Our media product represents young working class adults. This is shown through the main character Craig McDermott, who applies to be a caretaker at a school. He has an ordinary, unfancy costume. The film also targets working class teenagers as its audience. It aims to make the story realistic by having the location be a school that the audience could imagine themselves in. The characters Craig and the ones in similar films like The Shining and The Lovely Bones are portrayed as working class through their jobs and costumes.