The document discusses ways to attract and address a horror movie audience. It suggests using conventions from popular horror genres and TV shows to create demand. Relatable storylines that audiences can empathize with are also effective. Stereotypical characters are commercially successful because they are widely recognizable. Social networking can help build a fan base through word-of-mouth. The film addresses audiences through dramatic camera angles, editing, sound design, and mise-en-scene to build suspense and engage emotions. Specific shots are described that highlight a killer, victim's fear, and a sense of normality before danger strikes.

1. How did we attract/address your
audience?
Jack Simmons

2. Attracting our audience

3. Creating a demand
• To attract our audience we found that the easiest thing to do is use the
conventions of something that has already created a demand. In our case
we know that horror genre sells, so the best action to take was to
follow the conventions of the horror genre. Demand has also been
heightened by the rising number of popular horror/supernatural TV
dramas such as The Ghost Whisperer, especially within the teenage
generation.
• Another way that we created a demand was to use a storyline that
everyone could relate to. By using a generalised storyline its more likely
that the audience will be able to empathise with the characters involved,
it also makes the storyline more believable which will expand the TA to
people who don’t like far fetched action movies.

4. Horror stereotypes
• Stereotyped Characters make big money. This is
because its a generalised view recognised by most
people. For example, when thinking of a victim within a
horror movie most people assume they will be female,
young and alone (making the vulnerable).
• As proved by box office results movies such as the Saw
franchise and The Final Destination Franchise have sold
in their millions and they are some of the most
stereotypical horror films available with maximum blood
and gore throughout the narrative.

5. Social networking
As I have said in another one of my posts, social
networking is key to attracting your audience. By
using things such as Facebook adverts, Pages &
Groups you can quickly, cheaply and easily start to
grown a fan base. Everyone in industry has started to
realise that things spread far quicker by word of
mouth when people have a genuine interest so viral
marketing seems to be the way forward.

6. addressing our audience

7. How did we address them?
We addressed our audience through use of Camera
shots/angles, mise en scene, editing and sound. We
found that by using dramatic camera angles and fast
editing we we able to create suspense whilst giving
the very unsetteling feeling of an ordinary home by
the use of mise en scene. Music was also used to
heighten the audiences emotions and allowing them
to become more involved with the movie; this is the
most powerful mode of address.

8. Here are a few examples...
Here is a close up low angle shot of the killers feet.
By addressing the audience in this way they get the
impression that the antagonist is really big. Big also
has connotations of strength and domination. By
using the costume it also reaffirms the audiences
already strong stereotypical view.

9. Terror...
This high angle medium close up clearly shows the
emotions of the victim. She is quite obviously scared
for her life. This is a good shot to use as it a direct
mode of address. Almost looking at the camera its as
if shes crying out for help yet the audience can do
nothing to help.

10. Normality...
In this shot the mise en scene is powerful; with all the
books it shows how ‘normal’ she must be, books also
have connotations of intelligence. Furthermore the
calm ‘Aftermath’ scenes between the action
sequences are made lighter so that the darkening of
the shot is seen as well as taken literally; as in a dark
act is taking place.