Media Set is a digital media agency established in 1998 that pioneered digital advertising in Russia. It has 40 employees and delivers integrated media services across digital channels. It has been an authorized partner of major digital platforms and advertising technology companies. Some of its clients in the past 3 years include Lamoda, VTB24 bank, and the Russian Olympic Committee for the Sochi 2014 Olympics. The agency focuses on understanding clients' business objectives and key performance indicators to develop effective digital strategies and media mixes.

1. Credentials

2. Established in 1998 Media Set pioneered Russian digital media advertising landscape and has
been an authorized partner of Yandex, Google, Mail.ru, Begun, AdRiver, DoubleClick, Marin
Software, Media Math and other major players both locally and globally. Formerly a part of
Video International Group and WPP’s Group M, now it’s an independent agency with 40
employees that delivers integrated media services in digital environment.
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MediaSet
PLANNING
MEDIA
CAMPAIGNS
MANAGEMENT
ANALYTICS PAID SEARCH
OPTIMIZATION
REAL TIME
MEDIA

3. Some of our clients in the past 3 years

4. Strategic Insight
Client’s business KPI’s
Fundamentals
Media & Audience
Insight
Planning
Buying
Analytics & measurement
+ +
Technology Insight
Optimization
Data management
Programmatic buying

5. Fundamentals
However bright the idea implementation is often the key to success.
Based on a deep understanding of media consumption and audience behaviour Media Set delivers content to
the right people at the right time.
We believe that the future of media and advertising lies within communicating to target audiences in the
most indivudual way possible ensuring each potential customer’s needs are understood and
they are offered only something very relevant.
Having this in mind we always keep an eye on the latest technological developments in digital marketing to
ensure our clients are provided with all tools that are shaping the industry both short and long-term.
This allows us to carefully explore client’s business objectives and crucial KPI’s elaborating a strategy able
to deliver the desired result via means of performance marketing.
The resulting media mix includes planning, buying and measuring actions across all digital channels:
banners, paid search, special projects, video, mobile, leads, RTB, etc.

6. CEO
Social Media Buying & Planning Client Service
Business Development
Technologies
MediaSet Team
Analytics Context
Tatiana Goloborodko Elena Elutina Julia Barysheva Svetlana Kuznetsova Natalia Deltsova Igor Lapshin
Anna Kolesnikova Nikolay Bulanov

7. Julia Barysheva
Buying Director
— Display
— Creative optimization
— Video, rich media, mobile
— Special Projects
— Publishers & sales houses realtions
Buying
Svetlana Kuznetsova
Client service director
— Account Management
— Coordination of the work of the Departments
— Documentation
— Project management
Client Service

8. Elena Elutina
SMM Director
— Brand social media activities audit
— Development of SM-strategy
— Applications, contests and other activities in social
networks
— Content production
— Groups and communities management and moderation
— SM-advertising and promotion
Social Media
Tatiana Goloborodko
Techologies director
— Agency Trading Desk
— Demand Side Platforms
— Real Time Bidding
— Data Management
— Paid Search technological solutions
Technologies

9. Natalia Deltsova
Analytics Director
— Competitive market analysis
— Trends, milestones and benchmarks
— Metrics
— Audiences
— Prices
Analytics
Igor Lapshin
Paid search Director
— Planning & buying
— Optimization
— Yandex, Google & Begun realtions
— Analysis & post-campaign audit
Paid search

10. Media Set is an affiliated partner of

11. Advantages
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A small pool of big clients
A personal attitude to every
client. Simplified document
turnover
A TOP-10 digital agency
We aren’t tied with cross-
media buying guidelines of
big advertising behemoths
and don’t process TV deals
assistance.
Instead we develop
strategies and buy inventory
limited to and essential for
meeting client’s goals.
One of Russia’s oldest
digital agencies.
Long term relationships with
key subcontractors and
market players.
Profound knowledge of the
market dynamics and trends
in long term.

12. Practices
Lamoda has been one of the leaders of Russia’s
fast growing e-commerce market.
We have been working with Lamoda since early 2011 ensuring
annual strategical goals in terms of sales are met via paid search
and display campaigns.
Key perfromance indicators for Lamoda include Cost Per Click
and Cost Per Purchase so that our primary efforts have been
concentrated on securing enough traffic to Lamoda’s web pages
provided it results in good level of purchases and average
purchase amount on site.

13. Practices
VTB24 is one of Russia’s biggest retail banks and a
flagman brand for the Russian economy in general.
We have been managing the bank’s digital activities
since 2010 and have recently confirmed partnership
till end of 2014.
Ensuring the bank meets its goals as for issuing bank
cards, giving credits as well as attracting deposits and
investments we have been managing its digital
activites across all channels: display, paid search,
RTB, special projects, SEO, etc.

14. Practices
Media Set has been working with The Russian Olympic Committee
Sochi 2014 since 2011.
Managing communications via digital channels such as display,
paid search, video, etc. we have always met performance goals
set by the client.
This can be illustrated with a campaign aimed at attracting several
thousand volunteers to work during the Games in Sochi in 2014.
Through instuments like special projects on Russia’s biggest web-
portals, viral videos and branded games in social media together with
paid search and lead generation we ensured the number of online
applicants to the position exceeded the necessary minimum during
5 weeks instead of 10 as it had been planned by the client.

15. Thank you
105005, Moscow, Russia, Radio street, 24, Yauza Tower 2
tel. +7 (495) 580 78 01
www.media-set.ru
Facebook.com/MediaSet.Moscow