1.
Eurochambres Academy 2007

2.
Objectives

3.
What about ”old” media?

4.
Media principle <ul><li>” Old media rarely, if ever, is completely obliterated by </li></ul><ul><li>new media” </li></ul>

5.
New media <ul><li>Web 2.0 </li></ul><ul><ul><li>Something about internet advertising </li></ul></ul><ul><ul><li>Wiki </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Calendars </li></ul></ul><ul><ul><li>Podcasting </li></ul></ul><ul><ul><li>Vodcasting & videos </li></ul></ul><ul><li>Mobile web & positioning tech </li></ul><ul><li>Computer games </li></ul><ul><li>Other media channels </li></ul>

6.
Internet advertising

7.
Internet advertising

8.
Internet advertising

9.
Internet advertising

10.
Internet advertising

11.
Web 2.0 <ul><li>Web 2.0 , a phrase coined by O'Reilly Media in 2004, [1] refers to a perceived second generation of web-based services —such as social networking sites , wikis , communication tools, and folksonomies —that emphasize online collaboration and sharing among users. O'Reilly Media, in collaboration with MediaLive International , used the phrase as a title for a series of conferences, and since 2004 the term has been widely adopted. </li></ul><ul><li>[…]In this context, Tim O'Reilly 's characterization of Web 2.0 is clarifying: </li></ul><ul><li>&quot; Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. &quot; [3] </li></ul>

12.
Web 2.0

13.
Web 2.0

14.
Web 2.0: Basecamp

15.
Web 2.0: Mash-ups

16.
Web 2.0: Social bookmarking

17.
Web 2.0: Social bookmarking

18.
Web 2.0: opening up...

19.
Web 2.0: Twitter

20.
Web 2.0: Social networks

21.
Web 2.0: Social networks

22.
Web 2.0

23.
Things to ponder

24.
Blogs

25.
Blog growth

26.
Blogs in policymaking

27.
Blogs:Readership? PEW Internet Research

28.
The profile blog

29.
The campaign blog

30.
Blogs and campaign financing

31.
The listening blog

32.
Policymaking blogs ” The blogosphere was were we got ideas, feedback, support, money – everything a campaign needs to live.” ” Cheney raised $ 250 000 that day. Our Cheney bat raised more than $500 000 from 9700 donors giving about 50 bucks each. And we didn’t think of that. They thought of that.”

33.
Things to ponder

34.
Wiki

35.
Wiki: Now?

36.
Wiki: Now?

37.
Wiki: The New Intranet?

38.
Wiki: Policymaking

39.
Wiki: Courses

40.
Things to ponder

41.
Calendars

42.
Calendars

43.
Calendars

44.
Calendars

45.
Calendars

46.
Self-exam

47.
Podcasting <ul><li>” A podcast is a digital media file, or a series of such files, that is distributed over the Internet using syndication feeds for playback on portable media players and personal computers . A podcast is a specific type of webcast which, like ' radio ', can mean either the content itself or the method by which it is syndicated; the latter is also termed podcasting .” </li></ul>

48.
Podcasting: What is needed?

49.
Podcasting: education?

50.
Podcasting: policy?

51.
Podcasting: extra value!

52.
Things to ponder

53.
Vodcasting & videos

54.
User generated content – a comment

55.
Things to ponder

56.
Computer ”games”

57.
MMORPG [Examples from wiki]

58.
Online seminars

59.
Things to ponder <ul><li>What do I know about MMORPG:s and how could I use them? </li></ul><ul><li>Should I have a presences in SL or another MMORPG? </li></ul><ul><li>What other computer games should I examine? </li></ul>

60.
Polls!

61.
Things to ponder

62.
Other unexpected channels

63.
Communication?

64.
All things RSS!