The document discusses the target audience and design choices for a magazine. It describes choosing a minimal color scheme of white and black tones to appear mature without being childish. Humor and sarcasm are used for the language/tone as the audience appreciates personality. Social media is utilized to connect the audience to the magazine's content and expand its reach. The front cover features a close-up of a model in red to symbolize power and status based on historical meanings of the color, with enlarged pupils to draw readers in, and a loud masthead font to showcase the magazine's content.

1. TARGET AUDIENCE REVIEW

2. COLOUR SCHEME
My magazine idea was to be gender neutral, therefore
the colour scheme was very important as I wanted a
more mature aspect to the audience as well so I
couldn’t have it looking childish and really pink or
anything. To resolve this, I made my magazine quite
minimal in colours, using tones of white and black, and
just had the model in colour for the front page.
I have went for a more basic colour scheme mainly
having black or white colours, with splashes of actual
colour here and there. I didn’t really need bold in your
face colours on the pages as my audience are
interested in that kind of thing, they would pick up and
read the magazine with out the fluff and pretty colours.
The use of this colour scheme let me have quite a free
range through out the magazine. However I did come
across the problem of having no colour on my double
page spread, as any I tried to add pulled focus from the
black and white look.

3. LANGUAGE/TONE
Since my audience are a more mature, I can
use effective types of language like humour
and sarcasm.
This means they can appreciate personality in
text, although a lot of it will still be more
informative than purely entertainment.
I feel like I don’t need a lot of alterations,
puns, and catchy phrases to draw the reader
in. This is also why I don’t feel I need the text
to jump out so much, with colour and sizing,
as my audience will be reading the magazine
on their own without it needing to be in their
face.

4. SOCIAL MEDIA
Since social media is used by everyone in this day
and age, it is very common amongst magazine
companies to share their words and productions all
over the web.
The social media aspect makes the audience feel
connected to the magazine and the subjects featured.
They can message the artists questions, watch videos,
and write reviews of things.
It also expands the magazines image as it can spread
all across the world and get more well known. Putting
the magazine on a website as well can make it more
accessible to some people.

5. FRONT COVER
The front page is the most important way to attract the
audience and get them to pick it up off the shelf. I chose
a close up of my model to really dominate the page,
with direct lighting to show off her face. I picked red for
her to wear as I did some research into colours and
history; In ancient societies, red often served as a
symbol of status, power, and virility--the masculine traits
considered sexy by women. Throughout history, kings,
cardinals and judges were often red-robed. Way back in
the middle ages, the symbol of the Christian church was
a red cross. In ancient Rome, leaders were called
coccinati – ‘wearing red.’ Even today, the 'power tie' is
red. Red Baron is a sexy macho brand; someone super
sexy is ‘red hot;’ a red Corvette is practically a sex toy.

6. FRONT COVER
I also edited her pupils bigger in photoshop as I read
an article that people are more drawn in when the pupils
are dilated.
The masthead was chosen to
show the audience the genre
of the magazine, its black and
white to show a bit of elegance,
but the font is quite loud to
show there is a lot going on inside.