The document outlines a plan for an advertisement targeting teenagers aged 16-19 to encourage recycling. It will tell a story using stop-motion animation of a talking can encouraging a boy to recycle it. The ad aims to show teens how simple recycling is while using humor to appeal to them and reduce guilt for not recycling. Locations will include a house and school. Strategies include raising awareness of environmental impacts through guilt but also using humor for the target audience. A survey found all respondents worried about global warming, so the ad aims to motivate more careful treatment of everyday items.