1) The document discusses how the media product draws from and challenges conventions of real music videos and albums. It analyzes current music videos and digipaks to understand successful elements. 2) The created music video follows theories by Goodwin on what makes a successful video, such as linking visuals to lyrics. Inspiration also came from the TV show "Skins" and music video by Alessia Cara. 3) Elements like voyeurism, intertextuality, and notions of looking were included to engage audiences and reference other works, following conventions of the genre. Costumes and aesthetics aimed to appeal to both male and female viewers.

1. IN WHAT WAYS DOES YOUR MEDIA
PRODUCT USE, DEVELOP OR
CHALLENGE FORMS AND CONVENTIONS
OF REAL MEDIA PRODUCTS?

2. When researching into digipaks and music videos I did a number of ancillary tasks which
helped in my production, such as analysing current videos and digipaks and all the
factors that contribute to make it successful. To make my music video successful, we
followed some of Goodwin's theory of what makes a good music video. One of the
elements that I followed for our music video and that Goodwin states, is the link between
visuals and lyrics. When creating and doing interviews about ideas for our treatment and
music video we knew we wanted create a strong video on the name of our song and
repetitive word throughout the song ‘Kamikaze’. When my group proposed the ides of
having a rebelling party animal to the interviewers and the lead to an overdose at the end
understood that she was the Kamikaze and that the overdose is the symbolic meaning for
the explosion of a kamikaze. Once our group had almost finished filming, our
constructive criticism was that we should escalate the video more, to either a
consequence or there needs to be a reflection making it more of a narrative story, rather
than just a receptive, partying music video. From this we re filmed some scenes so it
would escalate more. From this this just reinstalled the link between visuals and lyrics.
My group and I did this through, excessive drinking, taking different drugs, vomiting and
a noose bleed. The reckless characters attributes leads to potentially self-destructive
which you visually see at the end of the video when our main character shuts her eyes.

3. Another aspects of the video we included is the idea of intertextuality, our music
video was massively influenced from TV show ‘Skins’ and their plot of troubled
teens, rebelling against their parents and young in love. Below are some still shots
we took from the programe that we took inspiration from and our own interpretation
of portraying a free in love yet rebellious teen.
From this inspiration of ‘Skins’ and most pop music videos, we added an aspects of
voyeurism, with kissing clearly conveying a relationship in our video. The use of an
overlaying effect in our music video allowed us to create a sense of displacement
inspired fro the ‘Skins’ tipsy character shown.
Skins Unused footage (left) and shot from music
video (right)

4. Our video plot was inspired by a TV show, yet some aspects such as the filming, costume
and movement in the video was influenced by musicians music video ‘Wild Things’ by
Alessia Cara. One example is displayed below where the use of lower camera angle and
character moving towards the camera when filming gave it a nice aesthetic and tallowed
us to create different variation of frames we used.
Music video’Wild things’ video by Alessia
Cara
The use of looking at pre existing music videos, easily accessible due to new
technologies such as YouTube allowed my group to gain a good understanding of what
codes and conventions to include. This also allowed us to merge our own ideas with
current video fames we had taken inspiration from elsewhere.

5. For my music video I will make sure to include as many as possible elements Goodwin says in his
theory. This is because I want my music video to be as successful as possible and to make sure that
my genre/ style of my music video to comes across as clearly as possible.
Goodwin's theory of music video state that all music videos should contain either some or all these
elements;
1. Have a link between visuals and lyrics (compliment, contradict or amplify)
2. Have a link between visuals and music (compliment or contradict or amplify)
3. Have a certain genre characteristics
4. Intertextuality
5. Contain notions if looking
6. Voyeurism
7. Include demands of the record label
8. Whether the video is performance, narrative or concept based
The use of costume allowed us to portray a male gaze, this links to voyeurism and allowed my group
to widen our target audience for males; the use of sexual nature of a relationship and costume of
fishnet tights, showing the characters legs adds a sex appeal to men. The sex appeal of our character
meant that not only will men watch it for the characters beauty but females will follow her outfit trend
and if they find the character to be her pretty. This captivating character and choice of costume and
make up, builds up the fan base making girls want to be her which intertwines with the album as
people will buy it to follow the the artists career. The use of boots and a hoodie creates the characters
aesthetic of rebellion, making her appeal to females through the appeal of letting loose and being an
independent girl.

6. In terms of my Digipak and album advert, ancillary tasks such as analysing digipaks and an
album advert allowed me to look a a vast range of different Albums and Album adverts. This
meant I had always gained inspiration and kept in mind the type of overall aesthetic I wanted
to create for my own digipak and album advert, as well as getting familiar with all the codes
and conventions that were imperative to creating my final product. To create aa cohesive
product I linked some of my music video frames to the digipak yet with more flare and
creative through the use of bright colours. I made sure throughout creating my digipak and
album advert that I had the same fonts and colours, this was a trend when look into into
current albums as well as ensuring the product is linked.