The document provides feedback from various sources on a student's music video project. Classmates noted that some shots were blurry but there was good variety. YouTube comments praised the use of conventions from the rock genre but noted some shots were poorly exposed. A survey found that viewers understood the rock genre conventions used and noticed the props most, while lighting was also effective. The feedback highlighted areas like focus, exposure, and needing more close-ups that could be improved if the project was revisited. Overall, the feedback showed what elements were successfully genre-representative while identifying technical aspects that could be enhanced.

1. By Mathew Horne.

2.  Feedback from my classmate revealed that “some shots were blurry” but “there was
good variety of shots”. From a critical perspective I can see that I needed to take more
care when setting up the camera and making sure that it is in focus before starting to
film. But on the other hand, the types of shots that were used were very good and
there was a lot of variety. This is a quote that I am very happy with because it was one
of my intentions to develop my shot using skills on this project. So from this, I know
that I can use a good variety of shots without over using any of them and not using
them too little so that you can’t notice that they are even there. However, because I
had to show the film to the class after it had been finished and because we were
behind in finishing it off, I was unable to make any of the changes to focus that I
would ideally have done, given I had more time. “I loved the tea towel shot” one person
said after we told them there was a use of a tea towel when creating the ‘through the
wall’ effect. As this was something I didn’t expect anyone to say, I am very pleased
with this response and so I will make note of this type of shot to use in future projects.
As you can see there was not a lot of help/input from my classmates which meant that
I had to look for feedback from people over the world wide web,, including a survey
from SurveyMonkey and a couple of comments on my YouTube video of the music
video.

3. These two comments are the only comments I got on my YouTube video. The first comment talks about things I have
covered in my previous slide but also adds “simplistic but works with good conventions of rock genre”. This to me
suggests that she has decoded and understood the genre specific representations that I have used and thus is able to
identify that the video is of the rock genre. It also adds that in addition to the shots being blurry, some of them were
poorly exposed compared to other parts. This means that if I were to do it again, I would have to make sure that the
exposure was right when filming for both the narrative and the live performance so that it doesn’t look odd or
“inconsistent throughout” to add continuity. The latter comment touches upon a common convention of the rock
genre which is that the “editing speeds up as the song does”. This means that the use of quick cutting from one shot
to the next is used aptly and is really able to represent the video as a rock video. Lastly, the latter comment says
there is “a really nice connection between the audio and the sound” which might be a reference to the song saying
“door banging” and the visuals showing someone knocking/banging on the door. This is, according to Goodwin,
something that happens in all music genres; however, it was never my intention to do this but if the audience seem
to like it then I would have taken it into consideration if I was to reshoot the music video.

4.  I will analyse
the survey
Monkey
results
question by
question so
that I have a
detailed
response to
each of them.
However, this
may mean that
some analysis’
may be briefer
than others.
As we can see from this first question, it is very obvious that
the majority of the audience understand and found the
conventions of the rock genre present in my music video and
thus, I was able to represent the genre aptly in my music
video.

5. One thing that is very common in the rock genre is the
use of darkness or shadows to create a feel of
dinginess that is often thought of when thinking of the
rock genre. This, coupled with question one, means
that I was able to capture the right sort of lighting
used in rock videos and transfer it into my own video
when filming it.
Q3 shows that what people think I used the best between
lighting, props, outfitting, location and use of narrative.
The results found that the audience noticed rock props
more than anything. Surprisingly, the lighting was second
but as the previous question showed, people expect to see a
sort of darkness around rock videos and that is what I
provided. Least noticeable was the use of location, this may
be down to the fact that almost any genre can use a
recording studio or a street to make a music video. So if I
was to do it again, I would stick to my use of lighting and
props and think about where I am filming my video a little

6. There is no negativity
surrounding this question and
answer. This for me is the ideal
response. It shows that my
audience has been able to
decode representations encoded
within this medium and are
able to see from the mise-en-
scene how I have created the
rock world as I see it. Following
this response, I would have to
say that if I was to revisit this
project at a later date, I would
be able to represent fully the
genre I want by making the
adjustments suggested by the
previous questions, albeit the
responses I got hardly seem to
hinder my work at all.

7. This question was created for me to
understand whether the audience was
able to get a sense of what the
narrative was about and whether the
use of the camera was able to help the
audience to come to their
understanding. The responses I got
were 100% positive, not in the middle
or bad. Like the YouTube comments
and classmate comments say, the use
of shot variety was good, it was only
the quality of the shots that was bad.
So this infers that camera movement-
wise, I was able to tell the story that I
wanted to and thus I was perfectly
capable of telling that story through
the camerawork.

8. This question was thought up to ask
the audience whether they though I
used the conventions, or not as the
case may be, well enough that they
knew they were from the rock genre.
The answer is yes. For some people
it’s 100% yes and for others, it’s just a
yes. But nonetheless, this provides me
with enough information to say that
non-critic audiences believe that there
is sufficient evidence to suggest that I
have done a good job at conveying,
developing and ignoring the
convention of the rock genre where
necessary to create a convincing
music video.

9. This question leaves the audience an
opportunity to leave any qualitative,
interpretative data for me to analyse. The first
comment solidifies the fact that the lighting
was used well in convincing the audience that
the video was of the rock genre. And the second
comment, this identifies something that I
myself noticed after making the video which is
that there is a significant lack of close ups, I
have stressed the importance of close ups in my
music video analysis’. It allows the audience to
connect with the band members and to feel
closer to them which gets them more invested
into the band. Goodwin also stresses the
importance of them and claims it is a
convention that crops up in all music videos of
any genre. The last comment just talks over
what I have already talked about in previous
slides, about variety of shots and focus being
out.

10.  To conclude, the audience feedback shows me that there are certain things
that I have done well when it comes to representing the genre of my music
video, such as the lighting, the use of props and the use of camerawork.
However, it also highlights areas of concern that is too late to fix. These areas
are things that I would consider if I was ever to make something like this
again, such as the exposure of the shots when filming the video and quality of
the focus when shooting the video. Overall, I think that the audience feedback
was very useful because it was able to show me what I did right and what I
would have to change if I was to do it again, according to the general public
who have seen my music video and have had the chance to respond to it.