The document discusses how the media product conforms to conventions of the horror genre. It targeted 15+ year olds and focused on a 19-year-old protagonist to make it relatable. It presented the trailer on YouTube and other materials on blogger. The genre is horror, so it took inspiration from films like "Orphan" and focused on the protagonist's emotions. To conform to horror conventions, it used close-ups of the scared protagonist and mid-long shots of the mysterious antagonist. These conventions were successful as the trailer leaves viewers questioning parts and wanting to see more.