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PRE-PRODUCTION AUDIENCE RESEARCH
(QUESTIONNAIRE)
AS LEVEL MEDIA STUDIES
KUZICHEVA VARVARA
INTRODUCTION
Questionnaire can be counted as a
part of pre-production, it will help to
discover my target audience and
themes that will be more appealing to
them.
This research and survey were made
to identify the main preferences of the
audience. Leading questions about
preferred genres, themes, and
questions about my
fi
lm genre will
help create a story that is interesting
to more people.
AGE GROUP & GENDER
• After
fi
guring out the average age
and gender, I can determine that the
genre I chose is designed just for an
audience of that age, and females
are more likely to be interested in
teenage drama movies.
FEMALE
66%
MALE
34%
26-35
11%
16-25
62%
10-15
27%
EMPLOYMENT STATUS
STUDENT
50%
UNEMPLOYED 33%
EMPLOYED
17%
WHAT FILM GENRE YOU PREFER?
• To see what genre my audience is
most interested in, I made this
question and graph, that shows that
the most popular genre is action,
and romance has the second place
in preferences rating.
comedy
horror
action
romance
detective
0 17.5 35 52.5 70
HOW OFTEN DO YOU WATCH TEENAGE DRAMA MOVIES?
WHEN WATCHING THIS SORT OF FILM, THE MAIN THEME
THAT YOU PREFER IS…
• It is clear from this chart that teenage
drama movies are not watched as
often as other variations of drama or
romance.
• I also found out that the love story is
the most preferred storyline/plot.
• This questions play signi
fi
cant role in
pre-production and based on the
results I will make some of aspects of
the story more appealing to my
audience
parent - child
love story
society acceptance
shool - related
other
0 25 50 75 100
NEVER 15%
OFTEN
19%
FROM TIME TO TIME
66%

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media research survey

  • 1. PRE-PRODUCTION AUDIENCE RESEARCH (QUESTIONNAIRE) AS LEVEL MEDIA STUDIES KUZICHEVA VARVARA
  • 2. INTRODUCTION Questionnaire can be counted as a part of pre-production, it will help to discover my target audience and themes that will be more appealing to them. This research and survey were made to identify the main preferences of the audience. Leading questions about preferred genres, themes, and questions about my fi lm genre will help create a story that is interesting to more people.
  • 3. AGE GROUP & GENDER • After fi guring out the average age and gender, I can determine that the genre I chose is designed just for an audience of that age, and females are more likely to be interested in teenage drama movies. FEMALE 66% MALE 34% 26-35 11% 16-25 62% 10-15 27%
  • 5. WHAT FILM GENRE YOU PREFER? • To see what genre my audience is most interested in, I made this question and graph, that shows that the most popular genre is action, and romance has the second place in preferences rating. comedy horror action romance detective 0 17.5 35 52.5 70
  • 6. HOW OFTEN DO YOU WATCH TEENAGE DRAMA MOVIES? WHEN WATCHING THIS SORT OF FILM, THE MAIN THEME THAT YOU PREFER IS… • It is clear from this chart that teenage drama movies are not watched as often as other variations of drama or romance. • I also found out that the love story is the most preferred storyline/plot. • This questions play signi fi cant role in pre-production and based on the results I will make some of aspects of the story more appealing to my audience parent - child love story society acceptance shool - related other 0 25 50 75 100 NEVER 15% OFTEN 19% FROM TIME TO TIME 66%