LeiteAlex_MediaTreatment_FINAL.pdf

CREATIVE BRIEF &
DESIGN GUIDELINES

Brand Description
Nintendo Co., Ltd. was founded in 1889 by creating hanafuda playing
cards in Kyoto, Japan. Today, Nintendo develops, manufactures,
markets, and distributes home entertainment products to consumers
globally. The company’s entertainment products include portable
and console gaming machines and software. Nintendo’s successful
video game consoles include the Nintendo Entertainment System,
Game Boy, Super Nintendo Entertainment System, Nintendo 64,
Nintendo Game Cube, Nintendo DS, Wii, and most recently Nintendo
Switch.

Brand Values
Nintendo Co., Ltd.
Our main goal is to bring smiles to people’s faces through fun,
challenging, and family-friendly entertainment.
We strive to inspire anyone who uses our systems and plays our
games.
We aim to continually reimagine and innovate our product line
to constantly keep current and potential customers' interest.
We seek to di
ff
erentiate our product line to create new and
unique experiences within the gaming industry.
We strive to do our best while staying humble and sincere.

Target Market
Demographics: Primarily 18- to 28-
year-old, white, Asian, Latinx, and
black, middle-class males who are
high school or college educated.
Psychographics: Busy adults who
are tech savvy and active on social
media. Seek nostalgia while
craving innovation. Casual, social
gamers who prefer portability.
Geographics: Primarily located in
busy cities or suburbs throughout
Japan, The Americas, and Europe. Female
40%
Male
60%

3 Words Describing The Brand’s/Company’s
Personality
3 Words Describing What The Brand/
Company Is Not
Stagnant
Mature
Forgettable
Fun
Mobile
Nostalgic

Color Scheme
Background
• R:255 G:255 B:255
• #FFFFFF
Primary
• R:210 G:45 B:38
• #D22D26
Secondary Accent
• R:72 G:72 B:72
• #484848

Type Plan / Font
Heading
• Westmount
• Regular
• 50pt
Subheading
• Museo Sans Cyrl 700
• Bold
• 30pt
Body
• Museo Sans Cyrl 300
• Regular
• 24pt
Body Text
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam eget libero sit
amet justo gravida malesuada.
Phasellus varius vel erat nec euismod. Aliquam malesuada urna sed nulla
condimentum tempus. Etiam luctus iaculis ligula id scelerisque. Praesent eget
tortor condimentum, aliquam arcu vitae, porttitor nulla. Donec in enim
lacinia, condimentum lectus eu, placerat nisi.

Mood Board, Concept,
& Treatment

(Insert Mood Board)
Mood Board

Concept
Nintendo's core values will be materialized in this exciting, nostalgic, and
adventurous 30-second commercial that will be featured on our target market's
favorite social media platforms, such as Instagram, TikTok, and Facebook. The
commercial will quickly feature the bene
fi
ts of the Nintendo Switch, taking viewers
on a journey from enjoying the Nintendo Switch in its various play modes - to the
excitement of playing with friends! The target market will see themselves in this
exhilarating and nostalgic commercial and be called to visit “Visit Nintendo.com to
see these Switch modes in action.”

Sound Design
Upbeat, powerful, and fun cinematic music.
Location
Tokyo, Japan
• Small studio, Japanese style apartment, Train, train station, sidewalk, streets,
park.
Wardrobe
• Kevin: Casual city wear white t-shirt, red hat, with blue jeans — actor puts on
red button down over t-shirt.
• Alex: Casual city wear green t-shirt, green hat, shorts.
• Mikoto: Casual city wear pink t-shirt, jeans.
Casting
• Kevin: Male, 5’8”, with brown hair who looks in his early 20’s.
• Alex: Male,6’0”, with black hair who looks in his mid to late 20’s.
• Mikoto: Female, 5’7”, with black hair who looks in her late teens/early 20’s.
Treatment

In the opening scene of the commercial, a wide shot,
fi
lmed from behind the top
of a TV, is a male in his early 20s named Kevin is sitting in his small studio
apartment, playing the Nintendo Switch on the TV. In this scene, a voiceover says,
"There are so many ways to Switch." Cut to an over-the-shoulder shot of Kevin
playing with the TV in front of him as the upbeat, fun, and cinematic music
begins, with the voiceover saying, "In TV mode." Cut to a female in her early 20s
named Mikoto, in her Japanese-style apartment playing the Switch in tabletop
mode –
fi
lmed as a medium shot, from behind the Switch looking at Mikoto's
face. Cut to an over-the-shoulder shot of Mikoto playing, with a clear view of the
Switch and a voiceover saying, "tabletop mode." Cut to a panning medium shot of
a mid-to-late 20's male named Curtis, sitting on the train, intently playing the
Switch in handheld mode. Cut to a tight closeup POV shot of the Switch that
Curtis is holding with the voiceover saying, "handheld mode." Cut to a tight
closeup POV of Kevin holding an iPhone, receiving a group text message from
Curtis to Kevin and Mikoto, saying, "let's-a-go!" The music starts to build. Cut to a
closeup POV shot of Mikoto attaching her joy cons to her Nintendo Switch. Cut
to a closeup shot of Kevin throwing his Switch into his backpack, him zipping the
bag and pulling the backpack out of view, and a voiceover saying, "go mode."
Treatment

Cut to a wide panning shot of Kevin rushing to meet his friends, running, jumping,
and
fl
ipping through the streets and into the park, with a voiceover saying, "action
mode." Cut to a tracking POV shot of Mikoto, who is also rushing to meet up with
them, quickly riding her bike through the streets, and a voiceover saying,
"Adventure mode." Cut to a tracking wide shot of Curtis, who almost misses his
train stop because he's so intently playing the Switch, rushing out the door, with a
voiceover saying, "Don't miss your stop! Mode." Cut to a wide shot of the three
friends reunited in the park, laughing, and having fun, while playing the Switch
together, with a voiceover saying, "and of course… hangout mode." Cut to the
Nintendo Switch logo appearing on a red backdrop with a call to action saying,
"Visit Nintendo.com to see these Switch modes in action."
This commercial will run on our target market's favorite social media platforms,
such as Instagram, TikTok, and Facebook. The feel of this commercial is upbeat,
exciting, and adventurous. The tension builds in the latter half of the commercial
as the friends rush to meet each other, but it concludes with them all happy to be
reunited and playing together. This commercial embodies the nostalgic,
adventurous, and warm-hearted spirit of Nintendo.
Treatment

A/V SCRIPT
SHOT
# AUDIO / TEXT VIDEO IMAGE
1
Game sound FX
“There are so many ways to
Switch”
Kevin playing switch on TV - Wide shot, behind
TV
2
Music Begins / Game sound FX
“TV mode”
Kevin playing switch on TV - Medium shot,
over the shoulder shot of Kevin & TV
3
Music Continues /
Game sound FX
Mikoto playing in tabletop mode - Medium
shot, behind switch looking at Mikoto’s face.
4
Music Continues /
Game sound FX
“Tabletop mode”
Over the shoulder shot of Switch screen in
tabletop mode with Mikoto playing.
5
Music Continues / Train sounds / game
sound FX
Curtis Playing switch on train in handheld
mode - Medium shot panning left to right
6
Music Continues / Train / game FX
“Handheld mode”
Closeup of Switch in handheld mode - Tight
closeup shot.
7
Music Continues /
iMessage Ding
Tight closeup POV shot of a hand holding an
iPhone with text saying “lets a go”
Title of Project: Hangout Mode
Location: Tokyo, Japan
Date: Tuesday 09/13/2022
A/V Script

A/V SCRIPT
SHOT
# AUDIO / TEXT VIDEO IMAGE
8 Music Continues / Switch click
Closeup POV shot of Mikoto attaching joy cons
to the Nintendo Switch
9
Music Continues
“Go mode”
Closeup shot of Keven throwing his Switch into
his backpack. He zips the bag and pulls away.
10
Music Continues/Mario jump sound
“Action mode”
Wide panning shot of Kevin running and
jumping through the street and park.
11
Music Continues/Mario Kart FX
“Adventure mode”
Tracking POV shot of Mikoto riding her bike
though the streets.
12 Music Continues/train FX
Tracking wide-shot of Curtis almost missing his
stop, and running out of the train.
13
Music Continues and ends
“And of course… hangout mode”
Wide shot of the three friends reunited playing
switch together, laughing, and having fun.
14 Nintendo Switch click sound
Nintendo Switch appears on a red backdrop,
ending the video, under the logo it says “Visit
nintendo.com to see these Switch modes in
action.”
Title of Project: Hangout Mode
Location: Tokyo, Japan
Date: Tuesday 09/13/2022
A/V Script

Storyboards
Shot: #1
Production Name: Hangout Mode
Shot Size: MS
Video
Location: Small studio apartment.
Props/Wardrobe: Nintendo Switch,
controller, couch, TV, red t-shirt, hat,
black jeans.
Notes: Switch is in dock mode
Music/FX: Sound of game.
Action: Kevin is sitting on the couch while enthusiastically Super Mario Brothers on
the switch - in dock mode - on the TV.
Camera Movement: Handheld - Static
Dialogue: “There are so many ways to Switch”
Storyboards

Storyboards
controller, couch, TV, red t-shirt, black
jeans.
Notes: Switch is in TV mode
Music/FX: Game sound FX. Background
music starts
Shot: #2
Action: Over the shoulder shot of Kevin playing Super Mario Bro’s on the Switch -
in dock mode - connected to the TV
Dialogue: “TV mode”
Shot Size: MS-OTS
Video
Storyboards

Storyboards
Location: Japanese style apartment
Props/Wardrobe: Switch, table, chair, joy
cons, pink shirt, black jeans, sneakers.
Notes: Switch is in tabletop mode with
joy cons detached.
music continues.
Shot: #3
Action: Medium shot - Mikoto is sitting at the dining room table happy to be
playing Mario Kart on the Switch in tabletop mode.
Dialogue: N/A
Shot Size: MS
Video
Storyboards

Storyboards
Shot: #4
Action: Over the shoulder shot of the Switch screen in tabletop mode, Mikoto’s
hands are in the shot while she is shaking the joy cons and playing the game.
Dialogue: “Tabletop mode”
Shot Size: MS - OTS
Video
Notes: Switch is in tabletop mode with
joy cons detached.
music continues.
Storyboards

Storyboards
Location: Train - Shin Urayasu Station
Props/Wardrobe: Green hat, green
hoodie, shorts, Nintendo Switch, running
shoes.
Notes: Nintendo Switch is in handheld
mode.
Music/FX: Train sounds, Game sound FX,
Background music continues.
Shot: #5
Action: Medium shot of Alex intently playing the Switch on the train.
Camera Movement: Handheld - Panning
Dialogue: N/A
Shot Size: MS
Video
Storyboards

Storyboards
Shot: #6
Action: A closeup POV shot of Alex playing the Switch in handheld mode on the
train.
Dialogue: “Handheld mode”
Shot Size: CU - POV
Video
Location: Train - Shin Urayasu Station
hoodie, shorts, Nintendo Switch,
running shoes.
Notes: Nintendo Switch is in
handheld mode.
Music/FX: Train sounds, game sound
FX, background music continues.
Storyboards

Storyboards
Shot: #7
Action: A close up POV shot of Kevin receiving a group text message to meet up
with his friends
Dialogue: N/A
Shot Size: CU - POV
Video
Props/Wardrobe: iPhone, Green
hat, green hoodie, shorts,
Nintendo Switch, running shoes.
Notes: Text message will be sent
to group chat
Music/FX: iMessage ding,
background music continues.
Storyboards

Storyboards
Shot: #8
Action: Closeup POV shot of Mikoto attaching the joycons to the switch, getting it
ready to take with her.
Dialogue: N/A
Shot Size: CU - POV
Video
Notes: connect joy cons in shot
Music/FX: click of switch, background
music continues.
Storyboards

Storyboards
Shot: #9
Action: Kevin is throwing his Nintendo Switch into his backpack to take it on the
go. He zips the bag, and quickly pulls it out of the shot.
Dialogue: “Go mode”
Shot Size: CU
Video
controller, couch, TV, red t-shirt, red
sneakers, hat, black jeans, backpack.
Notes: Switch is in handheld mode
Music/FX: Background music continues.
Storyboards

Storyboards
Location: Park by the sea
Props/Wardrobe: Red t-shirt, hat, black
jeans, red sneakers.
Notes: N/A
Music/FX: Mario jump sound,
Shot: #10
Action: Kevin is rushing through the streets and into the park… here he does a few
jumps and
fl
ips reminiscent of Super Mario.
Camera Movement: Handheld - Panning
Dialogue: “Action mode”
Shot Size: WS
Video
Storyboards

Storyboards
Location: Streets of Shin Urayasu
Props/Wardrobe: pink shirt, black jeans,
sneakers, bike.
Notes: N/A
Music/FX: Mario Kart motor sounds,
Shot: #11
Action: POV tracking shot of Mikoto quickly riding her bike through Shin Urayasu
to meet her friends.
Camera Movement: Handheld - POV Tracking shot.
Dialogue: “Adventure Mode”
Shot Size: POV
Video
Storyboards

Storyboards
Location: Shin Urayasu Station
hoodie, shorts, Nintendo Switch, running
shoes.
Notes: Check train times before shoot.
Music/FX: Train station sounds,
Shot: #12
Action: Curtis rushes o
ff
the train, almost missing the stop after intently playing the
Switch.
Camera Movement: Handheld - Tracking shot - ahead of Curtis following him out
of the train.
Dialogue: N/A
Shot Size: WS
Video
Storyboards

Storyboards
Location: Outside Shin Urayasu Station
Props/Wardrobe: Green shirt, green hat,
shorts, red shirt, red hat, black jeans x2,
pink shirt, 3 pairs of sneakers, 3 Nintendo
Switch’s
Notes: Find a properly lit area at the
station beforehand.
Music/FX: background music continues
and comes to an end.
Shot: #13
Action: Wide shot of the three friends reunited playing switch together, laughing,
and having fun.
Dialogue: “and of course… hang out mode”
Shot Size: WS
Video
Storyboards

Storyboards
Location: N/A
Props/Wardrobe: N/A
Notes: N/A
Music/FX: Nintendo Switch “click” sound
Shot: #14
Action: Nintendo Switch Logo appears on a red backdrop with the click sound.
Under the logo, the call of action tells the viewer to “visit nintendo.com to see these
Switch modes in action.”
Camera Movement: N/A
Dialogue: N/A
Shot Size: N/A
Video
Storyboards

Video Title: Hangout Mode
Video Description: The Nintendo Switch has multiple play modes. TV mode, where you can play games on the big screen, tabletop mode, where you can use the console
as a standalone screen, or handheld mode, where you can take the fun with you on the go! This fast-paced and exhilarating video will take you on a journey from enjoying
the Nintendo Switch on your own - to the excitement of playing with friends - in what we like to call “Hangout Mode.”
Tags/Keywords: Nintendo, Nintendo Switch, Super Mario, TV mode, controller, gamer, games, gaming clips, gaming gear, gaming setups, handheld mode, Mario, mobile
gaming, Nintendo Switch OLED, Nintendo Switch Lite, Nintendo Switch Modes, online gaming, Pokemon, retro gaming, tabletop mode, video games, Zelda, OLED, Joy-
cons, fun, friends, Animal Crossing, Mario Kart, Mario Tennis, Zelda Breath of the Wild.
Link: https://www.youtube.com/watch?v=cjIJ1fNs-20
Final Video

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LeiteAlex_MediaTreatment_FINAL.pdf

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