4. Brand Description
Zowie was a small computer mice brand developed in 2008
and acquired by BenQ in 2010 with intentions to develop
equipment and accessories for professional esports and
esports events. Currently, Zowie is well-renowned in the
professional esports community for it’s high-quality gaming
monitors and high-refresh rate computer mice. Zowie is also
a very popular brand among those who enjoy simple,
ergonomically designed, multiple-grip mice.
5. Brand Values
• We will only serve the highest quality, well-designed, products to
our consumers. Quality is far more important than quantity.
• We strive to empower people today to live better, increase efficiency,
feel healthier and enhance learning through people-driven,
innovation-fueled products, services and solutions.
• We strive to not to become the biggest esports brand, but the most
professional.
• Be Serious, It's Not Just a Game.
6. Target Market
•Late-Gen Z & Early Millenials
• Males, 18-26 year old
•Student/Early Graduate
•Earns around $30,000/year
•Interested in: Ergonomics, Computers, Gaming, Esports, being online
•Typically spends free-time indoors with roommates or chatting online
with friends while playing video games
•Plays competitive games like League of Legends, CS:GO, Valorant,
Apex Legends, etc.
7. 3 Words Describing The
Brand’s/Company’s Personality
• Innovative
• Professional
• Ergonomic
3 Words Describing What
The Brand/Company Is Not
• Inept
• Uncomfortable
• Flashy
9. Type Plan / Font
Heading
• Shary
• Regular
• 80pt
Subheading
• Helvetica Neue
• Light Italic
• 32pt
Body
• Montserrart
• Regular
• 28pt
Body Text
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam eget
libero sit amet justo gravida malesuada.
Phasellus varius vel erat nec euismod. Aliquam malesuada urna sed
nulla condimentum tempus. Etiam luctus iaculis ligula id scelerisque.
Praesent eget tortor condimentum, aliquam arcu vitae, porttitor
nulla. Donec in enim lacinia, condimentum lectus eu, placerat nisi.
15. Treatment
Sound Design (type of music you wish to use)
Artist - Song name or Style of Music: Upbeat, jazz, fast,
Must be copyright free (no mainstream music)
Location
Provide the name as well as the city and state of each location you are filming at. (i.e.
Home, Apartment, Park, Studio, etc.)
Wardrobe
Describe each wardrobe throughout if it changes are made.
Casting
Describe the type of person in your video and/or name the actor/actress
16. Treatment
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras sodales nec quam a luctus.
Vestibulum egestas felis ut elit mattis scelerisque. Nunc in porta ex. Sed vitae vehicula leo.
Pellentesque in sapien lorem. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam
ornare, ligula eu pellentesque euismod, risus dolor elementum libero, commodo pharetra
quam lectus id ante. Nullam vulputate et elit id egestas. Aliquam consectetur, neque nec
ultrices congue, erat libero semper arcu, nec volutpat ipsum eros id urna. In pellentesque
pharetra enim sed elementum. Duis pellentesque venenatis tortor, nec tempor dolor vulputate
non.
Vestibulum lorem tortor, euismod non auctor in, fringilla quis dolor. Vivamus sodales libero
in posuere sodales. Aenean auctor ipsum et nisi aliquet, placerat varius sem mattis. Fusce in
arcu non eros porttitor varius. Donec a justo arcu. Nam ut est consequat, tincidunt tellus at,
porttitor sapien. Maecenas sed blandit dolor, nec porttitor velit. Nunc at felis tincidunt est
aliquam viverra ut nec nulla. Nam condimentum sodales dui, sed mattis elit dictum lobortis.
Quisque mauris ante, consectetur et varius non, eleifend a augue. Nulla vitae erat id orci
malesuada vestibulum. Nunc tortor urna, consectetur sed justo in, elementum ultricies lectus.
Nullam eleifend hendrerit malesuada. Praesent ultricies pharetra dictum. Vivamus bibendum
feugiat rutrum.
17. Treatment
Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.
Sed eleifend iaculis faucibus. Donec ac odio et leo scelerisque ultricies. Donec euismod
tincidunt vehicula. Mauris venenatis, velit sit amet mollis rhoncus, dui quam tempor metus,
nec maximus enim urna non leo. Maecenas ut convallis arcu, quis consectetur sem. Proin
suscipit, urna ac vehicula feugiat, mi orci vulputate quam, et laoreet metus augue in est. Proin
posuere tincidunt purus sed volutpat. Sed dapibus elit nec quam pellentesque, vel dignissim
dolor pellentesque. Morbi finibus diam non semper laoreet. Aenean sed cursus dolor. Ut.
19. A/V SCRIPT
SHOT
# AUDIO / TEXT VIDEO IMAGE
1
Music starts
V/O “You work hard…
Female Track, taking off, medium shot
2 “…and play harder” Female running up stairs, close-up
3
“Water can’t give you back what you
lose.”
Football player burpees, medium shot
4
5
6
7
8
Title of Project: Name for your 30 second project
Location: Address or general location(s) for this shoot
Date: Tuesday 10/10/2019
A/V Script
20. A/V SCRIPT
SHOT
# AUDIO / TEXT VIDEO IMAGE
1 Careers in Horticulture Main Title Screen - (Add Logo Graphic/text/)
2
Let’s take a look at some of the
interesting people who work in this
industry…
Students in the Science & horticulture labs at
university working
3
people who have earned the title of
Professional Horticulturist.
Profile of a Horticulturist dressed in professional
attire
4
5
6
7
8
Title of Project: Name for your 30 second project
Location: Address or general location(s) for this shoot
Date: Tuesday 10/10/2019
A/V Script
21. Storyboards
Location:
Props/Wardrobe:
Notes:
Music/FX:
Shot: #1
Production Name: Name for your 30 second project
Action: In detail describe what is happening within this scene
Camera Movement: Tripod or Handheld - Panning / Tilting / Zooming / Static
Dialogue: The exact Spoken/Written Text or audio that will play during this shot
Shot Size: WS / MS / CU / etc..
Video
22. Storyboards
Location:
Props/Wardrobe:
Notes:
Music/FX:
Shot: #2
Production Name: Name for your 30 second project
Action: In detail describe what is happening within this scene
Camera Movement: Tripod or Handheld - Panning / Tilting / Zooming / Static
Dialogue: The exact Spoken/Written Text or audio that will play during this shot
Shot Size: WS / MS / CU / etc..
Video
23. Storyboards
Location:
Props/Wardrobe:
Notes:
Music/FX:
Shot: #3
Production Name: Name for your 30 second project
Action: In detail describe what is happening within this scene
Camera Movement: Tripod or Handheld - Panning / Tilting / Zooming / Static
Dialogue: The exact Spoken/Written Text or audio that will play during this shot
Shot Size: WS / MS / CU / etc..
Video
24. Storyboards
Location:
Props/Wardrobe:
Notes:
Music/FX:
Shot: #4
Production Name: Name for your 30 second project
Action: In detail describe what is happening within this scene
Camera Movement: Tripod or Handheld - Panning / Tilting / Zooming / Static
Dialogue: The exact Spoken/Written Text or audio that will play during this shot
Shot Size: WS / MS / CU / etc..
Video
25. Storyboards
Location:
Props/Wardrobe:
Notes:
Music/FX:
Shot: #5
Production Name: Name for your 30 second project
Action: In detail describe what is happening within this scene
Camera Movement: Tripod – Zoom in
Dialogue: The exact Spoken/Written Text or audio that will play during this shot
Shot Size: WS / MS / CU / etc..
Video
26. Storyboards
Location:
Props/Wardrobe:
Notes:
Music/FX:
Shot: #6
Production Name: Name for your 30 second project
Action: In detail describe what is happening within this scene
Camera Movement: Tripod – Zoom out
Dialogue: The exact Spoken/Written Text or audio that will play during this shot
Shot Size: WS / MS / CU / etc..
Video
27. Storyboards
Location:
Props/Wardrobe:
Notes:
Music/FX:
Shot: #7
Production Name: Name for your 30 second project
Action: In detail describe what is happening within this scene
Camera Movement: Tripod - Panning Left to Right
Dialogue: The exact Spoken/Written Text or audio that will play during this shot
Shot Size: WS / MS / CU / etc..
Video
28. Storyboards
Location:
Props/Wardrobe:
Notes:
Music/FX:
Shot: #8
Production Name: Name for your 30 second project
Action: In detail describe what is happening within this scene
Camera Movement: Tripod – Tilting down
Dialogue: The exact Spoken/Written Text or audio that will play during this shot
Shot Size: WS / MS / CU / etc..
Video
