The music video for Katy Perry's "Roar" uses visuals that correlate with and reinforce the lyrics. Scenes like Katy jumping when the lyrics mention being scared depict this. The video also uses point-of-view shots to show what Katy sees. As a pop music video, it features vibrant colors, animation, and depicts Katy gaining independence from her partner through the narrative storyline.

1. Katy Perry : Roar
Links between visuals and lyrics
Goodwin suggest that a lot of the lyrics will correlate with
the visuals on screen, the visuals jut reinforce the lyrics there
are many examples in the song roar:
Scared to rock the boat and make a mess
At the word scared she jumps as if she's frightened
I see it all, I see it now
Point of view shot, as the audience we see the view she can
see.
you’re gonna hear me roar
you can visually see a lion in animation
Already brushing off the dust
Katy Perry physically wipes of the dust like she's getting rid of
the past and starting fresh
Oh oh oh oh oh oh
she gestures a calling sign, she raises both her hands to her
mouth.

2. Links between music and visual
Through out the song when the lyrics appear ‘louder and louder’
Katy Perry's voice gets louder to show the relationship at this
point you can also visually see her raising her hand to her mouth
making a speaker like action- ndicating the high volume.
In the music you can here several such as drums, the music is
very tribal like this creates a link between the music and visual
because you can associate tribal music to people those who stay
in jungles and create music through drums.
The music also contains a cricket chirping sound throughout the
whole track which again relates to the setting of the music video,
the jungle where crickets are most likely to be found.
The music also seems to get louder when the narrative shows
that Katy Perry has reached her goal and become a changed
person.

3. Genre characteristics
Pop genre music videos usually are based on love and relationships, Katy
Perry's video conforms to the stereotypes of pop music videos you can clearly
see the video is about relationship through the lyrics “You held me down, but
I got up (HEY!)” and how she becomes independent from her partner.
Pop videos also contain vibrant and bright colours which is evident
throughout the whole song, colour is shown in various ways through her
costume as well as the setting e.g. the jungle is in a very bold green colour.
Animation has become very popular in pop videos now, because technology
has developed which allows things like lions to be visible in videos, as it would
be hard to get a real life one and allow the proximity that Katy has in the
video

4. Intertexual reference
The roar video is very similar to Tarzans iconic rope swing, Katy Perry does the exact
same. At first instant when you see the video you will immediately refer to the jungle
book because of the free roaming animals.
Lion king reference king mainly due to the fact that there is a lion.
The music video is also very story book like, because its start of ‘2d’ and then comes to
life like a Disney film opening.

5. Notion of looking and voyeurism
Goodwin suggest that in many music videos women are seen as objects. Similarly in
roar Katy is firstly objectified but then however script is quickly flipped around at first
you see Katy under the control of her male companion and she looks timid and
frightened and her clothing indicates that she is not liking it. she walks timidly behind
him whereas he looks proud and happy.
There is a from of voyeurism where the audience get an insight of what she can she.
The camera turns to a point of view shot. This shot gets the attention of the audience
as they feel like they are part of the video.

6. Representation of artist, demands of
record labels
Most artist play the main role in there music videos so that there image as an artist
can develop and the audience can see that the audience can adapt to different
scenario and also the amount of involvement they have in a music video project.
female artist have a lot of close up shots to show that women can be independent and
sexy. The clothing especially put across this message ,the creativity of Katy's costume
show this, record labels have noticed the more sexy a female artist appears the more
male audience they will receive that’s why they aim to put the minimum amount of
clothing of female artists.
Narrative based
Katy Perry's video appears very story like about a women who changes to become
independent from her male companion. You can see the change when she become
independent ,the clothing colour becomes more vibrant and her facial expression
indicate happiness. The music video can be said also as narrative based because it
opens like a story book and then the action come to life ,the ending similarly closes
the same way.