This document summarizes a workshop on evaluating communications effectiveness using social and traditional media. It discusses major research models, relationship measurement, primary and secondary research, sentiment analysis tools for social media monitoring, and challenges in measuring new and traditional media. It also provides an overview of social media usage in Asia and recommended tools for analyzing platforms like Twitter, Facebook, and the social web.
Helpful information from Salesforce Marketing Cloud Sr Brand Journalist Leslie Poston on how to protect your brand in social media and still reap the benefits of engagement and metrics.
Presentation introducing social media strategy, introducing how I first got into social media and tips on how to make social media work for your business!
The Social Media ROI had been a topic at a recently held Media Seminar! This was my presentation there. Done in true Social Media style of crowd sourcing from multiple sources; which I acknowledged at the presentation and also here!
Using visual content to capture the consumer’s attention. The attention, memory, emotion and mentalizing networks are hooked up to decision-making and motivational centers that control our actions.
How to Increase Revenue Or Decrease Expenses From Social MediaMarcus Ho
Social media is distrupting businesses and is empowering customers in ways previously unimaginable. In recent years, organizations have started to be present on social; creative ideas have emerged but only few companies have been able to approach social systemetically and measure their own results. During this session, Marcus Ho (author of the national bestseller Secrets to Facebook Marketing) will reveal The C³ System, the world's first measurable methodology for social media marketing to best engage consumers, build loyalty and create brand advocates.
Helpful information from Salesforce Marketing Cloud Sr Brand Journalist Leslie Poston on how to protect your brand in social media and still reap the benefits of engagement and metrics.
Presentation introducing social media strategy, introducing how I first got into social media and tips on how to make social media work for your business!
The Social Media ROI had been a topic at a recently held Media Seminar! This was my presentation there. Done in true Social Media style of crowd sourcing from multiple sources; which I acknowledged at the presentation and also here!
Using visual content to capture the consumer’s attention. The attention, memory, emotion and mentalizing networks are hooked up to decision-making and motivational centers that control our actions.
How to Increase Revenue Or Decrease Expenses From Social MediaMarcus Ho
Social media is distrupting businesses and is empowering customers in ways previously unimaginable. In recent years, organizations have started to be present on social; creative ideas have emerged but only few companies have been able to approach social systemetically and measure their own results. During this session, Marcus Ho (author of the national bestseller Secrets to Facebook Marketing) will reveal The C³ System, the world's first measurable methodology for social media marketing to best engage consumers, build loyalty and create brand advocates.
Behind the Curtain: The Wizards of API
Ever wonder how the BrandBowl or Tweetsgiving are able to make sense of mass amounts of data and keep the public informed of real-time results in a fun format? The wizards behind the curtain share how they visualized data for their campaigns and discuss how your organization can do this too.
You can visit Edward Boches at: http://edwardboches.com/
http://www.spiral16.com This step-by-step presentation from Eric Melin and Robert Madison from web monitoring solution Spiral16 goes through the 6 Practical Steps To Creating and Measuring An Effective Social Media Program.
There is a lot of excitement surrounding social media. People are doing very creative things and tying them into business gains. It’s not an exact science, but it is important to tie your efforts into supporting your company’s objectives.
This presentation will help you think about how you can identify business goals, align those goals with a social media program, establish benchmarks, set realistic targets, and measure KPIs to determine success. After it's all said and done, you can look at results and find ways to improve.
Social Media Monitoring: Brands That Listen Make Better FriendsMatt Granfield
A brief history of how word of mouth marketing has changed, the environment we're in and how brands that listen to what people are saying in social media channels make much better friends than those that don't.
Social media influencer marketing a framework for success - michelle goodallMichelle Goodall
Influencer Marketing can be a minefield. Apply common sense, simple framework and an understanding of the categories of influencer to your marketing, communications and digital campaigns. This presentation covers the basics of social media influencer marketing, provides a successful planning framework and highlights examples of best practice approaches in B2C and B2B.
At the measurement matters (#TTMM) social media conference, AlterSpark discussed the three metrics for social media engagement: people, position, and power. People are the actors who are party to a campaign or issue. Power is defined as a measure of online influence, persuasiveness, or ability to change outcomes in a debate or campaign. Position is a measure of opinions or sentiment. Numerous social media measurement services seek to measure these two metrics in one way or another. This presentation describes what these metrics are, how they can be measured, why they're important, and how e-campaigners use them to aid strategic decision making and daily operations.
Paul Charles about the ins & outs of reputation management and crisis communication, emphasizing the importance of social media in B2B. About LinkedIn, Blogs, Twitter.
Unleash Social Media (and Measure Its Impact)Lauren Teague
In many companies, social media is siloed into an existing department structure rather than being allowed to act as a change agent for how teams think and operate. The fact is that social media is a tool that, when unleashed, can impact every business unit. In this presentation, Lauren Teague of Convince & Convert will share strategies for making your organization more social from top to bottom, empowering employees to act as brand advocates, and how to measure the impact of the resulting transformations. Presented by Lauren Teague (@LaurenTee) at AAF-ND in November 2015
The Greatest Question Since the Meaning of Life: What is the ROI of Social MediaLumension
Prior to the Web, companies controlled the engagement with their prospects and customers through information. With the advent of the Social Web and introduction of social media, we are no longer in control of the selling process or influencing the buyer. The people are in control. Today, companies must recognize the paradigm shift in the public relations and marketing landscape as Web 2.0 has fundamentally changed the way we connect, communicate and influence our customers, partners, press, analysts, and other industry influencers. In this presentation titled: The Greatest Question Since the Meaning of Life – What is ROI of Social Media?, C. Edward Brice, SVP of Worldwide Marketing for Lumension, will provide real world insight into the following:
• The evolving marketing and PR landscape
• Why marketing MUST use social media
• Lumension’s story
• Key learnings
• Dos and Don’ts
Influencer marketing is like teenage sex, everyone is saying they are doing it but no one really knows how. This presentation was first given at the European Spreadfast Summit 2016 and answers the big questions and myths about influencer marketing.
If you know your way around Facebook and have a good handle on Twitter, it may be time for your business or company to start advertising on social media. To get you started, here is the presentation from a seminar that Innovate Burlington recently did on social media advertising for businesses.
Maintaining public relations and therefore having a sound public relations strategy is important for any company be it an extremely small one or a large MNC with thousands of employees.
Here is a nine step process that will help you plan your public relations strategy perfectly and most productively.
Making Dollars and Cents of Social Media: Part 1Todd Van Hoosear
This two part webinar series is hosted by Progress Partner Marketing. Key topics:
1. Social media and the marketing world: What’s new, and why you should care?
2. The evolution of content marketing: The intersection of stories, search and social
3. Eyes vs wallets: The two major social marketing strategies
4. How to measure your awareness-building campaign
5. How to measure your lead generation campaign
6. What’s next: Where is this technology and marketing heading?
Behind the Curtain: The Wizards of API
Ever wonder how the BrandBowl or Tweetsgiving are able to make sense of mass amounts of data and keep the public informed of real-time results in a fun format? The wizards behind the curtain share how they visualized data for their campaigns and discuss how your organization can do this too.
You can visit Edward Boches at: http://edwardboches.com/
http://www.spiral16.com This step-by-step presentation from Eric Melin and Robert Madison from web monitoring solution Spiral16 goes through the 6 Practical Steps To Creating and Measuring An Effective Social Media Program.
There is a lot of excitement surrounding social media. People are doing very creative things and tying them into business gains. It’s not an exact science, but it is important to tie your efforts into supporting your company’s objectives.
This presentation will help you think about how you can identify business goals, align those goals with a social media program, establish benchmarks, set realistic targets, and measure KPIs to determine success. After it's all said and done, you can look at results and find ways to improve.
Social Media Monitoring: Brands That Listen Make Better FriendsMatt Granfield
A brief history of how word of mouth marketing has changed, the environment we're in and how brands that listen to what people are saying in social media channels make much better friends than those that don't.
Social media influencer marketing a framework for success - michelle goodallMichelle Goodall
Influencer Marketing can be a minefield. Apply common sense, simple framework and an understanding of the categories of influencer to your marketing, communications and digital campaigns. This presentation covers the basics of social media influencer marketing, provides a successful planning framework and highlights examples of best practice approaches in B2C and B2B.
At the measurement matters (#TTMM) social media conference, AlterSpark discussed the three metrics for social media engagement: people, position, and power. People are the actors who are party to a campaign or issue. Power is defined as a measure of online influence, persuasiveness, or ability to change outcomes in a debate or campaign. Position is a measure of opinions or sentiment. Numerous social media measurement services seek to measure these two metrics in one way or another. This presentation describes what these metrics are, how they can be measured, why they're important, and how e-campaigners use them to aid strategic decision making and daily operations.
Paul Charles about the ins & outs of reputation management and crisis communication, emphasizing the importance of social media in B2B. About LinkedIn, Blogs, Twitter.
Unleash Social Media (and Measure Its Impact)Lauren Teague
In many companies, social media is siloed into an existing department structure rather than being allowed to act as a change agent for how teams think and operate. The fact is that social media is a tool that, when unleashed, can impact every business unit. In this presentation, Lauren Teague of Convince & Convert will share strategies for making your organization more social from top to bottom, empowering employees to act as brand advocates, and how to measure the impact of the resulting transformations. Presented by Lauren Teague (@LaurenTee) at AAF-ND in November 2015
The Greatest Question Since the Meaning of Life: What is the ROI of Social MediaLumension
Prior to the Web, companies controlled the engagement with their prospects and customers through information. With the advent of the Social Web and introduction of social media, we are no longer in control of the selling process or influencing the buyer. The people are in control. Today, companies must recognize the paradigm shift in the public relations and marketing landscape as Web 2.0 has fundamentally changed the way we connect, communicate and influence our customers, partners, press, analysts, and other industry influencers. In this presentation titled: The Greatest Question Since the Meaning of Life – What is ROI of Social Media?, C. Edward Brice, SVP of Worldwide Marketing for Lumension, will provide real world insight into the following:
• The evolving marketing and PR landscape
• Why marketing MUST use social media
• Lumension’s story
• Key learnings
• Dos and Don’ts
Influencer marketing is like teenage sex, everyone is saying they are doing it but no one really knows how. This presentation was first given at the European Spreadfast Summit 2016 and answers the big questions and myths about influencer marketing.
If you know your way around Facebook and have a good handle on Twitter, it may be time for your business or company to start advertising on social media. To get you started, here is the presentation from a seminar that Innovate Burlington recently did on social media advertising for businesses.
Maintaining public relations and therefore having a sound public relations strategy is important for any company be it an extremely small one or a large MNC with thousands of employees.
Here is a nine step process that will help you plan your public relations strategy perfectly and most productively.
Making Dollars and Cents of Social Media: Part 1Todd Van Hoosear
This two part webinar series is hosted by Progress Partner Marketing. Key topics:
1. Social media and the marketing world: What’s new, and why you should care?
2. The evolution of content marketing: The intersection of stories, search and social
3. Eyes vs wallets: The two major social marketing strategies
4. How to measure your awareness-building campaign
5. How to measure your lead generation campaign
6. What’s next: Where is this technology and marketing heading?
Ready, Set, Launch! Using Social Media to Improve Product and Service LaunchesGleanster Research
According to respondents to the Q4 2013 Social Listening survey, 8 out of 10 marketers had used social media to promote and launch new products and services. But these efforts are largely limited to two main activities: brand promotion and social listening. With so much money, time, and effort leading up to a launch social media can and should be used for more strategic activities.
Wondering if your social media initiative is providing value to your organization? Browse through Salesforce Radian6's March 29, 2012 webinar presentation, featuring Dr. Natalie Petouhoff and learn how to take your social media metrics and turn them into valuable information for your business.
Strategic communication planning 1/9.
A series of presentations tutorial to learn how to plan for communication.
Download all the decks at
https://www.yawp.agency/private-access
https://www.linkedin.com/company/26586622/admin/
https://www.linkedin.com/in/massimilianolafranca/
Chris McLaren, Director, Strategy | Wunderman Minneapolis, February 2014.
McLaren presented insights into best practices in ROI tracking. To ascertain the relative effectiveness of social media versus other marketing channels, he advised mapping social metrics to marketing KPIs and assigning comparative values using “known” media costs specific to clients.
Measurement: Determining the ROI of digital media relations strategies - PRec...Lars Voedisch
Setting clear goals on what to measure & aligning measurement to those objectives
Identifying the key tools & metrics in measurement of traditional & new media
Taking a holistic, integrated approach to traditional & new media measurement
Social media ROI: Quantifying your digital PR efforts
Leveraging results to improve decision making for your media relations strategy
Zipipop Freud Listening in Social Business M-Brain seminarZipipop Freud
Social media monitoring is becoming increasingly important for business: from tracking the impact of marketing campaigns; to discovering crucial questions being asked in social media, so that you can create more effective content; to being responsive when relevant discussions rise up in all media channels. This presentation outlines some key processes you need to start putting in place to ensure your listening efforts are put to best effect.
Mapping Roles and Responsibilities for Social Media Risk ManagementNexgate
Social media has quickly proven to be a tremendous resource for marketing, human resources, support, and many other business functions. However, that same communications tool can also introduce a significant amount of risk to an organization – risk to corporate compliance, from security threats, employee error and abuse, and much more.
View the slides from Alan Webber, Principal at Asymmetric Insights, John Hair, Director, IT Advisory for KPMG, Chris Walker, Partner at Connect Marketing, and Devin Redmond, Co-Founder & CEO of Nexgate and their webcast on organizational roles and responsibilities in social risk management. Our expert panel shared their insights into how to define and manage enterprise social risk across your social media marketing teams.
You can watch a recording of the webcast here: http://nexgate.com/resources/webcast-roles-and-responsibilities-for-social-risk-management/
Ready, Set, Launch: Using Social Media to Improve Product & Service Launches Visible Technologies
Product and service launches are often the biggest marketing event of the year. Are yours as good as they can be? In this webinar, we take a look at social media trends and how marketers can move beyond listening, exploring how social media can be used as a powerful strategic asset in product launches. Watch this webcast to learn:
- Why social media is the perfect source of insights around pricing, messaging, targeting, etc.
- How social media can be used to inform and optimize the launch lifecycle
- About real-world case studies where social media greatly improved launches
To learn more, contact us: bit.ly/VisibleContact
Recent advancements in online social networking, social search and real-time search guarantee that the world of search and online marketing will change forever. This was not apparent when Facebook, Twitter, Google Buzz, YouTube, LinkedIn and other ‘social media' sites first emerged. But when search marketers realized they could influence organic search results by optimizing social media site content and pushing it into top positions of the search results they embraced it.
Preparing to Manage Social Media in a Crisis
Social media has changed crisis management exponentially. It has become the primary source for news as it breaks, to maintain a connection to the crisis, and to reach out to ask questions, comment, or get support. Consumers flock to find the ‘official’ page of the business within search, and their official channels on Social Media. This presentation from Matt Lynch explores best practice across Search Engine Optimisation and Social Media for the Crisis Management Leaders Summit, Perth 2015 #gocrisis #voriantraining
A/E/C Marketing: How to Market Green When Everyone Else Issubstance151
This seminar was presented to the Society of Professional Services Marketing (SMPS) Maryland on February 9, 2011.
Today’s business success requires that organizations demonstrate their environmental commitment and social purpose, engaging internal and external stakeholders in a meaningful and relevant way. So it is imperative for A/E/C firms to market their environmental and social initiatives – to help create differentiation and gain competitive advantage in the increasingly crowded “green” marketplace.
While in the past many A/E/C firms relied on the number of LEED-certified projects or LEED APs to get ahead, most firms today have LEED-certified projects in their portfolio and LEED APs on staff — A/E/C marketers need to move their message beyond LEED to remain competitive.
How to Make a Business Case for #Socialmedia Gain Social Media ROI with Crims...Dr. Natalie Petouhoff
Often times creating a business case for any initiative - whether it is a social media initiative or a traditional business endeavor can be difficult. This slide deck walks you through the steps to make a business case in 4 steps so you can get the funding you need when you present your idea to your senior leadership team.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Discover the innovative and creative projects that highlight my journey throu...
Media measurement workshop
1. Evaluating Communications Effectiveness:Social & Traditional Media Workshop Lars Voedisch Managing Media Consultant, APAC Dow Jones and Company lars.voedisch@dowjones.com @larsv Georg Ackermann Media Lab Team Leader Dow Jones and Company georg.ackermann@dowjones.com @derackermann
141. Global agency research heads and US-based AMEC members Cision, VMS, Dow Jones and Burrelles Luce
142. Developed measurement principles, presented and agreed at this year’s AMEC European Summit on Measurement in Barcelona, together with the Institute for Public Relations (IPR)