1. In What Ways Does Your Media
Product Use, Develop or Challenge
Forms and Conventions of Real
Media Products?

2. Our media product uses forms The opening of Juno shows the
and conventions of real media main character, Juno, going for a
products. Examples of this are walk, then she suddenly transitions
our camera shots. At the into a cartoon-like world. We
beginning of our course, we wanted to copy the same
studied many different atmosphere this scene had, so we
camera shots and angles made our opening of our main
(such as canted, crane, match- character walking around looking
on-action etc) that are often sad and lonely whilst everybody
used in high-budget ignored her.
hollywood movies. This
helped us to figure out what
kind of angle we would be
best for each scene. We drew
influence from various
different film openings, but
our main influence was a film
called Juno.

3. • Our media product
develops the forms
and conventions of
real media products.
We develop the “teen
coming of age” theme
by using a dual-
protagonist as the
main characters. As
well as this, one of
the characters is a
female black
person, which
unfortunately isn’t a
common sight to see
when it comes to
genres such as this. By
casting like this, we
have broadened our
target audience and

4. How Does Your Media Product
Represent Particular Social Groups?

5. • In terms of social groups, our film represents
the middle class. In terms of stereotypes, it
could be argued that our main character falls
into the “loner” category, seeing as nobody
likes her and she doesn’t fit in with anybody.
We also challenge the “preppy group”
stereotype and show them to be
ignorant, thinking they’re better than other
people. This is shown in the scene where the
protagonist tries to fit in but gets rejected.

6. What Kind of Media Institution Might
Distribute Your Media Product and
Why?

7. • I think an independent distribution company
would be the best choice for our film in terms
of distribution. It would be marketed through
a viral campaign by advertising social
networking sites, mainly because teens are
our target audience, and teens make up a
large number of active social network users.

8. • An independent company such as Working
Title 2 would be the best distributor for our
film. Being distributed by an independent
distributor such as Working Title 2 will help us
reach our target audience, since they have
distributed box office hits such as Shaun of the
Dead and Billy Elliot.

9. • I think an independent distribution company
would be the best choice for our film in terms
of distribution. It would be marketed virally
through social networking sites, mainly
because teens are our target audience, and
teens make up a large number of active social
network users.

10. • An independent company such as Working
Title 2 would be the best distributor for our
film. Being distributed by an independent
distributor such as them would help us to
reach our niche target audience and get our
film well-known outside of the UK as well.