The document discusses the production of a music video by Sarah Hook. It describes how the video uses conventions of real music videos such as showing the band playing and the singer lip syncing. It also challenges conventions by using a non-linear narrative and varying camera angles. The document discusses the different locations used and how editing was done to sync with the music. Feedback was received from an audience which helped improve the video and ancillary materials like the album cover. A variety of media technologies were used in the production process.