1. seeing green:
communicating
with the
environmentally
conscious
traveler
hsmai cornell collegiate chapter gb5
11.5.09

2. agenda
 the announcements
 the webinar
 the distinction
 the article
 the action
 the links

3. the announcements
 11.7 intercollegiate networking mixer
 11.9 breakfast audience with bob gilbert
 11.17 meet-and-greet with andy dolce
 11.19 general body 6 – distribution
 11.23/24 fall fundraiser in world atrium
 12.3 general body 7 – meet philip wolf
 12.3 holiday party at llenroc @ 8 pm

4. meet-greet with andy dolce
known for elevating the meeting and
conference center model to reflect clients’
needs for environments that inspire creativity
and learning. andy also holds the distinction
of being named one of the “25 Most
Influential Executives” in the meetings and
travel industries by both Meeting News and
Business Travel News magazines.
11.17, saks hospitality suite 4:30 pm
limited to 20 students. rsvp to gsb28

5. fall fundraiser
 11.22 prep day
 11.23/24 fundraiser in atrium, 10-3
 email graham (grw53) to assist
 proceeds go spring conference
 need chefs and sales people

6. meet-greet with philip wolf
a respected travel industry guru, founded
PhoCusWright Inc. in 1994 and serves as
president and CEO. His expertise in travel
distribution strategy, technology and
innovation has made him a sought-after
speaker around the world. After two decades
of analyzing, scrutinizing and opining on
strategic change and market trends, he is
now a recognized industry authority.
12.3, saks hospitality suite 4:30 pm
limited to 20 students: RSVP to gsb28

7. acknowledging official
members
 alix morris, ’11
 mike mclaughlin, ‘13
 esther jeong, ’12

8. the webinar: seeing green

29. the distinction
 green marketing
 greenwashing
 examples

30. green marketing
 marketing of products that are presumed to
be environmentally safe; incorporates a
broad range of activities, including product
modification, changes to the production
process, packaging changes, as well as
modifying advertising.

31. example: world wild fund
 the WWF “Give A Hand to Wildlife”
campaign was developed at Saatchi &
Saatchi Simko, Geneva, by creative director
Olivier Girard, copywriter Jean-Michael
Larsen, art director Nicolas Poulain, with
body painter Guido Daniele.

35. greenwashing
 term used to describe the practice of
companies disingenuously spinning their
products and policies as environmentally
friendly, such as by presenting cost cuts as
reductions in use of resources

37. greenwashing…

38. and some more…
 I Drink Bottled Water (But It's Okay -
They're Eco-Shape)!
So we all drink the occasional bottle of
water. But let's get real...don't pretend that
just because it's curvy, the plastic bottle is
green. It's not. It's plastic.

39. the article
 When Green Is Another Word for Cheap

40. the action
 mariko fujio-white, ‘12
 solar decathlon
 net impact conference

41. 2009 solar decathlon
 competition sponsored by the department of
energy
 communications team

42. net impact conference
 SEA: sustainable enterprise
association
 “Innovation and Entrepreneurship: The
New Business Models of Sustainable
Hospitality”
 “magnify your impact”

43. the sources
 http://findarticles.com/p/articles/mi_m1594/is_n6_v7/ai_19022
373/
 http://www.environmentalleader.com/2009/09/14/a-consumer-
first-approach-to-sustainability/
 http://www.slate.com/id/2212794/
 http://www.ecohuddle.com/wiki/great-greenwashed-
advertising
 http://www.ftc.gov/bcp/edu/pubs/consumer/general/gen02.sht
m
 http://hsmai.org/Events/hsmaiuniversity.cfm
 http://www.roncastle.com/green-marketing-ideas.htm
 http://images.google.com/images?hl=en&client=firefox-
a&rls=org.mozilla:en-
US:official&hs=tfU&q=give%20a%20hand%20WWF&um=1&i
e=UTF-8&sa=N&tab=wi

44. the reminders
 join hsmai facebook group
 ioin wiggio group
 become an official member

45.  Visit www.hsmai.org
(Click Join NOW! on
top right-hand
corner)
 Click on Americas
Region tab
 On Membership
page, click “Join
Now!”
 After enter e-mail
address, select
“Student
Membership” option
become an official hsmai member

46. after this step, fill out these fields accordingly:

47. finally, submit payment!