That the media is malignant for criticizing the aristocracy & supporting the revolutionary therefore it must be structured (Marcuse 1969, 1978)

1. IRL 4075A: MECHANISMS
OF INTERNATIONAL COMMUNICATION
The Role of International Media in Conflict:
Hate Media and The Role of Media in Constructing
a Culture of Peace: Peace Media/Peace Journalism

2. Topics/Subtopics
Introduction
Concept of media in conflict prevention and peace building
Peace building process
Function of Media in conflict prevention and peace building
Practically media can prevent conflict and build peace
Challenges of media in conflict prevention and peace building
Conclusion

3. The concept of Media in
Conflict Prevention and Peacebuilding
What is Media?
Several mediums or channels used in an organized fashion to
communicate information to groups of people as a service to the
public.’’
- Howard 2002
Peace building ‘’
Peace building attempt to encourage development of structural conditions,
attitudes, band modes of political behavior that may permit Peaceful,
stable and ultimately prosperous social and economic development.’’

4. The concept of Media in
Conflict Prevention and Peacebuilding
The field of conflict prevention and peace-building has done
little to lay out our specific products within different
frameworks.
Usually, discussions of using the media aim for some general
goal to 'promote peace.’
Peace itself is not really a product.
It is an idea, but does not necessarily suggest automatically
some new specific behavior that the public should adopt.

5. The concept of Media in
Conflict Prevention and Peacebuilding cont.
The first step in assessing the wisdom of using the media for conflict
prevention and peace-building in a region is to determine the specific
goals of local conflict prevention and peace-building experts that can
be 'packaged' as tangible and realistic products to sell.
Violence polarizes people (pitting some groups against other groups
of people).
Peace-building seeks to build a bridge between groups of people -de-
polarizing people's attitudes and behaviors toward each other.

7. THANK YOU