The document discusses how the filmmakers addressed their target horror movie audience through their use of genre conventions like a dark, eerie location, a scary main character, and tense music. It also notes how sticking to conventions seen in successful horror films like "The Grudge" helps attract a broad audience and ensure greater financial success. Additionally, the film includes a teenage main character to draw in that demographic and make the audience feel they can relate, even with a horror character.

1. How did you attract/address
your audience?

2. Genre Conventions
• Our whole production shows conventions of typical horror movies because
this is what attracts a usual horror audience so it was key that we stuck to
these.
• Some examples of these conventions are:
• The use of a dark eerie location
• A character with an obvious scary appearance
• Music that builds tension and suspence

3. Conventions continued…
• We chose to stick to horror conventions such as those seen in other movies
such as ‘The Grudge’.
• This is because these types of movies attract mass audiences and often carry
great success. This is die to the fact that they can attract a broad target
audience which can vary immensely.
• This contributes to the success of a movie because if it has a larger audience
base, then they are a lot more likely to gain more sales.

4. Character
• The use of a teenage character is often seen in movies that attract a teenage
audience.
• This is because the audience can feel more that they can relate to the
character, although this is difficult to achieve with a horror character.
• However, we chose to use a teenage character anyway as it still entices the
audience more.