Our CEO, Don Mathis stepped on stage with Kyle Harty and Wick Vipond from Allen Gerritsen agency to discuss how social advertising is coming of age and Sunoco brand success across-social network campaigns.
The Social Intelligence Report by Adobe Digital Index for Q4 2013 makes it clear that marketers who didn’t advertise on social networks during the holiday season missed out on high-quality traffic and click-through rates (CTRs) from social ads.
That said, it’s imperative to analyze and optimize each campaign to determine which ad-purchasing method is the most efficient.
Adobe Digital Index’s report looks at the effect social media has on brands from a paid, owned, and earned perspective.
The analysis is based on 260 billion Facebook ad impressions, 226 billion Facebook post impressions, 17 billion referred visits from social networking sites, and 7 billion brand post interactions, including comments, likes, and shares.
BBC Studios - Instagram’s Underdog - Rethinking IGTV and Finding Success With...Falcon.io
Compared to the classic newsfeed and flashy Stories, IGTV is Instagram’s often overlooked feature which is now experiencing a slow-burner turnaround. More and more publishers are seeing the potential of IGTV and we’ve had a lot of success with BBC Earth. How can you make IGTV part of your digital strategy and what does success look like on this developing platform?
Digital marketing 101 for restaupreneurs by homer nieveraHomer Nievera
Digital Marketing 101 for Restaupreneurs by global digital marketing expert Homer Nievera, details the essential tools needed to run a successful digital marketing campaign.
Reach Global Markets Through Social Media and Creative Content Development Derek Edmond
We presented for the Massachusetts Export Center this past November, looking at the actions B2B exporters should be taking to increase your online presence in the places it really counts to generate buyer awareness and drive more international sales.
The Social Intelligence Report by Adobe Digital Index for Q4 2013 makes it clear that marketers who didn’t advertise on social networks during the holiday season missed out on high-quality traffic and click-through rates (CTRs) from social ads.
That said, it’s imperative to analyze and optimize each campaign to determine which ad-purchasing method is the most efficient.
Adobe Digital Index’s report looks at the effect social media has on brands from a paid, owned, and earned perspective.
The analysis is based on 260 billion Facebook ad impressions, 226 billion Facebook post impressions, 17 billion referred visits from social networking sites, and 7 billion brand post interactions, including comments, likes, and shares.
BBC Studios - Instagram’s Underdog - Rethinking IGTV and Finding Success With...Falcon.io
Compared to the classic newsfeed and flashy Stories, IGTV is Instagram’s often overlooked feature which is now experiencing a slow-burner turnaround. More and more publishers are seeing the potential of IGTV and we’ve had a lot of success with BBC Earth. How can you make IGTV part of your digital strategy and what does success look like on this developing platform?
Digital marketing 101 for restaupreneurs by homer nieveraHomer Nievera
Digital Marketing 101 for Restaupreneurs by global digital marketing expert Homer Nievera, details the essential tools needed to run a successful digital marketing campaign.
Reach Global Markets Through Social Media and Creative Content Development Derek Edmond
We presented for the Massachusetts Export Center this past November, looking at the actions B2B exporters should be taking to increase your online presence in the places it really counts to generate buyer awareness and drive more international sales.
The Tomorrow Lab Presents - Bing Ads For Your BusinessThe Tomorrow Lab
Our headline speaker at the latest TTLPresents was Ashleigh Cochrane, from Microsoft, Bing Ads, who shared some of the new features of the Bing Ads platform.
In our latest digital marketing event, digital advertising was the topic of the day and our PPC expert Ruth Cowan shared some PPC insights including 5 myths and why you shouldn't believe them.
Mini Brands for Holiday 2020 by Team Six Ad Co. (spr. 2020 final project)Shokolatte Tachikawa
Final presentation for MKT9785 Digital Marketing Strategy at Zicklin School of Business Baruch College - Spring 2020
Research on seasonal trend, heavy-up strategy and recent social media priority models i.e. TikTok, Instagram, Facebook, and more.
From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by James Wilsdon, Vodafone, @nickwilsdon - Understanding The Mobile SEO Opportunity. #benchmarksearchconf
Elisabeth Osmeloski, Director of Audience Development, Search Engine Land and Marketing Land, talks about her journey in selecting and implementing marketing automation, and the impact on revenue that has come as a result.
Social Media Habits of Brands Sponsoring the Daytona 500Unmetric
Sponsors ramped up their social media activity in the run up to Daytona 500 and continued posting content after the race had concluded. This report takes a look at how major sponsors like Dow, M&Ms, Farmers Insurance and more took advantage of their association with the event to drive engagement and brand awareness.
Marketing your business using social media or print or bothJim Sweeney
Jim Sweeney with Big Daddy Marketing in Houston, Texas presents some ideas about navigating the world of internet (social) marketing and how it relates to your overall marketing plan. Briefly discussed are Social Media Marketing, Website Marketing, and direct mail and EDDM mailing.
It goes without saying that every brand should have a presence on social media. Learn how brands can build awareness, engagement, and sales by using the right platform, posting relevant content, and authentically communicating with their followers.
Automotive Industry Benchmark Report: The State of Social Media MarketingTrackMaven
When it comes to social media engagement, automakers rule the road. So what are the secrets to their success? And how do digital strategies differ for luxury and standard brands?
To find out, we analyzed a year's worth of social media content from leading automaker brands. See the results in our Automaker Industry Benchmarks: Social Media Impact Report.
From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by Colin Woon, O2 UK, @colindwoon - Beyond fundamentals in SEO for large corporates. #benchmarksearchconf
Leveraging Digital Marketing For Real Estate Agentsrichardnoromor
How Real Estate Agents in the Philippines can leverage digital marketing to build their professional branding online, acquire traffic, fans, followers and leads on social media, and how to engage and nurture their audience.
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat Cision
Learn more about the cloud here: http://bit.ly/2g0cdlU
Marketers must adapt to the changing consumer – when, where and how they consume content – or they will be left behind. Earned media is essential to your communications program success!
Join Cision’s Senior Vice President of Marketing, Ken Wincko and Sodexo’s Vice President of Public Relations, Steve Cox as they discuss how you can utilize earned media to enhance your marketing and communications programs and drive organizational growth.
Ken and Steve will show you how to:
- Uncover key trends and emerging topics to create an effective
content strategy
- Enhance your results by applying the power of earned media,
integrated with paid and owned
- Improve the measurability of your programs and deliver true
business ROI
The Tomorrow Lab Presents - Bing Ads For Your BusinessThe Tomorrow Lab
Our headline speaker at the latest TTLPresents was Ashleigh Cochrane, from Microsoft, Bing Ads, who shared some of the new features of the Bing Ads platform.
In our latest digital marketing event, digital advertising was the topic of the day and our PPC expert Ruth Cowan shared some PPC insights including 5 myths and why you shouldn't believe them.
Mini Brands for Holiday 2020 by Team Six Ad Co. (spr. 2020 final project)Shokolatte Tachikawa
Final presentation for MKT9785 Digital Marketing Strategy at Zicklin School of Business Baruch College - Spring 2020
Research on seasonal trend, heavy-up strategy and recent social media priority models i.e. TikTok, Instagram, Facebook, and more.
From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by James Wilsdon, Vodafone, @nickwilsdon - Understanding The Mobile SEO Opportunity. #benchmarksearchconf
Elisabeth Osmeloski, Director of Audience Development, Search Engine Land and Marketing Land, talks about her journey in selecting and implementing marketing automation, and the impact on revenue that has come as a result.
Social Media Habits of Brands Sponsoring the Daytona 500Unmetric
Sponsors ramped up their social media activity in the run up to Daytona 500 and continued posting content after the race had concluded. This report takes a look at how major sponsors like Dow, M&Ms, Farmers Insurance and more took advantage of their association with the event to drive engagement and brand awareness.
Marketing your business using social media or print or bothJim Sweeney
Jim Sweeney with Big Daddy Marketing in Houston, Texas presents some ideas about navigating the world of internet (social) marketing and how it relates to your overall marketing plan. Briefly discussed are Social Media Marketing, Website Marketing, and direct mail and EDDM mailing.
It goes without saying that every brand should have a presence on social media. Learn how brands can build awareness, engagement, and sales by using the right platform, posting relevant content, and authentically communicating with their followers.
Automotive Industry Benchmark Report: The State of Social Media MarketingTrackMaven
When it comes to social media engagement, automakers rule the road. So what are the secrets to their success? And how do digital strategies differ for luxury and standard brands?
To find out, we analyzed a year's worth of social media content from leading automaker brands. See the results in our Automaker Industry Benchmarks: Social Media Impact Report.
From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by Colin Woon, O2 UK, @colindwoon - Beyond fundamentals in SEO for large corporates. #benchmarksearchconf
Leveraging Digital Marketing For Real Estate Agentsrichardnoromor
How Real Estate Agents in the Philippines can leverage digital marketing to build their professional branding online, acquire traffic, fans, followers and leads on social media, and how to engage and nurture their audience.
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat Cision
Learn more about the cloud here: http://bit.ly/2g0cdlU
Marketers must adapt to the changing consumer – when, where and how they consume content – or they will be left behind. Earned media is essential to your communications program success!
Join Cision’s Senior Vice President of Marketing, Ken Wincko and Sodexo’s Vice President of Public Relations, Steve Cox as they discuss how you can utilize earned media to enhance your marketing and communications programs and drive organizational growth.
Ken and Steve will show you how to:
- Uncover key trends and emerging topics to create an effective
content strategy
- Enhance your results by applying the power of earned media,
integrated with paid and owned
- Improve the measurability of your programs and deliver true
business ROI
130 stats about the 7 social media trends dominating 2015Emarsys
The digital landscape has been dispersing rapidly over the last 12-24 months and with ever more scattered audiences and fragmented social platforms, brands face a bucketful of challenges. To thrive in this highly competitive environment, digital marketers need to constantly be on their toes and stay up-to-date with the latest trends. In this deck we share 130 stats around the 7 social media trends that we see dominating 2015. To read the full blog and to understand the full scope of these developments visit http://www.emarsys.com/en/resources/blog/the-7-social-media-trends-dominating-2015/
An introduction to digital sans much jargon. See if it helps you take the first step into digital marketing. Put together by many from the team at Interactive Avenues (Bangalore) with whom I had the pleasure of working. Please note, the data is from 2014 and is focused on our client, Tanishq.
Word Camp Toronto 2010 presentation on How to win an Election using WordPress and Social Media, presented by Duncan of Digital Deceptions and Glenn McKnight of Global Catalysts Consulting Services.
ROI on Digital and Social Media - GBG MumbaiGBG Mumbai
Presented at Google Business Group (GBG) Mumbai's event on Dec 21st 2013
The funda of return on investment (ROI) on digital and social media is starkly different from measuring ROI on other marketing initiatives. The difference is due to the engaging nature of digital medium as opposed to print and TV which merely broadcast information.
3 Industry experts interacted with the audiences to provide accepted methods of calculating Return on Investment in Digital and Social Media Marketing.
ROI On Digital And Social Media MarketingSocial Samosa
Google Business Group (GBG) Mumbai had arranged for a unique session to talk about the techniques of measuring ROI on digital and social media marketing. There were three industry experts are presenting interesting cases studies over an interactive session at the event.
Interesting, relevant stories are a critical element of any marketing strategy, but an equally vital component is understanding the where, when, what, and how of content consumption and its affect on different business objectives.
In this presentation, Miko levy, VP of customer acquisition @Outbrain, will explore how content can contribute to all stages of the marketing funnel and how to effectively measure it.
*Presented first @ATDconf (http://allthingsdata.co.il/) on April 20, 2015.
Introduction to Digital Marketing - Case Study - Social Media OptimizationSiby Kuriakose
Introduction to Digital Marketing (Interactive Marketing). Case Study in digital marketing outlines President Obama's successful use of social media marketing to garner support. Tips on effective Social Media Optimization for companies, brands and individuals.
Taking AIM: Top 10 App Install Marketing Trends | Paul WestJessica Tams
Delivered at Casual Connect Europe 2016
With millions of apps vying for installs, how are the top earning publishers growing and acquiring high quality users at scale? Learn what’s working for the top 100 apps — and what isn’t — during this session revealing the results from the latest App Install Survey.
Our CEO, Don Mathis stepped on stage with Kyle Harty and Wick Vipond from Allen Gerritsen agency to discuss how social advertising is coming of age and Sunoco brand success across-social network campaigns.
Dietz & Watson, a preparer of delicatessen foods, partnered with Kinetic Social to drive awareness and engagement on Pinterest. The Kinetic team was tasked with leveraging a variety of seasonal pins featuring recipes to engage users.
A direct marketing company that promotes merchandise and magazine subscriptions via sweepstakes partnered with Kinetic to drive signups on Twitter. The campaign featured a monetary giveaway and linked to a sign-up wall gating submissions. Specifically tasked with diversifying targeting strategies to gain conversions, the Kinetic team helped develop this brand’s traditional marketing voice into one with more dynamic social resonance.
Kinetic Drives Long-Term Direct Response for Education ProviderKinetic Social
This education provider approached Kinetic Social with the task of generating awareness and identifying prospective students interested in the school’s specialized programs. Qualified leads were sent to a landing page where they could learn more about the institution and then submit some basic user information to receive an information packet in the mail.
A National Clothing Retailer chose Kinetic to help them connect with jeans- loving teens and invite them to their website, with the benchmark unit of measure being CTR.
Kinetic helps International Award show drive awareness on TwitterKinetic Social
Kinetic Social partnered with an internationally televised awards show to maximize their second-screen potential on Facebook and Twitter to drive tune ins on the day of the show. See how we did it.
Kinetic Social’s Multivariate Testing Suite enables Kinetic Social Platform users to quickly build and optimize large-scale multivariate and A/B tests, making it easy to maximize performance while tapping social’s unrivaled potential
for audience learning.
Whether you are a brand marketer trying to learn about a large and complex audience, or a performance marketer who needs to drive efficiency at scale, the Kinetic Social Testing Suite is your go-to solution.
A major cable television network partnered with Kinetic Social to
promote the season premieres of one of its prime-time sitcoms.
Then network wanted to generate excitement for the show among
current page fans and potential new viewers.
This cable network partnered with Kinetic Social to promote a new late night
television series that heavily targeted Moms. They challenged
Kinetic Social to generate awareness and tune-ins for the new comedy
among Moms, through video views of their trailers on Facebook.
Kinetic Social was approached by a local optical chain client to
assist in guiding the brand into the social channel. Familiar with only
open web opportunities, the brand was interested in learning about
social opportunities that could increase lifetime ROI. This healthcare
provider campaign followed a direct response model, wherein fans
would set up in-clinic eye exams in specific geographic DMAs.
National Airline Promotes Social AwarenessKinetic Social
A major national airline partnered with Kinetic Social to generate buzz around
their “green” initiatives during Earth Day. The campaign targeted frequent flyers
who had expressed interest in environmental concerns.
This major cruise line partnered with Kinetic Social to help with lead
generation. Campaign goals included generating email addresses,
raising awareness of its hottest cruise deal and increase brand
presence on Twitter.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
3. Page ‹#›
Social Platforms: Reach
Users of social media services
FACEBOOK
INSTAGRAM
TWITTER
PINTEREST
1.5 Billion
316 Million
400 Million
100 Million
FACEBOOK
INSTAGRAM
TWITTER
PINTEREST
463 Minutes
187 Minutes
220 Minutes
102 Minutes
Time spent monthly on phone apps
4. Campaign Objective Facebook Twitter Pinterest Instagram
Engagement Page Post Photo Ad
Promoted Image Tweet Promoted Pin
Video Ads
Multi-Photo Gallery Card Cinematic Pin
Offsite Traffic & Conversions
Page Post Link Ad Website Card
Rich Pin Link AdsDomain Ad
Promoted Image Tweet with Link
Carousel Link Ad
Reach Reach and Frequency Any ad type based on content Any ad type based on content
Fan or Follower Growth Fan Ad Promoted Account Promoted Pin
App Install or Engagement
Mobile App Ad
Mobile App Install Ad Rich Pin Mobile App Install Ads
Carousel Link Ad
Video Video Page Post Video Card N/A Video Ads
Unique Objective (Event, etc.) i.e Event Ad, RSVP, etc. i.e. Add to Calendar, Polling, etc. Rich Pin
All Buy Button Buy Button Buy Button
MAPPING SOCIALSTRATEGYIS COMPLEX
6. Page ‹#›
Facebook users are in sharing mode:
1.5B+ monthly users, globally
968M daily active users
72% of online American adults use Facebook
Facebook users are 53% female and 47% male
29.7% of users are between 25 to 34
300M+ photo uploads per day
40M+ small business pages have been created
Source: Business Insider, Facebook, eMarketer, DMR, Pew Research Center, Gizmodo, Fortune
1.5B+
MONTHLY
USERS
Facebook
7. Page ‹#›
The three month Facebook campaign kicked off with a teaser video.
The campaign targeted around specific racing events, with new
videos and images, each one highlighting a different race car driver
and introducing Burnt Rubbèr.
As the campaign progressed, creative was refreshed with a mix of
four unique videos and five still images.
Sunoco on Facebook
4.44%
FB Photo Post
CTR
39.4%
Action Rate on
Video
15%
Completion Rate
on Video
RESULTS
8. Page ‹#›
Indianapolis 500
NASCAR on Fox
Sunoco
Racing games
NASCAR Racing
QUALITYTARGETING:TRENDING
ExxonMobil
IndyCar Series
Automotive
Auto racing
American Speed Association
10. Page ‹#›
Twitter users are sharing in real-time:
316M+ monthly users, globally
100M+ active users daily
500M+ tweets sent per day
23% of users are within the US
80% of users are on mobile
Twitter is most used in Asia and Pacific area (35%), North America (22%) and
Western Europe (15.9%) and supports 35 languages
37% of Twitter users will buy from a brand they follow
Source: Twitter, DMR, Digital Information World, Social Media Today, Ad Week
Twitter
316M+
MONTHLY
USERS
11. Page ‹#›
Real-time tweets were promoted directly from the account
handles of the race car drivers featured in the campaign.
This ‘white listing’ feature on Twitter is a great way to let fans
connect directly with the race car drivers featured in the
campaign.
Creative included a mix of three text posts, six photo posts, and
three video posts.
Sunoco on Twitter
8500
Site Visits
2100
Follows
4200
Favorites
RESULTS
14. Page ‹#›
Instagram users are seeking inspiration:
400M+ monthly active users, globally
100M+ monthly active users in the US
40B+ photos posted to date
80M+ photos shared daily
3.5B likes, daily
Considered the most important social network by ages 18-29
Source: Instagram, eMarketer, Business Insider, Wired, Pew Research Center
Instagram
400M+
MONTHLY
USERS
15. Page ‹#›
The brand was among the first to test the new Instagram
advertising opportunity to engage a new audience in an
unexpected place.
Initial test of 2 weeks
Sunoco on Instagram
16.3%
Action Rate
RESULTS
16. Page ‹#›
Pinterest users are in acquisition mode:
100M+ monthly users globally
79M+ users in the US
44% are women between 18-64
50B+ pins served and 1B+ boards created, up 250M since 2014
47% of US online consumers committed to purchases based on
recommendations from Pinterest
45% of millennial Pinterest users have purchased a product after pinning it
Pinterest accounts for 25% of retail referral traffic
Moms share 2x more than the average user
Source: Pinterest, eMarketer, Marketing Land, ComScore
100M+
MONTHLY
USERS
Pinterest
19. Q3 KINETIC SOCIALTRENDS REPORT:
FACEBOOKVIDEOADS
Mobile surpassed desktop in both performance and eCPC
in Q3 by a considerable margin, with the CTR being an
entire percentage point higher.
Q3 VIDEO CTR & eCPC - MOBILE vs DESKTOP
0.00% $0.00
News feed on desktopNews feed on mobile
0.50%
$0.05
1.00%
$0.10
1.50%
$0.15
2.00%
$0.20
$0.25
2.50%
$0.30
3.00%
$0.35
3.50%
$0.40
$0.45
eCPC CTR
20. Q3 KINETIC SOCIALTRENDS REPORT:
FACEBOOKVIDEOADS
As suspected, video length is heavily correlated with
completion rates, with considerable drop-off for any
videos longer than 30 seconds. We recommend
advertisers should therefore focus on engaging and
impactful short form video messaging.
Q3 VIDEO VIEWS 100% COMPLETION BYVIDEO LENGTH
15 sec 30 sec 1 min 2 min 3 min > 3 min
0%
10%
20%
30%
40%
50%
60%
70%
TotalClick to PlayAuto-Play
21. Q3 KINETIC SOCIALTRENDS REPORT:
FACEBOOK CAROUSELADS
We see roughly a 10x increase in link click CTR when using
carousel ads vs. non-carousel ads.
Q3 PERFORMANCE COMPARISON OF CAROUSEL vs
NON-CAROUSEL - LINK CLICK CTR
0.00%
Jul Aug Sep
0.20%
0.40%
0.60%
0.80%
1.00%
1.20%
Carousel Ads - Link Click CTR Non-Carousel Ads - Link Click CTR
22. Q3 KINETIC SOCIALTRENDS REPORT:
TWITTERVIDEOADS
Twitter's video ad product has become increasingly
popular. The vertical seeing the lowest cost per video view
in Q3 was Telco ($0.05), with CPG following closely behind
with a $0.07 CPV.
NOTE: Categories represent those in which Kinetic ran campaigns
during Q3 2015
B2B
CPG
Education
Financial Services
H
om
e
&
G
arden
Insurance
Style
&
Fashion
Telco
Travel &
Tourism
$0.00
$0.04
$0.08
$0.12
$0.16
Q3 COST PER VIDEO BYVERTICAL