Find out how Flash fabric architecture improves performance and dramatically lowers costs in the data center. In this presentation, you will learn about * Storage challenges in application deployments * Flash fabric architecture * Revolution of economics in the data center * Case studies: a global telcom company, Juniper Networks, Fortune 500 retailer, multiple quotations about improved performance and lowered costs from real customers

1. Business in a Flash
Eric Herzog
CMO, SVP of Alliances
Flash Memory Summit 2014
Santa Clara, CA 1

2. Storage Challenges in Application Deployments
•Application Performance
•Latency is the enemy
•IOPS –how many transactions does your storage support?
•I/O gap between storage and server infrastructure
•OPEX / CAPEX
•Power & cooling demands
•Floor & rackspace limitations
2
80%
Wait
20%
Work
CPU Cycle
with Disk:
t
I/O Wait
I/O Wait

3. Flash Fabric Architecture™(FFA)
64 Violin Intelligent Memory Modules –All FlashStriping across entire system
Built for Concurrent
Mixed & Multiple Workloads
64 Violin Intelligent Memory Modules –All FlashStriping across entire system
RAID Controller
RAID Controller
RAID Controller
RAID Controller
PCIeSwitched Storage Fabric
Array Manager
Performance
•Over 500K sustained IOPS at sub .5ms latency at 70/30 RW mix using MLC
•Up to 1M sustained read IOPS
•Automatic Quality of Service
Density
•70TB raw in 3RUs and low power (500W/RU)
Resiliency
•Automated, transparent GBC in the background without app performance impact
•Designed for long flash life with array-wide flash management, wear leveling and vRAID
•Comprehensive Fault tolerant Hardware design: full high availability (HA), Multi-RAID controller (4), completely hot-swappable, and fully redundant

4. Revolutionizing Data Center Economics
Status Quo
All Flash Array
Storage
Servers
Apps
Data Center
Over-Provisioned
Under
Utilized
Licensed
By Core
Limited
Real Estate
Up to 90% Reduction in Storage Costs
Up to 80% Reduction in Cores/Servers
Up to 70% Reduction
in Software Licensing
Up to 90% Reduction
in Power/Space/Cooling

5. Top 10 Global Telco
•Database writes could not support new billing application
•Latency in existing storage was costing 100’s of millions in lost billable revenue
•Performance issues delayed customer migration to 4G
•Workload is expected to increase up to 20x

6. •12x application performance improvement exceeded new software service levels
•FFA performance provides flexibility to scale up to expected 20X workload increase
•Telco will bill an additional $140M/year
•All flash array 66% of existing solution
•95% reduction in Power & Cooling
•98% reduction in rack space
Global Telco Application Benefits

7. •Business Analytics queries were 2X too slow to meet company service levels
•Processor performance bottleneck
•Limited staff resources constantly tuning legacy storage
•Finance and other end users complaining during peak load periods
•Data center sprawl and complexity stretching CAPEX/OPEX budgets
Juniper Networks –Challenges

8. Juniper Networks –Benefits
•5,645% More performance with 3.5M IOPS versus 62K IOPS
•3X to 4X faster queries
•96% Less space due to FFA density
•350 TB capacity versus 160TB
•67% Less power
•33% Lower total cost of ownership
Summary
•3 x 6264 (iSCSI)
•2 x 6264 (FC)

9. Juniper Networks –Benefits
•3xto4xFasterQueries
•ZeroComplaintsDuringQuarterEnd
•FantasticEndUserExperienceduringPeakLoad
60
40
20
Time (min)
JTAC Overall Volume
77.3%
BUSINESS OBJECTS REFRESH TIME
87%
70%
85%
FRA Report
PSD Report
Daily Backlog Shipment
PJVP (SAN)
PJVP (Violin)

10. •Loading 40 million SKUs nightly
•Exceeding batch job windows
•Stores working with stale data
•Goal: Reach 450 million SKUs nightly
•Needed data to be used for tracking inventory to global footprint, analyze sales and adjust pricing according.
Fortune Global 500 Retailer

11. •100M SKUs now process in 3 hours versus 8 hours
•Applications striped across multiple flash arrays achieve latencies of .1ms (100 microseconds)
•FFA delivers 1TByte/minute sustained performance
•Avoided $20M application re-write to address latency issues
•Achieved predictability in inventory levels
Global 500 Retailer Application – Benefits

12. Revolutionizing Data Center
Economics
$2M savings in billable hours from
legal team and CAPEX savings
Achieved over $600k in revenue
with Maestro and Array tiering
ERP system is running 4X faster on
the Violin platform
ROI in 11 months & reduced
nightly reports times by 3x for
Oracle Business E-Suite
50% savings in total cost of
hardware, software and support
Achieved $400K in operational
savings
NATS saved £9M over 4 years.
ROI <1 year with 90% reduction in
billing app reporting time
Reduced the cost per IOP by nearly
9x (from £8.88 to £1.03)