This deck provides detail on the forthcoming Media Innovation & Entrepreneurship textbook being beta tested in Fall 2017. Version 1.0 release in Spring 2018. To use in your classroom, see link at the end of the presentation to request review access.
Editors: Dr. Michelle Ferrier and Elizabeth Mays
The Rebus Community provided special project support.
Media Innovation and Entrepreneurship: Building an Environment for ChangeMichelle Ferrier
This 90-minute workshop at CUNY's Entrepreneurial Journalism Summit on July 15, 2016 provides two case studies on innovative curriculum options and engaged participants in brainstorming solutions to implementation of media entrepreneurship in higher education.
From Where I Sit: The Media Entrepreneurship EcosystemMichelle Ferrier
Dr. Michelle Ferrier reviews the media entrepreneurship ecosystem and what we can do to fill in the gaps for content and technology startups. Includes ideas for higher education institutions and nonprofit organizations.
Media entrepreneurship: building credibility onlineJanet Fulton
A research project that is examining how alternative media producers work and survive in the online space has found that a key element for success is building credibility, or trust, with an audience. In a similar way to traditional media, credibility with an audience is essential to online publishing ventures to making money and generate success. If an audience trusts the producer, they will return. The researcher has interviewed bloggers, online magazine producers, website developers and broadcasters to investigate four main questions: what skills are required to work in the online environment, what business models are used, what technologies are employed, and what is the degree of success.
This paper is reporting on how the respondents in the research project view credibility and how they build, or have built, that trust with the audience. Analysis of the data gathered via interviews and analysis of online sites has shown that there are three ways to build credibility with an audience: authenticity, engagement and interactivity with the audience, and transparency. The paper will discuss credibility and its relationship with these three themes, how these practitioners understand the need to balance the competing priorities of making money and producing credible content, and how they maintain this credibility by having an intimate understanding of their audience.
Grads are Back! FAMU School of Journalism & Graphic Communication ColloquiumMichelle Ferrier
Remarks by Dean Michelle Ferrier, Ph.D. on the challenges and new opportunities in media, journalism and innovation, October 4, 2018 Homecoming, Florida Agricultural & Mechanical University.
Media Innovation and Entrepreneurship: Building an Environment for ChangeMichelle Ferrier
This 90-minute workshop at CUNY's Entrepreneurial Journalism Summit on July 15, 2016 provides two case studies on innovative curriculum options and engaged participants in brainstorming solutions to implementation of media entrepreneurship in higher education.
From Where I Sit: The Media Entrepreneurship EcosystemMichelle Ferrier
Dr. Michelle Ferrier reviews the media entrepreneurship ecosystem and what we can do to fill in the gaps for content and technology startups. Includes ideas for higher education institutions and nonprofit organizations.
Media entrepreneurship: building credibility onlineJanet Fulton
A research project that is examining how alternative media producers work and survive in the online space has found that a key element for success is building credibility, or trust, with an audience. In a similar way to traditional media, credibility with an audience is essential to online publishing ventures to making money and generate success. If an audience trusts the producer, they will return. The researcher has interviewed bloggers, online magazine producers, website developers and broadcasters to investigate four main questions: what skills are required to work in the online environment, what business models are used, what technologies are employed, and what is the degree of success.
This paper is reporting on how the respondents in the research project view credibility and how they build, or have built, that trust with the audience. Analysis of the data gathered via interviews and analysis of online sites has shown that there are three ways to build credibility with an audience: authenticity, engagement and interactivity with the audience, and transparency. The paper will discuss credibility and its relationship with these three themes, how these practitioners understand the need to balance the competing priorities of making money and producing credible content, and how they maintain this credibility by having an intimate understanding of their audience.
Grads are Back! FAMU School of Journalism & Graphic Communication ColloquiumMichelle Ferrier
Remarks by Dean Michelle Ferrier, Ph.D. on the challenges and new opportunities in media, journalism and innovation, October 4, 2018 Homecoming, Florida Agricultural & Mechanical University.
Crowdsourced to Cause Marketing: The Evolution of a Brand CampaignGene Begin
Babson College has been the top school for entrepreneurship for over two decades. Despite this niche focus, its position in the market place has not been as finite. With a crowdsourcing microsite at its core, the College’s first institutional branding campaign in nearly 15 years integrated multiple channels to increase brand awareness, engagement, adoption and advocacy with multiple constituencies. Extending its entrepreneurial core into a content marketing hub focused on those with a passion for entrepreneurship allowed the college to rally a community around a cause to extend the brand’s reach far beyond campus. This presentation will follow the path from crowdsourcing to cause marketing and showcase how one college in particular, as well as other institutions along the way, use these methods to extend the brand.
Recruiting and Retaining Generation Z StudentsJim Black
Members of Generation Z are currently between eight and twenty-three years of age. They represent a large proportion of college and university students today and will for many years to come. So, have higher education institutions adapted to effectively attract Gen Z students to their campuses, foster optimal learning environments, and organize to support the academic, career, and life successes of these students? To do so, colleges and universities must first understand the Gen Z world context, their attributes and behaviors, along with their needs and expectations. This webinar will uncover the nature of Gen Z students and then, identify related strategies intended to create the transformational experiences required to best serve this population.
Salesforce Foundation HESUMMIT 2014 7Summits Social Strategies for Successf...7Summits
Engage in a discussion about how leading institutions are applying social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni.
7Summits - Marquette University: Insight Summit Series - Spotlight on Social ...7Summits
A recent McKinsey study confirms that business value is being unlocked through social technologies. Rob and James will highlight two enterprise-wide social solutions being used by SAP and Milwaukee School of Engineering,
Academically Social:The Social Business and Digital Revolution of Higher Edu...7Summits
The social phenomenon is impacting every facet of Higher Education. From the onslaught of new ways students are communicating, sharing, collaborating, and learning via social media to the innovative digital and social breakthroughs that stand to reinvent the way knowledge is transferred in a Higher Education setting, change is coming to this sector. And it will be disruptive. Learn first-hand what these big changes mean today and how to prepare for their effects tomorrow.
Join Jive Software, 7Summits, Penn Foster, and Milwaukee School of Engineering as they share best best practices and discuss how institutions can apply social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni for measurable business benefits.
During this presentation, you will learn:
- How social technologies can drive value throughout the student experience (prospects, students, alumni)
- How to engage and influence high school students and their parents
- Suggested strategies for implementing social technologies within your institution
- Lessons learned from two leading institutions, Milwaukee School of Engineering and Penn Foster
Analytics and Reporting: Measuring Success Along the JourneyGene Begin
Using a higher education decision journey framework, you'll learn about and work on establishing key metrics for success and a reporting structure for your multimedia efforts.
Social Media Marketing for Business Schools?Erin Wiles
Social Media marketing is becoming more important to business of all industries every day.
This presentation speaks specifically to Universities and Graduate Business Schools.
My goal is to convince my audience of the importance of Social Media marketing in attracting prospective graduate students and explain how it can be used to gain (or keep) a competitive advantage over other Universities.
Social Strategies for Successful Student EngagementSalesforce.org
Engage in a discussion about how leading institutions are applying social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni.
Initial Findings of CASE-Huron-mStoner Survey of Social Media in Advancement ...Michael Stoner
This is the slide deck that Cheryl Slover-Linett, consultant with Huron Consulting, and Michael Stoner used in a presentation covering initial findings from the 2013 CASE-Huron-mStoner Survey of Social Media in Advancement. Presentation given at the CASE Social Media and Community Conference on 17 April 2013 in Cambridge, MA.
PR & Social Media: Can You Have One Without the Other?Chatter Buzz
Chatter Buzz Media hosted an Orlando Digital Maketing Meetup event to discuss PR, Social Media, and how they critically work together in modern business.
IMK522: New Media Marketing - Personas, Goals, & StrategyRyan Mickley
This presentation explores the personas, business goals, and a new media marketing strategy for my case study company, Praxis, completed as part of the Internet Marketing Master of Science program at Full Sail University.
Crowdsourced to Cause Marketing: The Evolution of a Brand CampaignGene Begin
Babson College has been the top school for entrepreneurship for over two decades. Despite this niche focus, its position in the market place has not been as finite. With a crowdsourcing microsite at its core, the College’s first institutional branding campaign in nearly 15 years integrated multiple channels to increase brand awareness, engagement, adoption and advocacy with multiple constituencies. Extending its entrepreneurial core into a content marketing hub focused on those with a passion for entrepreneurship allowed the college to rally a community around a cause to extend the brand’s reach far beyond campus. This presentation will follow the path from crowdsourcing to cause marketing and showcase how one college in particular, as well as other institutions along the way, use these methods to extend the brand.
Recruiting and Retaining Generation Z StudentsJim Black
Members of Generation Z are currently between eight and twenty-three years of age. They represent a large proportion of college and university students today and will for many years to come. So, have higher education institutions adapted to effectively attract Gen Z students to their campuses, foster optimal learning environments, and organize to support the academic, career, and life successes of these students? To do so, colleges and universities must first understand the Gen Z world context, their attributes and behaviors, along with their needs and expectations. This webinar will uncover the nature of Gen Z students and then, identify related strategies intended to create the transformational experiences required to best serve this population.
Salesforce Foundation HESUMMIT 2014 7Summits Social Strategies for Successf...7Summits
Engage in a discussion about how leading institutions are applying social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni.
7Summits - Marquette University: Insight Summit Series - Spotlight on Social ...7Summits
A recent McKinsey study confirms that business value is being unlocked through social technologies. Rob and James will highlight two enterprise-wide social solutions being used by SAP and Milwaukee School of Engineering,
Academically Social:The Social Business and Digital Revolution of Higher Edu...7Summits
The social phenomenon is impacting every facet of Higher Education. From the onslaught of new ways students are communicating, sharing, collaborating, and learning via social media to the innovative digital and social breakthroughs that stand to reinvent the way knowledge is transferred in a Higher Education setting, change is coming to this sector. And it will be disruptive. Learn first-hand what these big changes mean today and how to prepare for their effects tomorrow.
Join Jive Software, 7Summits, Penn Foster, and Milwaukee School of Engineering as they share best best practices and discuss how institutions can apply social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni for measurable business benefits.
During this presentation, you will learn:
- How social technologies can drive value throughout the student experience (prospects, students, alumni)
- How to engage and influence high school students and their parents
- Suggested strategies for implementing social technologies within your institution
- Lessons learned from two leading institutions, Milwaukee School of Engineering and Penn Foster
Analytics and Reporting: Measuring Success Along the JourneyGene Begin
Using a higher education decision journey framework, you'll learn about and work on establishing key metrics for success and a reporting structure for your multimedia efforts.
Social Media Marketing for Business Schools?Erin Wiles
Social Media marketing is becoming more important to business of all industries every day.
This presentation speaks specifically to Universities and Graduate Business Schools.
My goal is to convince my audience of the importance of Social Media marketing in attracting prospective graduate students and explain how it can be used to gain (or keep) a competitive advantage over other Universities.
Social Strategies for Successful Student EngagementSalesforce.org
Engage in a discussion about how leading institutions are applying social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni.
Initial Findings of CASE-Huron-mStoner Survey of Social Media in Advancement ...Michael Stoner
This is the slide deck that Cheryl Slover-Linett, consultant with Huron Consulting, and Michael Stoner used in a presentation covering initial findings from the 2013 CASE-Huron-mStoner Survey of Social Media in Advancement. Presentation given at the CASE Social Media and Community Conference on 17 April 2013 in Cambridge, MA.
PR & Social Media: Can You Have One Without the Other?Chatter Buzz
Chatter Buzz Media hosted an Orlando Digital Maketing Meetup event to discuss PR, Social Media, and how they critically work together in modern business.
IMK522: New Media Marketing - Personas, Goals, & StrategyRyan Mickley
This presentation explores the personas, business goals, and a new media marketing strategy for my case study company, Praxis, completed as part of the Internet Marketing Master of Science program at Full Sail University.
Resume's are a snoozefest. I'm on a newfound hunt to find meaningful and challenging work, and thought a deck pitching me was a sufficient way to communicate my background, experience and types of opportunities that excite me. Because when we're excited by work, we are unstoppable entities of force.
Together: Startup Communities Can Change the WorldDonna Harris
In the last 5 years, the world has made great strides in recognizing, celebrating and encouraging entrepreneurship, but there are major questions left unanswered. Why, if we believe the data around the correlation between entrepreneurship and job creation, does so much that drives entrepreneurial success get left to chance? Why, when we all say we want our startup ecosystems to be “better”, do we still focus our definition of better on access to capital when, even in a developed economy like the United States, less than 0.02% of all companies ever take venture capital funding? Why, with the power of today’s technology, have we not made more progress in solving our world’s challenges -- how we educate our children, provide healthcare, access efficient sources of energy and deliver so many other government services? And why, in today’s hyper-global and hyper-connected economy, does geography still matter so much as to why some startups succeed and some startups fail? This presentation dissects these challenges and presents a new vision for a truly hyper-local and hyper-global worldwide startup ecosystem.
Journalists have a lot to learn from other disciplines about tracking what works. We're not used to gauging our success in ways more sophisticated than ratings or circulation numbers, and we're behind the measurement curve. But these days, it's hard to value what you can't measure. And as newsrooms grapple with how to make room in tight budgets for audience engagement, it's natural that they'd also wonder what the return on that investment might be.
Highlights from the fashion PR paper, From Style to Strategy: An Exploratory Investigation of Public Relations Practice in the Fashion Industry.
Key findings from in-depth interviews with fashion public relations practitioners suggest that fashion public relations is a dynamic, fast-paced profession. Fashion public relations agencies engage in strategic communication and perform a variety of tasks, from media pitching to organizing fashion shows, based on individual client needs. Practitioners spend the majority of their time working with media, either pitching story ideas to editors, or working to fulfill editor requests. Most participants consider themselves feminists and acknowledge that while fashion can be fun and empowering for many women, it can often be hard to work in an industry that places so much emphasis on beauty and celebrities.
Scaling Social Entrepreneurship MIT Sloan Lectures 2014Robert H. Hacker
This PPT is the class notes from a four day class at MIT Sloan School of Management that I taught on how to scale a social entrepreneurship venture (SEV). The class defines social entrepreneurship and then explores two models for how to scale an SEV. The two cases and the final evaluation of One Laptop per Child, where I served as CFO for 3.5 years are not included here.
PR Bootcamp: How to Build Media Relationships and Maximize CoverageJacki Halas
This presentation teaches you the following: How to build strong media/blogger relationships, how to prepare for and nail the interview, how to maximize that great coverage and how to measure and show PR results.
Entrepreneurship.Bootstrapping Startup. Lifestyle of an Entrepreneur. Roleplay & Activity-based learning about communication in a startup, learning, growth, success, failures, team building, leadership etc.
Diversity Institute_23-June_2023_Community Solutions to Online Hate_Ferrier, ...Michelle Ferrier
Panel conversation "Community Solutions to Online Hate" at Toronto Metropolitan University, Diversity Institute, Event: Online Hate, Media Misrepresentation and Systemic Racism Conference 23 June 2023
2020 OpenEd Media Innovation & Entrepreneurship-Ferrier & MaysMichelle Ferrier
November 12, 2020 2020 Open Ed Conference on creating the OER of the Media Innovation & Entrepreneurship Book: https://press.rebus.community/media-innovation-and-entrepreneurship/
Election Misinformation and Online Threat TacticsMichelle Ferrier
Dr. Michelle Ferrier presented on online threats against journalists and the misinformation economy at the First Draft Misinformation Workshop at Florida Agricultural & Mechanical University on March 5, 2020.
Mis/Disinformation and Election 2020: Verification and Monitoring Tools for J...Michelle Ferrier
This presentation was given as introduction to the First Draft Election 2020 workshop on verification and digital monitoring. It includes a mini-primer on "fake news" and how to spot it.
Defense Against The Digital Dark Arts: Navigating Online Spaces as a Journali...Michelle Ferrier
Orientation and overview of free speech, freedom of expression and free press issues in the United States and the tactics to navigate online spaces as a journalist and communicator.
Mapping Information Ecosystems to Serve Local News NeedsMichelle Ferrier
Workshop at People-Powered Publishing Conference in Chicago, November 15, 2018 with Fiona Morgan, Branchhead Consulting. Toolkit of asset mapping and digital ethnography for community invention.
IAMCR: Women Journalists and Online Harassment: Impact and ConsequencesMichelle Ferrier
Presentation of in-depth interviews with women journalists in print, online and broadcast media organizations regarding their experiences with online harassment, particularly on social media.
Higher Education Classifications and Journalism CurriculaMichelle Ferrier
This presentation educated our international scholars and practitioners about higher education structures here in the U.S. and at Ohio University during the Study of the U.S. Institute on Journalism and Media at Ohio University, July 2015.
Mobile media module part 6 - app development rev-mfMichelle Ferrier
The Mobile Media Module is designed as a two-week, broad-based study on the mobile landscape that can be applied in many courses.
The program was implemented at Ohio University’s Scripps College of Communication to support our Scripps Innovation Challenge and to build knowledge of the mobile landscape across our communication curricula.
For implementation, we brought in an expert in mobile development to teach in four existing classes over two weeks in Spring 2013. Faculty teaching those classes became the students and built their capacity to teach the material in subsequent semesters.
By “hacking the curriculum” using the “module method,” we were able to reach more than 500 students in one semester with new material.
For more information, contact Dr. Michelle Ferrier, associate dean for innovation, Scripps College of Communication, ferrierm@ohio.edu.
Mobile media module part 5 - m commerce & monetization-revmfMichelle Ferrier
The Mobile Media Module is designed as a two-week, broad-based study on the mobile landscape that can be applied in many courses.
The program was implemented at Ohio University’s Scripps College of Communication to support our Scripps Innovation Challenge and to build knowledge of the mobile landscape across our communication curricula.
For implementation, we brought in an expert in mobile development to teach in four existing classes over two weeks in Spring 2013. Faculty teaching those classes became the students and built their capacity to teach the material in subsequent semesters.
By “hacking the curriculum” using the “module method,” we were able to reach more than 500 students in one semester with new material.
For more information, contact Dr. Michelle Ferrier, associate dean for innovation, Scripps College of Communication, ferrierm@ohio.edu.
Mobile media module part 3 - social & mobile rev-mfMichelle Ferrier
The Mobile Media Module is designed as a two-week, broad-based study on the mobile landscape that can be applied in many courses.
The program was implemented at Ohio University’s Scripps College of Communication to support our Scripps Innovation Challenge and to build knowledge of the mobile landscape across our communication curricula.
For implementation, we brought in an expert in mobile development to teach in four existing classes over two weeks in Spring 2013. Faculty teaching those classes became the students and built their capacity to teach the material in subsequent semesters.
By “hacking the curriculum” using the “module method,” we were able to reach more than 500 students in one semester with new material.
For more information, contact Dr. Michelle Ferrier, associate dean for innovation, Scripps College of Communication, ferrierm@ohio.edu.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
5. Chapter 1:
The Entrepreneurial
Mindset
Mike Green is a New York Times Leadership
Academy Fellow and award-winning journalist with
20 years of experience. He is co-founder of
ScaleUp Partners, a national consultancy
specializing in economic inclusion and
competitiveness strategies, plans, and policy.
• Learn how the evolution of the
U.S. economy has impacted
the journalism industry.
• Understand what is meant by
the “innovation economy” and
how media are affected by it.
• Differentiate between
“intrapreneurs” and
“entrepreneurs” and discover
which you might be.
• Grasp the entrepreneurial
ecosystem and why journalists
need to understand it.
• Learn about some of the
personal attributes–such as
resilience–that are essential to
innovation.
6. Chapter 2:
Ideation
Michelle Ferrier is an associate professor
in the E.W. Scripps School of Journalism at
Ohio University. She is the founder of Troll-
Busters.com, an online pest control service
for women journalists. She conducts
research and workshops around media
innovation and entrepreneurship.
• Define innovation and
entrepreneurship and how it has
generated innovations in new,
digital-only media entities,
distribution, content, engagement,
and other technologies.
• Define ideation.
• Examine creative processes for
exploring possibilities.
• Learn about human-centered design
(HCD) and its use in problem
solving, ideation, and design.
• Acquire techniques for ideating
within HCD.
• Understand intellectual property and
whether your idea can be protected.
• Encourage students to look outside
their own domain for ideas.
7. Chapter 3:
Customer Discovery
Ingrid Sturgis is an associate professor in the
Cathy Hughes School of Communications at
Howard University. She was founding managing
editor for magazine startups BET Weekend and
Savoy. She has worked online as a senior
programming manager for AOL’s Black Voices, and
as editor-in-chief for Essence.com.
• Understand the new media
ecosystem and how disruption
and convergence has reshaped
the media marketplace.
• Conduct effective audience
research to define your customer
and understand the differences
among segments of the audience.
• Develop a systematic approach to
identify and understand the needs
of your customer.
• Identify and refine a target
audience for a media product.
• Develop skills to discover market
demographics and build your
customer’s psychographic profile.
8. Chapter 4:
Business Models for
Content & Technology
Ventures
Geoffrey Graybeal is an assistant professor at Texas
Tech University. He is a media management scholar
and entrepreneur who uses economic and
management theory to explore issues of media
sustainability. Graybeal teaches courses on media
entrepreneurship, media management, media
economics, and innovation.
• Analyze the media
environment to identify
opportunities for media
entrepreneurship; and,
• propose innovative solutions
that capitalize on those
opportunities.
• Be able to identify and explain
a business model.
• Be able to identify and explain
a revenue model.
• Identify types of business
models for content and
technology plays.
• Be able to identify and explain
a business plan.
9. Chapter 5:
Nonprofit Model
Development
Jake Batsell is an associate professor at
Southern Methodist University’s Division of
Journalism, where he teaches digital journalism
and media entrepreneurship. He is the author of
“Engaged Journalism: Connecting with Digitally
Empowered News Audiences” (Columbia
University Press, 2015).
• Understand how nonprofit
news organizations are
different and similar to for-
profit news enterprises.
• Through the lens of a case
study on The Texas Tribune,
familiarize yourself with some
common ways nonprofit news
venues generate and diversify
their revenue streams.
• Learn which of these
strategies have led to success
and sustainability for other
nonprofit news organizations in
the United States and abroad.
10. Chapter 6:
Freelancing
Elizabeth Mays’ clients include the Canadian
nonprofit the Rebus Foundation, software company
Pressbooks and others. She is also an adjunct
professor at the Walter Cronkite School of
Journalism and Mass Communication who has
taught audience acquisition, business and future of
journalism, and other classes.
• Understand what it means to be a
solopreneur-style consultant and how
this is different from other models of
entrepreneurship.
• Know steps you will typically need to
take to set up your own business.
• Discover how to create value and
exchange it for income.
• Learn how to market, price and sell
your services.
• Understand the downsides and risks
to earning your income as a
freelancer and learn ways to mitigate
these, including bootstrapping a side
hustle as a route to eventual full-time
entrepreneurship.
• Get a sense of the day-to-day
freelance lifestyle in firsthand
perspectives from freelancers in the
media and communications industry.
11. Chapter 7:
Pitching Ideas
Mark Poepsel, Ph.D., is an assistant professor at
Southern Illinois University in Edwardsville in the
Department of Mass Comm. He teaches media
entrepreneurship and other courses. He has been
a fellow at the Scripps Howard Entrepreneurial
Journalism Institute, and he was a Scripps Visiting
Professor in Social Media.
• Learn how to take ideas for
media startups and turn
them into professional
pitches following a
suggested template;
• Learn the components of a
good media pitch
presentation; and,
• Use tools and materials for
ideation and pitch
development.
12. Chapter 8:
Startup Funding
CJ Cornell is a serial entrepreneur, investor, advisor,
mentor, author, speaker, and educator. He is the
author of the best-selling book: The Age of
Metapreneurship—A Journey into the Future of
Entrepreneurship[1] and the upcoming book: The
Startup Brain Trust—A Guidebook for Startups,
Entrepreneurs, and the Experts that Help them
Become Great.
• Learn the different funding
types (choices) available for
startup ventures.
• Determine which of the funding
types are most appropriate for a
particular kind of startup.
• Learn about the sources of the
funding—the funding
organizations and individuals—
and about their expectations.
• Learn what your company must
do—preparation and
activities—to attract and secure
funding.
• Get an overview of many of the
critical issues, terms and
metrics you’ll have to know
when pursuing outside funding
for your startup.
13. Chapter 9:
Marketing Your
Venture to Audiences
Jessica Pucci is a professor of practice at the Cronkite
School, specializing in data analytics and audience
engagement. She leads social media and analytics for
Cronkite News, the news division of Arizona PBS, and
also teaches a course in analytics and engagement.
Elizabeth Mays’ clients include the Canadian nonprofit
the Rebus Foundation, software company Pressbooks
and others. She is also an adjunct professor at the
Walter Cronkite School of Journalism and Mass
Communication who has taught audience acquisition,
business and future of journalism, and other classes.
• Understand what content marketing is
and why it’s particularly important to
new digital ventures (or your personal
brand if you’re a solopreneur).
• Identify types of content that might be
used for marketing your venture (email
marketing, blogging, video, podcasting,
events, social media, etc.).
• Utilize basic social and website
analytics to make marketing decisions,
measure success and pivot.
• Differentiate between reach and
engagement strategies, and why you
might pursue one over the other.
• Develop conversion-focused objectives,
strategies and tactics marketing your
venture.
• Strategically optimize your content to be
discoverable in search engines.
14. Chapter 10:
Entrepreneurship
Abroad
Betty Tsakarestou, Ph.D., is head of the advertising
and public relations lab at Panteion University, in
Athens, Greece. She is an exchange scholar of Study
of U.S. Institutes (SUSI) on Journalism and Media at
Ohio University (2015), branding officer and European
co-liaison of the International Communication Division
of AEJMC, and a Startup Weekend on Entrepreneurial
Journalism organizer.
• Gain a wider global perspective of
entrepreneurship outside the U.S.A.
with a focus in Europe.
• Learn about the key structural and
cultural drivers that help or create
barriers into building successful
startup cities-based ecosystems
around the world and with a focus on
the European tech-startup scene.
• Learn the key players and
stakeholders shaping and scaling up
startup ecosystems across Europe.
• Explore what it takes to build an
entrepreneurial mindset in regions with
weak enterprising culture.
• Learn current challenges and
dilemmas that face different regions
and cities in the world as they choose
between inventing their own
approaches to entrepreneurship or to
try emulate the Silicon Valley model.
15. SIDEBARS INCLUDE (beta)
• Taking Risks & Building
Resilience
• Intrapreneurship
• Attracting Investors
• Crowdfunding
• Contest Funding
• Friends, Family & Fools
Funding
• The Perfect Pitch
• The Value of Failure
• Silicon Valley
• Freelance Life
17. CC BY LICENSE MEANS
• Free to students
• Open license (remix, revise, add to it)
• Open formats / modalities (Web, ebook,
printable)
• Your bookstore copy shop can print it
• You can translate it
• And more…
18. Want to see more of
the beta version
available Fall 2017?
Sign up at:
http://bit.ly/jentrepreneurshipOTbet
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