Media Savvy is a digital training company located in Sunderland that creates promotions for Diego's Joint, a neighboring bar and coffee shop. The company was founded 12 years ago to help vulnerable people and students learn media skills. It has since expanded and now partners with Diego's Joint, employing seven full-time staff. The document describes a visit to Media Savvy where the author learned about the company's work promoting the bar and saw their equipment. Meeting the co-owner Lisa Miller provided insight into the local media industry and opportunities.
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Social media – everyone is thinking about it in some way, shape, or form. As a small business owner, it’s often daunting to figure out how to prioritize your time and participate in social media in the most productive way possible.
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RSA is working with the School for Social Entrepreneurs(SSE) to sponsor seven social business owners. To each we provide a bursary and a mentor from our executive team to help them make their business a success.
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This presentation introduces the 'dragons'...
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media savvy nw.docx
1. Networking Experience (complete one for each event and upload to your blog in the suitable post)
Media Savvy
Friday 7th
October 2022
Diego’s Joint/ Media Savvy
The meet and greet was with Lisa Miller who co owns Media Savvy.
Media Savvy is based in Sunderland a few minutes away from the city centre, Media Savvy create
promotions for the bar/ coffee shop Diego’s joint which they have partnered with. Diego’s bar has
been in development and is named after Dans dog, Dan Makaveli is the owner of the bar and
along with the bar he opened the neighbouring social enterprise, Media Savvy which is a digital
training company which was created 12 years ago.
Media Savvy is a company who help vulnerable people across the region and helping school
children start creating within the media sector. After moving to Sunderland from County Durham
they have scaled up the operations and partnered with Dans other company ‘Diego’s Joint’. He
had previously worked as a videographer for Sunderland AFC before becoming a freelancer with
Mark where they were both to professional settings. In 2012 Mark stepped down from Media
Savvy to concentrate on his doctorate which is where Lisa Miller was brought in to help run the
business.
In this business now there is seven full time employees as well as Diego’s Joint staff who also help
alongside the media work.
From this meet and greet I learned about what the company help create promotions for Diego’s
bar. From this experience I was also able to see different equipment that the company uses and
how they use it within their work. It has helped me think more about the industry by allowing me
to see if I want to use media to promote products or if I wanted to try a different form of media.
By visiting MediaSavvy I have been able to see local media facilities that are available to me which
can give me the right guidance in the industry. By meeting Lisa, it has helped me meet relevant
people as she co owns MediaSavvy and she has many years of experience within the industry,
although Dan was busy so we weren’t able to meet him he is also a relevant person in the media
and has many years of experience with owning and running a business. Although this visit hasn’t
really helped me with my current projects it was still an experience getting to see the facilities
that they have and meet the people who work there. From this I gained no new skills.
Remember, all networking experiences/trips will be different, so there is no one way to answer
this.
