Who would be the audience for your media product

1. Evaluation 4
Who would be the audience for your media product

3. Socio Economic + demographics
1. Age: 16 -20
2. Gender: both male and
female but would
appeal more to young
females
3. Ethnicity : All but
stereotypically
Caucasian
4. Socio economic scale: E
to B

4. Psychographics
1. Activities/Interests/Opinion: listening to music both mainstream
but strong connection to indie i.e. The Smiths, going to concerts,
thrift shopping, going out with friends, strong connections to social
networking e.g. Twitter, Facebook, Instagram, Tumblr, social
drinking, watching reality television.
2. Behavior: unpredictable, passionate, can be narcissistic/self-
centered, sensitive struggles with finding themselves.
3. Values: Friendship, maturity, loyalty, anti-materialist, socialist