The document discusses Victory, an interactive marketing agency in Russia that is part of the SUP Fabrik group. It summarizes Victory's mission to create unexpected interactive solutions to help brands grow in the digital world. Victory provides services such as strategic planning, creative work, social media expertise, and works with partners like MediaNet for media buying and analysis. The document provides examples of campaigns Victory has run and contact information.
ROI on Digital and Social Media - GBG MumbaiGBG Mumbai
Presented at Google Business Group (GBG) Mumbai's event on Dec 21st 2013
The funda of return on investment (ROI) on digital and social media is starkly different from measuring ROI on other marketing initiatives. The difference is due to the engaging nature of digital medium as opposed to print and TV which merely broadcast information.
3 Industry experts interacted with the audiences to provide accepted methods of calculating Return on Investment in Digital and Social Media Marketing.
Good rebels smart social webinar - 21 june 2018Good Rebels
In this webinar Mark Ralphs will explore the opportunities for social media to make a measurable business difference to your organisation. You will also gain an understanding of the different ways social media can play a tactical role in brand strategy.
How to use social media in the branding process.
- Involve Customers
- Use Brand Advocates
- Ignite Conversations
- Create Engaging Content
Part of the digitilization lecture of the Brand Management Course
ROI on Digital and Social Media - GBG MumbaiGBG Mumbai
Presented at Google Business Group (GBG) Mumbai's event on Dec 21st 2013
The funda of return on investment (ROI) on digital and social media is starkly different from measuring ROI on other marketing initiatives. The difference is due to the engaging nature of digital medium as opposed to print and TV which merely broadcast information.
3 Industry experts interacted with the audiences to provide accepted methods of calculating Return on Investment in Digital and Social Media Marketing.
Good rebels smart social webinar - 21 june 2018Good Rebels
In this webinar Mark Ralphs will explore the opportunities for social media to make a measurable business difference to your organisation. You will also gain an understanding of the different ways social media can play a tactical role in brand strategy.
How to use social media in the branding process.
- Involve Customers
- Use Brand Advocates
- Ignite Conversations
- Create Engaging Content
Part of the digitilization lecture of the Brand Management Course
How covid-19 has influenced the field of marketing.
Businesses of all sizes have been affected by the health crisis, and everyone has had to adjust their thinking and approach, as well as the implementation of their marketing plans.
Reach Global Markets Through Social Media and Creative Content Development Derek Edmond
We presented for the Massachusetts Export Center this past November, looking at the actions B2B exporters should be taking to increase your online presence in the places it really counts to generate buyer awareness and drive more international sales.
We have published the 7th Edition of the Social Media Monitoring Tools and Services Report 2016 featuring 200 SMM technologies and services on November 15th, 2016 and replaced the old excerpts from 2015 with a new document. As a part of the report public excerpts 2016, a 62 page long document posted on the Slideshare.net (http://www.slideshare.net/lmilic/social-media-monitoring-tools-and-services-report-excerpts-2016), we have included several sample profiles from the Social Media Monitoring Tools and Service Directory 2016. I hope you’ll find it informative and useful. For more information, visit our publication page at http://ideya.eu.com/reports.html.
Sunlight & Air: 10 Lessons for Growing Junior DevelopersErika Carlson
How do we become software developers with the knowledge and skill to do our work well? Training junior developers is an essential piece of building a successful team, but it's a complex and challenging task. The lessons shared in this talk are drawn from experiences training, coaching, and mentoring over 40 junior developers in the past 2 years, including successes, failures, challenges, and rewards will be discussed. Discusses strategies for identifying potential, assessing team fit, guiding technical growth, and coaching new developers in soft skills and interpersonal development.
Title: Social Media Intelligence 101 by Joseph Latteri
タイトル:ソーシャルメディアインテリジェンスの現状
💡Description:
The amount of information published online keeps increasing every day, while PR and Marketing professionals have limited time to find relevant content. We now live in an age where nothing happens in the real world without leaving a mark online. Learn about how companies have shifted the way they utilise & invest in the social & news media landscape. From fan marketing, product development, and crisis management, the presentation will introduce best practices and real-life examples by companies in Japan that are innovating the way they gain insight from the outside world to make better business decisions.
💡イベント概要
ネット上で公開される情報量は日々増え続け、広報・マーケティング担当者は、限られた時間の中で自社に必要な情報収集を求められています。 わたし達が生きる現代では、日常のあらゆる出来事において、ネット上に何かしらの痕跡が残されることは不可避です。
この10年間で日本企業がソーシャルメディア&ニュースをどのように活用し、投資しているのか、Joseph Latteri氏がご案内します。ファンマーケティングから商品開発、危機管理まで、オンライン上のインサイトを活用し、データに基づいた意思決定を実践している日本企業のベストプラクティスをご紹介します。
Populous Media Partners - Capabilities PresentationPopulous Media
Populous Media Partners is a cross-platform marketing agency that specializes in social media, mobile marketing, public relations and branded entertainment.
We focus on the strategic development and creative implementation of campaigns that generate awareness, influence opinion, build brand consideration, and drive purchase intent. We combine emerging technologies with traditional marketing tactics to maximize results for our clients … online, in-store, or in business-to-business environments.
How covid-19 has influenced the field of marketing.
Businesses of all sizes have been affected by the health crisis, and everyone has had to adjust their thinking and approach, as well as the implementation of their marketing plans.
Reach Global Markets Through Social Media and Creative Content Development Derek Edmond
We presented for the Massachusetts Export Center this past November, looking at the actions B2B exporters should be taking to increase your online presence in the places it really counts to generate buyer awareness and drive more international sales.
We have published the 7th Edition of the Social Media Monitoring Tools and Services Report 2016 featuring 200 SMM technologies and services on November 15th, 2016 and replaced the old excerpts from 2015 with a new document. As a part of the report public excerpts 2016, a 62 page long document posted on the Slideshare.net (http://www.slideshare.net/lmilic/social-media-monitoring-tools-and-services-report-excerpts-2016), we have included several sample profiles from the Social Media Monitoring Tools and Service Directory 2016. I hope you’ll find it informative and useful. For more information, visit our publication page at http://ideya.eu.com/reports.html.
Sunlight & Air: 10 Lessons for Growing Junior DevelopersErika Carlson
How do we become software developers with the knowledge and skill to do our work well? Training junior developers is an essential piece of building a successful team, but it's a complex and challenging task. The lessons shared in this talk are drawn from experiences training, coaching, and mentoring over 40 junior developers in the past 2 years, including successes, failures, challenges, and rewards will be discussed. Discusses strategies for identifying potential, assessing team fit, guiding technical growth, and coaching new developers in soft skills and interpersonal development.
Title: Social Media Intelligence 101 by Joseph Latteri
タイトル:ソーシャルメディアインテリジェンスの現状
💡Description:
The amount of information published online keeps increasing every day, while PR and Marketing professionals have limited time to find relevant content. We now live in an age where nothing happens in the real world without leaving a mark online. Learn about how companies have shifted the way they utilise & invest in the social & news media landscape. From fan marketing, product development, and crisis management, the presentation will introduce best practices and real-life examples by companies in Japan that are innovating the way they gain insight from the outside world to make better business decisions.
💡イベント概要
ネット上で公開される情報量は日々増え続け、広報・マーケティング担当者は、限られた時間の中で自社に必要な情報収集を求められています。 わたし達が生きる現代では、日常のあらゆる出来事において、ネット上に何かしらの痕跡が残されることは不可避です。
この10年間で日本企業がソーシャルメディア&ニュースをどのように活用し、投資しているのか、Joseph Latteri氏がご案内します。ファンマーケティングから商品開発、危機管理まで、オンライン上のインサイトを活用し、データに基づいた意思決定を実践している日本企業のベストプラクティスをご紹介します。
Populous Media Partners - Capabilities PresentationPopulous Media
Populous Media Partners is a cross-platform marketing agency that specializes in social media, mobile marketing, public relations and branded entertainment.
We focus on the strategic development and creative implementation of campaigns that generate awareness, influence opinion, build brand consideration, and drive purchase intent. We combine emerging technologies with traditional marketing tactics to maximize results for our clients … online, in-store, or in business-to-business environments.
Today, the role of marketing in successful business development plays a key role.
Modern marketing has long been in the digital area, so an important aspect of the successful development of any business is its presence online.
“If you or your business is not on the Internet, then you or your business are not there at all” is the rule of our time, for those who are active in life and try to realize themselves in new realities of life.
The value of our company lies in the fact that we help businesses adapt to the new conditions of the informational - creative era.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
7. Business Units
Strategic
Development
Research &
Development
PR &
Marketing
Software
Development
Blogs &
Communities
Commerce
8. Business Units SUP Media
Strategic
Development
Research &
Development
PR &
Marketing
Software
Development
Blogs &
Communities
Commerce
9. Business Units SUP Media SUP Advertising
Strategic
Development
Research &
Development
PR &
Marketing
Software
Development
Blogs &
Communities
Commerce
The information and expertise between all brands and
departments is perfectly flawless, giving to each entity
a broad knowledge on interactive strategy.
10. Victory.
• Victory is the interactive marketing agency.
• Created in 2003 and acquired in 2006, Victory is part of the leading
interactive companies in Russia: SUP Fabrik.
• Victory handles interactive communication for international and local
brands.
11. Mission.
To create and implement unexpected and breakthrough
interactive solutions for the growth of your brands in the
booming digital world.
18. How?
Brands People Technologies
Differentiating Ideas
19.
20. Strategic Research
Planning
Creative Viral Mechanics
Online Social Media
Marketing Marketing
Consulting Production
Supervision
Client Service Media Planning
21. Strategic Research
Planning
Creative Viral Mechanics
Online Social Media
Marketing Marketing
Consulting Production
Supervision
Client Service Media Planning
22. Strategic Research Media Buying
Planning
Creative Viral Mechanics SEO/SEM
Online Social Media Analytics
Marketing Marketing
Consulting Production Mobile
Supervision Marketing
Client Service Media Planning E-mailing
Strategies
23. Outsource
Strategic Research Media Buying IT Support
Planning
Creative Viral Mechanics SEO/SEM Web Production
Online Social Media Analytics Video
Marketing Marketing Production
Consulting Production Mobile
Supervision Marketing Seeding
Client Service Media Planning E-mailing
Strategies
24. Partnership with YouGov.
YouGov is a professional international research and consulting organisation
providing companies with quick and accurate results on their customers and
brands.
• Recruiting by online advertising on numerous Russian websites and open
surveys on general topics.
• Providing a balanced split in demographics, age, interest.
• Having already more than 8,500 people after few months of recruitment (aim
at 15,000 respondents for March 2009).
26. MediaNet exclusive partnership.
• Victory and MediaNet are partners to deliver in the same stop-shop all the
interactive expertise that brands need for the success of their campaigns.
• Victory provides creative insights, strategic planning, brand development
research, social media expertise, web production and media planning.
• MediaNet contributes their experience in media buying, search engine
optimization, contextual advertising, ePR, analytical and post-campaign
analysis support.
27. Victory and LiveJournal.
Easy integration into LJ projects.
• Brand Communities and Contests.
• Viral seeding and bloggers’ support.
• Media events.
Knowledge of latest trends and celebrities.
• Regular on-line editorial research.
• Hand-On-Pulse tracking system.
Case studies and best overviews of social media.
• Virtual research panel, containing 5 mln writers.
• Daily polls and extended statistics.
28. Creative minds within creative agency.
• Balanced mix of traditional advertising, BTL, web production, design and
blogosphere experienced specialists provides fluent knowledge of all
interactive advertising spheres.
• Ability to create out of the box ideas provides skills to produce non-standard
effective campaigns within limited time periods.
• Mobile universal team fits growing demands for rapid solutions.
29. Franck Vinchon Kirill Smirnov
Managing Director Creative & Strategy Director
Daria Shadrina Chief Strategic Planner Daniyar Bulatov
Client Services Director Media Director
Alexander Belyakov Elena Marus Nelia Bagapova
Account Director Art Director Media Planner
Anastasia Khrapaleva Evgenia Sheludko Alexei Kovalev
Account Manager Creator Researcher
Maria Ignatova Roman Sorokin
Account Manager Art Director
Anastasia Bandrina Olga Golovkina
Editor Producer
50. For more Victory.
• Visit our blog: http://community.livejournal.com/victorysa
• See our work on Youtube: http://www.youtube.com/user/VictoryBlog
• Follow us on Twitter: http://twitter.com/victorysa
• Have a look at Facebook: http://www.facebook.com/group.php?
gid=40644986239
• Or just contact us directly:
• Franck Vinchon: franck.vinchon@sup.com +7 (916) 219 2681
• Kirill Smirnov: kirill.smirnov@sup.com +7 (916) 671 2736
• Daria Shadrina: daria.shadrina@sup.com +7 (916) 654 1548