The document provides information about an upcoming UnConference event called "Radical Planet" taking place June 7-8th in Toronto, which brings together professionals from various backgrounds to have participant-led discussions on topics related to talent attraction and recruitment through a social media lens, with no formal presentations, powerpoint slides, or name badges in order to encourage open conversation among attendees. The event details include a list of discussion track topics and track leaders who will help facilitate conversations but not formally present.
This document provides an overview of the author, Ross Andrew Simons, to promote himself for a job at CA Technologies. It summarizes his background and experience in digital marketing, highlights some of his past roles and accomplishments, discusses his skills and work ethic, includes positive feedback from previous managers and colleagues, and provides some personal details about his interests outside of work. The overall purpose is to demonstrate why CA Technologies should hire him based on his qualifications and track record of success.
Jasmyn Walker is exploring their personal brand as they near graduation from Full Sail University in 2024. Their goal is to become an artist and repertoire (A&R) professional by 2027. They aim to take a personal approach to helping artists succeed by blurring professional and personal lines. In the short term, they want to build a community of 20 people to support their practice. In the long term, they seek happiness in their work through positive outlook and self-assessment.
A Tension Seeker: Brand Strategy PortfolioMary Ergul
Brand strategist Mary Ergul shows how she contextualizes business problems through a human lens by finding juicy tensions to inspire creatives and makers. This portfolio has cases from IQ Agency and Miami Ad School.
The candidate worked in development and marketing roles at Planned Parenthood Mid-Hudson Valley from 2012-2013, where they increased revenue by 55% through grant writing and digital campaigns. They also have experience in user experience design, creating interfaces for major companies from 2014-2015. The candidate has a background in human services, working as an employment counselor from 2010-2012 to help at-risk youth through education and employment programs.
Rafael Gregor Valencia is a senior art director based in Dubai seeking new collaborative opportunities. He has 9 years of experience in visual communication across publishing, marketing, and advertising. His skills include illustration, design, content creation, and managing social media platforms. He is proficient in programs like Photoshop and InDesign. Currently he works at Leo Burnett as a senior art director managing integrated marketing campaigns for PMI in the GCC and MENA regions. Previously he co-founded an art collective called Brownmonkeys where he continues to create workshops and content.
Reuben Rail - enjoy a visual tour of my experience and work with clients in the areas of innovation, brand identity, marketing strategy, and business model design.
The document provides information about an upcoming UnConference event called "Radical Planet" taking place June 7-8th in Toronto, which brings together professionals from various backgrounds to have participant-led discussions on topics related to talent attraction and recruitment through a social media lens, with no formal presentations, powerpoint slides, or name badges in order to encourage open conversation among attendees. The event details include a list of discussion track topics and track leaders who will help facilitate conversations but not formally present.
This document provides an overview of the author, Ross Andrew Simons, to promote himself for a job at CA Technologies. It summarizes his background and experience in digital marketing, highlights some of his past roles and accomplishments, discusses his skills and work ethic, includes positive feedback from previous managers and colleagues, and provides some personal details about his interests outside of work. The overall purpose is to demonstrate why CA Technologies should hire him based on his qualifications and track record of success.
Jasmyn Walker is exploring their personal brand as they near graduation from Full Sail University in 2024. Their goal is to become an artist and repertoire (A&R) professional by 2027. They aim to take a personal approach to helping artists succeed by blurring professional and personal lines. In the short term, they want to build a community of 20 people to support their practice. In the long term, they seek happiness in their work through positive outlook and self-assessment.
A Tension Seeker: Brand Strategy PortfolioMary Ergul
Brand strategist Mary Ergul shows how she contextualizes business problems through a human lens by finding juicy tensions to inspire creatives and makers. This portfolio has cases from IQ Agency and Miami Ad School.
The candidate worked in development and marketing roles at Planned Parenthood Mid-Hudson Valley from 2012-2013, where they increased revenue by 55% through grant writing and digital campaigns. They also have experience in user experience design, creating interfaces for major companies from 2014-2015. The candidate has a background in human services, working as an employment counselor from 2010-2012 to help at-risk youth through education and employment programs.
Rafael Gregor Valencia is a senior art director based in Dubai seeking new collaborative opportunities. He has 9 years of experience in visual communication across publishing, marketing, and advertising. His skills include illustration, design, content creation, and managing social media platforms. He is proficient in programs like Photoshop and InDesign. Currently he works at Leo Burnett as a senior art director managing integrated marketing campaigns for PMI in the GCC and MENA regions. Previously he co-founded an art collective called Brownmonkeys where he continues to create workshops and content.
Reuben Rail - enjoy a visual tour of my experience and work with clients in the areas of innovation, brand identity, marketing strategy, and business model design.
Lili Plotkin provides her contact information and describes herself as hungry to learn and a born researcher. She enjoys interacting with and learning from brilliant people. She has experience in advertising and public relations at RIT and has held positions at Roberts Communications and Partners + Napier where she conducted research, wrote briefs and strategies, and assisted on projects.
Social media marketing requires engagement through multiple channels like tweets, check-ins, likes and shares. It is important to be visible online and take risks by showing personality. The goal is to create an interactive sea of shared knowledge that brings people together. Building successful social media campaigns requires using the right mix of channels to reach and engage consumers. The key is to develop relationships and participate in online conversations.
LA Teen Social Media Fellowship Kickoff, October 2015Lisa Colton
The document summarizes a Teen Social Media Fellowship kickoff event hosted by See3, a digital agency that helps non-profits. The fellowship aims to teach teens social media strategies and skills while engaging more teens in Jewish community opportunities. At the kickoff, teens introduced themselves and learned about personal branding, storytelling techniques, interviewing skills, and the fellowship structure which includes workshops, assignments, projects and coaching. Teens were given their first assignment to introduce themselves via a blog post, interview someone with a strong personal brand, and follow local Jewish teen programs.
Elizabeth Quintanilla, Marketing Gunslinger, gave this presentation: "Social Media Marketing what business owners should know .." to business owners considering social media as part of their Marketing Mix.
Presentation includes a discusion of social media monitoring tools, 101 ways to measure Social Media Return on Investment (ROI), the ABC's of Social Media, and more!
The document provides an overview of an individual named Cristina Otoya. It includes biographical information, education and work experience. Some key details include:
- She received a Bachelor's degree in Communications from Brigham Young University with an emphasis in Advertising and minor in Spanish Literature.
- Her work experience includes positions in account planning, research, translation and social media for advertising clients and BYU Television International.
- She has interests in photography, film, design, blogging and translation.
- Her computer skills include programs like Photoshop, Illustrator, Lightroom, SPSS, Microsoft Office and others.
- Examples of her work in advertising include developing strategies and concepts
JR Jake Rose is a media student at Sunderland College. He has skills in teamwork and communication. He has experience marketing for the BHF where he created posters and a website. His education includes GCSEs in various subjects including a B in Media. He was the leader on a college film project where he directed the shoot. He wants to study media further to stay updated in technology and help make a difference in the world.
Hello!
My name is Abry Deshong. This is my portfolio. It features my work experience in communications, events planning, grassroots marketing strategy and writing. I am so pleased that you are having a look at my work. Thank you for your interest. Please reach out if you are interested in working together at abry.deshong@gmail.com.
Sincerely,
Abry Deshong
This document outlines the brand plan for Once upon a time in Stockholm, a digital agency. It discusses positioning the brand as a leading agency in its segment by end of 2013. The brand promise is to use digital communities to build social, emotional, and interactive brand experiences in an entertaining, relevant, measurable, and sustainable way. The short-term mission is to establish a devoted follower base, while the long-term vision is to become a leading global digital agency brand in Europe and Asia known for authenticity, passion, innovation and quality.
The document provides an overview of account and media planning roles at an advertising agency. It discusses:
- The main tasks of account planning including discovering opportunities, preparing creatives, staying involved in development, and assessing effectiveness.
- How account and media planners work together from understanding the brand, consumer, culture and competition to defining the brand truth and opportunity.
- The types of work account planners produce such as creative briefs, research, presentations and case studies to bring consumer insights to creatives.
- The skills required for the roles including strong communication, leadership, curiosity and tolerance for absurdity.
This document summarizes the work experience and skills of an individual with a background in human resources, social media, and marketing. It outlines various roles they have held in social media analysis, youth outreach, public relations, and event management. It also lists skills like public speaking, networking, social media marketing, and creativity. Personal interests include teaching, karaoke, and working on social projects.
This is a portfolio of mine to showcase my artworks and my design skills, the artworks mainly are from year 2009 to 2015. And I am a fresh grads student from Kuala Lumpur Malaysia. Hopefully through this web, I'm able to find my employer.
This document discusses partnerships in international communications. It begins by noting that while the world is getting smaller, communicating across borders is getting more difficult. Good international communications must cross borders seamlessly while understanding local cultures and engaging diverse audiences. It then outlines principles for managing international programs, including having a consistent overarching strategy adapted for local issues, using the best talent wherever located, prioritizing impact over costs, and continually measuring results. The document emphasizes that partnership is key, exploring examples from Apple and Google that demonstrate shared passion and interests, mutual recognition and respect, and trust and equality as factors in successful partnerships. It concludes that the goal is to provide smart communication solutions as valued partners.
The document describes the personal and professional journey of an individual named Raaja Jaffrey. As a child, they enjoyed fairy tales and certain foods and drinks. Over time, they gained first-hand experience in various industries including FMCG, banking, and entertainment. They realized their role is not just selling products but finding new opportunities. They have 10+ years of experience in brand building, media, and entertainment. They are hungry to create impactful brands and see potential in the untapped Indian culture industry. They have an innovative idea called "Cinema before Cinema" and are looking for opportunities in advertising, entertainment, and media.
What would i be if i were a PowerPoint presentation?Shalu Wasu
Shalu spent his early childhood in Chandigarh, India and then moved to Delhi at age 7. He became an entrepreneur at age 9 by starting a library in his garage. He studied at Sri Venkateswara College and the Indian Institute of Management, Ahmedabad. Shalu had a successful career in marketing and business development at NIIT and Polaroid in India and Southeast Asia. In 2009, he co-founded the online company Tickled Media in Singapore before selling his stake in 2010 to join Ogilvy. Currently, Shalu runs Circus Social and teaches part-time while residing in Singapore with his family.
This serves as a general introduction to me, David R Frick. Whether it is before a presentation or workshop; to an interested new client, or to a professional networker; this provides a glimpse into my professional history and accomplishments.
It's purpose is to begin conversation, so please feel free to engage with me.
An insider's view of creative agency - principles, agency roles, big ideas, brainstorming, beliefs.
Part of Saatchi Circle - online advertising academy - http://in.thecamp.me/camp/Saatchi-Circle/4Z2SvK0B/campcollections
* ad agency self-promos are used in the presentation
Design Thinking for Startups - Are You Design Driven?Amir Khella
This document discusses design thinking and how startups can integrate it into their process. It defines design thinking as combining creative and analytical thinking to solve problems. It recommends that startups (1) involve everyone in design thinking, not just designers, (2) deeply understand the problem to be solved, (3) create prototypes and get feedback to refine the solution, and (4) hire "T-shaped" individuals with skills across disciplines and encourage cross-training. The document emphasizes that design thinking is about understanding people and that anyone can be a good design thinker.
Kathy Kyle is an experienced communications professional with 13 years of experience. She previously served as the Communications Director for a government consultancy. Her strengths include change and crisis communications, integrated marketing, branding, employee engagement, digital communications, public relations, and strategic planning. She holds two degrees and enjoys philanthropy, yoga, sailing, running, social media, design and art.
Stream Research is a qualitative research agency that has conducted over 500 focus groups, 180 depths, and 40 workshops across 25 countries since 2006. They take a partnership approach to research that empowers respondents. Their international network, Nexus, allows them to deliver a personal touch to projects globally similar to receiving a handwritten postcard. The team is led by Nick Head and Raf Manna, who together have moderated over 1000 groups internationally and coordinated over 300 cross-country projects.
Adani Group Requests For Additional Land For Its Dharavi Redevelopment Projec...Adani case
It will bring about growth and development not only in Maharashtra but also in our country as a whole, which will experience prosperity. The project will also give the Adani Group an opportunity to rise above the controversies that have been ongoing since the Adani CBI Investigation.
Lili Plotkin provides her contact information and describes herself as hungry to learn and a born researcher. She enjoys interacting with and learning from brilliant people. She has experience in advertising and public relations at RIT and has held positions at Roberts Communications and Partners + Napier where she conducted research, wrote briefs and strategies, and assisted on projects.
Social media marketing requires engagement through multiple channels like tweets, check-ins, likes and shares. It is important to be visible online and take risks by showing personality. The goal is to create an interactive sea of shared knowledge that brings people together. Building successful social media campaigns requires using the right mix of channels to reach and engage consumers. The key is to develop relationships and participate in online conversations.
LA Teen Social Media Fellowship Kickoff, October 2015Lisa Colton
The document summarizes a Teen Social Media Fellowship kickoff event hosted by See3, a digital agency that helps non-profits. The fellowship aims to teach teens social media strategies and skills while engaging more teens in Jewish community opportunities. At the kickoff, teens introduced themselves and learned about personal branding, storytelling techniques, interviewing skills, and the fellowship structure which includes workshops, assignments, projects and coaching. Teens were given their first assignment to introduce themselves via a blog post, interview someone with a strong personal brand, and follow local Jewish teen programs.
Elizabeth Quintanilla, Marketing Gunslinger, gave this presentation: "Social Media Marketing what business owners should know .." to business owners considering social media as part of their Marketing Mix.
Presentation includes a discusion of social media monitoring tools, 101 ways to measure Social Media Return on Investment (ROI), the ABC's of Social Media, and more!
The document provides an overview of an individual named Cristina Otoya. It includes biographical information, education and work experience. Some key details include:
- She received a Bachelor's degree in Communications from Brigham Young University with an emphasis in Advertising and minor in Spanish Literature.
- Her work experience includes positions in account planning, research, translation and social media for advertising clients and BYU Television International.
- She has interests in photography, film, design, blogging and translation.
- Her computer skills include programs like Photoshop, Illustrator, Lightroom, SPSS, Microsoft Office and others.
- Examples of her work in advertising include developing strategies and concepts
JR Jake Rose is a media student at Sunderland College. He has skills in teamwork and communication. He has experience marketing for the BHF where he created posters and a website. His education includes GCSEs in various subjects including a B in Media. He was the leader on a college film project where he directed the shoot. He wants to study media further to stay updated in technology and help make a difference in the world.
Hello!
My name is Abry Deshong. This is my portfolio. It features my work experience in communications, events planning, grassroots marketing strategy and writing. I am so pleased that you are having a look at my work. Thank you for your interest. Please reach out if you are interested in working together at abry.deshong@gmail.com.
Sincerely,
Abry Deshong
This document outlines the brand plan for Once upon a time in Stockholm, a digital agency. It discusses positioning the brand as a leading agency in its segment by end of 2013. The brand promise is to use digital communities to build social, emotional, and interactive brand experiences in an entertaining, relevant, measurable, and sustainable way. The short-term mission is to establish a devoted follower base, while the long-term vision is to become a leading global digital agency brand in Europe and Asia known for authenticity, passion, innovation and quality.
The document provides an overview of account and media planning roles at an advertising agency. It discusses:
- The main tasks of account planning including discovering opportunities, preparing creatives, staying involved in development, and assessing effectiveness.
- How account and media planners work together from understanding the brand, consumer, culture and competition to defining the brand truth and opportunity.
- The types of work account planners produce such as creative briefs, research, presentations and case studies to bring consumer insights to creatives.
- The skills required for the roles including strong communication, leadership, curiosity and tolerance for absurdity.
This document summarizes the work experience and skills of an individual with a background in human resources, social media, and marketing. It outlines various roles they have held in social media analysis, youth outreach, public relations, and event management. It also lists skills like public speaking, networking, social media marketing, and creativity. Personal interests include teaching, karaoke, and working on social projects.
This is a portfolio of mine to showcase my artworks and my design skills, the artworks mainly are from year 2009 to 2015. And I am a fresh grads student from Kuala Lumpur Malaysia. Hopefully through this web, I'm able to find my employer.
This document discusses partnerships in international communications. It begins by noting that while the world is getting smaller, communicating across borders is getting more difficult. Good international communications must cross borders seamlessly while understanding local cultures and engaging diverse audiences. It then outlines principles for managing international programs, including having a consistent overarching strategy adapted for local issues, using the best talent wherever located, prioritizing impact over costs, and continually measuring results. The document emphasizes that partnership is key, exploring examples from Apple and Google that demonstrate shared passion and interests, mutual recognition and respect, and trust and equality as factors in successful partnerships. It concludes that the goal is to provide smart communication solutions as valued partners.
The document describes the personal and professional journey of an individual named Raaja Jaffrey. As a child, they enjoyed fairy tales and certain foods and drinks. Over time, they gained first-hand experience in various industries including FMCG, banking, and entertainment. They realized their role is not just selling products but finding new opportunities. They have 10+ years of experience in brand building, media, and entertainment. They are hungry to create impactful brands and see potential in the untapped Indian culture industry. They have an innovative idea called "Cinema before Cinema" and are looking for opportunities in advertising, entertainment, and media.
What would i be if i were a PowerPoint presentation?Shalu Wasu
Shalu spent his early childhood in Chandigarh, India and then moved to Delhi at age 7. He became an entrepreneur at age 9 by starting a library in his garage. He studied at Sri Venkateswara College and the Indian Institute of Management, Ahmedabad. Shalu had a successful career in marketing and business development at NIIT and Polaroid in India and Southeast Asia. In 2009, he co-founded the online company Tickled Media in Singapore before selling his stake in 2010 to join Ogilvy. Currently, Shalu runs Circus Social and teaches part-time while residing in Singapore with his family.
This serves as a general introduction to me, David R Frick. Whether it is before a presentation or workshop; to an interested new client, or to a professional networker; this provides a glimpse into my professional history and accomplishments.
It's purpose is to begin conversation, so please feel free to engage with me.
An insider's view of creative agency - principles, agency roles, big ideas, brainstorming, beliefs.
Part of Saatchi Circle - online advertising academy - http://in.thecamp.me/camp/Saatchi-Circle/4Z2SvK0B/campcollections
* ad agency self-promos are used in the presentation
Design Thinking for Startups - Are You Design Driven?Amir Khella
This document discusses design thinking and how startups can integrate it into their process. It defines design thinking as combining creative and analytical thinking to solve problems. It recommends that startups (1) involve everyone in design thinking, not just designers, (2) deeply understand the problem to be solved, (3) create prototypes and get feedback to refine the solution, and (4) hire "T-shaped" individuals with skills across disciplines and encourage cross-training. The document emphasizes that design thinking is about understanding people and that anyone can be a good design thinker.
Kathy Kyle is an experienced communications professional with 13 years of experience. She previously served as the Communications Director for a government consultancy. Her strengths include change and crisis communications, integrated marketing, branding, employee engagement, digital communications, public relations, and strategic planning. She holds two degrees and enjoys philanthropy, yoga, sailing, running, social media, design and art.
Stream Research is a qualitative research agency that has conducted over 500 focus groups, 180 depths, and 40 workshops across 25 countries since 2006. They take a partnership approach to research that empowers respondents. Their international network, Nexus, allows them to deliver a personal touch to projects globally similar to receiving a handwritten postcard. The team is led by Nick Head and Raf Manna, who together have moderated over 1000 groups internationally and coordinated over 300 cross-country projects.
Similar to Lindsey Cummings - your new strategist (20)
Adani Group Requests For Additional Land For Its Dharavi Redevelopment Projec...Adani case
It will bring about growth and development not only in Maharashtra but also in our country as a whole, which will experience prosperity. The project will also give the Adani Group an opportunity to rise above the controversies that have been ongoing since the Adani CBI Investigation.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Unlock the full potential of the MECE (Mutually Exclusive, Collectively Exhaustive) Principle with this comprehensive PowerPoint deck. Designed to enhance your analytical skills and strategic decision-making, this presentation guides you through the fundamental concepts, advanced techniques, and practical applications of the MECE framework, ensuring you can apply it effectively in various business contexts.
The MECE Principle, developed by Barbara Minto, an ex-consultant at McKinsey, is a foundational tool for structured thinking. Minto is also renowned for the Minto Pyramid Principle, which emphasizes the importance of logical structuring in writing and presenting ideas. This presentation includes a clear explanation of the MECE principle and its significance. It offers a detailed exploration of MECE concepts and categories, highlighting how to create mutually exclusive and collectively exhaustive segments. You will learn to combine MECE with other powerful business frameworks like SWOT, Porter's Five Forces, and BCG Matrix. Discover sophisticated methods for applying MECE in complex scenarios and enhancing your problem-solving abilities. The deck also provides a step-by-step guide to performing thorough and structured MECE analyses, ensuring no aspect is overlooked. Insider tips are included to help you avoid common mistakes and optimize your MECE applications.
The presentation features illustrative examples from various industries to show MECE in action, providing practical insights and inspiration. It includes engaging group activities designed for the practice of the MECE principle, fostering collaborative learning and application. Key takeaways and success factors for mastering the MECE principle and applying it in your professional work are also covered.
The MECE Principle presentation is meticulously designed to provide you with all the tools and knowledge you need to master the MECE principle. Whether you're a business analyst, manager, or strategist, this presentation will empower you to deliver insightful and actionable analysis, drive better decision-making, and achieve outstanding results.
LEARNING OBJECTIVES:
1. Understand the MECE Principle
2. Improve Analytical Skills
3. Apply MECE Framework
4. Enhance Decision-Making
5. Optimize Resource Allocation
6. Facilitate Strategic Planning
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Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions. 𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢2024 GROUNDBREAKING CEREMONY OF SK LEAVEO PLANT
➢2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢2024 CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
➢ Daewon Pharm Year End Party
➢ Giant Lantern Festival in Ha Noi with Gamuda Land
➢ Light Festival 2019 in HCMC with Phu My Hung Corp
(etc)
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
L'indice de performance des ports à conteneurs de l'année 2023SPATPortToamasina
Une évaluation comparable de la performance basée sur le temps d'escale des navires
L'objectif de l'ICPP est d'identifier les domaines d'amélioration qui peuvent en fin de compte bénéficier à toutes les parties concernées, des compagnies maritimes aux gouvernements nationaux en passant par les consommateurs. Il est conçu pour servir de point de référence aux principaux acteurs de l'économie mondiale, notamment les autorités et les opérateurs portuaires, les gouvernements nationaux, les organisations supranationales, les agences de développement, les divers intérêts maritimes et d'autres acteurs publics et privés du commerce, de la logistique et des services de la chaîne d'approvisionnement.
Le développement de l'ICPP repose sur le temps total passé par les porte-conteneurs dans les ports, de la manière expliquée dans les sections suivantes du rapport, et comme dans les itérations précédentes de l'ICPP. Cette quatrième itération utilise des données pour l'année civile complète 2023. Elle poursuit le changement introduit l'année dernière en n'incluant que les ports qui ont eu un minimum de 24 escales valides au cours de la période de 12 mois de l'étude. Le nombre de ports inclus dans l'ICPP 2023 est de 405.
Comme dans les éditions précédentes de l'ICPP, la production du classement fait appel à deux approches méthodologiques différentes : une approche administrative, ou technique, une méthodologie pragmatique reflétant les connaissances et le jugement des experts ; et une approche statistique, utilisant l'analyse factorielle (AF), ou plus précisément la factorisation matricielle. L'utilisation de ces deux approches vise à garantir que le classement des performances des ports à conteneurs reflète le plus fidèlement possible les performances réelles des ports, tout en étant statistiquement robuste.
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
Easy Earnings Through Refer and Earn Apps Without KYC.pptxFx Lotus
Learn how to make extra money with refer and earn apps that don’t require KYC. Find out the advantages, top apps, and strategies to boost your earnings quickly and easily.
The Enigmatic Gemini: Unveiling the Dual Personalitiesmy Pandit
Explore the fascinating world of the Gemini Zodiac Sign, where duality reigns supreme. Discover the personality traits, important dates, and horoscope insights that define the ever-curious and communicative Gemini.
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1. L INDSEY C UMMINGS
Trend hunter, music obsessed and pop culture tragic.
Your new Digital Strategist.
Blog: adlandupstart.tumblr.com Twitter: @_lincu_ Email: Lindsey.t.cummings@gmail.com Skype: Lindsey.c Phone: +61 415 887751
2. Hi, I’m Lindsey.
I’m a Digital Strategist from Sydney, Australia looking for a
new challenge in a lively city. I have both an Australian and
Irish passport and I’m willing to travel wherever they might
take me.
Trekking to Machu Picchu on my first
solo travel adventure - a trip that
The objective of this resume is to find a new opportunity
made me realise if I can travel solo
through South America with limited
that matches my skills, rather than seek out a specific
Spanish, I can do anything
job. I have an advertising background, an industry which
I love but am not married to, so as long as your role is
strategic and seeks creative recommendations, I would
love to hear more.
Always a
dreamer/
Where it all started. My
schemer
childhood home - the “city
within a national park”
In the following pages included some examples of my
recent work, as well as work I admire, trends forecasted for
2011, and what my passion project would be if I had a
million dollars.
Shockingly, I like to look for inspiration from outside the
ad world. Some who have taught me a lot are Wayne
Coyne, enigmatic front man from The Flaming Lips and If you see anything that interests you or if you have any
Robbie Deans, the Australian Rugby coach.
questions, please contact me.
3. My Skillset My Qualifications
Planning: Experience:
• A talent for recognising true insights in all aspects of communications
including the market, brand, consumer and engagement insights 2007-2011: LOUD Advertising, Sydney
• An approach which looks for the real problem and considers • Digital Strategist
solutions outside of communications to solve it if necessary • Jnr Strategist
• A belief in collaborative approaches, which are lateral over literal • Account Manager
Digital: 2007: Advertising Federation of Australia (AFA)
• The ability to design and develop comprehensive strategies, including • Graduate trainee - selected in a program which takes
across social media channels Australia’s best advertising graduates and assigns them
• Extensive experience in writing detailed content management to various agencies to undergo a 9 month trainee
guidelines and editorial/conversational calendars program
• A confidence in using analytics programs and interpreting the data
for trends, opportunities or potential problems 2006: George Patterson Y&R, Sydney
• Basic HTML coding • Account Co-ordinator
• A great understanding of Facebook, Twitter, YouTube, Foursquare
and how each platform can be optimised to achieve client goals 2005-2007: JB Hifi - Music
• Thorough, up to date knowledge of emerging technologies and • Music advisor and sales consultant
trends as well as an understanding of how these can be utilised to
2004: NEXT Media - Rolling Stone Magazine
benefit clients
• Thought leadership for all things digital to drive innovation both for • Intern working across all aspects of the magazine
including writing, photo shoots, interviews, ad sales,
the client and throughout the agency
subscriptions and admin tasks
• Proactivity that puts the agency on the front foot with clients
General: Education:
• An Account Management background which gives me a great
appreciation for the various pressures facing her colleagues • 2004 - 2007: University of Technology, Sydney – Bachelor of
• A self confessed data nerd who could happily sift through trawls of Business (Marketing, Leisure Management and Public
statistics all day and loves nothing more than a good case study or Relations)
infographic
• Always looking for new inspiration in the most unexpected of places Industry Related
• An understanding of multicultural communications and the • 2008:
AFA AdSchool – Advertising Principles
importance of respecting cultures and tailoring messages • 2009:
AFA AdSchool – Strategic Planning Principles
• Unfortunately design is not one of my skills, so please forgive the • 2010:
AFA AdSchool – Digital Strategy
not-so-seamless design of this CV • 2010: Google - Introduction to HTML & CSS
4. Some brands I’ve worked on:
Role: Account Manager & Strategist
Info: Created integrated campaigns and new products for the financial services
industry, focusing on superannuation, investment and insurance.
Channels: | BRANDING | DESIGN | DIGITAL | DIRECT | INTERNAL COMMS |
CHANNEL PLANNING |
Role: Strategist
Info: Part of strategy team for various government projects including: NSW Transport,
Sydney Olympic Park, NSW Health, Australia Day Council and the Public Transport
Ticketing Corporation.
Channels: | BRANDING | DESIGN | DIGITAL | SOCIAL MEDIA | ALTERNATE
CHANNELS | INTERNAL COMMS | MULTICULTURAL | CHANNEL PLANNING |
Role: Strategist
Info: Currently developing digital strategy for full online offering which includes
website, mobile & social networking plan.
Channels: | BRANDING | DESIGN | DIGITAL | DIRECT | SOCIAL MEDIA |
CHANNEL PLANNING |
Role: Account Manager & Senior Strategist
Info: Created digital strategy for animal health products. Launched online social
community for ‘pet passionates’ and developed trade campaign for pet stores and vets.
Channels: | BRANDING | DESIGN | DIGITAL | DIRECT | SOCIAL MEDIA | ALTERNATE
CHANNELS |
Role: Digital Strategist
Info: Conducted donor research for re-brand and key message positioning.
Developed in depth social media strategy for mass acquisition campaign and
ongoing branding.
Channels: | BRANDING | DESIGN | DIGITAL | DIRECT | SOCIAL MEDIA |
ALTERNATE CHANNELS | INTERNAL COMMS | SOCIETAL | MULTICULTURAL |
CHANNEL PLANNING |
5. Some brands I’ve worked on:
Role: Account Coordinator
Info: Launched Telstra’s ‘Next’ Network across all channels in Australia’s largest national
advertising campaign. Launched the HipTop phone in a youth focussed campaign.
Channels: | BRANDING | DESIGN | DIGITAL | DIRECT |
Role: Account Manager & Strategist
Info: Australia’s largest television network, FOXTEL approached LOUD for DM
strategy and creative, on-air creative and a new product launch. Developed creative
strategy across multiple products.
Channels: | BRANDING | DESIGN | DIGITAL | DIRECT | INTERNAL COMMS |
Role: Strategist
Info: Complete rebrand of all communications to take the brand from standard trade
advertising to a unique look and feel with strong cut through that has seen them
challenge John Deer for the number one brand.
Channels: | BRANDING | DIGITAL | DIRECT | INTERNAL COMMS
Role: Senior Strategist
Info: Rebrand of all assets including store design, communications and branding to
broaden the customer base from targeting multicultural only to mass appeal.
Channels: | BRANDING | DESIGN | DIGITAL | MULTICULTURAL | INTERNAL
COMMS
Role: Strategist
Info: Australia’s 2nd largest mobile provider approached us for a multicultural
marketing strategy. Conducted in-depth research, developed products and call rates,
then executed creative to 5 cultures.
Channels: | BRANDING | DIGITAL | ALTERNATE CHANNELS | MULTICULTURAL |
7. Cerebral Palsy Alliance
The challenge:
A.2$)12$(%!%&'()%5$)%)*$%'05$%).%5$)%'/%+-,% After 76 years as The Spastic Centre, awareness was still at just 1.5% (or
pretty much nothing) and there was very little understanding of what
0'-%+:0.((%)*$%0..28%B*$-%!%0$2$2;$08 Cerebral Palsy consisted of. With a number of “mega charities” going
from strength to strength and threatening to poach our donor base, a
!"#$% &'()% *+,% +-% ./$0+)1.-% (.% 23% 4$5(% ,.-")% 6.07% #$03% 6$448% 9')% )*+)"(% (.2$)*1-5% )*+)% 3.'% &'()% *+#$% ).% bold move was needed.
5.% )*0.'5*% 6*$-% 3.'"#$% 5.)% :$0$;0+4% /+4(38% <(% 3.'0% ;.-$(% 50.6=% 3.'0% 2'(:4$(% (.2$)12$(% ,.-")% 7$$/%
'/% 61)*% )*$2=% (.% ./$0+)1.-(% :+-% *$4/8% <-,% 4.)(% .>% )*$0+/3% +>)$06+0,(% ).% *$4/% )*$% 2'(:4$(%
()0$):*% .')888% 6*1:*% !% ,.-")% 417$?888% ;')% !% ,.-")% *+#$% 2':*% .>% +% :*.1:$8% !)"(% &'()% >0'()0+)1-5% ;$:+'($% The brand realities:
+>)$0%$+:*%./$0+)1.-%!"2%;+:7%).%(@'+0$%.-$8%<%>$6%2.-)*(%+5.%!%:.'4,%6+47888%+-,%-.6%!%*+#$%).%4$+0-%).%,.%1)%
+44% .#$0% +5+1-8% A.2$)12$(% !% &'()% *+#$% 2$4),.6-(888% !% 5$)% 0$+443% $2.)1.-+4888% :+'($% !% &'()% 6+-)% A negative stigma was attached to The Spastic Centre’s name, which
).% ;$% +;4$% ).% ,+-:$% +-,% ,.% )*$% )*1-5(% -.02+4% )$$-+5$% 5104(% ,.888% ;')% !"2% ()':7=% +-,% !% :+-")% ,.% +-3% was deterring donors – it wasn’t a glamorous cause. We recommended a
.>% )*.($% )*1-5(8B*$-% !% &'()% )03% ).% /'44% 23($4>% ).5$)*$0% +-,% )*1-7=% 1)"(% >.0% )*$% ;$()8% major rebrand and a name change to the Cerebral Palsy Alliance.
!% 2$+-=% )*$% ./$0+)1.-% 1(-")% &'()% ).% *$4/% 2$% 6+47% +5+1-888% 1)"(% ).% *$4/% 2$% 6+47% )$-% )12$(%
;$))$0% )*+-% !% :.'4,% ;$>.0$888% +-,% !"2% 4':73%>.0%)*+)8%!"#$%&'()%5.)%).%7$$/%)*1-71-5% Secondly, we had to make people understand what Cerebral Palsy is
.>% )*$% /.(1)1#$(% )*+)% +0$% 5.1-5% ).% *+//$-%1-%)*$%>')'0$8%C$"0$%5$))1-5%)*$0$8% without just using the shocking statistics which were associated with the
% % % % % D% <-,1$=% EF% 3$+0(% .4,=% 41#1-5% 61)*% :$0$;0+4% /+4(38 condition to bombard audiences.
Thirdly, being a charity their marketing budget was minimal and we had
to make every dollar count. Therefore a donor acquisition element had to
be included.
Insight:
‘Just telling me it’s a physical disability [or insert rational fact here] isn’t
enough’. People need to conceptualise then empathise.
Cerebral Palsy is a condition that can trap people forever. It affects more
Every 15 hours, an Australian
child is born with cerebral palsy. Australian families than any other physical disability.
By making a donation, you
can change life for these
kids and their families. Visit
cerebralpalsy.org.au
Strategy:
Knowing that awareness levels of The Spastic Centre were so low, we
decided to focus on Cerebral Palsy the cause rather than the
organisation itself and its name change to be at the centre of the
campaign. We had to make the cause hit home for our audiences – that
Cerebral Palsy affects entire families, not just people with CP.
8. Rather than building a
dedicated campaign microsite,
Facebook was utilised to bring
each family’s story to life in
detail and make the affected
child more than “a sick kid on
an ad” and become real people
with hopes, dreams and unique
personalities through ongoing
posts and updates on the site.
www.facebook.com/cerebralpalsyalliance
10. University of New England
Help launch something
truly amazing. You. The challenge:
UNE Open Day 6-8 May 2011, Armidale UNE wanted to raise the profile of the University to school
LITTLE RED • OPERATOR PLEASE • AMY MEREDITH • SEABELLIES* leavers in order to attract higher application rates to their
Head to UNE this May and be part of the very first Life at Altitude festival.
courses.
Check out courses, meet lecturers and get a feel for campus life on Friday 6
May. Then on Saturday UNE launches into a massive event, with a huge line-up
of live acts, great food and heaps of free entertainment. So this year, don’t just
settle for another ordinary open day. Experience Life at Altitude.
Subscribe at www.lifeataltitude.com.au for updates. The brand realities:
Armidale is a 6 hour drive from Sydney and Brisbane and lacks
the prestige of Tier 1 universities like Sydney University or the
University of Technology, however we knew that once people
A weekend of higher learning
visited their campus, 90% of people ended up enrolling at the
University.
Insight:
The students are in the midst of their most stressful year of their
lives leading up to their final exams. If you are going to take their
time, you need to make it worth it for them.
Strategy:
We decided to take the University Open Day and revamp it to
showcase the university’s unique personality. The Open Day
became the Life at Altitude Festival, a 3 day event which gave
attendees a complete university experience, with everything from
lectures and interviews with professors to bands, fireworks and
professional sports matches.
*LINE UP SUBJECT TO CHANGE. Now you’re thinking
12. BridgeClimb Sydney
The challenge:
60% of BridgeClimb’s sales were from the international market
so when the Australian dollar rose significantly and the Global
Financial Crisis hit Australia’s major incoming tourist markets
halting international tourism, BridgeClimb suffered hard.
BridgeClimb needed to appeal to the local market to be a tourist
in their own city to keep Sydney’s number 1 tourist attraction
alive.
The brand realities:
BridgeClimb had been operating for 10 years so there was an
This Valentine’s Day, attitude that any local residents who were interested in climbing
take Romance
would have climbed already. Meanwhile, the price of a climb had
to a whole new level.
doubled in those 10 years to make it far too expensive for
residents to do as a regular weekend activity.
February 2009 Insight:
Sun Mon Tue Wed Thur Fri Sat
1 2 3 4 5 6 7 There are four times a year when people want to experience
8
15
9
16
10
17
11
18
12
19
13
20
14
21 something new and money is less of an issue – Valentine’s Day,
22 23 24 25 26 27 28
Mother’s Day, Father’s Day and Christmas.
Strategy:
Give your loved one an unforgettable experience with a BridgeClimb Gift Certificate.
We developed an occasions strategy to make sure that during
There are four to choose from.
Valentine’s Day packages are also available for Climbs from 13th – 15th February.
the four major occasions each year, BridgeClimb would be top of
mind as an unforgettable gift. We adapted the creative and
Ask our staff today. messaging to tap into the core insights of each occasion to build
a campaign strategy with longevity.
13. He always
gave you the
best view.
This Father’s Day, return the favour with
a BridgeClimb Gift Certificate.
Ask our staff today.
Make your Mother’s Day
This year give Mum an unforgettable experience with a BridgeClimb Gift Certificate -
there are four to choose from.
Ask our staff today.
16. The Fun Theory
Why do we always look for the serious, the shocking,
the hard facts when trying to change behaviour?
Whatever happened to a bit of positivity? Enter The
Fun Theory – Volkswagen’s approach to branding.
Give someone negativity and they will challenge it;
give someone a reward for changing their behaviour
and they will embrace it. And they did.
Why I like it?
When receiving a brief for a new environmentally
friendly car it would be easy to show flowers
blooming as cars drive by, ice-caps standing tall,
completely unmelted and, of course, the joy of
driving, but how would that differentiate the brand?
There are more interesting ways for your audience to
understand how your brand thinks and this campaign
brings the company to life in the most fantastic way.
17. The Arcade Fire -
The Suburbs
Video killed the radio star and the internet killed the
record store. The music industry is renowned for its
slow adoption of technology, however The Arcade
Fire has bucked this trend and taken a refreshingly
imaginative approach with the release of their latest
album, The Suburbs.
Why I like it?
They bring the album concept to life across every
promotional aspect, while allowing each element to
work just as effectively independently to banish the
whole “matching luggage” mindset and blur the lines
between childhood nostalgia and today’s digital age.
The result? A new precedent for social campaigns.
19. 1. Apps beyond mobile - While nobody can argue the impact of apps on the mobile industry, this year
people will start to understand how we can broaden their appeal as we see them infiltrate our TVs, cars,
computers and gaming consoles. And that is just the start.
2. The evolution of the banner ad - The banner ad has been fairly predictable for the past 15 years.
Sure there might be a few rich media surprises from time to time but no real innovation. As a response
to the iAd, banner ads will become more and more like mini microsites housed within the banner. The
challenge still though, will be understanding how to engage people enough to interact.
3. Digital retail - The retail world is set for a shakeup. Firstly, there’s the retail anywhere revolution. With
the launch of the ‘Square’ - a credit card scanner which literally just plugs into your iPhone to process
credit payments anywhere, the boundaries around purchases cease to exist. Then there is group
manipulated buying - a movement set to redefine our expectations of retail in the same way eBay and
Amazon did.
4. The Facebook economy - As Facebook Credits begin to grow in popularity/Facebook forbids using
anything else, we’re going to start seeing the wider population become more comfortable transacting
on Facebook in more than just gaming. Get primed for Facebook stores, charity fundraising and online
auctions getting housed more and more within Facebook.
20. 5. Location based networks - This is the year location will really come into its own. With FB Places
taking off and FB Deals rolling out, the check-in will become second nature. With the inherit urge to
‘mark your territory’ matched with more intuitive rewards such as auto-checkins and push notifications,
locations may define 2011.
6. Collaborative Consumption - As the effects of the GFC subside and the reflection of what has
happened is completed, the realisation that we aren’t what we own will start to appear. See people
become more resourceful as they outsource ownership in favour of a more collaborative approach,
where peer to peer sharing rules.
7. Mobile everything - Why carry multiple products when your mobile can offer you everything you
need? Prepare for a reliance on the mobile to fill the needs of previously separate products - ie.
cameras, blogging, apps, commerce, remote controls.
8. YouTube boom - With the removal of YouTube’s video length limit, YouTube will redefine itself from
being a one stop shop for cat videos to the first stop for live sporting events, concerts and
presentations, while becoming a serious competitor for Hulu and the onslaught of set-top boxes.
21. 9. Natural User Interface - Enter the Kinect effect. More than just a new standard in gaming, the
possibilities with the interface allow targeting like never before. Sadface? How about an ad designed to
make you smile. With the possibility to tailor communications to react to body language, we’ll see a new
level of engagement.
10. Transmedia experiences - Sure it’s a buzzword but it represents so much more. Automatically
check in to movies and shows based on sound recognition. Interact with other viewers in realtime over
social networks, turn comments on and off as you’re watching tv and see platforms such as Miso,
GetGlue and music app, SuperGlued grow in popularity.
11. Tablets - An obvious choice but one that cannot be ignored. Tablets are the future and set to be an
equivalent of the mobile phone in terms of popularity, with such a wide range of options available to
cater to all price ranges, there will be no reason not to have one. We will see them dominate education
while the daily commute has never been so entertaining. There will still be a bit of trial and error
throughout 2011 as brands work out the best way to use the technology, but growth will be enormous.
23. If I had an (endless) million dollars I would set up a project that helped get kids from the
suburbs into the world. Travel is one of the most incredible things a person can do. It
challenges people and opens their eyes to all the wonderful and awful things mankind is
capable of.
Life in the suburbs can be easy. People can be born somewhere close to all the amenities and
entertainment they need and as a result, fall into their comfort zone, where they see no reason
to leave. What this can lead to is bigotry, misinformation and a lack of ambition.
I want to take my million dollars and give teenagers from the suburbs a passport. I want to
take them to see the architecture and way of life of the Western Europeans. The next group
would see the grandeur of the African safari and the hardships of the African people. Then we
would tango in the streets of Buenos Aires, trek to Machu Picchu, or cross the road in Ho Chi
Minh City. I want to open their eyes, to teach them that anything is possible with hard work
and to give them energy and a thirst for life.
What they do with their experiences is up to them but at least they will always know that not
everyone lives the same way they do, and there is nothing wrong with that.