The document discusses two ideas for a television advertisement targeting teenagers to encourage recycling. The first idea is a poem recited by teenagers about environmental damage set to music, with changing backgrounds. The second shows a classroom where students are misbehaving, then paper they throw is transformed to demonstrate ways to recycle paper instead of wasting it. Both aim to raise awareness of recycling and appeal to teenagers.

1. What other measures would encourage you to recycle more of your household waste?

5. Second Idea This is based at a school where everyone is in lesson. They have a substitute teacher so everyone is messing about. No one is listening to the teacher. Its loud and everyone’s talking throwing scrunched up paper around. The camera is going to focus on the throwing papers in the air and then its going to change into lots of different shapes. This is to show that instead of wasting paper you can do something else with them. The aim for my advert is to raise awareness of recycling, to show there's so many ways to recycle paper and its simple. The reason why I have chosen this aim is because in my questionnaire results, I have noticed that many people do not recycle specifically males. This idea will appeal to my target audience because it can relate to them. Because it is based in a class room and I have students messing about when there is a substitute teacher.