The document discusses the target audience for a media product, a dance music magazine. The target age range was 17-25 years old, and the psychographics were radicals and aspirers who see themselves as individuals. The Jicnar social scale of the target audience was D to E, including semi-skilled and unemployed young people. Bright colors, sans serif fonts, and images of young models and artists were used to attract this audience. Feedback from the target audience on Facebook was positive, correctly identifying the genre as dance/pop music.