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Pc/2013/019
 Introduction
 Concept of media in conflict prevention and peace
building
 Peace building process
 Function of Media in conflict prevention and peace
building
 Practically media can prevent conflict and build
peace
 Challenges of media in conflict prevention and
peace building
 Conclusion
 The field of conflict prevention and peace-building has done
little to lay out our specific products within different
frameworks. Usually, discussions of using the media aim for
some general goal to 'promote peace.' Peace itself is not
really a product. It is an idea, but does not necessarily
suggest automatically some new specific behavior that the
public should adopt. The first step in assessing the wisdom
of using the media for conflict prevention and peace-building
in a region is to determine the specific goals of local conflict
prevention and peace-building experts that can be 'packaged'
as tangible and realistic products to sell. Violence polarizes
people (pitting some groups against other groups of people).
Peace-building seeks to build a bridge between groups of
people -de-polarizing people's attitudes and behaviors
toward each other.
What is media
‘’ Several mediums or channels used in an
organized fashion to communicate information to
groups of people as a service to the public.’’
- Howard
2002-
Peace building
‘’ Peace building attempt to encourage development
of structural conditions, attitudes, band modes of political
behavior that may permit
Peaceful, stable and ultimately prosperous social and
economic development.’’
 Immediacy
Specific actions and events
 Drama
Violence, crisis or conflict ,Extremist behaviors
Outrageous acts
 Simplicity
Clear cut opinions, images, major personalities, two-
sided conflicts
 Ethnocentrism
Our beliefs, myths and symbols Our suffering
Hitler used the media to create entire worldview of
hatred for Jews, homosexuals, other minority
groups.
 Provide security
 Establish the socio economic foundation of long
term peace
 Establish political frame work of long term peace
 Generate reconciliation, a healing of the wounds
of war and justice
 Change unjust structure
 Transform the way of living
 Heal their relationship
 Crete a space for mutual trust respect and
interdependence
 Media as information provider and interpreter
The media interpret events beyond, our physical realm
and help us make sense of them. ( ex: Otpor movement in 1998)
 Media as watchdog
Third party watchdog provide feedback to public and
local problems. Media can bring hidden stories out in to the public.
 Media as a policymaker
Media has influence on policymakers,particulrly as they
think about how to prevent and respond to violent conflict (ex:
CNN has taken over policymaking at least in humanitarian disaster
situation.)
 Media as a diplomat
Media may help to create bridges among enemies and
build confidence needed to open negotiation
 Media as a peace promotor
Media events can be used at the beginning of negoitiation
to build confidence,facilitate negotitaions or break diplomatic
deadblocks to create a climate conducive to negotiation.
 Media as a bridge builder
Promote positive relationship between groups
Showing the other in similar light to self (ex: Iraqi news
media that emphasize how both Shia and Sunni suffer from
violence help build a bridge of common empathy
 Radio for peace building Africa (RFPA) is
programme founded in 2003 by the international
non profit organization search for common
ground (Burundi,Central African Republic, Kenya)
Example : organized 90 work shops
 Bosmia, Burundhi,Israel/Plaestine and Rwanda
there are documented positive accomplishment of
initiate project of post conflict recovery through
the role of the media
 Link between media freedom and human
rights
 Fragile democracies
 Politics
 Poverty
 Ethnic differences
The media’s role in contributing to cognitive,
attitudinal and behavioral change on a large scale is
unique. Conflict prevention and peace building
professionals cause the media in harmony with their
other programs – if they know when, why, and how
to use the media for the most strategic impact in
lessoning the polarization between groups. On the
other hand, media professionals still have much to
learn about why and when their work can contribute
to preventing violent conflict and building peace
between groups. The media a interest in the
dynamics of conflict.
Media in conflict prevention and peace building

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Media in conflict prevention and peace building

  • 2.  Introduction  Concept of media in conflict prevention and peace building  Peace building process  Function of Media in conflict prevention and peace building  Practically media can prevent conflict and build peace  Challenges of media in conflict prevention and peace building  Conclusion
  • 3.  The field of conflict prevention and peace-building has done little to lay out our specific products within different frameworks. Usually, discussions of using the media aim for some general goal to 'promote peace.' Peace itself is not really a product. It is an idea, but does not necessarily suggest automatically some new specific behavior that the public should adopt. The first step in assessing the wisdom of using the media for conflict prevention and peace-building in a region is to determine the specific goals of local conflict prevention and peace-building experts that can be 'packaged' as tangible and realistic products to sell. Violence polarizes people (pitting some groups against other groups of people). Peace-building seeks to build a bridge between groups of people -de-polarizing people's attitudes and behaviors toward each other.
  • 4. What is media ‘’ Several mediums or channels used in an organized fashion to communicate information to groups of people as a service to the public.’’ - Howard 2002- Peace building ‘’ Peace building attempt to encourage development of structural conditions, attitudes, band modes of political behavior that may permit Peaceful, stable and ultimately prosperous social and economic development.’’
  • 5.  Immediacy Specific actions and events  Drama Violence, crisis or conflict ,Extremist behaviors Outrageous acts  Simplicity Clear cut opinions, images, major personalities, two- sided conflicts  Ethnocentrism Our beliefs, myths and symbols Our suffering Hitler used the media to create entire worldview of hatred for Jews, homosexuals, other minority groups.
  • 6.
  • 7.  Provide security  Establish the socio economic foundation of long term peace  Establish political frame work of long term peace  Generate reconciliation, a healing of the wounds of war and justice  Change unjust structure  Transform the way of living  Heal their relationship  Crete a space for mutual trust respect and interdependence
  • 8.
  • 9.
  • 10.  Media as information provider and interpreter The media interpret events beyond, our physical realm and help us make sense of them. ( ex: Otpor movement in 1998)  Media as watchdog Third party watchdog provide feedback to public and local problems. Media can bring hidden stories out in to the public.  Media as a policymaker Media has influence on policymakers,particulrly as they think about how to prevent and respond to violent conflict (ex: CNN has taken over policymaking at least in humanitarian disaster situation.)  Media as a diplomat Media may help to create bridges among enemies and build confidence needed to open negotiation
  • 11.  Media as a peace promotor Media events can be used at the beginning of negoitiation to build confidence,facilitate negotitaions or break diplomatic deadblocks to create a climate conducive to negotiation.  Media as a bridge builder Promote positive relationship between groups Showing the other in similar light to self (ex: Iraqi news media that emphasize how both Shia and Sunni suffer from violence help build a bridge of common empathy
  • 12.  Radio for peace building Africa (RFPA) is programme founded in 2003 by the international non profit organization search for common ground (Burundi,Central African Republic, Kenya) Example : organized 90 work shops  Bosmia, Burundhi,Israel/Plaestine and Rwanda there are documented positive accomplishment of initiate project of post conflict recovery through the role of the media
  • 13.  Link between media freedom and human rights  Fragile democracies  Politics  Poverty  Ethnic differences
  • 14. The media’s role in contributing to cognitive, attitudinal and behavioral change on a large scale is unique. Conflict prevention and peace building professionals cause the media in harmony with their other programs – if they know when, why, and how to use the media for the most strategic impact in lessoning the polarization between groups. On the other hand, media professionals still have much to learn about why and when their work can contribute to preventing violent conflict and building peace between groups. The media a interest in the dynamics of conflict.