Analysis of British social groups, moreover their interests and tastes in regards to common media. The forms of media range from film to television, stopping of at music also.

1. The People
BY. JON MILAZZO

2. Tribe Research
I have recently done research into tribes. A tribe is a social categorization into the type of person you are an, in
turn the respective interests and tastes. Examples of prominent tribes within our local area, according to The
Channel 4 program, are townies and young alternatives. The aspects that are called into question are the
actions of an individual moreover their ideal scenario. In relation to 'Trailblazer' our film is likely to attract
gamers and alternatives. This is as a consequence of the genre furthermore, the format of a super-hero team
that encompasses and optimizes, the age demographic of adolescents, we are targeting.
The opening sequence is driven by the polarizing tones of realism and superlative-form, which consequently
panders to the more identity conscious group in the alternatives, whom by association are appreciative of
relation and security in regards to their insecurities. By giving the characters a sense of conflict, internally and
externally, one may infer that they are representative of them in terms of their ability to feel, which is the
motivation of the plot. The sense of feeling manifesting into hate and murder. Another aspect that appeals
directly to the two groups is the capacity for the extraordinary, almost as if it was a direct extract from a comic
book. Comic Book readers have a close association with gamers, notably, but in a looser sense to alternatives
for the sheer escapism that is proffered via the super- human aspects that simply, are not prevalent in day to
day life. The Avengers is a prime example of a film that the demographic referred to, bought into and have
carried through the expansion of the Marvel Cinematic Universe, despite aging with the films. This is particularly
significant as it reflects and highlights the level of interest in the actual film content, irrespective of a potential
development in maturity. For the Trailblazer film, our audience will be drawn to the almost paradoxical
grounded and sensationalist tones, particularly given the aforementioned appreciation of identity especially
when offering a hand in terms of relation to the individual characters and their motivation.

3. What are they listening to?
Trailblazer's viewers have a distinct sense of variety in terms of their taste in music. The
range is evident from the two main viewing tribes moreover, within each tribe.
Alternatives, are by definition and necessity fans of music that avoids mainstream
appreciation, particularly when referring to chart music. The tastes of an alternative vary
from genre to genre but, what remains consistent is the level of emotional complexity
throughout. Artist gaining particular notoriety currently are Rat Boy- for his subversion of
the rap and hip hop genre- and Slaves- whom encompass the sense of rebellion. In film,
they appreciative of cult-classics, and more emotionally driven films. Scott Pilgrim Vs The
World and Lost in Translation optimize this with the level of charm moreover personal
identity, within a wider-range of genres.
Gamers have a considerable interest in more electrically- driven sound. For example, they
are associated with dubstep and music that is driven by rhythm and beat as opposed to
emotional complexity. In terms of when they most commonly listen to this, when gaming is
most appropriate as they seek comfort and stability from a consistent pattern. In regards to
how music is used in film, I believe they would be fans of Hans Zimmer because his scores
are driven by pattern and the exploitation of sound in terms of how loud or prominent it is
in the piece. Films that exhibit this in a candid manner are Interstellar moreover, Batman
Begins.

4. What are they watching?
Alternatives tastes are incredibly varied and are conscious of identity always, whether a new
release or a film of a certain vintage. The audience always will look to be stimulated by a
plot as opposed to mere action sequences. These films are often driven by the cast
performance and the status of each individual within a film. For example, The Dark Knight
has been heralded, chiefly because of the fear generated by Heath Ledger's chilling turn as
the Joker. Despite being released years ago, this film is a staple in their film arsenal due to
the Late Heath's performance. Often, characters that offer complexity in terms of their
mental state. As a more open-minded audience, this challenges what is right and wrong in a
fundamental sense.
Gamers prefer the spectacular aesthetics in both action and form, being more open to CGI if
it opens for my compelling scenes of action. The principle idea of action is the basic goal for
the movie viewer. The films by definition they are more appreciative of are The Fast and
Furious and Transformers, as they weave extended sequences of conflict with extraordinary
visuals. Films they would not be particularly appreciative of are those that rely solely on
emotion or plot, a more thought-provoking film like Frank would be lost in regards to
appreciation as it is principally about the exploration of a character and the reason for their
being, in a more exploitative look at an individual.

5. What TV are they watching?
In both tribes lie binge watchers whom look for something to invest in longer
term for more gratification as to the development of character and plot. In the
case of shows that show violence more prominently like Game Of Thrones, appeal
to gamers as they value the action as previously noted. The level of depth and
how the extensive story is carried, is in the case, appreciated by gamers due to the
continuation of escapism. Similarly alternatives value the level of depth in the
created universe. However, Alternatives love to be challenged from an intellectual
perspective as they believe in content with greater consistency, so will be watchers
of House of Cards. The excessive political jargon will be a point of achievement for
the viewers as they become more familiar with the roles of every member in the
political scene. Also this show is so character -driven, so would immediate cause a
point of interest as the viewer would want to have a greater understanding of
their motivations and aims.