Sanjay Motiram analyzed data from a questionnaire given to 30 people total, with 16 males and 14 females responding. Most respondents were between the ages of 15-19 or 20-25. The questionnaire found that the majority of people listened to hip hop and R&B music. This information justified creating an R&B music magazine as the target audience listens to that genre. When asked how much they would pay, most respondents said they would pay £3-£4, indicating what the magazine should be priced at.