay out the unassembled desk so the viewer can see all the
parts of it.
Camera Movement: Tripod - Static
Dialogue: “Are you a hardcore gamer?”
Shot Size: MS
Video

23. Storyboards
Location: Living Room
Props/Wardrobe: T-Shirt with
Sweatpants, Desk, Tools
Notes: This shot will be a timelapse.
Music/FX: Upbeat EDM/Dance
Music
Shot: #4
Production Name: Seven Warrior Ergonomic Gaming Desk
Action: My roommate and I will be assembling the desk here.
Camera Movement: Tripod - Static
Dialogue: “We at Seven Warrior have you covered with all your gaming
furniture essentials. Our desks are designed to take your gaming to the
next level with their ergonomic designs.”
Shot Size: High-Angle
Video

24. Storyboards
Location: Bedroom
Props/Wardrobe: N/A
Notes: I am using my current desk as
an example for what the commercial
might look like for the rest of the
storyboard.
Music/FX: Music changes to slower
EDM/Dance Music
Shot: #5
Production Name: Seven Warrior Ergonomic Gaming Desk
Action: I will get a close-up shot of the X-shaped legs on the desk while
tilting the camera.
Camera Movement: Handheld – Tilt Down
Dialogue: “This gaming desk is designed to be stable and sturdy with X-
Shaped leg designs.”
Shot Size: CU
Video

25. Storyboards
Location: Bedroom
Props/Wardrobe: N/A
Notes: The outlets and USB ports
will look like this picture.
Music/FX: Slower EDM/Dance Music
Shot: #6
Production Name: Seven Warrior Ergonomic Gaming Desk
Action: I will show off the 4 outlets and 2 USB ports as I slowly pan across
them.
Camera Movement: Handheld – Left to Right
Dialogue: “User friendliness is our middle name. This desk has 4 outlets, 2
USB Ports.”
Shot Size: CU
Video

26. Storyboards
Location: Bedroom
Props/Wardrobe: My personal
monitors
Notes:
Music/FX: Slower EDM/Dance Music
Shot: #7
Production Name: Seven Warrior Ergonomic Gaming Desk
Action: I will be panning across the monitor stand to show it off in detail.
Camera Movement: Handheld - Panning Left to Right
Dialogue: “A full monitor stand,”
Shot Size: CU
Video

27. Storyboards
Location: Bedroom
Props/Wardrobe: One cup to be placed
in the holder
Notes: This photo shows that the cup
holder will be on the corner of the desk.
Music/FX: Slower EDM/Dance Music
Shot: #8
Production Name: Seven Warrior Ergonomic Gaming Desk
Action: The cup holder will be shown in close detail with the camera slowly
tilting.
Camera Movement: Handheld – Tilting Up
Dialogue: “a cup holder,”
Shot Size: Low CU
Video

28. Storyboards
Location: Bedroom
Props/Wardrobe: Headphones will be
placed on the hook.
Notes: This photo shows that the
headphone hook will be on the corner
of the desk
Music/FX: Slower EDM/Dance Music
Shot: #9
Production Name: Seven Warrior Ergonomic Gaming Desk
Action: The headphone hook will be shown in close detail with the camera
slowly tilting.
Camera Movement: Handheld – Tilting Up
Dialogue: “headphone hook,”
Shot Size: Low CU
Video

29. Storyboards
Location: Bedroom
Props/Wardrobe: N/A
Notes: The lighting will look better in
the official commercial.
Music/FX: Slower EDM/Dance Music
Shot: #10
Production Name: Seven Warrior Ergonomic Gaming Desk
Action: I will show the RGB light strip in action as it’s changing colors and
the camera is panning.
Camera Movement: Handheld – Panning Right to Left
Dialogue: “As well as an RGB smart light strip kit so you can be fully
immersed in your gaming experience.”
Shot Size: Extreme CU
Video

30. Storyboards
Location: Bedroom
Props/Wardrobe: N/A
Notes:
Music/FX: Slower EDM/Dance Music
Shot: #11
Production Name: Seven Warrior Ergonomic Gaming Desk
Action: The camera will slowly back up and fade to black as the commercial
ends.
Camera Movement: Handheld – Zooming Out
Dialogue: “Bring your gaming experience to it’s maximum potential with a
Seven Warrior gaming desk”.
Shot Size: MS to WS
Video

31. VIDEO

32. Final Video
Video Title: TheBestL-ShapedGamingDesk!
Video Description: Thisgamingdeskfrom SevenWarriorisforthe elitegamer.ItisanergonomicL-Shaped corner deskwithacarbonfiber surface withamonitor
stand,cupholder, headphone hook,power outlets, andsmartLED lightstrip kit.This videowillshowhow easythedesk isto assemble andhighlightits special features.
Upgrade yourgamingsetup with this deskand reachyourmaximumgamingpotential.
Tags/Keywords: gaming,furniture, desk,gamingdesk, seven warrior,ad,commercial, hardcore gamer, PCgaming,Console gaming, Playstation, Xbox,Ergonomic, L-
shaped desk,RGBlights
Link: https://youtu.be/qs3qL-WlEYA

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35. References Continued
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