Bauer Media Group would be the best media institution to distribute the author's media product because Bauer has extensive experience publishing music magazines like Kerrang!, which has a similar target audience. While IPC Media also publishes magazines, it only publishes NME and that magazine is not aimed at the author's target audience. Therefore, Bauer Media would be more beneficial since it has more relevant experience with the target market for the author's magazine.

1. 3: What kind of media institution might distribute your media product? and why?
http://www.bauermedia.co.uk/
Bauer Media Group have a lot of experience in working with music magazines, and they
have published one of the most influential and well known rock magazines ever,
‘Kerrang!’. This is very helpful as the target market for my audience is very similar to that
of ‘Kerrang!’ Therefore I believe Bauer would be the most beneficial to my magazine and
its growth.
IPC Media also have experience in magazines
however, they have only published one magazine,
‘NME’ and although this is very successful it is not
aimed at my target audience, therefore they would
not have as much experience as Bauer media.
http://www.ipcmedia.com/