The document describes a proposed advertisement targeting teenagers to promote using less energy. The ad shows two couples trying to kiss on a couch surrounded by lamps. However, every time they try to kiss, one of the lamps "farts" due to producing excess electricity from being left on. In the end, one boy leaves and the girl switches the lamps to energy-saving bulbs, allowing the couples to kiss without interruption. The goal is to encourage teenagers to examine their lifestyles and make changes to use less energy, such as switching to more efficient light bulbs, in order to respect the environment.

4. I have used a multiple campaign strategies such as humour, love and romance but yet also wants and desire. This is because the couples want to kiss each other but get distracted by the lamps. And wont have the opportunity to be romantic to each other. Their desire is to have a romantic, unforgettable night together but unfortunately the guy walks away. The use of technology that I am going to use is filming and editing. Whereby, you have to use a camera to record, tripod to make it stand with no movements. And in the final when filming has been completed I will be using the Mac Computers to upload my videos.

5. Location The location that my advert is going to be based is in an romantic, comfortable, quite place. Where the sofa is places front of the red curtains and next to the sofa there is a small standard lamp and a big standard lamp. I have include those kind of standard lamp shades with chainette fringe because when the lamps expel gas the fringe blows with the wind. This makes it more hilarious and likeable.

6. The results For my primary research, I asked 10 young people aged 15 to 19 to fill in a questionnaire about global warming. I have found out that 60% out of 10 people does sometimes unplug or switch off the appliances that are not being used and only 20% doesn’t which this as a result made me motivated to use this statistic which relates to my advert. E.g. the lamps being disrespectful. 60% of my interviewees stated that they always re-use their shopping bag but only 40% does not. 70% of my interviewees uses 2 times in a week the washing machine and the dishwasher at the same time but yet also confirmed that 20 % uses the dishwasher and washing machine more then 4 times. Shockingly, 60% of my interviewees have stated that they never put the effort to use less hot water and 40% does it sometimes. 50% of the audience recycles plastics, 30% Paper, 10% Glass, 5% Clothes and 5% Food. The teenagers has stated that 50% goes by bus to school, 40% by walking to school and 20% by car. An important point to consider is that the advert that I have chosen to make has also determined me to make it because of also using these statistics such as finding out 60% out of 10 people does sometimes unplug or switch off the appliances that are being used and only 20% doesn’t.

7. ‘ If you disrespect the nature it will start disrespecting the humanity.