The document provides a marketing plan for the Kiwanis Karing Festival, an event that raises funds for charity. It includes an analysis of the target market of parents ages 35-50 in Avalon Park, Orlando, and an objective to attract donations and attendees. The plan details various promotion strategies like paid advertising on local news, radio, billboards and flyers. It also recommends utilizing the Kiwanis Karing Festival Facebook page and local family-owned business vendors to promote the event. Finally, it includes a budget to cover the costs of the advertising methods.
With over 2,500 families attending the two day event, the 2018 Chicago Baby Show was an outstanding event. This consumer show attracted highly-engaged attendees and featured a wide variety of top brands for maternity, baby & toddlers, expert speakers & seminars, product demonstrations, and big giveaways.
Revolution Communication Planbook - Millersville University; Public Relations...Alexandra Lashner
Sabrina Hawke, Account Executive ; Julie Florek, Assistant Account Executive; Allison Walker, Research Director; Janelle Laudermilch, Media Planner; Alexandra Lashner, Creative Director; Ben Rose, Copy Director; Dr. Jennifer F. Wood, Faculty Supervisor
COMM 452: Public Relations Campaigns Spring 2016, Millersville University
The document provides a campaign proposal for the Carolina Jubilee music festival to increase attendance and support for the Carolina Farm Trust nonprofit. Key points:
- The proposal outlines research finding millennials and students are key music festival audiences attracted by music, atmosphere, food and drinks.
- The campaign goals are to create a recognizable brand for the Jubilee and Trust, increase interest among target audiences of students, food/drink enthusiasts and sponsors.
- Tactics include social media promotion highlighting local vendors and bands to attract audiences, and rebranding websites and materials with a consistent tagline.
- Gaining student involvement through inviting college bands and connecting universities is aimed at increasing student attendance.
This document outlines a public relations plan for the Salvation Army Poughkeepsie. It includes a situational analysis identifying strengths, weaknesses, opportunities, and threats. The plan aims to increase positive media coverage by 150%, public understanding of the organization's mission by 15%, and monetary donations by 20% by the end of 2016. Key strategies include executing a sustained media relations campaign, generating digital content, and establishing a community relations program. Tactics proposed are a media open house, art gallery event, and seasonal newsletter. Metrics are provided to measure the success of each tactic in achieving objectives related to media coverage, engagement, awareness, donations, and volunteers. A budget of approximately $7,265 is also included.
This document contains a plan book submitted by the Teleios Communication Agency, a student-run PR agency, to the Pennsylvania Association for Nonprofit Organizations (PANO) proposing an informational campaign called "PA Nonprofit Awareness." The campaign aims to educate key audiences about the nonprofit sector through events during a month, week or day in November 2016. The plan book outlines goals, objectives, strategies and tactics for the campaign including engaging local communities and media, hosting events, and developing materials and messages to effectively promote nonprofit awareness. It provides recommendations and timelines for executing the campaign at different scales depending on PANO's preferences and budget.
This document provides an overview of an information campaign plan book for the Office of Visual and Performing Arts at Millersville University. The campaign aims to address the client's problem of lacking media presence at performances and events by cultivating relationships with local media outlets. Key elements of the campaign include researching the client's current media contacts and tactics, creating goals and objectives to update the media list and establish personal relationships, and planning a media mixer event and survey to evaluate effectiveness. The campaign theme is "The Media Relations Project" and the key message is "Connecting Outlets to Cultivate Relationships".
The document proposes a campaign called "Pitching for Positive Change" to be held at Yankee Stadium on June 11, 2016. The event aims to connect 3,500 children in New York City who face adversity with adult mentors through Big Brothers Big Sisters. The campaign seeks sponsors like Macy's, Hillshire Brands, and Germ-X and partners with the New York Yankees to raise awareness and support for BBBS's mentoring programs. A detailed media and communications plan is outlined to educate the public and increase supporters leading up to the event day at Yankee Stadium, which will include activities like a baseball game for "Bigs" and "Littles" to bond.
With over 2,500 families attending the two day event, the 2018 Chicago Baby Show was an outstanding event. This consumer show attracted highly-engaged attendees and featured a wide variety of top brands for maternity, baby & toddlers, expert speakers & seminars, product demonstrations, and big giveaways.
Revolution Communication Planbook - Millersville University; Public Relations...Alexandra Lashner
Sabrina Hawke, Account Executive ; Julie Florek, Assistant Account Executive; Allison Walker, Research Director; Janelle Laudermilch, Media Planner; Alexandra Lashner, Creative Director; Ben Rose, Copy Director; Dr. Jennifer F. Wood, Faculty Supervisor
COMM 452: Public Relations Campaigns Spring 2016, Millersville University
The document provides a campaign proposal for the Carolina Jubilee music festival to increase attendance and support for the Carolina Farm Trust nonprofit. Key points:
- The proposal outlines research finding millennials and students are key music festival audiences attracted by music, atmosphere, food and drinks.
- The campaign goals are to create a recognizable brand for the Jubilee and Trust, increase interest among target audiences of students, food/drink enthusiasts and sponsors.
- Tactics include social media promotion highlighting local vendors and bands to attract audiences, and rebranding websites and materials with a consistent tagline.
- Gaining student involvement through inviting college bands and connecting universities is aimed at increasing student attendance.
This document outlines a public relations plan for the Salvation Army Poughkeepsie. It includes a situational analysis identifying strengths, weaknesses, opportunities, and threats. The plan aims to increase positive media coverage by 150%, public understanding of the organization's mission by 15%, and monetary donations by 20% by the end of 2016. Key strategies include executing a sustained media relations campaign, generating digital content, and establishing a community relations program. Tactics proposed are a media open house, art gallery event, and seasonal newsletter. Metrics are provided to measure the success of each tactic in achieving objectives related to media coverage, engagement, awareness, donations, and volunteers. A budget of approximately $7,265 is also included.
This document contains a plan book submitted by the Teleios Communication Agency, a student-run PR agency, to the Pennsylvania Association for Nonprofit Organizations (PANO) proposing an informational campaign called "PA Nonprofit Awareness." The campaign aims to educate key audiences about the nonprofit sector through events during a month, week or day in November 2016. The plan book outlines goals, objectives, strategies and tactics for the campaign including engaging local communities and media, hosting events, and developing materials and messages to effectively promote nonprofit awareness. It provides recommendations and timelines for executing the campaign at different scales depending on PANO's preferences and budget.
This document provides an overview of an information campaign plan book for the Office of Visual and Performing Arts at Millersville University. The campaign aims to address the client's problem of lacking media presence at performances and events by cultivating relationships with local media outlets. Key elements of the campaign include researching the client's current media contacts and tactics, creating goals and objectives to update the media list and establish personal relationships, and planning a media mixer event and survey to evaluate effectiveness. The campaign theme is "The Media Relations Project" and the key message is "Connecting Outlets to Cultivate Relationships".
The document proposes a campaign called "Pitching for Positive Change" to be held at Yankee Stadium on June 11, 2016. The event aims to connect 3,500 children in New York City who face adversity with adult mentors through Big Brothers Big Sisters. The campaign seeks sponsors like Macy's, Hillshire Brands, and Germ-X and partners with the New York Yankees to raise awareness and support for BBBS's mentoring programs. A detailed media and communications plan is outlined to educate the public and increase supporters leading up to the event day at Yankee Stadium, which will include activities like a baseball game for "Bigs" and "Littles" to bond.
Salvation Army Website Development & Increased Community InvolvementSophie Yanez
The Cardinal Consulting Group presented recommendations to The Salvation Army of San Antonio to improve community awareness, website utilization, and social media presence. The presentation summarized research on San Antonio demographics, nonprofit best practices, millennials, and competitor websites. Key recommendations included increasing partnerships with local schools and churches, utilizing social media to engage millennials, and enhancing the website to be more engaging and action-oriented. Mockups of a social media calendar and improved website were provided.
The report provides an evaluation and recommendations for The Salvation Army of San Antonio's website and increasing community awareness and involvement. It analyzes the organization's strengths, weaknesses, opportunities, and threats. Key findings include a lack of dedicated staff for the website/social media and low youth and millennial participation. Recommendations are to redesign the website to be more of a resource, improve partnerships with schools/churches to increase awareness of programs/services, and utilize social media to engage millennial donors and volunteers. Implementing these strategies could help SASA better serve the local community.
Premium Blend - Public Relations Proposal Julia Balsam
As a final project for Ithaca College’s Public Relations course, a team of six created a mock PR agency (JAM Relations) and developed a proposal for our client, Ithaca College’s female a capella group – Premium Blend. The team developed a situational analysis, objectives, audience research, strategies and tactics, a budget, timetable and complete evaluation. The team presented the plan to the client and fellow classmates.
The document is a sponsorship assignment for an Atlanta music festival called ATL Hustle. It researches four potential sponsor companies and provides details about each. The companies researched are: Red Bull, Coca-Cola, radio station 96.7 The Beat, and local coffee shop Refuge Coffee. For each, the document outlines their connection to the festival, target audience, previous event sponsorships, and any current news that could impact perception. The goal is to secure sponsorships from companies that have strong ties to the festival's music genre, location, and target demographic.
Kiel_Capstone Final Plan_Trunk Club CustomCasie Kiel
This strategic communications plan outlines goals and objectives to increase awareness of Trunk Club's custom clothing line in Washington D.C. The plan analyzes the external environment including the strong local economy, popularity of delivery services, and growth of ecommerce and personal styling industries. It provides background on Trunk Club, acquired by Nordstrom in 2014, and its target demographics of wealthy men and women in D.C. The plan establishes objectives to increase social media engagement, secure local media placements, host promotional events, and activate brand ambassadors. Tactics include social media campaigns, partnerships with influencers, and an insider loyalty program. The budget is $295,720 and evaluation will measure progress towards objectives over the 2016-2017 seasons.
This document contains information about advertising with the Los Angeles News Group (LANG). It discusses LANG's print and digital audiences and platforms for reaching them, including websites, mobile apps, and partnerships that provide national digital reach. It also includes testimonials about how advertising with LANG has helped boost sales for various clients in different industries.
This document provides an overview and strategic plan for a marketing campaign for the Lincoln Saltdogs baseball team. It includes a SWOT analysis, research on the target audience and their media habits, goals to increase attendance and social media engagement, and a proposed media strategy. The primary goal is to increase game attendance by 5-10% by promoting the affordable, family-friendly environment and additional benefits of attending games beyond just the baseball. The target audience is families with children ages 35+ who enjoy outdoor activities.
This document provides a summary of a marketing plan created for the Fauquier County Fair. It discusses that previously, the Fair did not have an organized social media or marketing plan. An intern was brought on to create these plans. Through research and analyzing past financial records, it was determined that sponsorship revenues were not growing and attendance was inconsistent. Alternative advertising methods were evaluated, such as increasing social media presence and partnering with different radio stations and newspapers. The resulting marketing plan focused on expanding the Fair's reach through various cost-effective advertising channels and a comprehensive social media strategy.
The document provides an executive summary and advertising campaign recommendations for the Friendly City Food Co-op (FCFC) created by SMADvertising. The goals are to increase membership to 1,000 shareholders, raise awareness of co-ops, and educate people on the benefits of membership. The primary target is middle-income women aged 30-55, and secondary targets are Mennonites/local farmers and academia. Recommended strategies include a Facebook fan page, YouTube video, online brochure and ads, print materials, and a news release to help meet membership goals.
SongBid has developed a comprehensive IMC strategy to increase brand awareness, downloads, and revenue. They will utilize push and pull strategies including digital ads on Hulu and YouTube, social media marketing, content creation, partnerships, and print ads. SongBid aims to reach 200,000 downloads within 6 months, increase revenue by 200% within 12 months, and expand brand awareness by 75% within 6 months through this integrated marketing approach.
Hiphop Festival platform (investor relations)Alicia Vick
The document provides contact information for NC Hiphop Festival Inc., including the organizer Alicia Vick and address. It then discusses starting the festival to provide opportunities for the hip hop community and counter crime. It aims to represent women and show anything is possible with belief in oneself. The festival expects 50,000 attendees over 3 days in June 2019 in Durham, NC featuring nationally known and local recording artists. It sees the potential market as cultural curators, locals, tastemakers, and party crowds aged 21-34.
The Carter G. Woodson Committee is seeking corporate sponsorship for the upcoming Kuumba Festival of Florida 2010. Please review the interactive marketing and sponsorship package developed by Blacksonville Community Network.
ABOUT THE FESTIVAL: The Carter G. Woodson Committee for Positive Education of Jacksonville, Inc. (CGWC) is kicking off its 22nd Annual Kuumba Festival of Florida on Saturday, August 21st, 2010 in the historic African American district of Lavilla. Festivities will be centrally located directly across from the Lavilla School of the Arts, 501 N. Davis Street, adjacent to downtown Jacksonville, Springfield, and Riverside. The multicultural event is scheduled to start promptly at 11:00am to 8:00pm as thousands celebrate a family fun day of cultural and educational activities.
Sham rockin' for a cure sponsorship 2016Bob McCormick
The ShamRockin' for a Cure event is a major St. Patrick's Day celebration and fundraiser that benefits the Cystic Fibrosis Foundation. Over its seven year history, the event has raised over $1.4 million and grown from 150 to over 1,500 attendees. It features food, drinks, auctions and live music. Sponsorship opportunities are available at different levels, providing benefits like marketing exposure, tickets, and access to VIP areas. The funds raised support cystic fibrosis research and care, with the goal of ultimately finding a cure for the genetic disease.
The media relations plan aims to support Be The Match's need for more ethnically diverse donors in the US. A key partnership with the US Postal Service will facilitate outreach. Tactics include creating a promotional flyer and stamp to educate the public and reach donors. The flyer will clarify Be The Match and waive their $100 registration fee. Documentaries on PBS, Netflix, and YouTube will convey personal stories to appeal to empathy and younger audiences. Target demographics include multi-ethnic individuals aged 18-44 with disposable time or income. Goals are to register over 5,000 new USPS employee donors and 1,000 donors from the mass mailing.
The document proposes hosting a music festival at Daytona International Speedway to attract younger audiences. NASCAR is declining in popularity and attendance. However, music festivals are hugely popular experiences for millennials. The proposal is to host the Daytona Waves Music Festival in March 2020 to coincide with spring break. This would attract thousands of students to Daytona Beach and provide a new revenue stream for the Speedway. Projections estimate the first festival would generate $3.25 million in revenue with $968,650 in expenses, resulting in a profit of $2.286 million.
Over the past twelve months, new crowdfunding records have been set and broken in quick succession—most recently by Give Local America which raised over $53m. But the important question for fundraisers is not whether these crowdfunding events are effective (the numbers speak for themselves), but rather who these donors are, so that you can determine the best ways to steward them.
Zafino Laptop Bag Marketing & Promotion Proposal Jaddan Bruhn
The document outlines a promotional plan for the women's laptop bag brand Zafino. It identifies target audiences as young professional women in Sydney and sets promotional goals to increase brand recognition, market share, and sales. Three main promotional vehicles are proposed: 1) A charity event screening of Sex and the City 2 to promote brand awareness. 2) Television commercials featuring Meagan Gale to build desire for the brand. 3) A fashion event at David Jones to mark the launch of new retail concessions.
Stratégies Nouveaux Médias : comment créer la meilleure stratégie fundraising...optimus
Découvrez comment une stratégie nouveaux médias (SMS, Internet) peut payer : RoI incroyables, croissance importante des bases donateurs, renforcement de votre marque... Objectifs de la session ? Mixer bonnes pratiques et cas concrets, en sortir une formule qui vous mènera jusqu’au succès ; vous proposer une vision d'ensemble des programmes de collecte par les nouveaux médias et les résultats associés. Cette session expérimentale vous donnera les moyens de créer votre plan nouveaux médias sur 3 ans.
This document provides information on using public relations strategies for parks and recreation agencies. It discusses how public relations can foster positive image, generate support, gain exposure, and build brand. The document outlines the key components of a successful public relations program, including developing communication strategies, networking, interpreting mission/vision, and implementing public information services. It also discusses using social media like Facebook, LinkedIn, Twitter, blogs, and QR codes for public relations purposes and how they differ from marketing and advertising.
This document contains a plan book submitted by the Teleios Communication Agency, a student-run PR agency, to the Pennsylvania Association for Nonprofit Organizations (PANO) proposing an informational campaign called "PA Nonprofit Awareness." The campaign aims to educate key audiences about the nonprofit sector through events during a month, week or day in November 2016. The plan book outlines goals, objectives, strategies and tactics for the campaign including engaging local communities and media, hosting events, and developing materials and messages to effectively promote nonprofits in Pennsylvania. It also includes a budget, timeline, and evaluation plans for the different campaign length options.
Salvation Army Website Development & Increased Community InvolvementSophie Yanez
The Cardinal Consulting Group presented recommendations to The Salvation Army of San Antonio to improve community awareness, website utilization, and social media presence. The presentation summarized research on San Antonio demographics, nonprofit best practices, millennials, and competitor websites. Key recommendations included increasing partnerships with local schools and churches, utilizing social media to engage millennials, and enhancing the website to be more engaging and action-oriented. Mockups of a social media calendar and improved website were provided.
The report provides an evaluation and recommendations for The Salvation Army of San Antonio's website and increasing community awareness and involvement. It analyzes the organization's strengths, weaknesses, opportunities, and threats. Key findings include a lack of dedicated staff for the website/social media and low youth and millennial participation. Recommendations are to redesign the website to be more of a resource, improve partnerships with schools/churches to increase awareness of programs/services, and utilize social media to engage millennial donors and volunteers. Implementing these strategies could help SASA better serve the local community.
Premium Blend - Public Relations Proposal Julia Balsam
As a final project for Ithaca College’s Public Relations course, a team of six created a mock PR agency (JAM Relations) and developed a proposal for our client, Ithaca College’s female a capella group – Premium Blend. The team developed a situational analysis, objectives, audience research, strategies and tactics, a budget, timetable and complete evaluation. The team presented the plan to the client and fellow classmates.
The document is a sponsorship assignment for an Atlanta music festival called ATL Hustle. It researches four potential sponsor companies and provides details about each. The companies researched are: Red Bull, Coca-Cola, radio station 96.7 The Beat, and local coffee shop Refuge Coffee. For each, the document outlines their connection to the festival, target audience, previous event sponsorships, and any current news that could impact perception. The goal is to secure sponsorships from companies that have strong ties to the festival's music genre, location, and target demographic.
Kiel_Capstone Final Plan_Trunk Club CustomCasie Kiel
This strategic communications plan outlines goals and objectives to increase awareness of Trunk Club's custom clothing line in Washington D.C. The plan analyzes the external environment including the strong local economy, popularity of delivery services, and growth of ecommerce and personal styling industries. It provides background on Trunk Club, acquired by Nordstrom in 2014, and its target demographics of wealthy men and women in D.C. The plan establishes objectives to increase social media engagement, secure local media placements, host promotional events, and activate brand ambassadors. Tactics include social media campaigns, partnerships with influencers, and an insider loyalty program. The budget is $295,720 and evaluation will measure progress towards objectives over the 2016-2017 seasons.
This document contains information about advertising with the Los Angeles News Group (LANG). It discusses LANG's print and digital audiences and platforms for reaching them, including websites, mobile apps, and partnerships that provide national digital reach. It also includes testimonials about how advertising with LANG has helped boost sales for various clients in different industries.
This document provides an overview and strategic plan for a marketing campaign for the Lincoln Saltdogs baseball team. It includes a SWOT analysis, research on the target audience and their media habits, goals to increase attendance and social media engagement, and a proposed media strategy. The primary goal is to increase game attendance by 5-10% by promoting the affordable, family-friendly environment and additional benefits of attending games beyond just the baseball. The target audience is families with children ages 35+ who enjoy outdoor activities.
This document provides a summary of a marketing plan created for the Fauquier County Fair. It discusses that previously, the Fair did not have an organized social media or marketing plan. An intern was brought on to create these plans. Through research and analyzing past financial records, it was determined that sponsorship revenues were not growing and attendance was inconsistent. Alternative advertising methods were evaluated, such as increasing social media presence and partnering with different radio stations and newspapers. The resulting marketing plan focused on expanding the Fair's reach through various cost-effective advertising channels and a comprehensive social media strategy.
The document provides an executive summary and advertising campaign recommendations for the Friendly City Food Co-op (FCFC) created by SMADvertising. The goals are to increase membership to 1,000 shareholders, raise awareness of co-ops, and educate people on the benefits of membership. The primary target is middle-income women aged 30-55, and secondary targets are Mennonites/local farmers and academia. Recommended strategies include a Facebook fan page, YouTube video, online brochure and ads, print materials, and a news release to help meet membership goals.
SongBid has developed a comprehensive IMC strategy to increase brand awareness, downloads, and revenue. They will utilize push and pull strategies including digital ads on Hulu and YouTube, social media marketing, content creation, partnerships, and print ads. SongBid aims to reach 200,000 downloads within 6 months, increase revenue by 200% within 12 months, and expand brand awareness by 75% within 6 months through this integrated marketing approach.
Hiphop Festival platform (investor relations)Alicia Vick
The document provides contact information for NC Hiphop Festival Inc., including the organizer Alicia Vick and address. It then discusses starting the festival to provide opportunities for the hip hop community and counter crime. It aims to represent women and show anything is possible with belief in oneself. The festival expects 50,000 attendees over 3 days in June 2019 in Durham, NC featuring nationally known and local recording artists. It sees the potential market as cultural curators, locals, tastemakers, and party crowds aged 21-34.
The Carter G. Woodson Committee is seeking corporate sponsorship for the upcoming Kuumba Festival of Florida 2010. Please review the interactive marketing and sponsorship package developed by Blacksonville Community Network.
ABOUT THE FESTIVAL: The Carter G. Woodson Committee for Positive Education of Jacksonville, Inc. (CGWC) is kicking off its 22nd Annual Kuumba Festival of Florida on Saturday, August 21st, 2010 in the historic African American district of Lavilla. Festivities will be centrally located directly across from the Lavilla School of the Arts, 501 N. Davis Street, adjacent to downtown Jacksonville, Springfield, and Riverside. The multicultural event is scheduled to start promptly at 11:00am to 8:00pm as thousands celebrate a family fun day of cultural and educational activities.
Sham rockin' for a cure sponsorship 2016Bob McCormick
The ShamRockin' for a Cure event is a major St. Patrick's Day celebration and fundraiser that benefits the Cystic Fibrosis Foundation. Over its seven year history, the event has raised over $1.4 million and grown from 150 to over 1,500 attendees. It features food, drinks, auctions and live music. Sponsorship opportunities are available at different levels, providing benefits like marketing exposure, tickets, and access to VIP areas. The funds raised support cystic fibrosis research and care, with the goal of ultimately finding a cure for the genetic disease.
The media relations plan aims to support Be The Match's need for more ethnically diverse donors in the US. A key partnership with the US Postal Service will facilitate outreach. Tactics include creating a promotional flyer and stamp to educate the public and reach donors. The flyer will clarify Be The Match and waive their $100 registration fee. Documentaries on PBS, Netflix, and YouTube will convey personal stories to appeal to empathy and younger audiences. Target demographics include multi-ethnic individuals aged 18-44 with disposable time or income. Goals are to register over 5,000 new USPS employee donors and 1,000 donors from the mass mailing.
The document proposes hosting a music festival at Daytona International Speedway to attract younger audiences. NASCAR is declining in popularity and attendance. However, music festivals are hugely popular experiences for millennials. The proposal is to host the Daytona Waves Music Festival in March 2020 to coincide with spring break. This would attract thousands of students to Daytona Beach and provide a new revenue stream for the Speedway. Projections estimate the first festival would generate $3.25 million in revenue with $968,650 in expenses, resulting in a profit of $2.286 million.
Over the past twelve months, new crowdfunding records have been set and broken in quick succession—most recently by Give Local America which raised over $53m. But the important question for fundraisers is not whether these crowdfunding events are effective (the numbers speak for themselves), but rather who these donors are, so that you can determine the best ways to steward them.
Zafino Laptop Bag Marketing & Promotion Proposal Jaddan Bruhn
The document outlines a promotional plan for the women's laptop bag brand Zafino. It identifies target audiences as young professional women in Sydney and sets promotional goals to increase brand recognition, market share, and sales. Three main promotional vehicles are proposed: 1) A charity event screening of Sex and the City 2 to promote brand awareness. 2) Television commercials featuring Meagan Gale to build desire for the brand. 3) A fashion event at David Jones to mark the launch of new retail concessions.
Stratégies Nouveaux Médias : comment créer la meilleure stratégie fundraising...optimus
Découvrez comment une stratégie nouveaux médias (SMS, Internet) peut payer : RoI incroyables, croissance importante des bases donateurs, renforcement de votre marque... Objectifs de la session ? Mixer bonnes pratiques et cas concrets, en sortir une formule qui vous mènera jusqu’au succès ; vous proposer une vision d'ensemble des programmes de collecte par les nouveaux médias et les résultats associés. Cette session expérimentale vous donnera les moyens de créer votre plan nouveaux médias sur 3 ans.
This document provides information on using public relations strategies for parks and recreation agencies. It discusses how public relations can foster positive image, generate support, gain exposure, and build brand. The document outlines the key components of a successful public relations program, including developing communication strategies, networking, interpreting mission/vision, and implementing public information services. It also discusses using social media like Facebook, LinkedIn, Twitter, blogs, and QR codes for public relations purposes and how they differ from marketing and advertising.
This document contains a plan book submitted by the Teleios Communication Agency, a student-run PR agency, to the Pennsylvania Association for Nonprofit Organizations (PANO) proposing an informational campaign called "PA Nonprofit Awareness." The campaign aims to educate key audiences about the nonprofit sector through events during a month, week or day in November 2016. The plan book outlines goals, objectives, strategies and tactics for the campaign including engaging local communities and media, hosting events, and developing materials and messages to effectively promote nonprofits in Pennsylvania. It also includes a budget, timeline, and evaluation plans for the different campaign length options.
IMC 641 Social Media Plan for Fish With Kyle Flyfishing Guide ServiceStephanie Marchant
Final project for IMC 641 designing a social media marketing plan for Kyle Burrell, fly fishing guide in Atlanta, GA and Pinedale, WY. There are many things in social media that can be quantified: followers, likes, fans, retweets, comments, click-through rates, referrals to the FWK website, traffic coming from targeted geographic, etc. It is finding the correct mix of these items that allow for measurement of how to leverage word-of-mouth to drive brand credibility, and, ultimately new clients.
The document provides an overview of the 2017 convention for the National Association for Amateur Smartphone Productions (NAASP) to be held in Los Angeles from April 21-23, 2017. It outlines the goals and objectives of the event, which include increasing attendance and engagement. A target market analysis identifies millennials aged 21-35 as the primary targets. Environmental scans including PESTLE and SWOT analyses are also included to assess factors impacting the event.
Communications Engagement and Outreach Campaign Part 2TristinSapp
This campaign pitch was for a hypothetical Urban Roots location in Atlanta, Georgia. This is part 2 of the project which explains exactly how we will hit the objectives set in part 1. This project was for my advertising and media planning class.
The document discusses the importance of public relations for nonprofits and provides examples of how PR can help nonprofits achieve their missions. Specifically, it discusses how PR can help nonprofits generate awareness of their cause, enhance fundraising efforts, and survive crises. It provides case studies on housing and homeless shelters that used PR campaigns to increase awareness, change perceptions, and boost donations. The document emphasizes having a clear PR plan, crisis management plan, and evaluating success metrics.
The marketing plan outlines strategies to increase awareness of the Audubon Park Garden District community market in Orlando, Florida. It analyzes current market trends in retail and food industries and identifies key target audiences. The plan details an advertising approach utilizing owned media like websites and social media, paid media like local television and print, and earned media through positive reviews and shares. A partnership strategy and budget overview are also provided to support marketing objectives of building awareness of the market through advertisement and community engagement.
The document outlines a public relations plan for a March of Dimes Foundation event called "Dimes to Make a Dollar" aimed at raising awareness and funds for improving baby health. It includes conducting primary research on attendance numbers and secondary research on past similar events. The objectives are to maintain donor revenue, increase website traffic and number/amount of donations. A budget of $33,000 is proposed to cover advertising, mailings, and personnel costs. The messaging will educate about March of Dimes' mission and persuade attendees to donate through a silent auction and other means.
Network for Good Partnership Deck (cons)staciemann
Network for Good is an online charitable organization that enables donations to any registered charity in the US through its website and partnerships. It processes donations online and through mobile giving. Network for Good has raised over $130 million for over 25,000 nonprofits. Partnering with Network for Good allows companies to incorporate philanthropy and increase consumer loyalty and brand image through cause marketing programs.
A collaborative marketing plan created by myself and colleagues to present to our client, New Covenant Community. Objective was to increase awareness and membership quotas.
The document discusses best practices for expanding corporate alliances through cause marketing partnerships. It provides an overview of cause marketing strategies, research on consumer behaviors, tools for maximizing partnerships, and case studies of successful campaigns between companies like Macy's, Nivea, Target, and Chili's and their nonprofit partners focusing on heart health, education, and children's hospitals. The goal is to help organizations identify new opportunities to strengthen and grow existing corporate relationships through cause marketing.
Lessons From A National Industry Awareness CampaignPCI
Crafting an effective industry awareness campaign takes powerful strategy, careful execution and patience. Here is a look at what other industries may take away from the National Biodiesel Board's (NBB) very successful nationwide Advanced Biofuel Initiative.
Please help with this Case National Public Radio Many Voices Serving.pdfasenterprisestyagi
Please help with this Case National Public Radio Many Voices Serving Many Needs
illustration
When the word "organization" or "company" or "firm" comes up in conversations with your
friends and classmates, the focus is most often on large for-profit businesses. Sometimes it's a
smaller and local business, or even a franchise operation. The common ground among them,
large or small, is actively working to generate profits for owners and shareholders. They do this
by selling goods and services with a "bottom line goal" - to generate sales revenues that are
greater than costs incurred.
There are other types of organizations that don't always get the attention they deserve. Instead of
seeking profits, these "nonprofits" focus on public service and the common good. Think about
the American Red Cross, Big Brothers Big Sisters of America, Teach for America, Make-a-Wish
Foundation, American Heart Association, United Way, National Audubon Society, Habitat for
Humanity, and even nongovernmental organizations like the United Nations.
The underlying mission of a nonprofit organization isn't to generate a financial return for
investors. Instead, it is typically to serve some kind of broad public purpose, provide help or
services to a particular segment of the population, or to improve the lives of people living in a
given community. The revenues that are generated by a nonprofit - if any - or the donations that
it collects from community-minded patrons, are used to cover costs while advancing the cause
that defines the underlying mission of the organization.
Speaking of donations in support of nonprofits, how often have you tuned in to your local
National Public Radio (NPR) affiliate and listened to fund-raising appeals? NPR's stated mission
is "to create a more informed public - one challenged and invigorated by a deeper understanding
and appreciation of events, ideas, and cultures."1 But how does NPR approach this goal? How
does it survive financially? How does a "national" public radio service link with "local"
communities? In answering such questions, you'll find that NPR, like other nonprofits, is just as
complex to organize and manage as a for-profit business.
National Public Radio was formally incorporated in 1970 by a group of 90 charter stations for
the purpose of providing national news programming.2 Unlike for-profit corporations which
generate returns through the sale of products or services, or commercial broadcasters which sell
advertising spots during their programming, NPR's operating budget depends fundamentally on
the donations it receives through pledge drives. NPR also receives operating capital from
corporate underwriting, state and local government funding, contributions made by institutions
of higher education, and allocations made by the Corporation for Public Broadcasting (CPB),
which itself is a federally funded media organization.3
For-profit media typically operates as a group of television or radio stations that broadcast
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2. Table of Contents
1.0 Executive Summary 3
2.0 Market Analysis 3
2.1 Area Demographics 3
2.2 Psychographics 4
2.3 Target Market 4
3.0 Plan Objectives 4
4.0 Promotion/Advertising 5
4.1 Paid Promotion 5
4.1.1 Local News Station 5
4.1.2 Local Radio Station 5
4.1.3 Digital Billboard 5
4.1.4 Flyers 6
4.2 Facebook 6
5.0 Vendors 7
6.0 Budgeting 7
7.0 References 9
8.0 Appendices 11
3. 1.0 Executive Summary
The Kiwanis Karing Festival is an event that helps with fundraising to support the
Kiwanis Club and Halifax Health Hospice Care. The Kiwanis Club is a community
service organization where people come together to serve the needs of children in
Central Florida. The Halifax Health Hospice Care provides professional life care to their
patients and honors their wishes and assists them in celebrating their lives.
The purpose of this report is to demonstrate and provide a plan for Kiwanis Karing
Festival to receive donations and attract more people to the event. The research shows
the analysis of the target market where we show the area demographics,
psychographics. The plan objectives describe the client’s goals. To accomplish these
objectives, exemplifying different kinds of promotion/advertising is a must. Establishing
and creating a marketing budget for the client to break down all the costs that would be
needed to execute this plan.
2.0 Market Analysis
2.1 Area Demographics
There are a total of 22,692 residents in Avalon Park. Of this, 50.78% of residents are
males and 49.22% are females. US-born citizens make up 77.18% of the resident pool
in Avalon Park, while non-US-born citizens account for 15.11%. 51,777 people or 27.8%
of Orlando are 35-54 years old. A little over a quarter of the residents in Avalon Park
match our target audience for the Kiwanis Karing Festival, and allows us to narrow
down who we are marketing to. Knowing the demographics of the Avalon Park area will
help in deciding what promotion and advertising methods to use.
4. 2.2 Psychographics
The target audience lives in a city that is full of any kind of entertainment. Being a city
with a variety of cultures it has many people with different interests but at the end their
common denominator it’s always entertainment. These people’s most common jobs in
this area are Sales & Related Occupations, Management Occupations, Office &
Administrative Support Occupations. Compared to other places, these people have an
unusually high number of Arts, Entertainment & Recreation popularity. The most
popular major in the area is Liberal Arts & Science. One sign of the region's tolerance
and progressive outlook is its acceptance of the LGBT community neighborhood.
2.3 Target Market
The research done on the Avalon Park area shows the target market for the Kiwanis
Karing Festival is 35-50-year-old parents, median household income or around $60,000
annually, and have children under the age of 16. These parents ideally still have their
own parents alive and are looking for a fun family outing to attend.
3.0 Plan Objectives
The client’s main objective to ensure the Kiwanis Karing Festival is successful is
receiving a sufficient amount of donations for fundraising efforts at the event. In addition
to receiving donations, the secondary objective of having a successful festival is
ensuring there is a large number of attendees at the event in order to make Halifax and
Kiwanis known amongst the local communities. To ensure these objectives are
accomplished, the client will need the help of volunteers to work the festival. Finding
volunteers within the community or online is another necessary objective required to
ensure the festival is a success.
5. 4.0 Promotion/Advertising
4.1 Paid Promotion
4.1.1 Local News Station
Local news stations and television channels would be a great platform to promote the
festival to residents in the area. A fantastic option for working with a local television
station is WESH 2 in Orlando. WESH 2 is affiliated with NBC and is owned by Hearst
Television. What’s fantastic about WESH and Hearst Television is that they have a
website and service dedicated to helping companies advertise in the Orlando area.
They offer on-air TV advertising, digital advertising online, and custom native
advertising. PSA’s are a way to help ensure advertising on the local news is a success.
There is a chance that an editor or station manager working for the news station is also
a member of the Kiwanis Club. Having an employee at the news station be a member of
the Kiwanis Club would help the PSA be shown on air. 28% of Americans ages 30-49
and 47% of Americans ages 50-64 watch local television news (Matsa, 2018). While
these percentages aren’t anything substantial, the fact remains that local news stations
are an easy way to create awareness for the festival to residents in the area.
4.1.2 Local Radio Station
Radio promotion would also be a fantastic way to reach out to our target audience. 59.6
million adults in the age range of 35-49 are reached through radio each month (News
Generation, 2019). One of the local radio stations that would be ideal to target is the
Newsradio Orlando WFLA. In addition to having a PSA on a local news station, a PSA
on this radio station would benefit the promotion of the festival. This station would be a
cheap and easy way to help create awareness for the festival.
4.1.3 Digital Billboard
Digital billboards are often considered one of the most efficient advertising techniques.
There are no printing expenses for vinyl or other poster materials with digital displays.
6. Because the advertisement is only an image shown on a widescreen, there is no need
to worry about printing quality or weather damage. Digital advertising is a fantastic
approach to ensure that their ad is not only seen but also keeps their audience's
attention. Because digital ads are typically placed along the busiest roadways and
highways, the number of people who see their ad will be far higher than if they used a
traditional billboard.
4.1.4 Flyers
Flyers, especially for promoting events, are one of the most versatile and successful
marketing tools. They can instantly express messages and persuade customers to
attend an event. The flyer has the advantage of being tangible or perceptible, which
means the customer can physically carry it. What will people do if they are strolling
along the street or visiting a mall and someone hands them a Kiwanis Karing Festival
flyer? Take a look at it first. They will read the text if it appears to be appealing. As a
result, a well-designed and produced flyer can make a big impression on a consumer.
The customer determines whether or not to read the flyer further based on its
distinctiveness.
4.2 Facebook
Facebook is the main social media platform that will be used to promote the festival
online. There are many reasons why Facebook is a fantastic platform to advertise on for
this event. Facebook is by far the most popular platform used among parents. Almost
three-quarters or 74% of online parents use Facebook (Duggan et al., 2015). Tapping
into local Facebook groups and promoting the festival directly to people involved in the
Avalon Park community would be a great way to get people committed to attending. It
will be easier to convince people to come to the festival by directly communicating with
active community members in these Facebook groups. A potential Facebook page to
reach out to is Stuff to Do in Orlando. This page has over 100,000 followers and are
active in posting current and upcoming activities in the Orlando area. Getting this page
to promote the festival would garner positive results in obtaining more attendees for the
7. event. Another Facebook page that would help promote the festival is Avalon Park
Orlando. This page has over 20,000 followers and regularly posts local events,
businesses, and even highlights community members. It would make the most sense to
promote the festival on this page because the festival will be in Avalon Park. On the
other hand, the current Kiwanis Karing Festival Facebook page offers plenty of room for
new and exciting content. The Facebook page currently shows an event date of October
23, 2021. In addition to updating the date on the Facebook page, more content could be
added to help promote the festival. This could include more digital flyers, short videos,
or more posts discussing the event. (See Appendix A)
5.0 Vendors
Promoting the festival with the help of vendors is an important aspect that will help
make the event a success. The vendors attending the festival will be local businesses
that are already involved in the Avalon Park community. The focus of this festival is to
work with family-owned businesses within the area. Family-owned businesses would be
great to work with because they would help build and establish trust for the festival. In
fact, it’s been proven that family-business branding builds trust according to a report
conducted by Kennesaw State University, which surveyed the 25 largest family
businesses in each of the 21 top global markets. The report states, “Seventy-six percent
of companies surveyed report that they refer to themselves as a family business in their
marketing materials to establish a strong identity, differentiate, and build trust with
customers and employees'' (Harvard Business Review, 2015). The hope is that family-
owned businesses will bring their large families and loyal customers to attend the
festival, which will result in more attendees at the event. In addition, sending out flyers
to the vendors' businesses and asking them to help promote the festival will attract more
attendees to the event.
6.0 Budgeting
Advertising costs, rates, and pricing in Florida vary by area, but they are inexpensive
and manageable with a smart media plan. In the state of Florida, you can advertise
8. statewide or in specific cities. A 30-second radio ad in the AM time slot would cost
approximately $203 in the Orlando area depending on the radio station (Main, 2021).
Flyers can be printed in bulk for a low cost. 1,000 glossy flyers can be printed for under
$110 with companies like 55printing. On a CPM basis, outdoor advertising is less
expensive than radio, television, or print. Companies such as Blip offer effective digital
billboard advertising at a low cost, starting at only $5 a day during mixed peak/off-peak
hours of the day. (See Appendix D) Partners and sponsors of the Kiwanis Club can
assist in paying for the paid advertising methods which include news, radio, billboards,
and flyers.
9. 7.0 References
Advertise With Us in Orlando, Florida. (n.d.). WESH.
https://advertise.wesh.com/?_gl=1*1p7tgun*_ga*MjEzNDY1ODAxLjE2NDUxNDU
yODE.*_ga_VGZRTBQ1MV*MTY0NTE0NTI4MC4xLjEuMTY0NTE0NTMzNC42
Billboards in Orlando, FL | BillboardsIn.com. (n.d.). Billboard in My City.
https://www.billboardsin.com/florida/orlando/#:%7E:text=On%20average%2C%2
0local%20advertising%20in%20Orlando%2C%20Florida%20costs%20%24600%
2D%2446%2C660
Data USA. (2022). Orlando, FL. https://datausa.io/profile/geo/orlando-fl/
Duggan, M., Lenhart, A., Lampe, C., & Ellison, N. B. (2015, July 16). Main
Findings. Pew Research Center.
https://www.pewresearch.org/internet/2015/07/16/main-findings-
14/#:%7E:text=The%20most%20popular%20platform%20among,66%25
Hall, C., & Astrachan, J. (2021, August 30). Study: Customers Really Do Trust
Family Businesses More. Harvard Business Review.
https://hbr.org/2015/04/study-customers-really-do-trust-family-businesses-more
Matsa, K. E. (2018, January 5). Fewer Americans rely on TV news; what type
they watch varies by who they are. Pew Research Center.
10. https://www.pewresearch.org/fact-tank/2018/01/05/fewer-americans-rely-on-tv-
news-what-type-they-watch-varies-by-who-they-are/
Main, K. (2021, June 21). Radio Advertising Costs: A Simple Guide to Ad Spend.
Fit Small Business. https://fitsmallbusiness.com/radio-advertising-costs/
Radio Facts and Figures | News Generation | Broadcast Media Relations. (2020,
January 22). News Generation, Inc. https://newsgeneration.com/broadcast-
resources/radio-facts-and-figures/
U.S. News and World Report. (2022). Orlando, Florida.
https://realestate.usnews.com/places/florida/orlando
13. Appendix D: Digital Billboard Pricing in Orlando
Appendix E: Promotional Media Mock Up
https://www.dropbox.com/s/nhmf1l0bvf0j7kp/First%20Content%20Wk3.mp4?dl=0