Echoes is a UK magazine that focuses on up-and-coming R&B performers but also interviews major artists in the genre. It targets ages 18-35 and those interested in new artists and club music. Vibe magazine's readership is 51% male, 49% female with a median age of 34. 62% of readers are black and 24% are white. Billboard's online audience is 57% female, 43% male with an average age of 37, and over 200 purchase digital music monthly. Its magazine audience is 77% male, 23% female with 68% having a college degree. 43% visit the website weekly.