1. Target Audience Research – Conclusions
The proportion of males and females that took part in the research.
Males
8
Female
7
6
5
4
3
2
1
0
Janay (f) Robert (m) Rahul (m) Julio (m)

2. Everybody's results combined
Males
Females
These results show that we had used a sample size of 40 people.
50% of our respondents were males and 50% were females. We
chose this proportion because our target audience consists of both
males and females. Janay, the only female in our group, received
results mostly from females. This was helpful as it helped to bring
the total results to be 50/50 between males and females as
Robert’s results were mostly from males.

3. Most popular results
30
Hip-Hop
25
RnB
Rock
20
Soft Rock
Acoustic
15
Folk
Electronic
10
House
Garage
5
Dubstep
Drum and
0
Bass
Favourite Musical Genres Pop
Our results show us that by far, our sample’s most popular genre was
Hip-Hop and RnB. The reason for this could be because the majority of
our respondents were Asian and they tend to typically favour these
genres compared to the rest of the other genres. Other genres, like
Rock, Electronic Dubstep and Pop were fairly at consistent levels. These
tend to be favoured mostly by White males and females. Folk music was
the least popular, mostly likely because it is most favoured by older
people but only 2 people who were +41 participated in the survey. This
however may be not important as they are not particularly our target
audience. A few genres that were not given mention as selections were
bought up by respondents like Reggae, Bashment and Metal

4. Most popular aspects in a music video
25
20
The Performance
15 A Narrative
A Concept
10
Visual/Visual Art
CGI/Animation
5
0
Favourite Aspects of a Music Video
Visual Art was the most popular option, with narrative being second.
Performance was the second least popular option. This was surprising as
most big budget music videos (for example Lady Gaga and Rihanna) are
performance based music videos, with some narrative playing a part.
.

5. Age Make-up of Total Results
Under 15s
16-24
25-30
31-40
41+
Racial Make up of Total Results
White
Black
Asian
Mixed
Other

6. 30
Hip-Hop
25 RnB
Rock
Soft Rock
20
Acoustic
Folk
15 Electronic
House
Garage
10 Dubstep
Drum and Bass
Pop
5
Genres Not Mentioned
0
Favourite Musical Genres
Number of People Who Watch Music Videos Made by
Independent/Unsigned Artists
Yes
No
Do Not Know
Majority of respondents answered that they do listen to
independant/unsigned music. The majority of those who answered yes
were those who listen to Dubstep, Drum and Bass and Acoustic music.
Those who answered ‘No’ and ‘Do Not Know’ were mostly those who
ticked Hip-Hop, RnB and Pop music.

7. Opinons Changed by a Music Video
Opinons Changed…
25
20
15
10
5
0
Yes No Yes No Depends on
Positively Positively Negetively Negetively the Genre
The majority answered that a music did change their opinion of a song
because of a music video. This is interesting as Pop music is often
associated with fancy and big budget music videos, yet in our survey, this
was the least popular genre. Therefore, perhaps the music industry relies
on the music video, rather than the actual song, to get a single high the
singles chart.

8. Preferance of Where a Music Video Should Be Shot At
18
16
14
12
10
8
Preferance of
6 Where a Music
Video Should Be
4
Shot At
2
0
Interior External Mixture Doesn't
Studio Locatation Matter
The majority had responded by saying the it doesn’t necessarily
matter on where a music video should be shot. Perhaps indicating
that it is more so the creativity of the music video that keeps the
audience watching.