The combination of the main product (a short film) and ancillary texts (a poster and film review) are effectively linked in three ways: 1) The poster and film use the same font for the title to clearly link the two products. 2) The poster features one of the main characters from the film to immediately show the audience they are related. 3) Still images and a quote from the film are used in the review to remind readers of the film and effectively link all the products together.