The document summarizes how the media product, a music magazine, represents the indie/rock fan social group. It conducted a questionnaire of indie/rock fans to determine colors, styles, and visuals that represent the genre. Based on the results, the magazine features a color scheme of red, white, black, and yellow and images of artists in black, holding guitars. Pictures and layouts also include independent, unique effects and direct address to the camera to represent the genre and target audience.