This document summarizes the services of a leading digital marketing agency in Russia. It discusses that the agency was founded in 2011 and now employs over 40 experts. It provides services across multiple digital channels for over 200 Russian and international clients. Core services include premium display advertising, retargeting, social network advertising, email campaigns, and affiliate marketing. The agency has access to large publisher networks and audiences on major Russian social networks and email lists. It also discusses the size and growth of the Russian digital marketing and e-commerce industries.
The document discusses the potential for mobile advertising to become a future revenue stream for mobile network operators. It provides an overview of mobile advertising, describing various business models and technical architectures that can utilize a service delivery platform. The document also shares O2 Czech Republic's experience with mobile advertising, describing their current inventory and solutions. It assesses that mobile advertising is a growing opportunity, but revenues may not be substantial unless targeting and monetization of user data improves with technologies like service delivery platforms.
DNS Business Development Workshop
Course Overview This course is designed to provide a basic understanding of the Domain Name System (DNS) industry and business drivers to enable entrepreneurs to understand potential business opportunities in this industry. The course will focus on practical issues where appropriate, with case studies and listings of available resources and vendors in the industry. Ample time will be included for networking opportunities and identifying available resources for on-going assistance after the conclusion of the course. The course will occur over a 5 day period, with an early end on the last day to accommodate travel schedules
This document provides information about various advertising opportunities across different online platforms, including details on placement, targeting options, ad specifications, and pricing. Some key offerings mentioned are running social media campaigns for R36,000, guaranteed 10,000 views of an ad for R15,000, and premium digital magazine advertising starting at R10,000. Demographic and usage data is also provided for each platform to help advertisers effectively target their audiences.
Incubeta sales offering covering all aspects of our new divisionsDennis Armstrong
Full service digital agency covering all or part of your digital marketing and search or social requirements. From Google, Bing, Youtube, Facebook, Twitter, Linkedin and more.
This document provides an overview of the content marketing and native advertising landscape. It maps out the various players in this ecosystem across areas like content creation, distribution, monetization, and analytics. The graphic shows the many platforms and vendors that operate across these areas and how they relate to key functions like social marketing, branded video, and automated content creation.
This document provides an overview of the TV and video advertising ecosystem, mapping out the major players and technologies involved across targeted TV, content networks, OTT platforms, and connected devices. It shows the relationships between platforms, ad servers, agencies, trading desks, data management companies, social networks, and more in the broader video advertising landscape.
The document appears to be a copyright notice for LUMA Partners LLC from 2017. It contains a single symbol, the copyright symbol, followed by the name LUMA Partners LLC and the year 2017, indicating this content is copyrighted material owned by LUMA Partners LLC as of 2017.
The document is a diagram mapping the mobile advertising ecosystem, showing relationships between different entities like app developers, mobile ad networks, carriers, agencies, and data providers. It depicts how advertisers, agencies, and data companies interact with platforms, tools, and each other across the mobile marketing lifecycle.
The document discusses the potential for mobile advertising to become a future revenue stream for mobile network operators. It provides an overview of mobile advertising, describing various business models and technical architectures that can utilize a service delivery platform. The document also shares O2 Czech Republic's experience with mobile advertising, describing their current inventory and solutions. It assesses that mobile advertising is a growing opportunity, but revenues may not be substantial unless targeting and monetization of user data improves with technologies like service delivery platforms.
DNS Business Development Workshop
Course Overview This course is designed to provide a basic understanding of the Domain Name System (DNS) industry and business drivers to enable entrepreneurs to understand potential business opportunities in this industry. The course will focus on practical issues where appropriate, with case studies and listings of available resources and vendors in the industry. Ample time will be included for networking opportunities and identifying available resources for on-going assistance after the conclusion of the course. The course will occur over a 5 day period, with an early end on the last day to accommodate travel schedules
This document provides information about various advertising opportunities across different online platforms, including details on placement, targeting options, ad specifications, and pricing. Some key offerings mentioned are running social media campaigns for R36,000, guaranteed 10,000 views of an ad for R15,000, and premium digital magazine advertising starting at R10,000. Demographic and usage data is also provided for each platform to help advertisers effectively target their audiences.
Incubeta sales offering covering all aspects of our new divisionsDennis Armstrong
Full service digital agency covering all or part of your digital marketing and search or social requirements. From Google, Bing, Youtube, Facebook, Twitter, Linkedin and more.
This document provides an overview of the content marketing and native advertising landscape. It maps out the various players in this ecosystem across areas like content creation, distribution, monetization, and analytics. The graphic shows the many platforms and vendors that operate across these areas and how they relate to key functions like social marketing, branded video, and automated content creation.
This document provides an overview of the TV and video advertising ecosystem, mapping out the major players and technologies involved across targeted TV, content networks, OTT platforms, and connected devices. It shows the relationships between platforms, ad servers, agencies, trading desks, data management companies, social networks, and more in the broader video advertising landscape.
The document appears to be a copyright notice for LUMA Partners LLC from 2017. It contains a single symbol, the copyright symbol, followed by the name LUMA Partners LLC and the year 2017, indicating this content is copyrighted material owned by LUMA Partners LLC as of 2017.
The document is a diagram mapping the mobile advertising ecosystem, showing relationships between different entities like app developers, mobile ad networks, carriers, agencies, and data providers. It depicts how advertisers, agencies, and data companies interact with platforms, tools, and each other across the mobile marketing lifecycle.
Yengo presentation thailand no vid revised 2Alexey Zhokhov
Finam Global is the second largest investment fund in the technology, media and telecommunications sector in Russia, owning 12 enterprises across different sectors. Yengo belongs to Ashmanov & Partners, a multinational internet marketing leader in Russia. Yengo provides contextually targeted advertising and increases traffic for both publishers and advertisers through a network that shares visitors between partner websites and advertisers. It offers geo, time, and device targeting for advertisers and claims to increase publisher traffic by at least 120%.
Promote your mobile app on the Russian marketClick.ru
Click.ru is a mobile app promotion agency that offers exclusive promotion strategies tailored to each app and platform. They work with leading social and mobile networks in Russia to drive non-incentivized traffic at a lower cost per install than competitors. Click.ru ensures install quality through moderation and fraud prevention. They take a personalized approach to each client's needs with regular reporting and strategy optimization.
Presentation made by Jeff Linton from Act-On Software at the DRI Marketing Automation event (http://marketing.automation.pt/) on October 30th 2014.
There are several key considerations to successfully navigate the customer lifecycle. Act-On's goal is to optimize each step of the customer's experience through all stages of the funnel, from lead generation to closed deals and repeat sales. Jeff will take attendees through an in depth tour of each step of buyer's journey to help you better engage your customers.
Ignite Cloudware-Localizing Social Media Marketing Strategyignitecloudware
When marketers talk about social media marketing, they always mention Facebook, Twitter, LinkedIn and YouTube as their main marketing campaigns channels. There is no doubt that these social networks are the leading TOM brands, have become an inseparable part of our lives. However, when we plan our social media marketing strategy, we should keep in our mind that there is no single formula for success. It looks like it’s obvious to marketers that they should analyze and plan any campaign taking into consideration various issues like product type, audience, culture, geography and more. I say, when it comes to social media marketing, it’s not different!
This document provides an overview of digital marketing strategies and key performance indicators (KPIs). It discusses various paid, owned, and earned media channels that comprise the digital marketing ecosystem. It defines common KPIs like impressions, click-through rate, conversion rate, and explains how to measure audience reach and engagement. The document also outlines tools for planning, optimization, and analyzing digital marketing campaigns. Overall, the summary provides a high-level introduction to developing and evaluating multi-channel digital marketing strategies.
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services. Reach and convert leads into customers and retain them.
CityAds is a global CPA (cost-per-action) performance marketing platform. It uses big data and proprietary technologies to connect publishers and advertisers. CityAds has over 100,000 publishers, 4.5 million daily clicks, processes over 17 billion data points from its DMP, and delivers over 150,000 transactions daily. It offers a full suite of online marketing tools and channels to help advertisers grow sales and conversions.
Practical marketing automation from BMANEO eventBMANEO
Rick Neiman presents Avery Dennison’s road map to Marketing Automation--one that took them to the intersection of content management and lead generation.
Basic info about Etarget - Leading PPC network in CEEEtarget
Etarget is a leading pay-per-click advertising network operating in 9 Central and Eastern European countries. It has over 20,000 customers and has been in business since 2002. Etarget displays ads on over 6,000 websites and allows advertisers to manage campaigns 24/7 through its online system. Advertisers only pay for interested prospects, not impressions. Etarget offers retargeting, anti-retargeting, and automatic campaign generation through RSS feeds to help advertisers acquire new customers.
KB Seminars: Growing Online Revenue: Advertising, Sales and Classifieds; 09/12MDIF
The document discusses strategies for growing online revenue through advertising, sales, and classifieds, outlining approaches to online display advertising, organizing sales teams, and leveraging advertising networks and online classifieds. It provides an agenda for the seminar covering topics like online market overviews, sales team organization and motivation, advertising networks, online classifieds, and social media for building audience and revenue.
Digicliff is a digital marketing company that specializes in web solutions and online marketing. They have a core team of experts certified in search engine optimization, social media marketing, pay-per-click advertising, email marketing, web development, and application development. Digicliff aims to provide their clients with the highest return on investment for their digital marketing strategies through approaches like search engine optimization, social media marketing, pay-per-click advertising, and more.
Extract of field-proven approaches to increase digital advertising revenues, to generate paid content revenues and to develop e-commerce revenues. SCHICKLER is the leading European media consultancy (>750 projects for publishers).
Digital advertising has evolved beyond simple banner placements. It requires a creative communication strategy to effectively reach objectives across different platforms. Traditional media planning methods do not translate well to the online world. Expertise is needed to understand the various targeting and purchasing options available, and to strategically select media placements and ad formats based on campaign goals and audience insights.
Opera Mediaworks — Mobile Marketing & Advertising Services — 2014 presentationOpera Mobile Store
The document describes an advertising network called Opera Mediaworks that provides mobile advertising inventory and services across various regions. It details the large user base and impressions across Opera's mobile browser and store properties. Examples are also given of campaign case studies demonstrating increased installs, optimized costs per installation, and improved key performance metrics for advertisers.
MaxAxion is a specialist, performance focused digital media sales house connecting brands and agencies to their desired audiences using a combination of Low-tech (Wi-fi, SMS, Please Call Me), Programmatic & Premium digital advertising. For more info check out our website at:
http://maxaxion.co.za
For sales contact Shauna Carter on:
Shauna@maxaxion.co.za
Digital marketing proposal new converted (1)nehagupta60895
About Startup Solutions.
Startup Solutions is a One-Stop-Consulting for all your Business and Corporate requirements.
* Website Designing & Development
* Digital Marketing
* Logo Designing/Graphics
* Google ads /PPC
* SEO /SMO
* Whatsapp marketing
* Facebook, Youtube Subscribers, Instagram Marketing
* Bulk SMS, Email Marketing
The document provides information about Netrove, a regional venture capital and corporate finance advisory firm in Vietnam. It summarizes Netrove's services which include creative work, display ads, search marketing, social media, mobile marketing, email marketing, and its ecosystem of monitoring, influencer, and social ads optimization tools. The document also lists Netrove's clients and partners. It provides examples of marketing campaigns Netrove has run for clients, including objectives, ideas, strategies, channels used, and results.
Wpug vserv developer deck- march 2014 globalMatt Lacey
Laith Al-Janabi is the Developer Alliances Manager for Vserv.Mobi in Western Europe. Vserv.Mobi provides mobile app monetization solutions through their AudiencePro and AppWrapper products. Their products allow developers to generate revenue from their apps through ads and in-app purchases across emerging markets. Vserv.Mobi has over 280 million users across regions like Southeast Asia, Latin America, the Middle East, India, and Africa who view over 31 billion ad requests per month on their platform.
Case studies from european Divante projects. e-Commerce: from design to Magento implementation. Conversion optimization and eMarketing. Clients includes: Intersport, Praktiker, TUI and others.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Yengo presentation thailand no vid revised 2Alexey Zhokhov
Finam Global is the second largest investment fund in the technology, media and telecommunications sector in Russia, owning 12 enterprises across different sectors. Yengo belongs to Ashmanov & Partners, a multinational internet marketing leader in Russia. Yengo provides contextually targeted advertising and increases traffic for both publishers and advertisers through a network that shares visitors between partner websites and advertisers. It offers geo, time, and device targeting for advertisers and claims to increase publisher traffic by at least 120%.
Promote your mobile app on the Russian marketClick.ru
Click.ru is a mobile app promotion agency that offers exclusive promotion strategies tailored to each app and platform. They work with leading social and mobile networks in Russia to drive non-incentivized traffic at a lower cost per install than competitors. Click.ru ensures install quality through moderation and fraud prevention. They take a personalized approach to each client's needs with regular reporting and strategy optimization.
Presentation made by Jeff Linton from Act-On Software at the DRI Marketing Automation event (http://marketing.automation.pt/) on October 30th 2014.
There are several key considerations to successfully navigate the customer lifecycle. Act-On's goal is to optimize each step of the customer's experience through all stages of the funnel, from lead generation to closed deals and repeat sales. Jeff will take attendees through an in depth tour of each step of buyer's journey to help you better engage your customers.
Ignite Cloudware-Localizing Social Media Marketing Strategyignitecloudware
When marketers talk about social media marketing, they always mention Facebook, Twitter, LinkedIn and YouTube as their main marketing campaigns channels. There is no doubt that these social networks are the leading TOM brands, have become an inseparable part of our lives. However, when we plan our social media marketing strategy, we should keep in our mind that there is no single formula for success. It looks like it’s obvious to marketers that they should analyze and plan any campaign taking into consideration various issues like product type, audience, culture, geography and more. I say, when it comes to social media marketing, it’s not different!
This document provides an overview of digital marketing strategies and key performance indicators (KPIs). It discusses various paid, owned, and earned media channels that comprise the digital marketing ecosystem. It defines common KPIs like impressions, click-through rate, conversion rate, and explains how to measure audience reach and engagement. The document also outlines tools for planning, optimization, and analyzing digital marketing campaigns. Overall, the summary provides a high-level introduction to developing and evaluating multi-channel digital marketing strategies.
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services. Reach and convert leads into customers and retain them.
CityAds is a global CPA (cost-per-action) performance marketing platform. It uses big data and proprietary technologies to connect publishers and advertisers. CityAds has over 100,000 publishers, 4.5 million daily clicks, processes over 17 billion data points from its DMP, and delivers over 150,000 transactions daily. It offers a full suite of online marketing tools and channels to help advertisers grow sales and conversions.
Practical marketing automation from BMANEO eventBMANEO
Rick Neiman presents Avery Dennison’s road map to Marketing Automation--one that took them to the intersection of content management and lead generation.
Basic info about Etarget - Leading PPC network in CEEEtarget
Etarget is a leading pay-per-click advertising network operating in 9 Central and Eastern European countries. It has over 20,000 customers and has been in business since 2002. Etarget displays ads on over 6,000 websites and allows advertisers to manage campaigns 24/7 through its online system. Advertisers only pay for interested prospects, not impressions. Etarget offers retargeting, anti-retargeting, and automatic campaign generation through RSS feeds to help advertisers acquire new customers.
KB Seminars: Growing Online Revenue: Advertising, Sales and Classifieds; 09/12MDIF
The document discusses strategies for growing online revenue through advertising, sales, and classifieds, outlining approaches to online display advertising, organizing sales teams, and leveraging advertising networks and online classifieds. It provides an agenda for the seminar covering topics like online market overviews, sales team organization and motivation, advertising networks, online classifieds, and social media for building audience and revenue.
Digicliff is a digital marketing company that specializes in web solutions and online marketing. They have a core team of experts certified in search engine optimization, social media marketing, pay-per-click advertising, email marketing, web development, and application development. Digicliff aims to provide their clients with the highest return on investment for their digital marketing strategies through approaches like search engine optimization, social media marketing, pay-per-click advertising, and more.
Extract of field-proven approaches to increase digital advertising revenues, to generate paid content revenues and to develop e-commerce revenues. SCHICKLER is the leading European media consultancy (>750 projects for publishers).
Digital advertising has evolved beyond simple banner placements. It requires a creative communication strategy to effectively reach objectives across different platforms. Traditional media planning methods do not translate well to the online world. Expertise is needed to understand the various targeting and purchasing options available, and to strategically select media placements and ad formats based on campaign goals and audience insights.
Opera Mediaworks — Mobile Marketing & Advertising Services — 2014 presentationOpera Mobile Store
The document describes an advertising network called Opera Mediaworks that provides mobile advertising inventory and services across various regions. It details the large user base and impressions across Opera's mobile browser and store properties. Examples are also given of campaign case studies demonstrating increased installs, optimized costs per installation, and improved key performance metrics for advertisers.
MaxAxion is a specialist, performance focused digital media sales house connecting brands and agencies to their desired audiences using a combination of Low-tech (Wi-fi, SMS, Please Call Me), Programmatic & Premium digital advertising. For more info check out our website at:
http://maxaxion.co.za
For sales contact Shauna Carter on:
Shauna@maxaxion.co.za
Digital marketing proposal new converted (1)nehagupta60895
About Startup Solutions.
Startup Solutions is a One-Stop-Consulting for all your Business and Corporate requirements.
* Website Designing & Development
* Digital Marketing
* Logo Designing/Graphics
* Google ads /PPC
* SEO /SMO
* Whatsapp marketing
* Facebook, Youtube Subscribers, Instagram Marketing
* Bulk SMS, Email Marketing
The document provides information about Netrove, a regional venture capital and corporate finance advisory firm in Vietnam. It summarizes Netrove's services which include creative work, display ads, search marketing, social media, mobile marketing, email marketing, and its ecosystem of monitoring, influencer, and social ads optimization tools. The document also lists Netrove's clients and partners. It provides examples of marketing campaigns Netrove has run for clients, including objectives, ideas, strategies, channels used, and results.
Wpug vserv developer deck- march 2014 globalMatt Lacey
Laith Al-Janabi is the Developer Alliances Manager for Vserv.Mobi in Western Europe. Vserv.Mobi provides mobile app monetization solutions through their AudiencePro and AppWrapper products. Their products allow developers to generate revenue from their apps through ads and in-app purchases across emerging markets. Vserv.Mobi has over 280 million users across regions like Southeast Asia, Latin America, the Middle East, India, and Africa who view over 31 billion ad requests per month on their platform.
Case studies from european Divante projects. e-Commerce: from design to Magento implementation. Conversion optimization and eMarketing. Clients includes: Intersport, Praktiker, TUI and others.
Similar to eTargeting: Digital marketing in russia - DMedia Ltd (20)
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
2. Company
descrip/on
• Founded
in
2011
by
European
and
Russian
entrepreneurs
with
a
background
in
technologies,
marke/ng
and
interna/onal
e-‐commerce.
Now
employs
over
40
experts
across
all
digital
channels.
• Leading
Omni
Channel
Digital
agency
in
Russia,
with
its
own
technology
• Works
with
more
than
200
Russian
and
interna/onal
companies
from
different
industries.
• Delivers
Bn
of
targeted
impressions
per
Month,
genera/ng
several
USD
millions
in
sales
for
its
clients
3. Core
Services
• Premium
Display
adver/sing:
– Largest
inventory
in
Russia;
coopera/ng
with
Russian
top
publishers
• Retarge/ng:
– Pushing
retailers’
catalogues
via
dynamic
banners
to
highly
profiled
audiences.
Only
agency
to
interface
with
mail.ru.
• Social
Network
adver/sing:
– Only
agency
to
access
inventory
from
the
top
Russian
Social
networks:
VK.com,
odnoklassniki
.ru
&
Facebook
• Email
campaigns:
– Offer
broadcast
to
targeted
audiences
+
ESP
capabili/es
• Affiliate
Marke/ng:
– Meta
plaZorm,
managing
campaigns
across
mul/
plaZorm
We
also
provide
full
localisa/on
services
(transla/on
/
crea/ve
adjustments
etc.)
4. Russian
Digital
ecosystem
• Russia
is
the
sixth
largest
country
in
the
world
in
terms
of
internet
users,
overtaking
the
UK,
Indonesia
and
Germany
in
recent
years
– 50.1
million
adults
(43
%
country’s
total
adult
popula/on)
surf
the
internet
daily
• Market
volume
of
unique
viewers
/
M:
1Bn
(689M
UV
/
Month
for
the
top
20
publishers)
• Total
market
size
e-‐commerce:
USD10.5bn
in
2012
• E-‐commerce
grew
by
at
least
25%
in
one
year
as
per
2012
figures.
• Ad
Spend
in
2013:
US
10.5Bn
• Ad
spend
grew
15%
in
2012
and
is
expected
to
grow
yearly
by
11%
/ll
2015
.
• CPA
market
volume
in
Russia
:
USD60
million
in
2012)
Sources:
Public
Opinion
Founda4on
(FOM),
EWDN
study
November
2012
and
TNS
AdFact
7. Social
Media
Landscape
• Top
players:
vk.com,
odnoklassniki.ru,
facebook.com,
moimir.ru
and
twijer
(5mln
Russian
users)
• VK
is
the
second
biggest
social
network
service
in
Europe
aker
Facebook,
it
is
available
in
several
languages
but
popular
par/cularly
among
Russian-‐speaking
users
around
the
world,
especially
in
Russia,
Ukraine,
Azerbaijan,
Kazakhstan,
Moldova,
Belarus,
and
Israel.
• Odnoklassniki
is
a
social
network
service
for
classmates
and
old
friends.
It
is
popular
in
Russia
and
former
Soviet
Republics.
8. Premium
Display
offer
Technology
• 1 tracking code to connect to
100% Runet
• Easy to launch campaings
• Reliable tracking system
• Fraud prevention
• Real-time reporting
Products
• Large Russian publishers
network
• Banners designs/creation
• Easy to use interface
• Detailed campaings reporting
• Individual approach
Support
• Technical Support
• Campaigns optimization
• Marketing Support
• Yield Management
• Design improvement
• Campaigns analysis
9. Premium
Inventory
• Etarge/ng
has
one
of
the
largest
trading
desk
in
Russia.
We
have
access
to
un-‐
matched
inventory.
our main Publishers
11. Re-‐targe/ng
• Advertising is based on users interests and intents
• Banners are automatically displayed according to users previous actions
• Conversion Rates increases of 60% to 70%
• User friendly advertising with daily capping
• Optimization of the spent budget on others online advertising channels
• Etargeting is the only agency connected with mail.ru to provide re-targeting
12. eTargeting gives new perspective to usual display campaigns.
More than 10 000
Russian publishers
eTargeting
technology
Dynamic banner
• Random (url)
• Top products (tags)
• Top categories (tags)
• Geo
• Local
• Qualitative audience
OPTIMIZED RESULTS
Smart
Audience
13.
Random products with urlsTop products via tags on your website
eTargeting transforms static banners into dynamic ads which allows you to:
• engage your audience longer
• offer functionalities in a single ad unit
• provide your audience with a choice of how to interact with your ad
Dynamic
banners
for
Audience
14. 14
Geo Targeting – city/region levels
From 900 meters
to 15 kilometers
Local Targeting – point of sales
A point of sale
Local
&
Geo
Targe/ng
15. eTargeting provides offline Retailers with the solutions to target internet audience according to
their real time geographic localization.
• Detection of your target users
• Effective methods to bring audience to
your specific point of sale
• Users see your advertising when they
are within range of 900 meters to 15
kilometres
• Up to 75% preciseness for Local
targeting
• Products • Info • Address
• Ad messages • Schedule • Metro
Local
Targe/ng
16. Be
part
of
the
Russian
Social
Media
growth
Our
offer:
• Promote
offers
to
highly
targeted
audiences
• One
point
of
entry
to
cover
90%
of
social
network
audiences
21. Email
campaigns
• Etarge/ng
has
access
to
millions
of
opted-‐in
russian
email
addresses
• CPM
and
or
CPL
/
CPC
models
are
available
based
upon
campaign
type
• Etarge/ng
is
also
the
exclusive
agent
for
Emailvision
and
can
manage
in-‐house
all
your
email
marke/ng
requirements
22. • Reliable tracking
• Largest Russian Network
• Simplified Invoice Management
• Simplified Payment Management
• Expertise
• Transparency
Adver/sers
High
quality
network
of
affiliate
plaZorms
&
publishers
eTarge/ng
cooperates
with
the
largest
network
of
Russian
affiliate
plaZorms.
Affiliate
Marke/ng
–
Trading
Desk
PlaZorm
24. Affiliate
traffic
sources
• Media
adver/sing
(primary
audience);
• Media
adver/sing
(retarge/ng);
• Contextual
Adver/sing;
• Contextual
Adver/sing
Brand;
• Doorway
traffic;
• PopUp
Ad;
• Cashback;
• Email
-‐
Newslejer;
• Traffic
from
social
services.
Network
Key
to
our
management
services,
we
monitor
and
op/mise
performances
of
each
campaign
per
partner.
Unsuitable
types
of
traffic
will
be
switched
off
25. Repor/ng
• Etarge/ng
has
developed
its
own
tracking
technology
across
all
media.
We
provide
our
clients
full
campaign
repor/ng
across
all
performance
metrics:
– CTR
– СРС
– CPO
– Post-click
– Post-impression
• Own
technology
to
run
Purchase
dedupe
report:
iden/fy
the
true
contributor
to
the
conversion
26. Our
approach
–
Simple
and
Transparent
–
No
hidden
costs
• Etarge/ng
charges
15%
of
the
client’s
Media
budget
for
management
,
op/miza/on
and
repor/ng
• An
addi/onal
15%
is
charged
for
technology
access
when
needed
(For
example:
Affiliate
commissions
/
e-‐
targe/ng
plaZorm
/
RTB,
etc)
• For
any
quarterly
budget
over
£50K
we
offer
free
localisa/on
and
banner
crea/on
services.
27. 1 year +
55 000 000 +
0,25%
130 000 +
Duration of the campaign:
Impressions:
CTR:
Clicks:
3 months +
5 351 385
0,17%
8 961
0,5%
Duration of the campaign:
Impressions:
CTR:
Clicks:
Conversion rate:
1 month
1 284 290
0,2%
2 557
1,1%
Duration of the campaign:
Impressions:
CTR:
Clicks:
Conversion rate:
Case
Studies
–
Travel
Sector